What Marietta College does

Marietta College is a private, residential liberal arts college founded in 1835 in Marietta, Ohio, along the Ohio River. It is a nonprofit institution governed by a Board of Trustees under the presidency of Dr. Kathleen Poorman Dougherty, the college's 21st president. The institution delivers undergraduate degree programs across departments including Business & Economics, Petroleum Engineering, Earth, Environmental & Planetary Sciences, Biology, Chemistry, Communication, Education, History/Philosophy/Religion, Mathematics and Computer Science, Music, Neuroscience, Physics, Political Science, Psychology, and Theatre, alongside graduate programs in Physician Assistant (accredited by ARC-PA), Clinical Mental Health Counseling, Sustainability Leadership (online), Psychology, and Education licensure. Student learning is anchored to The Landmark Experience, a mandatory experiential learning framework requiring internships, research, service, and leadership components across the curriculum.

The college operates a platform-plus-services model. The core delivery platform is a residential campus supplemented by an online graduate channel (most notably the 100% online Master of Sustainability Leadership) and a non-degree workforce development arm through the Learning Hub. Technology is third-party and commodity: Canvas LMS for course delivery, an eCampus online bookstore, the MyMarietta student portal, a Self-Service portal for registration and records, Microsoft Outlook, and Nutrislice for dining. Specialized on-campus assets include the Anderson Hancock Planetarium (reopened April 2026 after upgrades), the McDonough Center for Leadership and Business, the Center for Earth, Energy and Environment, the Center for Appalachian Innovation, and the PioSOAR first-year support program. NCAA Division III athletics are operated under the "Pioneers" brand.

Revenue is generated from five streams: undergraduate tuition and fees (with a tuition freeze announced for 2026-2027), graduate tuition and fees across professional master's programs, donations and fundraising via annual campaigns such as the 10th Annual Day of Giving ($631,205 from 1,047 donors across 45 states in 2026), summer camps and youth programs in sports and computational thinking, and workforce development / career training for adult learners. Distribution is hybrid: regional admissions counselors cover Midwest, Southeast, and Northeast territories for undergraduates; articulation agreements with community colleges (WSCC, Lourdes University) and the Phi Theta Kappa honor society drive transfer recruitment; the international recruiter handles non-domestic funnel. Customer outcomes — 92% placement within six months, average mid-career salary of $86,800 (4th of 125 Ohio colleges, +39% versus similar institutions), and 100% pre-law acceptance rate — have been repeatedly validated by U.S. News (Top 20 since 1985), Niche (#1 Best Value in Ohio), Brookings/NYT, Washington Monthly, and the Wall Street Journal/College Pulse.

Name

Marietta College

Legal name

Marietta College

Website

https://marietta.edu

Company type

Private

Founded year

1835

Operating status

Operating

Short description

Marietta College is a private, residential liberal arts college founded in 1835 in Marietta, Ohio, delivering undergraduate, graduate, and non-degree programs anchored by the mandatory Landmark Experience experiential learning curriculum for traditional, transfer, veteran, and adult-learner students.

Ownership category

akta.pro rank

Product category

Higher Education (Liberal Arts)

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Liberal Arts Colleges (EDAHACAA)

akta.pro secondary industries

Residential Liberal Arts Colleges (EDAHACAH), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Liberal arts education
• Undergraduate degree programs
• Graduate degree programs
• Experiential learning
• Workforce development training

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Undergraduate Tuition and Fees: Revenue from tuition and fees for undergraduate degree programs. The college has implemented a tuition freeze for 2026-2027.
2. Graduate Tuition and Fees: Revenue from graduate programs including Physician Assistant, Clinical Mental Health Counseling, Sustainability Leadership, and other master's programs.
3. Donations and Fundraising (Day of Giving): Annual Day of Giving campaigns and charitable donations from alumni, parents, and friends. The 2026 Day of Giving raised $631,205 from 1,047 donors in 45 states.
4. Summer Camps and Programs: Revenue from summer camps including basketball, soccer, volleyball, and computational thinking camps for youth.
5. Workforce Development and Career Training: Non-degree programs for adult learners and workforce development through the Learning Hub.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Marietta College is a private liberal arts institution that delivers residential undergraduate degrees across the sciences, humanities, business, and engineering (including Petroleum Engineering), alongside graduate degrees such as the Master of Science in Physician Assistant Studies, the Master of Arts in Clinical Mental Health Counseling, and the online Master of Arts in Environmental Sustainability Leadership. All degree programs incorporate the Landmark Experience, a mandatory framework requiring internships, research, service learning, and leadership development for every student.

Product overview

Marietta College is a liberal arts institution offering undergraduate and graduate degree programs across diverse disciplines. The institution operates on a platform-plus-services model, combining traditional academic degree programs with distinctive branded experiences. Key products include undergraduate majors (Petroleum Engineering, Business, Sciences, Liberal Arts), graduate programs (Physician Assistant, Clinical Mental Health Counseling, Sustainability Leadership), and signature experiential programs. The Landmark Experience serves as the core experiential learning framework woven throughout all academic offerings. Specialized centers (McDonough Center for Leadership and Business, Center for Earth, Energy and Environment, Anderson Hancock Planetarium) support specific program areas, while branded programs (Esbenshade Series, Nonprofits LEAD, PioSOAR) provide co-curricular enrichment. Non-degree offerings include workforce development training, College Credit Plus for high school students, and community education programs.

Differentiator

Problem solved

Functional benefit

Brands

• Pioneers: The athletic teams and mascot of Marietta College, representing the college in NCAA Division III athletics.

Products and services

• Undergraduate Academic Programs
• Graduate Academic Programs
• The Landmark Experience
• Esbenshade Series
• Nonprofits LEAD
• McDonough Center for Leadership and Business
• Center for Earth, Energy and Environment (CEEE)
• Anderson Hancock Planetarium
• Workforce Development & Career Training
• College Credit Plus (CCP)

Quantifiable outcome

• 92% of graduates employed, in graduate school, or fellowship/service within 6 months
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Lourdes UniversitycoreStrategic or Co-development PartnerTransfer pathway agreement welcoming Lourdes University students to continue their education at Marietta College following Lourdes University's closure announcement.
• Washington State Community College (WSCC)coreStrategic or Co-development PartnerPartnership providing affordable education options for undergraduates through articulation agreements and transfer pathways between Washington State Community College and Marietta College.
• Phi Theta Kappa Honor SocietyminorStrategic or Co-development PartnerPartnership with CollegeFish.org and Phi Theta Kappa to attract high-achieving transfer students from community colleges with scholarship support.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ohio Wesleyan University: Ohio Wesleyan University is a small private liberal arts college in Delaware, Ohio competing with Marietta for the same Ohio-resident undergraduate pool, similar tuition tier, and similar rankings band in U.S. News Midwest regional lists.
• Otterbein University: Otterbein is a private liberal arts university in Westerville, Ohio with similar undergraduate program mix, similar tuition tier, and overlapping regional admissions territory.
• Kenyon College: Kenyon is a private liberal arts college in Gambier, Ohio appearing in the same U.S. News Midwest regional rankings and competing for the same Ohio liberal arts student market, though at a higher price point.
• Muskingum University: Muskingum is a private liberal arts university in New Concord, Ohio, comparable to Marietta in size, residential model, and denominational/liberal arts positioning, competing directly for in-state students.
• Wittenberg University: Wittenberg is a private liberal arts college in Springfield, Ohio with comparable size, residential model, and Midwestern regional college profile to Marietta, including overlapping athletic conference competition.
• Denison University: Denison is a private liberal arts college in Granville, Ohio in the same U.S. News Midwestern regional rankings tier, competing for the same Ohio-resident liberal arts-bound high school graduates.
• Ohio Northern University: Ohio Northern is a small private university in Ada, Ohio with comparable size and a similar mix of liberal arts and pre-professional programs, including pharmacy and engineering, competing for similar Ohio students.
• College of Wooster: The College of Wooster is a private liberal arts college in Wooster, Ohio with a similar liberal arts mission, comparable tuition pricing tier, and overlapping Ohio recruitment territory.

Regional players

• Ursuline College: Ursuline is a small private Catholic college in Pepper Pike, Ohio with comparable size and an emphasis on professional and liberal arts programs, competing in the same Ohio private-college market but with a different religious affiliation.
• University of the Cumberlands: University of the Cumberlands is a private university in Williamsburg, Kentucky with comparable size, similar tuition tier, and a comparable mix of liberal arts and graduate professional programs serving the Appalachian region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/mariettacollege
• Facebookfacebook.com/42057254560
• Instagraminstagram.com/mariettacollege
• Xx.com/MariettaCollege
• LinkedInlinkedin.com/company/marietta-college

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marietta College