Claiborne Senior Living

What Claiborne Senior Living does

Claiborne Senior Living is a family-owned, private senior living operator headquartered in Hattiesburg, Mississippi, with a corporate presence in Nashville, Tennessee. Founded in 2014 by Rob Tatum after a personal experience with his grandmother's dementia, the company operates 16+ boutique-style senior living communities across five southeastern U.S. states (Georgia, Mississippi, Louisiana, South Carolina, and Tennessee), serving 1,500+ residents with approximately 1,000+ employees. Its three core service lines are Independent Living, Assisted Living, and Tempus Memory Care — the last being a signature dementia-care program built around the trademarked "Embracing Their Reality" philosophy developed with dementia-care consultant Rachael Wonderlin, paired with IN2L engagement technology and Life Stations reminiscence environments.

The company's operating model combines real-estate ownership and third-party management. Owned or wholly owned properties span an original Claiborne brand (flagship Hattiesburg plus McComb, Thibodaux, West Lake, Shoe Creek, Gulfport Highlands, Newnan Lakes, Baton Rouge, Brickyard Crossing, Simpsonville, Preserve at Meridian, Camellia Place) and the 2024-acquired Brickmont brand (five Atlanta-area communities). Monthly resident fees are subscription-style, ranging from approximately $4,500 for Assisted Living to $5,800 for Memory Care, with additional care-level pricing driven by a Health and Services Evaluation. Revenue is complemented by a third-party senior living management services line that delivers operational oversight, lease-up, and sales strategy to external property owners; disclosed outcomes include 30% occupancy growth in under two years and agency staffing reduced to under 1%.

On the technology side, Claiborne operates a predictive analytics platform that ingests continuous sensor data — heart rate, respiratory rate, activity levels, bed restlessness, gait analysis, and motion patterns — to flag fall risk and adverse-event precursors, augmented by an anomaly-detection layer. The stack is supported by a broad integration footprint: MatrixCare/PointClickCare (resident management), Yardi/RealPage/Serviam (CRM), G5/YouveGotLeads/WhatConverts (marketing automation), nrcHealth (analytics), Reputation.com (reputation), Roobrik (affordability tooling), Eldermark, and IN2L for memory care engagement. Distribution is direct-to-consumer through property websites, Google reputation management, WELL certification marketing, and a careers funnel. Multiple communities hold the IWBI WELL Health-Safety Rating, which the company markets as a quality differentiator.

Name

Claiborne Senior Living

Legal name

Claiborne Senior Living

Website

https://theclaiborne.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Claiborne Senior Living is a family-owned private operator of 16+ boutique senior living communities across the southeastern U.S. (GA, MS, LA, SC, TN), offering independent living, assisted living, and signature Tempus memory care to 1,500+ residents, supplemented by third-party management services for external property owners.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYHLADACAD

Continuing Care Retirement Communities (CCRC) with Memory Care

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADAAAC

Luxury/Resort-Style Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAEAJ

Affordable / Middle-Market CCRCs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Continuing Care Retirement Communities (CCRC)

SECONDARYBPAJAGAI

Senior Living Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

Keywords

• Senior living services
• Assisted living communities
• Memory care programs
• Independent living residences
• Senior care management

Headquarters

HQ city

Hattiesburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Resident Fees: Monthly apartment fees covering room, meals, housekeeping, utilities, and access to programs and amenities. Additional care levels priced based on Health and Services Evaluation (HSE) determining level of support needed.
2. Third-Party Management Services: Management fees from providing operational oversight and direction to other senior living property owners. Services include lease-up support, occupancy growth, and operational excellence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Claiborne Senior Living operates boutique-style senior living communities offering three core service tiers: Independent Living, Assisted Living, and Tempus Memory Care. The company provides housing, dining, personal care, medication management, and lifestyle programming across 16+ properties in the southeastern United States. The company also provides third-party management services including operational oversight, lease-up support, and occupancy growth to other senior living property owners.

