Magnetism
Magnetism Solutions is a New Zealand Microsoft Gold Certified Partner founded in 2009 that implements Microsoft Dynamics 365 CRM and the Power Platform for government agencies, enterprises, and non-profit/iwi organizations across New Zealand and Australia.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Magnetism does
Magnetism Solutions Limited is a New Zealand-based Microsoft Gold Certified Partner founded in 2009 that specializes in implementing Microsoft Dynamics 365 CRM and the Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Virtual Agents). The company delivers consulting, implementation, training, and ongoing managed support to government agencies, enterprises, and non-profit/iwi organizations across New Zealand, with operations out of Auckland (regional headquarters), Wellington, and Christchurch, and an announced expansion into Sydney, Australia. Its service portfolio spans customer relationship management, stakeholder management, sales management, case management, business intelligence, member management, and custom business application development, supported by a proprietary Zero Failed Implementations (ZFI) methodology refined over hundreds of projects.
Underlying technology is anchored in Microsoft's cloud stack: Dynamics 365 as the CRM core, Power Apps for low-code custom application development, Power Automate for workflow and approval automation, Power BI for analytics and reporting, Power Virtual Agents for AI-driven chatbots, and Microsoft Teams/Outlook/SharePoint for collaboration. Magnetism extends this baseline with proprietary add-ons marketed under the Infinity brand (Infinity Support Suite for managed support, Infinity Lookup for multi-record lookups, Infinity Buttons – Clone Record for productivity, DialogBuilder for conversation flows) and pre-built CRM integrations for SMS, Xero, and Zoom.
Revenue is generated primarily through project-based professional services for Dynamics 365 and Power Platform implementations, supplemented by tailored training programs (delivered in-person or virtually), and recurring managed-services revenue via the Infinity Support Suite. Pricing is quote-based and not publicly disclosed, though underlying Microsoft licensing follows per-user, per-month subscriptions with annual billing. Go-to-market is consultative enterprise field sales targeting mid-market and enterprise customers in New Zealand (and now Australia), supplemented by content marketing (technical blog, case studies), SEO, and active social media presence on LinkedIn, Facebook, X, YouTube, Instagram, and TikTok.
Magnetism firmographics
Firmographics- Name
- Magnetism
- Legal name
- Magnetism Solutions Limited
- Website
- https://magnetismsolutions.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnetism Solutions is a New Zealand Microsoft Gold Certified Partner founded in 2009 that implements Microsoft Dynamics 365 CRM and the Power Platform for government agencies, enterprises, and non-profit/iwi organizations across New Zealand and Australia.
- Ownership category
- akta.pro rank
Where Magnetism is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Magnetism business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Dynamics 365 CRM Implementation Services: Consulting and implementation services for Microsoft Dynamics 365 CRM, including custom development, data migration, system integration, and deployment. Revenue generated through project-based professional services engagements.
- Power Platform Solutions: Implementation and customization services for Microsoft Power Platform tools including Power Apps, Power Automate, Power BI, and Power Virtual Agents. Includes development of custom applications and workflow automation solutions.
- Training Services: Specialized Microsoft Power Platform training programs for businesses, covering Power BI analytics, Power Automate efficiency, Power Apps development, and Power Virtual Agents. Training is tailored to organization needs and delivered in-person or virtually.
- Ongoing Support and Maintenance: Infinity Support Suite providing ongoing support services for Power Platform implementations, including troubleshooting, updates, and optimization to ensure solutions continue to perform optimally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dynamics 365 Sales Hub - CRM for managing customer relationships, tracking leads, and boosting sales pipeline |
| Subscription | Annual | Dynamics 365 Customer Service Hub - Simplify customer query management with transparent service pricing |
| Subscription | Annual | Dynamics 365 Field Service - For teams working on-site, managing schedules, and coordinating fieldwork |
| Subscription | Annual | Dynamics 365 Marketing Hub - For running campaigns and connecting with audiences on a deeper level |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Magnetism product offering
Product offeringCore offering
No source content with verifiable source identifiers (WX-prefixed IDs) was provided in the input. The company's core offering cannot be determined from the supplied material.
