Vice Versa Hôtel

What Vice Versa Hôtel does

Vice Versa Hôtel is a 4-star boutique hotel located at 213 Rue de la Croix Nivert in Paris's 15th arrondissement, near the Porte de Versailles exhibition center. The property operates 37 rooms across seven floors, with each floor and each room individually themed around one of the seven deadly sins (Wrath, Gluttony, Greed, Pride, Envy, Sloth, Lust). All interior design — furniture, wallpaper, drapery, ceilings — was conceived and executed by French fashion designer Chantal Thomass, giving the property a single, coherent design identity that functions as its primary product differentiator. Two room categories are offered (Classic rooms in seven themed versions; Deluxe rooms in four themes — Pride, Envy, Sloth, Lust), supplemented by a hammam, a D-Vine-powered Honesty Bar, a continental breakfast service, room service, an online boutique, and curated packages including a Romance Package (Laurent Perrier champagne, rose-petal heart, sweets, breakfast) and a Day-Use room product (€85, 10:00–19:00). Distribution is operated through a Synxis-powered direct booking engine on viceversahotel.com and five global GDS networks (Amadeus, Sabre, Galileo/Apollo, Worldspan, Pegasus), with Mews PMS and D-EDGE Channel Manager handling operations and a 3D virtual tour supporting pre-booking engagement.

Name

Vice Versa Hôtel

Legal name

Hôtel Vice Versa

Website

https://viceversahotel.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Vice Versa Hôtel is a 4-star, 37-room boutique hotel in Paris's 15th arrondissement, with each floor themed around a deadly sin and designed by Chantal Thomass, serving leisure tourists, Porte de Versailles business travelers, and creative professionals.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Boutique hotel accommodation
• Themed hotel rooms
• Paris hospitality services
• Wellness hammam facilities
• Romantic getaway packages

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodation Services: Room rental across 37 rooms (Classic and Deluxe categories) themed around the 7 deadly sins. Flexible and non-refundable rate options available with different cancellation policies.
2. Wellness & Relaxation Services: Hammam access for guests seeking relaxation experiences.
3. Food & Beverage Services: Continental breakfast served daily 07:00-10:30, Honesty Bar with cocktails and wine, room service for lunch and dinner with gourmet box of local products.
4. Ancillary Services: Additional products and services offered at booking or during stay: bottle of champagne, flowers, chocolates, personalized welcome gifts, beauty and wellness appointments, babysitting services, airport transportation.
5. Gift Vouchers and Certificates: Gift boxes, vouchers and certificates available for purchase, delivered by post or email, valid for specified period subject to hotel availability.
6. Day Use Rooms: Daytime room rental from 10:00 to 19:00 for naps, relaxation between meetings, or day retreats at fixed rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vice Versa Hôtel is a 4-star boutique hotel in Paris's 15th arrondissement offering 37 rooms spread across 7 floors, each floor themed around one of the 7 deadly sins (Wrath, Gluttony, Greed, Pride, Envy, Sloth, Lust) with interior design by fashion designer Chantal Thomass. The hotel provides themed Classic and Deluxe room categories, plus ancillary hospitality services including a hammam wellness facility, Honesty Bar, continental breakfast, room service, and themed packages such as the Romance Package and Day Use rooms.

Product overview

Vice Versa Hôtel is a 4-star boutique hotel in Paris's 15th arrondissement, themed around the seven deadly sins. The property offers 37 rooms across 7 floors, each designed around one sin (Wrath, Gluttony/Greed, Pride, Envy, Sloth, Lust), with interior design by Chantal Thomass. The hotel provides two room categories: Classic Rooms (7 themed versions) and Deluxe Rooms (4 themed versions), plus ancillary services including a hammam, Honesty Bar, continental breakfast, room service, 3D virtual tours, and a boutique. The hotel also offers themed packages like the Romance Package and Day Offer.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Rooms Classic rooms available in 7 themed versions based on the seven deadly sins (Avarice, Gourmandise/Gluttony, Colère/Wrath, Orgueil/Pride, Envie/Envy, Paresse/Sloth, Luxure/Lust). Each features a walk-in shower, air-conditioning, soundproofing, free WiFi, mini-bar, cable/satellite TV, and hair dryer. Designed for individual travelers and couples seeking themed accommodations.
• Deluxe Rooms More spacious rooms available in 4 themed versions (Pride, Envy, Sloth, Lust). Features a bathroom with bathtub between two sinks and a separate toilet, Lavazza coffee machine, safe, flat-screen TV, and welcome products. Targeted at guests seeking premium themed accommodations.
• Romance Package A romantic getaway package including a bottle of Laurent Perrier champagne, a heart of rose petals on the bed, a box of traditional/artisanal sweets, and continental breakfast. Targeted at couples seeking romantic breaks in Paris.
• Day Offer (Day Use Room) Daytime room availability from 10:00 a.m. to 7:00 p.m. for 85 EUR, allowing guests to nap, relax between meetings, or spend a day retreat. Free cancellation until the last minute. Targeted at business travelers and day visitors.
• Hammam Wellness Facility A steam hammam decorated in shades of red and black symbolizing Hell, located in the hotel basement. Originally open daily from 09:00 to 22:00 by appointment. Targeted at guests seeking relaxation experiences (currently closed for maintenance).
• Honesty Bar A self-service cocktail and wine concept based on trust, featuring D-Vine wine tasting machine for serving grand crus at optimal temperature. Open 24 hours with Happy Hour between 18:00 and 20:00. Available to hotel guests and visitors.
• Continental Breakfast Service Continental breakfast served daily from 7:00 to 10:30 in a gourmet-themed dining room or in guest rooms. Features regional artisan products including hot beverages, fruit juices, fresh bread and pastries, compotes, fruit salads, and dairy products. Targeted at hotel guests.
• Room Service Room service available for lunch and dinner, offering a gourmet box composed of local terroir products. Targeted at hotel guests seeking in-room dining.
• Guarantee Your Sin Service Service allowing guests to guarantee their preferred room theme (sin) for an additional supplement ranging from -2 EUR to +50 EUR depending on the sin theme selected. Ensures guests secure their preferred themed room.
• Hotel Boutique On-site and online boutique selling Vice Versa branded merchandise, souvenirs, and gift boxes/vouchers. Gift certificates available for purchase delivered by post or email.

