Muskingum University

What Muskingum University does

Muskingum University is a private liberal arts university founded in 1837 and located on a 200-acre residential campus in New Concord, Ohio, approximately one hour east of Columbus. Affiliated with the Presbyterian Church (USA) and accredited by the Higher Learning Commission (HLC) and the Commission on Collegiate Nursing Education (CCNE), the institution serves approximately 1,670 students in the 2025-2026 academic year, comprising 1,214 traditional undergraduates, 214 non-traditional undergraduates, and 242 graduate students. Academic offerings include 68 majors and programs (with 13 interdisciplinary), 10 pre-professional programs, and teacher licensure in 21 areas, supported by a 13:1 student-to-faculty ratio and OhioLINK consortium access to 55 million library items.

The university generates revenue primarily through tuition, room, and board, with 2025-2026 full-time undergraduate direct charges of approximately $46,768 and graduate programs priced per credit ($515 for adult undergraduate, $595 for MBA/MAE/MAT/MOL, $765 for DOL, $920 for MOT). Auxiliary revenue streams include NCAA Division III athletics (22 varsity sports), housing and meal plans, and a tiered PLUS Program ($1,800-$9,000 annually) serving students with learning differences. Approximately 99% of students receive financial aid, indicating a heavily discount-priced model.

The operating model combines a sales-led traditional undergraduate admission process with direct-to-consumer graduate and adult learning distribution via online, evening, and accelerated formats. Technology infrastructure is standard higher-ed SaaS (Canvas LMS, Microsoft 365, Ellucian-based MuskieLink, OhioLINK) without disclosed proprietary AI or platform capabilities. Distribution channels include the residential campus, graduate/adult online and hybrid programs, international exchange partnerships spanning 13 countries, and articulation-based transfer student pathways. The university ranks #1 in Best Value and #2 in Social Mobility among Ohio universities in the U.S. News & World Report 2026 Regional Midwest guide.

Name

Muskingum University

Legal name

Muskingum University

Website

https://muskingum.edu

Company type

Private

Founded year

1837

Operating status

Operating

Headcount range

101–250 employees

Short description

Muskingum University is a private liberal arts university in New Concord, Ohio, serving approximately 1,670 students through traditional undergraduate, graduate, and adult learning programs with a 13:1 student-faculty ratio.

Ownership category

akta.pro rank

Product category

Higher Education (Liberal Arts)

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG)

akta.pro secondary industries

Online Nonprofit Universities (EDAHALAK), Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Liberal arts education
• Undergraduate programs
• Graduate degree programs
• Adult degree completion
• Continuing education

Headquarters

HQ city

New Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Undergraduate Tuition: Full-time undergraduate tuition constitutes the primary revenue stream. 2025-2026 annual tuition is $32,464, with additional charges for activities, technology, housing, and meals. Part-time and overload credit charges also apply.
2. Graduate and Adult Learning Tuition: Graduate programs including MBA ($595/credit), MOT ($920/credit), DOL ($765/credit), and adult undergraduate programs ($515/credit) provide additional tuition revenue from non-traditional students.
3. Room and Board: Housing and meal plan charges generate significant auxiliary revenue. 2025-2026 rates include housing at $6,786 annually and food/board at $6,506 annually for standard double room.
4. Financial Aid Administration: 99% of students receive financial aid assistance and scholarships, with the university managing federal Title IV funds, Pell Grants, federal loans, and institutional aid programs.
5. Athletics and Recreation Programs: 22 NCAA Division III varsity sports generate revenue through the Fighting Muskies athletic program, including men's and women's teams, esports, and bowling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Muskingum University is a private liberal arts university offering residential undergraduate education across 68+ academic majors on a 200-acre campus in New Concord, Ohio. It also delivers graduate and adult learning programs including MBA, MAE, MAT, MOT, MOL, DOL, Accelerated BSN, Online RN-to-BSN, and the MAP adult degree completion program. Supporting services include the PLUS Program for students with learning differences, Tutor Ocean peer tutoring, and 22 NCAA Division III varsity sports.