Product overview
Magnetism Solutions is a Microsoft Gold Partner specializing in Microsoft Dynamics 365 and Power Platform implementations for New Zealand businesses. Their product portfolio centers on Microsoft's low-code platform ecosystem (Power Apps, Power Automate, Power BI, Power Virtual Agents) combined with Dynamics 365 CRM as the core customer relationship management system. They offer these as integrated consulting and implementation services, supplemented by proprietary add-on tools including Infinity Support Suite for enhanced support capabilities, Infinity Lookup for multi-lookup functionality, Infinity Buttons for productivity enhancements, and various CRM integrations (DialogBuilder, SMS, Xero, Zoom) that extend the Microsoft ecosystem. The company provides comprehensive services including implementation, training, and ongoing support for businesses seeking digital transformation through Microsoft's technology stack.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Customer satisfaction increased to 94%
- +5 more outcomes
Companies that use Magnetism
Customer profileNamed customers11 records
Segments4 records
Magnetism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
Magnetism partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreMicrosoft Gold Certified Partner specializing in Power Platform and Dynamics 365 implementations. The partnership involves distributing and implementing Microsoft cloud solutions including Dynamics 365 CRM, Power Apps, Power Automate, Power BI, and Azure. Magnetism has received Microsoft Cloud Solution of the Year award and holds Microsoft Solutions Partner designation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Magnetism competitors and assessment
Company assessmentBroad incumbents
- DXC Technology: Large global IT services provider with a dedicated Microsoft Dynamics and Power Platform practice. Competes for the same enterprise transformation engagements and brings significantly larger delivery capacity.
- PwC New Zealand: Big 4 advisory firm in NZ with a Microsoft Dynamics 365 practice serving enterprise and government clients. Competes on larger transformation mandates and bundles CRM work with broader consulting engagements.
- Avanade: Joint venture between Accenture and Microsoft, focused on Microsoft ecosystem services including Dynamics 365 and Power Platform. Largest specialist competitor for enterprise Dynamics deals and a direct reference point for pricing and capability expectations.
- Accenture: Global systems integrator with one of the largest Microsoft Dynamics 365 and Power Platform practices worldwide. Represents the upper bound of competitive pressure on large enterprise deals, including within NZ and Australia.
- Insight Enterprises: Global solutions integrator and Microsoft partner with Dynamics 365 / Power Platform services plus hardware/software distribution. Comparable as a multi-revenue-stream Microsoft partner competing for similar enterprise and public-sector deals.
- KPMG New Zealand: Big 4 advisory firm with Microsoft alliance credentials and a Dynamics 365 / Power Platform delivery capability in NZ. Competes for enterprise and government digital-transformation engagements alongside Magnetism.
Direct peers
- Hitachi Solutions: Global Microsoft Dynamics 365 and Power Platform implementation specialist (acquired PowerObjects). Closely comparable in that it sells Dynamics implementation services, proprietary add-ons, and vertical solutions to mid-market and enterprise customers.
- Datacom: New Zealand-headquartered IT services firm with a strong Microsoft partnership and Dynamics 365 / Power Platform delivery capability. Closest local peer given shared NZ base, Microsoft Gold status, and enterprise/government customer mix.
- Slalom: Global Microsoft Gold partner consultancy with a focused Dynamics 365 and Power Platform practice serving mid-market and enterprise customers. Comparable in specialisation on Microsoft technologies and outcome-driven delivery model.
- Theta: New Zealand-based IT consultancy and managed services provider with Microsoft partnership credentials. Competes with Magnetism for NZ enterprise and government Dynamics/Power Platform work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnetism social profiles
Digital presenceMagnetism compliance and trust
Trust signalCompliance2 records
Magnetism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnetism leadership team
Management profileNumber of profiles
Magnetism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnetism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnetism
What does Magnetism do?
No source content with verifiable source identifiers (WX-prefixed IDs) was provided in the input. The company's core offering cannot be determined from the supplied material.
Is Magnetism a public or private company?
Magnetism is a private company. It is classified as unknown and is currently operating.
When was Magnetism founded?
Magnetism was founded in 2009. It employs 11 to 50 people.
Where is Magnetism based?
Magnetism is headquartered in Auckland, New Zealand, in the Oceania region.
How does Magnetism make money?
Four revenue lines are on record. Dynamics 365 CRM Implementation Services are the primary driver. The others are power Platform Solutions, training Services and ongoing Support and Maintenance.
Who are Magnetism's main competitors?
Broad incumbents on record are DXC Technology, PwC New Zealand, Avanade, Accenture, Insight Enterprises and KPMG New Zealand. Direct peers are Hitachi Solutions, Datacom, Slalom and Theta.
Does Magnetism have an API?
No public API is recorded for Magnetism.