Product overview

Claiborne Senior Living is a family-owned senior living company operating a portfolio of boutique-style communities across the southeastern United States (Georgia, Mississippi, Louisiana, South Carolina, and Tennessee). The company offers three core living service tiers: Independent Living (maintenance-free residences with amenities for active seniors), Assisted Living (support with daily activities while encouraging independence), and Tempus Memory Care (specialized secure dementia care with the company's signature program). The portfolio includes 16+ owned or managed communities spanning original Claiborne-branded properties, the acquired Brickmont brand (5 Atlanta-area communities), and third-party management relationships. The company also provides third-party management services to external property owners seeking operational expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Tempus: Signature dementia care program providing specialized memory care support for residents with Alzheimer's disease and other memory conditions. The name is Latin for 'time', reflecting the program's philosophy of meeting residents where they are in their own timeline.

Products and services

• Independent Living Maintenance-free lifestyle option for active older adults featuring private apartments, chef-prepared dining, housekeeping, social activities, transportation, and access to community amenities without daily living assistance. Available across multiple Claiborne communities.
• Assisted Living Support services for seniors needing help with daily activities such as bathing, dressing, medication management, and meals while maintaining as much independence as possible. Care levels priced based on Health and Services Evaluation. Available at most Claiborne communities.
• Tempus Memory Care Signature dementia care program providing secure, specialized care for residents with Alzheimer's disease and other memory conditions. Features structured routines, sensory activities, IN2L engagement technology, Life Stations, trained caregivers, and family engagement programs including Tempus Together and Tempus Transparency.
• Third-Party Management Services Management services offered to external senior living property owners, providing operational oversight, lease-up support, occupancy growth strategy, sales leadership, and operational excellence. Documented outcomes include 30% occupancy growth in less than two years and agency staffing reduced to less than 1%.

Quantifiable outcome

• Increased occupancy by 30% in less than 2 years for managed properties
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Fox RehabilitationcoreImplementation/ SI/ Consulting PartnerPartnership bringing expert therapy services (physical, occupational, speech) directly to residents on-site at many Claiborne communities.
• Rachael Wonderlin / Dementia by DaycoreStrategic or Co-development PartnerCreator of the 'Embracing Their Reality' philosophy integrated into the Tempus Memory Care program for dementia care approach.
• IN2L (It's Never 2 Late)supportingTechnology or IntegrationInteractive technology platform partner providing engagement technology for memory care residents through music, games, and activities.
• WELL Building InstitutesupportingOthersCertification body providing WELL Health-Safety Rating and WELL Certification for communities demonstrating health and safety standards.

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with hundreds of communities across the continuum of care. Serves as a broad incumbent comparable; Claiborne's VP of Quality Assurance previously led clinical and regulatory programs across 700+ Brookdale communities.
• Sunrise Senior Living: Established multi-state senior living operator with a strong memory care brand. Recently taken private, increasing its flexibility to compete aggressively in middle- and upper-middle-tier markets like Claiborne's.
• Atria Senior Living: Large multi-state senior living operator offering independent living, assisted living, and memory care at scale. Competes for the same residents and family decision-makers across most of Claiborne's footprint.
• Five Star Senior Living: Multi-state senior living operator and third-party management provider. Overlaps with Claiborne on both the owner-operator model and the third-party management service line, making it a relevant dual-axis comparable.

Direct peers

• Enlivant: Senior living operator focused on assisted living and memory care across multiple states. Comparable to Claiborne on acuity mix and third-party management orientation; Claiborne's COO previously oversaw an Enlivant division that grew from 16 to 64 communities.
• Legacy Senior Living: Southeastern senior living operator that often co-brands with Dominion and shares a similar resident profile, acuity mix, and community footprint — directly comparable in scale and operating philosophy.
• Bonaventure Senior Living: Multi-state senior living operator with a meaningful Southeast footprint and similar mid-market-to-upper-mid pricing. Closely aligned with Claiborne on independent living + assisted living + memory care continuum and community-level design.
• Dominion Senior Living: Southeastern US-based assisted living and memory care operator with a similar boutique-community model and comparable size. Highly relevant as Claiborne's COO Doug Veazey previously served as COO overseeing 34 Dominion and Legacy communities.

Regional players

• American House Senior Living: Regional multi-state senior living operator with independent living, assisted living, and memory care communities. Comparable service tier and pricing, though geographically centered outside Claiborne's southeastern footprint.

Emerging players

• Sonida Senior Living: Smaller, publicly listed senior living operator with an independent living + assisted living + memory care continuum. Smaller and earlier in its platform rebuild than Claiborne, but operates a similar service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theclaibornems
• Facebookfacebook.com/TheClaiborneAtGulfportHighlands

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claiborne Senior Living