What Curso Positivo does

Curso Positivo is a Curitiba-based pre-vestibular (Brazilian college entrance exam) preparatory institution founded in 1972 and operated as a subsidiary of Grupo Positivo, one of Brazil's largest educational conglomerates. The company serves high-school students and recent graduates preparing for highly competitive university entrance exams, with particular emphasis on Medicine, Law, Engineering, and Architecture admissions. It operates five physical units across three cities (Curitiba with three units, Ponta Grossa, and Joinville) and is documented as filling 48-71% of Medicine seats at several regional universities including UFPR, UEPG, ACAFE/Univille, FPP, PUCPR, FEMPAR/Mackenzie, and 54% of daytime Law seats at UFPR.

The company runs a platform-plus-modules product architecture. Posiplay is the proprietary digital learning hub aggregating live-streamed classes, recorded lectures, 20,000+ video-resolved questions, unlimited essay corrections, online mock exams, an AI-powered real-time doubt-resolution chat, and the Memoflix library of 200+ review classes. Around Posiplay, the company offers multiple in-person and online course modalities — Terceirão (for current third-year high school students), Extensivo (the year-long flagship, available presencial, online, and hybrid), Semiextensivo (intensive), Superintensivo (pre-exam sprint), and Expandido Integral (full-day immersion). Supplementary products include the Viva Medicina experiential program, Conexão career-orientation events, the free Simulado UFPR mock exam, and add-on support courses.

Curso Positivo operates a direct-to-consumer annual subscription revenue model, charging tuition in monthly installments via credit card or boleto. List prices range from R$ 3,710 (Semiextensivo Online, Joinville) to approximately R$ 15,732 (Extensivo Presencial at 12x R$ 1,311), with the flagship Semiextensivo Presencial Vicente Machado priced at R$ 8,680 total. Go-to-market relies on a content-marketing blog, organic SEO, social media, free Simulado UFPR lead-generation events, and Conexão career events co-hosted with professional associations (AMP, OAB/PR) and partner universities (UEPG). Enrollment is centralized through the matricula.cursopositivo.com.br platform.

Name

Curso Positivo

Legal name

Positivo Educacional LTDA

Website

https://cursopositivo.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Curso Positivo is a 54-year-old Curitiba-based pre-vestibular (college entrance exam) preparatory institution and subsidiary of Grupo Positivo, serving Brazilian high-school students targeting Medicine, Law, and Engineering admissions through five physical units and an online/hybrid course platform.

Ownership category

akta.pro rank

Product category

College Entrance Exam Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)

Keywords

• Pre-vestibular preparation
• University entrance prep
• Exam preparation courses
• Test prep services
• College admissions coaching

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition - Presencial Courses: Annual subscription model for in-person courses at physical units. Courses include Terceirão, Extensivo, Semiextensivo, Superintensivo, and Expandido Integral. Payment via credit card (5x) or boleto (4x).
2. Tuition - Online/Hybrid Courses: Annual subscription model for online and hybrid delivery formats. Students receive live-streamed classes, recorded content, and digital platform access. Payment via credit card or boleto.
3. Materials (Included): Physical didactic materials developed by teaching staff included with course tuition at no additional cost

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Curso Positivo delivers university entrance exam (vestibular) preparation courses for high school students and graduates in Southern Brazil. Offerings span year-long Extensivo, intensive Semiextensivo, final-sprint Superintensivo, full-day Expandido Integral, and combined Terceir\u00e3o programs delivered in-person, online, or hybrid through five physical units in Curitiba, Ponta Grossa, and Joinville, supported by the proprietary Posiplay digital learning platform.

Product overview

Curso Positivo is a comprehensive pre-vestibular preparatory institution operating a platform-plus-modules architecture. Its central digital hub is Posiplay, which aggregates live and recorded classes, video-resolved exercises, essay corrections, and an AI chat for doubt resolution. Around Posiplay, the institution offers multiple physical and online course modalities: the year-long Extensivo (in-person, online, or hybrid) as the flagship comprehensive program; the intensive Semiextensivo (in-person and online) for focused high-performance prep; the pre-exam Superintensivo (in-person and online) for final-sprint review; the full-day Expandido Integral (in-person and online) for maximum immersion; and the Terceirão for third-year high school students. Supplementary offerings include Viva Medicina experiential events, Conexão career-orientation events, Memoflix review video library, and free Simulado UFPR mock exams. The product portfolio serves students preparing for vestibular exams (UFPR, UEPG, ACAFE, UFSC, FPP, Mackenzie) and ENEM across five physical units in Curitiba, Ponta Grossa, and Joinville.

