DeGoede Brothers

What DeGoede Brothers does

DeGoede Brothers is a wholesale plant nursery founded in 1968 and headquartered in Sumner, Washington. The company grows and sells ornamental plants — potted bulbs, primroses, poinsettias, premium and basic annuals, fuchsia, hanging baskets (including mixed sun baskets), dahlias, perennials, and seasonal crops (mums, kale/cabbage, pansies) — to retail garden centers, nurseries, and fundraiser organizations across the Pacific Northwest.

The core technology is year-round greenhouse and outdoor growing operations. Production capacity exceeds 475,000 square feet, comprising more than 270,000 sq ft of undercover growing area, 160,000 sq ft of outdoor growing area, and 45,000 sq ft of recently added cold frames for hardening off premium annuals in the spring. The product catalog is structured seasonally (Spring, Summer, Fall, Winter) and includes premium annuals, basic annuals, hanging baskets, deco pots, wallpouches, perennials, vegetables, and a dedicated fall color and mum line.

The business model is B2B wholesale plant sales, executed through direct sales relationships from the Sumner growing facility to retail garden centers and fundraiser organizations. Pricing is not publicly disclosed and is negotiated under wholesale arrangements. The company is organized as a family-owned partnership with no disclosed institutional investment, parent company, or subsidiary relationships. Marketing is conducted primarily through the company website, which functions as an online catalog with seasonal availability, and through social channels including Facebook, Twitter, LinkedIn, and YouTube.

Name

DeGoede Brothers

Legal name

DeGoede Brothers

Website

https://degoedebrothers.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

DeGoede Brothers is a wholesale plant nursery in Sumner, Washington, selling ornamental plants year-round to Pacific Northwest retail garden centers, nurseries, and fundraiser organizations.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Plant Nursery

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)

Keywords

• Wholesale nursery operations
• Ornamental plant production
• Greenhouse growing services
• Hanging basket wholesale
• Plant fundraiser programs

Headquarters

HQ city

Sumner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel

Revenue model

1. Wholesale Plant Sales: Wholesale nursery selling ornamental plants including potted bulbs, primroses, poinsettias, premium annuals, fuchsia, mixed sun baskets, dahlias, and seasonal crops. Also offers plant fundraiser programs for organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DeGoede Brothers is a wholesale plant nursery that grows and sells ornamental plants including potted bulbs, primroses, poinsettias, premium annuals, fuchsia, mixed sun baskets, dahlias, and other seasonal crops directly to retail garden centers, nurseries, and fundraiser organizations. Operations span more than 475,000 square feet of indoor, outdoor, and cold frame growing facilities in Sumner, Washington, supporting year-round availability across Spring, Summer, Fall, and Winter product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Potted Bulbs (Spring 804 PK varieties)
• Hanging Baskets (Calibrachoa, Fuchsia, Mix Shade, Mix Sun)
• Premium Annuals (Spring and Summer)
• Dahlias (4 Gallon, 6, 8, 12 inch) Wholesale dahlia program offered in 4 Gallon, 6 inch, 8 inch, and 12 inch sizes, supplied to retail garden centers and nurseries for Summer sales.
• Mums / Chrysanthemums (Fall) Wholesale fall mum assortment including Combos, Assorted, Bronze, Gold, Lime, Orange, Peach, Pink, Purple, Red, White, and Yellow varieties, supplied to garden centers and fundraiser organizations for Fall sales.
• Primrose Baskets (Winter) Wholesale winter primrose basket program supplied to retail garden centers for Winter and early Spring sales.
• Plant Fundraiser Program Plant-based fundraising program offered to schools, churches, and other community organizations, providing high-margin ornamental plant products to support fundraising activities.
• Vegetables (Spring) Wholesale vegetable assortment including Artichokes, Cucumber, Eggplants, Peppers, Pumpkin, and Tomatoes, supplied to garden centers and nurseries for Spring retail sales.
• Perennials (Summer) Wholesale perennial plant assortment including Agastache, Crocosmia, Delphinium, Echinacea, Gaillardia, Hardy Fuchsia, Lavender, Lobelia, Sedum, and Salvia, supplied to garden centers for Summer sales.
• Fall Color (Cabbage, Kale, Pansy, Viola) Wholesale fall color plant assortment including Ornamental Cabbage, Kale, Pansy, and Viola, supplied to garden centers for Fall sales.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Smith Gardens: A wholesale nursery headquartered in Bellingham, Washington, producing annuals, perennials, and seasonal crops for retail garden centers across the Pacific Northwest. Direct same-region peer with comparable B2B wholesale grower model and product mix.
• Van Essen Nursery: An Oregon-based wholesale nursery producing ornamental plants including fuchsia, dahlias, and seasonal annuals. Comparable as a Pacific Northwest wholesale grower with overlapping specialty crops and direct-to-retail distribution.
• Fisher Farms: A wholesale nursery in Gaston, Oregon, producing container plants and ornamental shrubs for retail and landscape customers. Comparable regional wholesale grower serving similar customer segments in the Pacific Northwest.
• Overdevest Nurseries: A wholesale nursery in New Jersey producing perennials, shrubs, and ornamental plants for retail garden centers. Comparable specialty wholesale grower with similar product mix and customer segments, though operating in a different geographic region.
• Willowbend Nurseries: A wholesale nursery in Ohio growing ornamental plants and seasonal crops for retail garden centers. Comparable regional wholesale grower with similar production model and customer base, though East Coast-based.

Broad incumbents

• Bailey Nurseries: A large, multi-state wholesale nursery based in Minnesota producing a broad range of ornamental shrubs, trees, and perennials. Comparable as a wholesale nursery serving garden centers, though significantly larger and more geographically diversified.
• Monrovia Nursery Company: A national wholesale grower of ornamental plants, shrubs, and trees based in California. Comparable business model as a wholesale nursery supplying garden centers, but at a much larger national scale with branded plant lines.
• Spring Meadow Nursery: A wholesale nursery in Michigan specializing in flowering shrubs and woody ornamentals, marketed under the Proven Winners brand. Comparable as a wholesale grower of ornamental plants with proprietary branded lines for retail.
• Star Roses and Plants (Conard-Pyle): A Pennsylvania-based wholesale nursery producing roses, perennials, and woody ornamental plants for retail distribution. Comparable as a wholesale nursery serving garden centers with similar product categories.
• Greenleaf Nursery Company: A wholesale nursery based in Oklahoma producing a wide range of container ornamental plants for retail garden centers across the U.S. Comparable wholesale grower model with similar customer base of independent garden centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/degoede-brothers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeGoede Brothers