Hotels for Trees
Hotels for Trees is a Dutch ANBI non-profit foundation that partners with hotels (288 across 32 countries) to plant trees each time a guest skips daily room cleaning, charging hotels €5.25 per skipped room and routing funds to certified reforestation partners.
- Company typePrivate
- Founded2021
- HeadquartersAmstelveen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hotels for Trees does
Hotels for Trees is a Dutch non-profit foundation established in May 2021 (RSIN 862569412) that operates a sustainability program linking hotel room-cleaning skips to tree planting. When a guest chooses to skip daily housekeeping—by hanging a door tag provided at check-in—the participating hotel pays Hotels for Trees a fixed fee of €5.25 per skipped room, and a tree is planted through certified reforestation partners including Trees for All, ReForest Now, Arbor Day Foundation, Ecodrive, and Evertreen. The foundation holds Dutch ANBI status, making the per-skip fee VAT-exempt and tax-deductible for hotel partners.
The technology layer is a lightweight online dashboard (dashboard.hotelsfortrees.com) where hotel reception staff log daily skipped-room counts by 2 PM, with the figures immediately published on the public website for guest transparency. Hotels of all brands and star levels self-onboard through the dashboard, supported by a small team of regional market managers covering Europe, North America, Australia/New Zealand, France/Belgium, and Germany. The foundation also runs a "Meetings for Trees" extension that applies the same skip-and-plant logic to corporate events and conferences.
The business model is a transaction-fee structure (€5.25 per skipped room) plus donations, with monthly invoicing on 30-day terms. As of the latest data the foundation has 288 participating hotels across 32 countries, 52 reforestation projects, and reports individual hotel guest participation rates of 25-32% at high-performing properties (e.g., Pestana Amsterdam Riverside at 32%, Hotel Jakarta Amsterdam at 25%, Mövenpick Amsterdam at ~1,000 trees/month). The organization is privately held, with no external funding rounds disclosed, a headcount of 1-10, and operations led by a three-person board under a supervisory council.
Hotels for Trees firmographics
Firmographics- Name
- Hotels for Trees
- Legal name
- Hotels for Trees Foundation
- Website
- https://hotelsfortrees.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hotels for Trees is a Dutch ANBI non-profit foundation that partners with hotels (288 across 32 countries) to plant trees each time a guest skips daily room cleaning, charging hotels €5.25 per skipped room and routing funds to certified reforestation partners.
- Ownership category
- akta.pro rank
Hotels for Trees industry classification
Industry- Product category
- Hospitality Sustainability Services
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
Keywords
Where Hotels for Trees is headquartered
LocationHeadquarters
- HQ city
- Amstelveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hotels for Trees business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Per-Skip Room Cleaning Fee: Hotels pay a fixed fee for each room that is not cleaned when a guest chooses to skip daily housekeeping. The fee is €5.25 per non-cleaned room. Donations are tax-deductible as Hotels for Trees holds ANBI status in the Netherlands.
- Donations: All donations from hotel partners are dedicated to (re)forestation projects or used for the operation and growth of Hotels for Trees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Per skipped room cleaning - €5.25 per instance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hotels for Trees product offering
Product offeringCore offering
Hotels for Trees is a non-profit foundation that partners with hotels to plant trees through certified reforestation projects whenever guests opt to skip daily room cleaning. Hotels pay €5.25 per skipped room and log each instance via an online partner dashboard, with the resulting tree-planting impact publicly visible the next day. The foundation coordinates planting through certified partners including Trees for All, ReForest Now, Arbor Day Foundation, Ecodrive, and Evertreen across 32 countries.
Product overview
Hotels for Trees is a non-profit foundation that operates a sustainability initiative for the hotel industry. The core product is the Hotels for Trees Foundation, which enables hotels to plant trees when guests skip daily room cleaning. Hotels pay €5.25 per uncleaned room, and trees are planted through reforestation partners. The ecosystem includes a Hotel Partner Dashboard where hotels log uncleaned rooms and track tree planting statistics, and the Meetings for Trees add-on module that extends the concept to events and conferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotels for Trees Sustainability Program A non-profit foundation service that enables hotels to plant trees through certified reforestation partners when guests skip daily room cleaning. Hotels pay €5.25 per non-cleaned room and the foundation directs proceeds to tree planting worldwide. For hoteliers seeking a tangible sustainability program.
- Hotel Partner Dashboard An online portal where participating hotels log daily non-cleaned rooms, track tree planting statistics, and access promotional materials. Automated daily reminders are sent to hotel reception at 2 PM. Impact results are visible on the public website the next day.
- Meetings for Trees An extension of the Hotels for Trees concept that allows event organizers to include tree planting as part of their conference or meeting services, with trees planted for each event held. For venues and event organizers seeking sustainability-linked event offerings.
Quantifiable outcome
- Guest participation rates of 25-32% at participating hotels
- +2 more outcomes
Companies that use Hotels for Trees
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Hotels for Trees technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hotels for Trees partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Trees for AllcorePrimary reforestation partner. Trees for All is a Dutch reforestation organization with certified charity status (ANBI). They support multiple reforestation projects worldwide and provide verification and reporting on tree planting activities.