Differentiator

Problem solved

Functional benefit

Products and services

• Posiplay Digital Learning Platform Proprietary online learning platform providing enrolled students with live-streamed and recorded classes, video-resolved exercises covering 20,000+ questions, online mock exams, unlimited essay corrections, an AI-powered doubt resolution chat, and the Memoflix library of 200+ review classes.
• Terceir\u00e3o Presencial In-person course combining third-year high school studies with intensive vestibular and ENEM preparation, designed for current high school seniors who want to integrate regular schooling with focused exam prep.
• Extensivo Pr\u00e9-Vestibular (Presencial, Online e H\u00edbrido) Comprehensive year-long preparatory course covering all disciplines for major vestibular exams (UFPR, UEPG, ACAFE, UFSC, FPP, Mackenzie) and ENEM, delivered in-person, online, or hybrid with over 80 specialized teachers.
• Semiextensivo Pr\u00e9-Vestibular (Presencial e Online) Intensive preparatory course for students seeking high performance in competitive vestibular exams, with daily teacher contact, unlimited essay corrections, and Posiplay access; available in presencial and online formats.
• Superintensivo Pr\u00e9-Vestibular (Presencial e Online) Final-sprint preparatory course with strategic review sessions, exercise practice, and mock exams for the weeks leading up to major vestibular exams and ENEM, delivered in-person or online.
• Expandido Integral (Presencial e Online) Full-day in-person or online preparation program providing maximum immersion in vestibular studies with comprehensive academic support throughout the day.
• Cursos de Apoio Online Supplementary online support courses designed to reinforce specific subjects and skills for vestibular preparation, available to students needing targeted academic reinforcement.
• Viva Medicina One-week immersive experience partnering with universities that allows prospective medical students to experience daily life as a medical student, including theoretical classes and practical activities.
• Simulado UFPR 2026 Free mock exam modeled after the UFPR vestibular format, with 80 multiple-choice questions and 2 discursive questions, offered to prospective students in-person or online as a lead generation and format-exposure tool.

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• UEPG (Universidade Estadual de Ponta Grossa)minorStrategic or Co-development Partner · 19 August 2026Venue partner for Conexão Medicina event in Ponta Grossa, hosting event at university premises
• AMP (Associação Médica do Paraná)coreStrategic or Co-development Partner · 12 May 2026Partnership for Conexão Medicina event held at AMP headquarters, bringing together over 300 students with medical professionals for career orientation and medical school preparation insights
• OAB/PR (Ordem dos Advogados do Brasil - Seção Paraná)coreStrategic or Co-development PartnerPartnership for Conexão Direito event held at OAB/PR auditorium, bringing together hundreds of students with legal professionals for career orientation and vestibular preparation

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Curso Etapa: Long-established São Paulo-based pre-vestibular with a strong reputation in Medicine preparation. Comparable to Curso Positivo in positioning as a premium presencial-plus-online vestibular prep brand targeting top university admission outcomes.
• Curso Anglo: One of Brazil's most established pre-vestibular cursinhos with strong São Paulo presence. Direct competitor to Curso Positivo in the vestibular preparation segment, offering comparable presencial, online, and hybrid course modalities targeting Medicine, Direito, and Engenharia aspirants.
• Descomplica: Brazilian online-first education platform offering vestibular and ENEM preparation with a national footprint. Competes with Curso Positivo's online and hybrid modalities, particularly for students outside Paraná and Santa Catarina seeking flexible remote prep.
• Curso Objetivo: Major national pre-vestibular chain headquartered in São Paulo with broad regional presence. Operates presencial and online vestibular prep with a portfolio comparable to Curso Positivo's Extensivo and Semiextensivo offerings, competing for the same high-WTP Medicine-aspirant segment.
• Curso CPV: Brazilian pre-vestibular operator with presencial and online vestibular preparation courses. Directly comparable to Curso Positivo in product portfolio (Extensivo, Semiextensivo, Superintensivo) and target student segments.
• Curso Progresso: Pre-vestibular institution based in São Paulo with presencial and online offerings. Direct comparator to Curso Positivo on vestibular curriculum structure, course modality breadth, and Medicine-focused outcomes positioning.

Broad incumbents

• Colégio Positivo: Sister company within Grupo Positivo operating K-12 schools (Ensino Médio, Fundamental, Infantil). Not a direct vestibular competitor but operates in the same Grupo Positivo ecosystem and serves as the internal feeder funnel for Curso Positivo's pre-vestibular enrollments.
• Curso Pré-Vestibular Pitágoras: Brazilian broader education network with vestibular prep offerings alongside higher-education programs. Broader incumbent compared with Curso Positivo's specialized vestibular focus, but overlapping in pre-university student recruitment.
• Kumon Brasil: Large-scale after-school supplemental learning franchise with national presence. Broad incumbent in the K-12 supplemental education space that intersects with Curso Positivo's audience at the Terceirão and pre-vestibular entry points.

Emerging players

• Estratégia Vestibulares: Online vestibular and ENEM preparation brand from Estratégia Educacional, focused on asynchronous content and tech-enabled delivery. Emerging player competing with Curso Positivo's online course tier and Memoflix review library.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/curso-positivo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curso Positivo