HealthBit

What HealthBit does

HealthBit is a Brazil-based corporate health consulting firm that sells integrated health-management advisory and technology services exclusively to large enterprises (5,000+ employees). Founded in 2015 as a healthtech and integrated into Grupo RD Saúde in 2021, the firm repositioned in 2025 as a specialized consultancy focused on high-complexity corporate health projects. Its core technology is the proprietary Health BI platform, an intelligent data-intelligence layer that aggregates health data from operators, insurers, absenteeism systems, and medication sources into dashboards used for population-health mapping, risk stratification, claims auditing, and rate-renegotiation support. This is complemented by 14 integrated solutions spanning diagnostic assessment, health-rate negotiation, claims auditing, mental health, chronic disease, family/pregnancy, leave management, vaccination, preventive care, a PBM medication-benefit program (UNIVERS PRIME, co-built with RD Saúde's UNIVERS), and an Employee Assistance Program.

The firm's business model blends professional-services engagements with recurring technology subscriptions on the Health BI platform, with pricing determined per engagement based on company size, scope, and covered lives. HealthBit does not publish pricing and engages exclusively via direct enterprise sales, positioning itself as a complement to — rather than replacement for — health operators, insurers, and brokers, which enables co-selling within the broader benefits ecosystem. Customers include Brazilian and multinational enterprises across technology, retail, chemical, food, and automotive-retail verticals, with disclosed cases covering populations from 1,000 to 50,000 lives. The company operates with a multidisciplinary team of 200+ specialists across data science, health management, technology, economics, medicine, nursing, and nutrition, and pursues ISO 27001/27701 certifications alongside LGPD compliance to support enterprise and regulated-buyer procurement. Leadership is anchored by co-founder and CEO Murilo Wadt, with André Covic Bastos heading operations.

Name

HealthBit

Legal name

HealthBit

Website

https://healthbit.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

HealthBit is a Brazil-based corporate health consultancy that helps large enterprises (5,000+ employees) reduce health-benefit costs and improve population health through data-driven advisory, proprietary Health BI analytics, and 14 integrated programs spanning mental health, chronic disease, auditing, and pharmacy benefits, supported by Grupo RD Saúde.

Ownership category

akta.pro rank

Product category

Corporate Health Consulting

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Health Services (8000), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)

akta.pro secondary industries

Healthcare Utilization, Claims & Administrative Data Analytics (HLAJAJAK), Digital Health, Health Information Systems & Data Programs (BPADAIAJ)

Keywords

• Corporate health consulting
• Population health management
• Health data analytics
• Employee benefits consulting
• Health risk management

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Strategic Health Consulting Services: HealthBit generates revenue through specialized consulting engagements for large enterprises, offering strategic health management, cost control, population health management, and health data intelligence. Projects are customized and delivered by a multidisciplinary team of data, health, and technology specialists.
2. Technology Platform (Health BI): The proprietary Health BI platform is offered as part of the integrated consulting engagement, providing dashboards, health data integration, and reporting tools for corporate health management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HealthBit is a specialized corporate health consultancy focused on high-complexity projects for large Brazilian enterprises. It combines strategic health consulting with its proprietary Health BI data analytics platform to deliver population health management, health cost control, claims and insurance auditing, mental health and chronic disease programs, and customized dashboards. Engagements are delivered by a multidisciplinary team of 200+ specialists and supported by an integrated portfolio of 14 contractable solutions.

Product overview

HealthBit is a corporate health consulting firm that offers a comprehensive portfolio of 14 integrated solutions for managing employee health. The core offering includes Health BI (intelligent data analytics platform), health mapping tools, diagnostic assessments, audit services, and strategic health adjustment consulting. These are complemented by specialized population health programs covering family/pregnancy, chronic conditions, mental health, leave management, preventive care, vaccination, medication benefits (UNIVERS PRIME PBM program), and Employee Assistance Program (EAP). All solutions are customized and data-driven, with technology platforms for dashboards and integrations. The company operates as part of RD Saúde group since 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Health BI: An intelligent management platform for corporate health, developed with proprietary technology to transform complex data into strategic decisions. Features intuitive dashboards, clear charts, and detailed reports.
• UNIVERS PRIME
• Programa Família e Gestantes
• Programa Crônicos e Graves
• Programa Saúde Mental
• Programa Afastados
• EAP – Programa de Assistência ao Colaborador

