CPV

What CPV does

CPV (legal entity CPV Instituto de Ensino e Pesquisa Educacional) is a São Paulo-headquartered private educational group operating an integrated portfolio of consumer and B2B education products. Its consumer-facing brands include Cursinho CPV (a vestibular test-preparation course reporting 1,360 university approvals in 2025 across institutions including USP, UNESP, Einstein, FGV, Insper, ESPM, Mackenzie, and PUC) and Colégio CPV (a K-12 school). The group also operates Sistema CPV, a B2B teaching system licensed to partner schools, and Alfred, an educational platform extending delivery beyond the physical classroom.

The company's core product surface combines in-person instruction delivered across three physical units in São Paulo (Morumbi, Vila Olímpia, and Consolação) with digital offerings through Alfred and supplementary product lines such as CPV Resolve, intensivão 2026, and Exame de Bolsa. The underlying technology is not disclosed beyond the existence of the Alfred platform; curriculum and pedagogical methods are delivered through proprietary teaching systems, with B2B partners accessing the Sistema CPV teaching system under licensing arrangements.

CPV's business model is primarily recurring tuition and subscription fees paid by individual students and families across its Cursinho and K-12 segments, supplemented by B2B licensing revenue from Sistema CPV partner schools. Pricing is not publicly disclosed. The customer base is overwhelmingly Brazilian, concentrated in São Paulo, and skewed toward students preparing for competitive university entrance examinations. No public ticker, funding history, or financial disclosures are available; the company operates as a privately held educational institution under CNPJ 63.196.057/0001-28.

Name

CPV

Legal name

CPV INSTITUTO DE ENSINO E PESQUISA EDUCACIONAL

Website

https://cpv.com.br

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

CPV is a São Paulo-based private educational group operating K-12 schooling (Colégio CPV), vestibular test preparation (Cursinho CPV), a B2B teaching system (Sistema CPV), and an educational platform (Alfred) across three physical units.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Tuition and Course Fees: Revenue from cursinho (test prep courses) and colégio (private school) tuition fees. Students pay for courses and enrollment in the school's educational programs.

Distribution channels3 records

Marketing channels1 record

Core offering

CPV is a São Paulo-based educational institution that sells preparatory courses (cursinho) for Brazilian university entrance exams (vestibular, ENEM, FUVEST, FGV, Insper), runs a private K-12 school (Colégio CPV) covering Ensino Fundamental II and Ensino Médio, and licenses a proprietary K-12 through Pré-Vestibular teaching system (Sistema CPV) to other schools. Ancillary paid offerings include the CPV Resolve problem-solving support service and the Exame de Bolsa scholarship examination program.

Product overview

CPV (Grupo CPV) is an educational institution in São Paulo, Brazil, operating a platform-plus-services model. The core offerings consist of Cursinho CPV (test prep courses for university entrance exams), Colégio CPV (private school for Ensino Fundamental II and Ensino Médio), and Sistema CPV (a teaching system with collections across all education levels from Infantil through Pré-Vestibular and ENEM). Additional services include CPV Resolve (problem-solving support) and Exame de Bolsa (scholarship examinations). Alfred operates as a related educational platform under the Grupo CPV umbrella. The company reported 1,360 total approvals in 2025, including 108 approvals at USP, UNESP, and Einstein, 926 at FGV and Insper, and 252 in Medicine programs.

Differentiator

Problem solved

Functional benefit

Brands

• Cursinho CPV: Cursinho preparatório para vestibular com programas intensivos e preparatórios para USP, FGV, Insper e outras universidades
• Colégio CPV
• Sistema CPV
• Alfred

Products and services

• Cursinho CPV Intensive test-preparation courses (cursinho) for Brazilian university entrance exams including FUVEST, FGV, Insper, and ENEM, with specialized tracks such as Semi FGV/Insper and Semi Fuvest; targeted at São Paulo students preparing for top universities.
• Colégio CPV Private school delivering Ensino Fundamental II (upper elementary) and Ensino Médio (high school) education integrated with CPV's university entrance exam preparation approach; serves families in São Paulo.
• Sistema CPV Comprehensive packaged teaching system covering Educação Infantil, Ensino Fundamental I, Ensino Fundamental II, Ensino Médio, Pré-Vestibular, and ENEM preparation programs; licensed to other Brazilian schools as a curriculum and content package with restricted-access student portal.
• CPV Resolve Problem-solving support service bundled within the cursinho program that provides students with additional practice and academic reinforcement; targeted at cursinho students seeking supplementary exercise material.
• Exame de Bolsa Scholarship examination program run by Cursinho CPV that allows prospective students to take an exam and earn scholarships toward CPV's preparatory courses.
• Alfred Educational platform and service offered as part of the Grupo CPV ecosystem, providing additional learning resources and tools to complement CPV's school and cursinho programs.

Quantifiable outcome

• 1360 total approvals in 2025 (108 USP/UNESP/Einstein, 926 FGV/Insper, 363 other universities, 252 Medicina)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AlfredminorOthersAlfred (alfred.com.br) is listed as part of Grupo CPV ecosystem alongside Cursinho CPV, Colégio CPV, and Sistema CPV. Nature of relationship within corporate group not specified.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bernoulli: Brazilian K-12 and pre-vestibular system with proprietary teaching materials licensed to partner schools. Closely parallels Sistema CPV's licensing model alongside cursinho and colégio operations.
• Anglo Vestibulares: Historic São Paulo-based cursinho chain with strong USP/Fuvest positioning. Competes head-to-head with Cursinho CPV for the same high-performing student segment in São Paulo's premium prep market.
• Curso Objetivo: One of Brazil's largest and most established cursinho and K-12 networks, headquartered in São Paulo. Directly competes with Cursinho CPV and Colégio CPV in the same metropolitan market with similar vestibular/ENEM prep programs.
• Pitagoras: Brazilian K-12 school network with associated pre-vestibular programs. Comparable to CPV's integrated colégio + cursinho + curriculum-licensing model, with broader national scale.
• Curso Poliedro: National pre-vestibular and K-12 system with a strong São Paulo presence. Competes with both Cursinho CPV on test prep and Sistema CPV on teaching-system licensing for partner schools.
• Oficina do Estudante: São Paulo-based cursinho focused on vestibular preparation. Direct competitor to Cursinho CPV, particularly for USP/Fuvest-bound students in the same premium catchment.
• Curso Positivo: Brazilian education group combining K-12, pre-vestibular and teaching-system licensing. Highly comparable to CPV across cursinho, colégio and Sistema-style B2B curriculum offerings.

Broad incumbents

• Eleva Educação: Large Brazilian K-12 school network. Overlaps with Colégio CPV's premium private school positioning but operates at national scale rather than within a single metro.
• Somos Educação: Major Brazilian K-12 education group with a portfolio of schools and teaching systems. Competes with both the owned-colégio and Sistema CPV licensing businesses at a national level.
• Cogna Educação: Largest listed Brazilian education group (Kroton, Vasta, Saber) with K-12, higher education and content businesses. Provides the public-market benchmark and competitive ceiling for CPV's owned-school and licensing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cpveducacional
• Facebookfacebook.com/cpveducacional

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPV