What Qwetch does

Qwetch is a French, privately-held mission-driven company (Société à Mission) founded in 2010 by Stéphane Miquel, headquartered in Aix-en-Provence. The company designs, manufactures (via partner factories in Zhejiang Province, China and selected lines in France), and distributes sustainable reusable drinkware and food storage products, with a portfolio centered on insulated and single-wall stainless steel bottles (Icon, Active, Originals, Titan, Kids, One), insulated cups, mugs, thermoses, teapots, and meal containers. A secondary product line — Solid Drinks — consists of dissolvable flavored water tablets (vitamin-enriched, sugar-free) manufactured near Nantes and offered as a subscription at up to 18% off retail.

The company operates a dual go-to-market model: a direct-to-consumer e-commerce storefront (qwetch.com) with free shipping over €35 to relay points across Europe, alongside a curated retail network spanning organic/bulk food stores, department stores, tableware shops, tea retailers, and sports/outdoor stores in France and Europe. A dedicated enterprise sales motion serves B2B customers (over 2,000 companies equipped to date) for corporate gifting, employee hydration kits, and branded promotional merchandise, supported by an in-house laser engraving workshop in Alsace. Pricing ranges from roughly €8 (Solid Drinks packs, accessories) to €55 (large-format Titan bottles), with volume-based progressive discounts for enterprise orders.

Qwetch's revenue mechanics combine one-time product sales (DTC, retail, B2B) with a growing recurring subscription stream from Solid Drinks, plus an aftermarket for replacement parts — 95% of products are repairable. The company's positioning is anchored in circularity: products use 90% recycled stainless steel (RCS 2.0 certified), are designed for repair via a full spare-parts catalog, and the Re-Love second-chance line addresses end-of-life. The model is reinforced by certifications — B Corp (score 115.3 in 2025, up from 96.3 in 2022), Ecovadis Gold Medal (top 5%, 2024), and Société à Mission legal status — used as primary credibility levers with environmentally conscious consumers and corporate buyers.

Name

Qwetch

Legal name

Qwetch

Website

https://qwetch.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Qwetch is a French mission-driven company founded in 2010 that designs and sells sustainable stainless steel insulated drinkware, meal containers, and a subscription-based flavored water tablet line, serving environmentally conscious consumers and over 2,000 B2B customers across Europe.

Ownership category

akta.pro rank

Product category

Reusable Drinkware

NAICS

Plastics Bottle Manufacturing (326160), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

akta.pro secondary industries

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Insulated drinkware
• Stainless steel bottles
• Reusable water bottles
• Flavored water tablets
• Sustainable hydration products

Headquarters

HQ city

Treigny

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Insulated Containers: Qwetch generates primary revenue from selling insulated stainless steel drink containers including bottles, cups, mugs, travel mugs, thermoses, and meal boxes. Products are sold at one-time purchase prices ranging from €8 to €55 depending on product type and size. The company also sells replacement parts (caps, lids, seals, filters) separately.
2. Solid Drinks Subscription: Qwetch offers a subscription service for Solid Drinks dissolvable flavored water tablets. Subscribers receive regular deliveries with savings up to 18% compared to one-time purchase. Free shipping is provided on orders of 4 or more packs. Billing can be monthly, bi-monthly, or quarterly.
3. B2B Corporate Sales: Enterprise customers can purchase personalized Qwetch products in bulk for corporate gifting, employee hydration programs, and promotional merchandise. Services include laser engraving, color printing, and dedicated account management with volume-based pricing.
4. Accessories and Spare Parts: Qwetch sells accessories including caps, lids, seals/gaskets, infusion filters, cleaning brushes, and straws. Replacement parts allow customers to extend product lifespan rather than replace entire items.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Qwetch designs, manufactures, and sells sustainable hydration and food-storage products, primarily insulated stainless steel drinkware (bottles, cups, mugs, thermoses, teapots, and meal boxes) and dissolvable vitamin-enriched flavored water tablets (Solid Drinks). Products are sold directly to consumers via qwetch.com and through a network of retail partners across France and Europe, alongside a B2B corporate gifting and employee hydration offering serving over 2,000 enterprises with laser engraving and color printing customization.