Products and services

• Health BI Proprietary intelligent platform for corporate health management that aggregates data from health operators and insurers, providing intuitive dashboards, clear charts, and detailed reports for data-driven strategic decisions.
• Mapeamento de Saúde (Health Mapping) Online tool that enhances health data collection by asking customized questions based on the most-used health services by employees, making analysis more complete, strategic, and efficient.
• Assessment - Análise Diagnóstica Strategic evaluation that analyzes the behavioral profile and performance of employees, identifying who is suitable for specific programs and who needs specific care.
• Reajuste e Cotação Saúde Uses a proprietary database to map actual health plan utilization, evaluate information, and identify opportunities to reduce claims (sinistralidade), enabling more precise negotiations and better adjustments.
• Auditoria (Billing Audit) Evaluates whether procedures charged by health operators match contracted services, identifying improper charges, duplications, and inconsistencies to recover costs.
• Dashboard e Integrações Dashboards that consolidate data from different sources about employee health into one place, including absenteeism and medication integrations for cross-referencing and identifying adherence patterns, ongoing treatments, and chronic cases.
• Programa Família e Gestantes Comprehensive support program for all family models with humanized follow-up for pregnant women, postpartum individuals, transgender people, families in adoption, in mourning, or facing fertility challenges.
• Programa Crônicos e Graves Preventive and strategic care program for employees with Non-Communicable Chronic Diseases (NCDs), using health data analysis and customized care lines for effective follow-up.
• Programa Saúde Mental Complete solution for promoting employee emotional well-being with focus on prevention and continuous support, using proprietary technology to map risks and offer personalized follow-up.
• Programa Afastados

Quantifiable outcome

• 300+ projects delivered across large enterprises in Brazil
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Advisory PartnerminorGTM or Marketing Partner · 1 January 2022HealthBit established a partnership in 2022 with an advisory firm, combining complementary services to deliver integrated risk management to clients. The partnership enables joint client engagements where HealthBit provides health management and data intelligence while the partner delivers advisory services, creating a comprehensive offering for enterprise clients.
• RD SaúdecoreStrategic or Co-development Partner · 1 January 2021Since 2021, HealthBit has been part of the RD Saúde group, the largest pharmacy network in Latin America (B3 listed, Novo Mercado). This integration provides HealthBit with structural scale, national capillarity, and access to complementary health benefits including medication discounts, vaccination services, and pharmacy-based health programs. The partnership enables HealthBit to offer more comprehensive corporate health solutions to its enterprise clients.
• UNIVERS (Grupo RD Saúde)coreStrategic or Co-development PartnerHealthBit collaborated with UNIVERS (a company of the RD Saúde group) to create UNIVERS PRIME, a PBM (Pharmacy Benefit Management) subscription program that provides medication discounts at physical and online Raia Drogasil pharmacies across Brazil. This partnership integrates medication management into HealthBit's broader corporate health offering.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson (WTW): Global advisory firm offering health and benefits consulting, broker services, and analytics to large employers in Brazil. Comparable to HealthBit in addressing enterprise health cost management and strategic consulting, with broader portfolio across risk and talent.
• Aon: Global professional services firm with a major Brazil health and benefits practice advising large employers on health insurance, risk, and well-being programs. Comparable to HealthBit's enterprise advisory scope, though Aon is a much broader diversified incumbent.
• Mercer (Marsh McLennan): Global HR and benefits consulting firm with strong Brazil presence advising large employers on health benefits strategy and operator negotiations. Comparable to HealthBit's advisory and negotiation services for enterprises, though at much larger global scale.
• Cigna Brazil: Global health services company offering health insurance, wellness, and EAP programs to corporate clients in Brazil. Comparable to HealthBit in serving large Brazilian enterprises with health benefits and well-being solutions, though Cigna is also a payer.

Direct peers

• Wellbe: Brazilian corporate health and benefits platform offering analytics, programs, and integrated health benefits for enterprises. Directly comparable to HealthBit in targeting large Brazilian employers with data-driven health management and PBM-adjacent offerings.
• Pipo Saúde: Brazilian corporate health-tech offering digital health plans and integrated care programs for employers. Comparable to HealthBit in serving large Brazilian enterprises with data-driven health solutions, though with a stronger digital-first delivery model.

Emerging players

• Qually (Qually Saúde): Brazilian health-tech focused on corporate health management, occupational health, and analytics for employers. Comparable to HealthBit in targeting Brazilian enterprises with technology-enabled health programs and population health data.
• Sami: Brazilian health plan operator with corporate focus and digital primary care delivery. Overlaps with HealthBit in serving Brazilian enterprises seeking cost-controlled health benefits, but operates a payer-provider model rather than consulting.
• Conexa Saúde: Brazilian digital health platform providing telehealth, mental health, and integrated care programs to corporate clients and health operators. Comparable to HealthBit in delivering mental health and chronic care programs to Brazilian enterprises, though Conexa is more focused on virtual care delivery.
• Beep Saúde: Brazilian on-demand health services platform offering in-home nursing, exams, and vaccination for corporate and consumer clients. Overlaps with HealthBit's preventive care and vaccination offerings for enterprises, though Beep is more consumer-facing and service delivery focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/CqvF_LaO-g6

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthBit