Fisher Farms

What Fisher Farms does

Fisher Farms is a privately held wholesale nursery headquartered in Gaston, Oregon, with a secondary production site in Hillsboro, Oregon. Founded in 2004, the company grows and distributes containerized ornamental plants — including cold-hardy shrubs (evergreen, broadleaf, deciduous, flowering, and native varieties), grasses, perennials, and select conifers — for B2B customers across the United States. The company holds Proven Winners Gold Key Grower status, giving it access to that brand's proprietary genetics and the consumer pull-through associated with the label, and it is also described as a licensed producer for several other leading plant brands.

The company's core offering consists of three product lines: (i) standard wholesale availability of cold-hardy shrubs and ornamental plants, (ii) Proven Winners-branded plant material, and (iii) a Contract Growing service in which Fisher Farms produces agreed-upon varieties, sizes, and quantities to customer-supplied specifications and delivery windows. Product availability is published through a PlantX-powered online catalog with downloadable Excel and PDF formats, gated behind a registered wholesale account login.

Fisher Farms operates an account-based B2B go-to-market targeting independent garden centers, re-wholesalers, landscape distributors, professional landscapers, and custom grow partners. Pricing is not publicly disclosed and is provided to registered wholesale accounts only; large or time-sensitive orders are handled through direct contact with a dedicated sales team. Revenue is generated primarily through one-time wholesale plant purchases, supplemented by contract growing arrangements. The firm reports 1-10 employees and does not disclose revenue, funding, or ownership structure in available source material.

Name

Fisher Farms

Legal name

Fisher Farms

Website

https://fisherfarms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisher Farms is an Oregon-based wholesale nursery that grows cold-hardy containerized ornamental plants and Proven Winners-branded genetics for B2B customers including garden centers, landscape distributors, landscapers, and contract grow partners.

Ownership category

akta.pro rank

Product category

Wholesale Nursery / Ornamental Plant Production

NAICS

Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)

Keywords

• Wholesale nursery plants
• Containerized ornamental shrubs
• Cold-hardy plant propagation
• Contract growing services
• Proven Winners grower

Headquarters

HQ city

Gaston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: B2B wholesale nursery sales of containerized ornamental plants to independent garden centers, re-wholesalers, landscape distributors, and landscapers. Revenue generated through one-time purchase transactions with registered wholesale customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fisher Farms is a wholesale nursery that grows and sells containerized cold-hardy ornamental plants — including deciduous and broadleaf evergreen shrubs, grasses, perennials, and select conifers — to B2B customers such as independent garden centers, re-wholesalers, landscape distributors, landscapers, and custom-grow partners. As a Proven Winners Gold Key Grower, the company supplies branded plant genetics and offers tailored contract growing services with coordinated delivery.

Product overview

Fisher Farms is a wholesale nursery offering a diverse portfolio of containerized ornamental plants for independent garden centers, re-wholesalers, landscape distributors, landscapers, and custom grow partners. As a Proven Winners Gold Key Grower and licensed producer for several leading brands, the company provides cold-hardy shrubs (evergreen, broadleaf, deciduous, flowering, and native varieties), ornamental deciduous and broadleaf evergreen shrubs, grasses, perennials, and select conifers. The product portfolio includes contract growing services for large-scale landscapes, municipal projects, and seasonal retail programs, as well as access to Proven Winners branded plant material. The catalog is powered by PlantX e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold-Hardy Shrubs Premium container shrubs spanning evergreen, broadleaf, deciduous, flowering, and native varieties, selected and grown for cold-hardy performance in demanding climates and temperature swings; sold wholesale to independent garden centers, landscape distributors, and landscapers.
• Proven Winners Plants Licensed Proven Winners branded plant material featuring industry-leading genetics rigorously tested for exceptional garden performance, beauty, reliability, and consistency; available wholesale to trade customers as a licensed Gold Key Grower.
• Contract Growing Services Tailored grow contracts for retailers, landscapers, and distributors producing plant material to agreed-upon sizes, timing, presentation standards, and coordinated delivery; used for large-scale landscapes, municipal projects, and seasonal retail programs.
• Containerized Ornamental Shrubs, Grasses, Perennials, and Conifers Wholesale catalog of containerized ornamental deciduous and broadleaf evergreen shrubs, grasses, perennials, and select conifers grown to consistent, reliable quality standards for trade buyers across the United States.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Proven WinnerscoreOEM/ Whitelabel/ Licensing PartnerFisher Farms is a licensed Gold Key Grower for Proven Winners, meeting the highest standards in plant quality, consistency, and brand integrity. This partnership provides access to industry-leading genetics tested for exceptional garden performance, along with trusted brand recognition that drives consumer confidence and retail sell-through.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Spring Meadow Nursery: Wholesale grower of woody ornamental shrubs and the primary wholesale nursery partner for Proven Winners ColorChoice. Direct comparable on product mix (container shrubs), brand licensing model, and B2B wholesale channel serving garden centers and landscapers — Fisher's closest functional twin.
• Star Roses and Plants (Conard-Pyle): Wholesale producer of branded ornamental plants including Proven Winners Knock Out roses and Drift roses, selling containerized plant material through independent garden centers and landscape distributors. Comparable on brand-licensed container shrub production and B2B wholesale GTM.
• Monrovia Nursery: Large-scale wholesale container nursery producing ornamental shrubs, perennials, and trees sold through independent garden centers and landscape professionals nationwide. Comparable product categories and B2B wholesale motion; meaningfully larger scale than Fisher.
• Bailey Nurseries: Major wholesale grower of nursery stock including shrubs, trees, and perennials distributed to retail garden centers and landscape contractors across North America. Comparable wholesale grower model and product portfolio breadth.
• Greenleaf Nursery Company: Wholesale container nursery producing ornamental shrubs, grasses, and perennials for garden centers, re-wholesalers, and landscape distributors. Overlapping product mix and channel model, with geographic production spread across U.S. sites.
• Prides Corner Farms: Wholesale container nursery supplying garden centers, landscape contractors, and re-wholesalers with a broad mix of shrubs, perennials, and ornamentals. Comparable contracted-grow relationships and B2B wholesale channel focus.
• Pacific Plug & Liner: Wholesale producer of starter plants, liners, and finished container ornamentals serving growers, garden centers, and landscape buyers on the West Coast. Comparable California/Pacific-adjacent production geography and trade-grower wholesale model.

Broad incumbents

• Proven Winners (Spring Meadow / ColorChoice): Plant brand network and primary wholesale licensee (via Spring Meadow) for the Proven Winners ColorChoice genetics Fisher Farms propagates. Comparable as a brand-licensed wholesale ornamental platform, though at a meaningfully larger scale and broader consumer-facing marketing footprint.

Emerging players

• Bloomin' Easy: Niche branded ornamentals line focused on easy-care, low-maintenance flowering shrubs marketed through independent garden centers. Comparable in brand-licensed container shrub wholesale and climate-resilient variety positioning, but at a smaller scale and more consumer-marketing-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fisher-farms-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Farms