Product overview

Qwetch is a French company founded in 2010 that designs and sells sustainable hydration and food storage products, primarily insulated stainless steel drinkware. The product portfolio centers on core offerings of insulated bottles/gourdes (Icon, Active, Originals, Titan, Kids series), insulated cups (Travel Cup, Cold Cup), flavored water tablets (Solid Drinks with subscription option), insulated mugs/thermos/teapots, insulated meal containers (including Boîte Traiteur made in France), and non-insulated single-wall bottles/cups (One line). The ecosystem is complemented by accessories (caps, infusers, cleaning tools, straws), replacement parts (making 95% of products repairable), gift sets and kits, limited edition collections (Wild), and a laser engraving personalization service performed in Alsace. The company also offers B2B corporate gifting solutions. Qwetch operates as a mission-driven company (Société à Mission) certified B Corp and Ecovadis Gold, emphasizing circularity, durability, and French manufacturing for certain product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Solid Drinks: Vitamin-infused flavored water tablets that dissolve in water to create beverages without sugar. Available in multiple flavors including iced tea and fruit variants. Manufactured in France near Nantes.

Products and services

• Insulated Stainless Steel Bottles (Icon, Active, Originals, Titan, Kids series) Vacuum-sealed double-wall insulated bottles and gourdes made from 304 (18/8) stainless steel, maintaining drinks cold for 24h and hot for 12h (standard sizes 260ml-1L) or cold 48h and hot 16h (Titan 1.5L-2L). Available in multiple series: Icon (350-500ml), Active (350ml-1L), Originals (260ml-1L), Titan (1.5L-2L), and Kids sizes. Silicone sealing provides leak-proof performance. Sold to consumers and enterprise customers via e-commerce and retail partners.
• Insulated Cups (Travel Cup and Cold Cup) Stainless steel insulated travel cups and cold cups. Travel Cup (900ml) features a waterproof/leak-proof cap; Cold Cup is designed for cold beverages. Targeted at on-the-go consumers and used in enterprise gifting contexts.
• Solid Drinks (Flavored Water Tablets) Flavored water tablets (2g each) that dissolve in 250-500ml of water to create vitamin-enriched flavored beverages without sugar. Contains vitamins C and B complex. Available in multiple flavors (iced tea, fruit variants). Made in France near Nantes. Available as one-time purchase or via subscription service with up to 18% recurring savings and free shipping on 4+ packs.
• Insulated Mugs, Thermoses, and Teapots Insulated stainless steel mugs (including tisaniere/infuser mug variants), travel mugs, thermoses, and teapots with built-in stainless steel infusion filters featuring fine mesh that prevents small tea leaves (e.g., rooibos) from passing through. Teapots maintain hot drinks for 5h and cold for 7h. Targeted at tea and infusion enthusiasts and general consumers.
• Insulated Meal Boxes and Boîte Traiteur Stainless steel insulated meal containers and caterer boxes. Boîte Traiteur is microwave-safe and made in France (Burgundy-Franche-Comté region). Includes lunch boxes with handle (650ml/850ml) and compact versions (340ml/600ml). Targeted at consumers bringing meals to work, school, and travel.
• One Line Single-Wall Bottles and Cups Non-insulated ultra-lightweight single-wall stainless steel bottles and cups for everyday hydration without thermal retention. Bouteille One (500ml-1L) weighs only 145g; Gobelet One (300ml-470ml) is made from 90% recycled stainless steel. Targeted at consumers seeking lightweight reusable alternatives.
• Replacement Parts (Pièces Détachées) Modular replacement parts covering all product lines (bottles, cups, mugs/thermos, teapots, meal boxes) that enable repair and extended product life. Supports the company's circular-economy commitment that 95% of products are repairable. Sold separately to extend product lifespan rather than replace entire items.
• Accessories (Caps, Infusers, Cleaning Brushes, Straws) Complementary accessories including replacement caps, lids, seals/gaskets, infusion filters, cleaning brushes, straws, straw attachments, Pocket Tube, and Routine Box (for Solid Drinks transport). Sold separately to complement and extend the life of core drinkware products.
• Gift Sets and Kits (Coffrets et Kits) Pre-packaged gift sets and kits combining multiple Qwetch products (e.g., Solid Drinks paired with bottles or cups, infuser kits). Sold as standalone bundles suitable for gifting occasions.
• Wild Collection (Limited Edition) Limited edition product range inspired by leopard elegance and wild nature, featuring camel and sable color palettes. Includes Travel Cups, bottles, mugs, and gift kits within the collection.
• Personalization Service (Laser Engraving) Paid laser engraving (and color printing) customization service allowing customers to add names, messages, or symbols to bottles, cups, mugs, and lunch boxes with multiple font options. Performed in Qwetch's in-house workshop in Alsace, France. Available to both individual consumers and enterprise customers.
• Enterprise Corporate Offering (Offre Entreprises) Dedicated B2B offering for corporate gifting, employee welcome kits, branded merchandise, and team hydration programs. Includes laser engraving and color printing customization, dedicated account management, and volume-based progressive discounts. Served by [email protected] sales team; over 2,000 companies equipped.