- ReForest NowcoreReforestation partner selected to support (re)forestation projects. ReForest Now has certified charity status and is active in carbon compensation and reforestation efforts.
- Arbor Day FoundationcoreGlobal reforestation partner supporting tree planting projects. One of the largest nonprofit tree planting organizations globally.
- EcodrivecoreReforestation partner supporting projects including Senegal agroforestry and Canada underwater kelp forest restoration. Provides geospatial verification through Veritree.
- EvertreencoreReforestation partner supporting the US West Virginia reforestation project (Cheat Mountain). Specializes in forest restoration projects.
- BlycolinminorLaundry and textile services partner listed as a supporter of the Hotels for Trees initiative.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Hotels for Trees competitors and assessment
Company assessmentDirect peers
- Eden Reforestation Projects: Non-profit that runs high-volume reforestation projects across multiple continents, employing local communities to plant trees. Comparable to Hotels for Trees in delivering funded reforestation projects to corporate sponsors and operating a multi-country project portfolio.
- Treedom: Online platform that lets individuals and businesses fund tree planting projects worldwide with per-tree tracking. Comparable to Hotels for Trees in operating a B2B tree-planting platform, charging on a per-unit basis, and providing per-project transparency to corporate partners.
- One Tree Planted: Non-profit reforestation organization that runs a global tree-planting program with corporate and donor funding. Comparable to Hotels for Trees in mission, project-by-project execution, and the donor-payment-to-reforestation funding model.
- Clean the World: Non-profit social enterprise that partners with global hotels and hospitality chains to recycle soap and hygiene products into donations. It is structurally the closest analogue to Hotels for Trees — a B2B sustainability platform serving hotel chains, run as a foundation with environmental impact outcomes.
- Plant-for-the-Planet: Youth-led non-profit focused on global reforestation and climate justice, raising funds and executing large-scale tree planting projects. Comparable to Hotels for Trees in the global reforestation mission, the multi-country project execution model, and the reliance on a network of supporting partners.
Emerging players
- Green Key: International eco-certification program for hotels and other lodging establishments covering environmental management. Comparable to Hotels for Trees as an adjacent sustainability offering that hotels use to differentiate on environmental credentials, though Green Key is certification-led and program-led rather than reforestation-transaction-led.
- Ecologi: Subscription-based climate action platform that funds reforestation and carbon offset projects on behalf of individuals and businesses. Comparable to Hotels for Trees as a competing per-unit tree planting subscription for sustainability-minded consumers and corporate partners.
- ForestNation: Tree-planting-as-a-service platform that partners with brands and consumers to fund reforestation projects per purchase. Comparable to Hotels for Trees in offering B2B partners an embeddable tree-planting mechanism tied to consumer behavior.
Broad incumbents
- Sustainable Hospitality Alliance: Global industry coalition of major hotel groups working on sustainability initiatives, including climate action and supply-chain programs. Comparable to Hotels for Trees as a sustainability-shaping actor in the hotel industry, though operating at an industry-policy level rather than per-transaction.
- Tourism Declares: Industry coalition of tourism and hospitality organizations declaring climate emergency and committing to decarbonization. Comparable to Hotels for Trees as a sustainability-coordination body in the same hotel and travel value chain, though operating at industry-policy rather than per-transaction level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotels for Trees social profiles
Digital presenceHotels for Trees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotels for Trees leadership team
Management profileNumber of profiles
Profiles6 records
Hotels for Trees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotels for Trees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotels for Trees
What does Hotels for Trees do?
Hotels for Trees is a non-profit foundation that partners with hotels to plant trees through certified reforestation projects whenever guests opt to skip daily room cleaning. Hotels pay €5.25 per skipped room and log each instance via an online partner dashboard, with the resulting tree-planting impact publicly visible the next day. The foundation coordinates planting through certified partners including Trees for All, ReForest Now, Arbor Day Foundation, Ecodrive, and Evertreen across 32 countries.
Is Hotels for Trees a public or private company?
Hotels for Trees is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hotels for Trees founded?
Hotels for Trees was founded in 2021. It employs 1 to 10 people.
Where is Hotels for Trees based?
Hotels for Trees is headquartered in Amstelveen, Netherlands, in the Europe region.
How does Hotels for Trees make money?
Two revenue lines are on record. Per-Skip Room Cleaning Fee is the primary driver. The others are donations.
Who are Hotels for Trees's main competitors?
Direct peers on record are Eden Reforestation Projects, Treedom, One Tree Planted, Clean the World and Plant-for-the-Planet. Emerging players are Green Key, Ecologi and ForestNation. Broad incumbents are Sustainable Hospitality Alliance and Tourism Declares.
Does Hotels for Trees have an API?
No public API is recorded for Hotels for Trees.
What industry is Hotels for Trees in?
Hotels for Trees's product category is Hospitality Sustainability Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 1153 and its SIC code is 800.