Quantifiable outcome

• Top 5 design hotel ranking by Le Figaro
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Chantal ThomasscoreStrategic or Co-development PartnerRenowned French fashion designer who conceived and decorated the entire hotel, creating the distinctive 7 deadly sins themed interior design. From furniture to wallpapers, drapery, and ceilings, all elements evoke each sin in an original and highly designed way. This partnership defines the hotel's unique brand identity and core value proposition.
• Laurent PerrierminorOthersChampagne brand featured in the Romance Package offering, providing complimentary bottles for guests booking romantic packages.
• Hotels for TreesminorStrategic or Co-development PartnerEnvironmental partnership allowing guests to choose to plant a tree by declining housekeeping service for one night, supporting carbon offset initiatives.
• Hotels SolidairesminorStrategic or Co-development PartnerCharitable partnership where unsold breakfast items and unused hotel materials like mattresses and duvets are donated to populations in need through the association.
• UnisoapminorStrategic or Co-development PartnerPartnership for recycling soap bars used at the hotel, supporting sustainable waste management practices.
• MewscoreTechnology or IntegrationProperty Management System (PMS) software provider facilitating reservation management and guest profile handling within the hotel operations.
• D-EDGEcoreTechnology or IntegrationChannel Manager software provider enabling distribution of hotel inventory across multiple online platforms and booking channels.
• Synxis Sabre HospitalitycoreTechnology or IntegrationGlobal Distribution System (GDS) and online reservation system provider enabling booking through the hotel website and travel agent networks worldwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hôtel de Crillon: Iconic luxury palace hotel in Place de la Concorde. Operates in Paris's premium hospitality market and competes for high-spending design-conscious travelers, though at the upper-luxury tier.
• The Hoxton, Paris: Lifestyle boutique hotel brand from Ennismore with a Paris property targeting design-conscious travelers and couples. Broader network provides stronger distribution and loyalty than Vice Versa.

Direct peers

• Maison Bréguet: Boutique hotel in Paris's 11th arrondissement with strong design credentials, restaurant, and wellness amenities. Comparable in scale and target market to Vice Versa's lifestyle positioning.
• Hôtel du Petit Moulin: Paris boutique hotel with interiors designed by Christian Lacroix, each room uniquely themed. Direct analog to Vice Versa's designer-collaboration, single-property boutique model.
• Mama Shelter Paris: Paris-born boutique hotel chain known for irreverent, design-led interiors targeting the same design-conscious leisure and millennial/couple segment. Both properties emphasize distinctive visual identity over luxury formality.
• Hôtel des Grands Boulevards: Experiential Hotels Group property in Paris offering a thematically designed boutique experience with strong F&B component (a French bistro). Comparable size and target audience to Vice Versa.
• Hôtel Fabric: Paris boutique hotel in the 11th arrondissement with a former-factory design narrative. Comparable 4-star boutique positioning with a distinctive concept-driven identity.
• Le Pavillon de la Reine: Small luxury boutique hotel in the Marais, Paris. Comparable independent boutique scale with strong design narrative and high-end guest profile.
• Hôtel Particulier Montmartre: Five-suite boutique hotel in a private mansion in Montmartre with gardens and distinctive art/design identity. Comparable small-scale, concept-driven boutique model.

Emerging players

• Citizen M Paris: Tech-forward boutique hotel chain with Paris locations targeting design-led, value-conscious travelers. Competes on the lifestyle boutique end with stronger tech and brand-marketing infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/viceversahotel
• Instagraminstagram.com/viceversahotel
• LinkedInlinkedin.com/company/vice-versahotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vice Versa Hôtel