Quantifiable outcome

• 98.5% waste reduction compared to 500ml plastic bottles when using Solid Drinks
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Un Océan de ViecoreStrategic or Co-development Partner · 1 January 2019Since 2019, Qwetch partners with Un Océan de Vie, an eco-citizen association calling young and old generations to act for oceans and biodiversity by collecting waste during sea and beach outings. For each Ocean bottle purchased, €2 is donated to support scientific and educational projects.
• For My PlanetcoreStrategic or Co-development PartnerPartnership with For My Planet association to fund pedagogical programs. For each Polar Bear insulated bottle purchased, €2 is donated to reinforce action for ice shelf and polar environment protection.
• Clean My CalanquescoreStrategic or Co-development PartnerCollaboration with Clean My Calanques association to preserve biodiversity and natural beauty of the Calanques National Park ecosystem. For each Calanques bottle purchased (featuring JC Pieri photography), €2 is donated.
• Couleurs de ChineminorStrategic or Co-development PartnerHistorical partner of Qwetch, this humanitarian association in China was where founder Stéphane Miquel first discovered the tea culture that inspired Qwetch's creation.
• No Plastic in My SeaminorStrategic or Co-development PartnerQwetch supports the NoPlasticInMySea association and their NoPlasticChallenge initiative to raise awareness about plastic pollution.
• EnercoopcoreOthers100% of Qwetch office energy comes from Enercoop, a renewable energy producer. Qwetch also works with manufacturers to transition to renewable energy sources.
• Amfori BSCIcoreStrategic or Co-development PartnerQwetch is a member of Amfori, which has operated for 40 years to ensure transparent and beneficial relationships between manufacturers and sponsors. Qwetch's manufacturing partners undergo regular BSCI audits every two years minimum to establish improvement programs in social, economic, and environmental areas.
• FSC (Forest Stewardship Council)minorOthersQwetch uses FSC-certified paper for packaging materials, sourced from sustainably managed forests.
• Recycled Claim Standard 2.0minorOthersStandard that guarantees minimum 90% recycled material content in stainless steel products. Qwetch uses RCS 2.0 certified recycled stainless steel.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Chilly's Bottles: UK-based direct competitor in reusable insulated drinkware with similar D2C and B2B gifting motion, comparable product range (bottles, cups, food pots), and an analogous sustainability positioning. Chilly's is the closest Western European peer to Qwetch in target market and product offering.
• 24Bottles: Italian reusable stainless steel bottle brand with strong design-led, eco-positioning. Highly comparable to Qwetch on materials, target audience (eco-conscious consumers), and European D2C distribution.
• 24Bottles Urban Bottle was not selected, but Klean Kanteen is the next most direct US Western peer: Klean Kanteen: US-based pioneer in reusable stainless steel drinkware with strong sustainability credentials (B Corp, climate neutral). Closest North American peer to Qwetch in mission, materials, and product line breadth.
• S'well: US-based insulated bottle and hydration brand selling through premium retail and D2C. Direct competitor in the reusable insulated bottle category with similar fashion-meets-function positioning and broad product portfolio.
• Waterdrop Microdrink: European (Austrian) brand selling vitamin-infused dissolvable drink tablets with subscription model. Direct analog to Qwetch's Solid Drinks line and overlaps with Qwetch's mission-driven hydration positioning.

Broad incumbents

• Hydro Flask (Helen of Troy): Mass-market insulated drinkware brand owned by Helen of Troy, with vastly larger distribution and marketing scale. Competitor in the same product category but at much broader price and channel reach; pressure-tests Qwetch's premium positioning.
• Stanley (PMI Worldwide): Heritage drinkware brand with the viral Quencher tumbler driving global growth. Operates in the same insulated tumbler/bottle category but with mainstream mass-market positioning and global reach.
• Yeti Holdings: Publicly-traded premium outdoor and drinkware brand (NYSE: YETI). Overlaps in insulated bottles, tumblers, and food containers; serves as the benchmark for premium drinkware pricing and brand equity.

Emerging players

• Larq: Premium self-cleaning reusable bottle brand with a strong sustainability and tech-forward story. Comparable in premium positioning and D2C focus; competes for the same eco-conscious, design-led consumer segment.
• Mizu: Stainless steel reusable drinkware brand with strong action-sports and outdoor positioning. Comparable in product line and target use cases (active/outdoor hydration); smaller than Qwetch but with premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq4kGyk-mP6xVqFnZLC6hsA
• Facebookfacebook.com/qwetch
• Instagraminstagram.com/qwetch.fr
• Pinterestpinterest.fr/qwetch
• TikToktiktok.com/@qwetch.fr
• Xx.com/qwetch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qwetch