Product overview

Muskingum University offers a comprehensive educational portfolio consisting of traditional undergraduate programs with 68+ majors on its 200-acre residential campus, alongside graduate and adult learning programs including MBA, MA in Education, MA in Teaching, Master of Occupational Therapy, Master and Doctor of Organizational Leadership, and the Adult Degree Completion (MAP) program. Supporting services include the PLUS Program for students with learning differences, the MuskieLink student portal, the Tutor Ocean peer tutoring platform, and the MuskieFit mobile app for campus recreation. The institution serves approximately 1,670 students through a blend of on-campus and online educational offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Undergraduate Programs Residential undergraduate education offering 68+ academic majors and programs, including 13 interdisciplinary majors, 10 pre-professional programs, and teacher licensure in 21 areas on a 200-acre campus in New Concord, Ohio. Designed for traditional-age college students seeking a four-year residential degree.
• Graduate & Adult Learning Programs Graduate and adult education programs including Master of Business Administration (MBA), Master of Arts in Education (MAE), Master of Arts in Teaching (MAT), Master of Occupational Therapy (MOT), Master of Organizational Leadership (MOL), Doctor of Organizational Leadership (DOL), and Adult Degree Completion (MAP). Designed for working adults and graduate students seeking flexible evening, weekend, and online formats.
• PLUS Program Comprehensive program for students with learning differences, offering tiered support levels (Premier, Select, Connection, Transitional) with weekly support hours tailored to individual needs, priced from $1,800 to $9,000 per year.
• Accelerated Bachelor of Science in Nursing Accelerated BSN program offered through the Adult Degree Completion program for adult learners pursuing professional nursing credentials.
• Online RN to BSN Nursing Online RN-to-BSN completion program for working registered nurses seeking to earn a Bachelor of Science in Nursing.
• Master of Science in Nursing: Education & Leadership Master of Science in Nursing program with concentrations in Education and Leadership for nurses pursuing advanced credentials.
• Tutor Ocean Peer Tutoring Online peer tutoring platform providing free academic support to students across subjects including accounting, anatomy, biology, chemistry, computer science, economics, math, nursing, physics, and psychology.
• Fighting Muskies Athletics Program 22 NCAA Division III varsity sports (men's and women's teams) competing in the Ohio Athletic Conference, plus men's and women's esports and bowling teams, open to enrolled students.

Quantifiable outcome

• 99% of students receive financial aid assistance and scholarships
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OhioLINK Library ConsortiumcoreTechnology or IntegrationStatewide library consortium providing access to 55 million library items, 350,000+ books, 10,000+ journal subscriptions, and 280+ databases. Essential resource for academic research and student success.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ohio Northern University: A private Ohio university of similar small scale offering undergraduate and select graduate programs with a comparable residential liberal arts/professional education model. Competes head-to-head for Ohio-resident traditional undergraduates and shares the rural Ohio private-college operating profile.
• Wittenberg University: A private liberal arts university in Ohio of comparable enrollment scale with similar residential model, tuition positioning, and Presbyterian/Lutheran heritage. Direct competitor for Ohio high-school graduates seeking small private liberal arts education.
• Ohio Wesleyan University: A small private Ohio liberal arts college with similar enrollment size, residential model, and Methodist-affiliated heritage. Competes directly for the same Ohio-resident traditional undergraduate market with overlapping academic program portfolios.
• Marietta College: A private Ohio liberal arts college of comparable size, also serving traditional and adult learners in a small-town Ohio setting. Directly comparable in scale, regional recruitment strategy, and program mix including graduate and continuing education offerings.
• Otterbein University: A private Ohio university similar in size and program portfolio, offering undergraduate majors, adult degree completion, and graduate programs. Directly competes for Ohio-resident students in both residential and adult learning segments.
• Capital University: A private Ohio university with comparable enrollment scale, Lutheran heritage, and a similar mix of undergraduate, adult, and graduate programs. Competes for the same regional student pool with overlapping academic offerings.
• University of Mount Union: A small private Ohio university with comparable enrollment, similar tuition positioning, and a traditional residential liberal arts model. Direct peer in scale, recruitment geography, and program portfolio.
• Heidelberg University: A small private Ohio university affiliated with the United Church of Christ, similar in enrollment size and program mix including traditional UG and graduate offerings. Competes for the same regional Ohio high-school graduate pool.
• Baldwin Wallace University: A private Ohio university comparable in size offering undergraduate and graduate programs with a similar Methodist-affiliated heritage. Competes for Ohio-resident students across traditional and adult learner segments.

Broad incumbents

• Kenyon College: A more prestigious private Ohio liberal arts college that draws from a similar regional pool but operates at a higher selectivity and price point. Useful benchmark for the upper bound of Ohio private liberal arts positioning and competitive recruitment overlap at the high-achieving end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/muskieadmission
• YouTubeyoutube.com/user/MuskingumUniversity
• Facebookfacebook.com/muskingum.university
• Instagraminstagram.com/muskingum_university
• LinkedInlinkedin.com/company/muskingum-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muskingum University