KPPV

What KPPV does

KPPV is a privately held FM radio station licensed to Prescott, Arizona, operating under the on-air brand "The MIX 106" and serving the Quad Cities (Prescott, Prescott Valley, Chino Valley, Dewey), the Verde Valley (Cottonwood), and Flagstaff markets across northern Arizona. Founded on September 1, 1985 by Sanford and Terry Cohen as the first radio station ever licensed to Prescott Valley, the station broadcasts an adult contemporary format on 106.9 FM (Prescott/Quad Cities), 100.7 FM (Flagstaff), and an FM booster on Mingus Mountain (Cottonwood). Its technical footprint includes an auxiliary solar-powered transmitter on Glassford Hill — claimed as the first solar-powered FM radio station in the USA — plus worldwide live streaming at KPPV.com and native iOS/Android applications distributed through the App Store and Google Play under the AZ Hometown Radio brand.

The station's core product is locally programmed audio content with on-air personalities (Russ Edwards morning show, Lindsay Draper weekdays/weekends, Bill Monroe weekday overnights), augmented by a community calendar, contests, and local news. KPPV generates revenue through sales-led local advertising — quote-based, custom packages produced in-house by trained marketing staff — and ancillary contest programming. The station explicitly markets an 85% advertiser repeat rate as a proof point of customer retention within its SMB advertiser base. It is one of ten stations in Arizona's Hometown Radio Group, the family-owned broadcast portfolio managed by the Cohens since 1985; the group shares approximately 20 total employees across its Arizona operations.

KPPV is a sub-scale, mature, single-asset radio operator whose competitive position is anchored by its FCC license, 40-year local brand, multi-frequency regional distribution, and family ownership with no institutional investment, public listing, or documented M&A activity. The addressable audience is approximately 250,000 potential listeners across northern Arizona, extended globally via streaming. The business model is straightforward advertising sales with no disclosed programmatic or AI-driven ad targeting layer, and revenue figures are not publicly reported.

Name

KPPV

Legal name

KPPV Radio 106.9 FM Prescott AZ

Website

https://kppv.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

KPPV is a privately held FM radio station licensed to Prescott, Arizona, broadcasting adult contemporary music and local content on 106.9 FM, 100.7 FM, and worldwide via streaming to approximately 250,000 potential listeners in northern Arizona, generating revenue through local SMB advertising sales.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• FM radio broadcasting
• Local radio advertising
• Adult contemporary radio
• Live audio streaming
• Community radio station

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Radio advertising sales to local businesses. The station emphasizes creative ad production services, writing and producing attention-getting ads with unique messaging for clients. 85% of advertisers are repeat customers, indicating strong customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KPPV operates a regional FM radio station branded as "The MIX 106," broadcasting adult contemporary music, local news, and community content on 106.9 FM in the Quad Cities and Verde Valley and on 100.7 FM in Flagstaff, with worldwide live streaming via KPPV.com and mobile apps. The core commercial offering is the sale of radio and internet advertising to local small and medium-sized businesses, including in-house creative ad writing and production services backed by an 85% advertiser retention rate.

Product overview

KPPV operates as a regional radio broadcasting station under The MIX 106 brand, delivering adult contemporary music and local content across multiple Arizona communities via FM radio (106.9 FM in Prescott area, 100.7 FM in Flagstaff), a web-based live streaming platform at KPPV.com, and native mobile applications for iOS and Android. The station is part of the Arizona's Hometown Radio Group, a ten-station portfolio owned by the Cohens since 1985. Revenue is generated through advertising services and periodic contest programs.

Differentiator

Problem solved

Functional benefit

Products and services

• The MIX 106 (106.9 FM / 100.7 FM Broadcast) Adult contemporary radio format broadcast on 106.9 FM in Prescott, Prescott Valley, Chino Valley, Dewey, and the Verde Valley, and on 100.7 FM in Flagstaff, with an FM booster on Mingus Mountain for Cottonwood. Includes live personalities such as the Russ Edwards morning show, music programming, local news, and community content for northern Arizona audiences.
• KPPV Mobile App Native iOS and Android mobile application that streams the live KPPV broadcast. Distributed under the AZ Hometown Radio brand via the Apple App Store and Google Play Store, enabling listeners to access the station's content on the go.
• KPPV.com Live Streaming
• Radio Advertising Services

Quantifiable outcome

• 85% of advertisers are repeat customers

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Arizona's Hometown Radio GroupOthersKPPV is owned and operated by Arizona's Hometown Radio Group, founded by Sanford and Terry Cohen on September 1, 1985. The station is one of a ten-station group owned and managed by the Cohens, who have been broadcasting in Arizona since 1985.

Scale indicators2 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster, operating hundreds of AM/FM stations plus the iHeartRadio streaming platform. It is comparable to KPPV as a multi-platform local radio and digital audio competitor pursuing the same local SMB ad budgets, but at vastly greater scale and with national reach.
• Cumulus Media: Cumulus Media is a major U.S. radio operator with a large station portfolio and the Westwood One network. It competes with KPPV for local advertising dollars and provides a benchmark for how mid-market station groups monetize FM, streaming, and digital ad inventory.
• Townsquare Media: Townsquare Media operates mid-market local radio stations and digital advertising platforms across the U.S. Its cluster-of-stations model in smaller markets is directly comparable to how Arizona's Hometown Radio Group operates KPPV alongside nine other stations.
• Audacy: Audacy (formerly Entercom/CBS Radio) operates a large portfolio of U.S. radio stations plus the Audacy streaming app. It competes with KPPV for national and regional ad budgets and represents the kind of digital-audio incumbent a small-market station must defend against.
• Beasley Broadcast Group: Beasley Broadcast Group is a publicly traded radio operator with stations across multiple U.S. markets. Like KPPV, it monetizes local SMB advertising through FM stations, and serves as a comparable operator at a slightly larger scale.
• Salem Media Group: Salem Media Group operates radio stations plus digital and publishing assets, with a focus on niche and community-oriented content. Its multi-platform local station strategy parallels KPPV's combination of FM broadcasting, streaming, and mobile apps for local advertisers.
• Alpha Media: Alpha Media is a U.S. radio broadcasting company operating hundreds of stations in mid-size markets. Its cluster-based, local-advertising-led model mirrors the way KPPV and the AZ Hometown Radio Group sell local SMB audiences.

Regional players

• Lotus Communications: Lotus Communications is a privately held radio operator with a footprint concentrated in the western and southwestern U.S. It is comparable to AZ Hometown Radio Group / KPPV as a family/private ownership-led multi-station group operating in overlapping regional markets.

Emerging players

• TuneIn: TuneIn is a global live-audio streaming aggregator that carries thousands of radio stations, including local AM/FM broadcasters. It is comparable to KPPV.com's live-streaming function and represents a digital audio alternative that competes for listener attention beyond KPPV's terrestrial footprint.

Direct peers

• KYCA (Arizona local radio peer): KYCA is another local radio station serving the Prescott, Arizona market and surrounding communities. As a same-market, same-format-adjacent station, it directly competes with KPPV for local advertisers and listener share in the Quad Cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KPPVradio
• Xx.com/KPPVRadio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPPV