What Backtick Technologies does

Backtick Technologies is a privately held Swedish AI and data engineering studio founded in September 2018 in Lund by Michal Stypa and Oskar Handmark, operating under the legal name Backtick Technologies AB. The firm functions as a hybrid studio: a professional services consultancy delivering AI strategy, data engineering, ML model development, and end-to-end product builds alongside proprietary productized offerings. Core technology spans generative AI/LLM integration (model-agnostic across Claude, GPT, Llama, Gemini, and Mistral), retrieval-augmented generation for document understanding, classical machine learning and deep learning (including LSTM/attention architectures), computer vision, IoT-time-series analytics, anomaly detection, and optimization, all wrapped in human-centered UX and design.

The company serves a diversified client base of more than 40 organizations across Europe and the US, ranging from Fortune 500 enterprises and venture capital firms (EQT Ventures) to public-sector water utilities (Svenskt Vatten, NSVA, VASYD), startups (Löpning & Livet, Bintel, Homepal, Nextory, Castle Intelligence Inc.), and mid-market firms (Trivector Traffic, Predli). Notable client outcomes include 96% accuracy in book categorization (Nextory), 45% reduction in user frustration in trip segmentation (TravelVu), sub-50ms fraud detection (Castle Intelligence), and unlocking 50,000+ pages of water industry research via Vattensnack. Pricing is quote-based, with the firm explicitly stating that value is not measured in billable hours.

Revenue streams derive from professional services (consulting, product development for clients) and product/SaaS initiatives. FY2022 turnover was 13.9M SEK with 3.2M SEK EBIT, up from 10M SEK in FY2021, with a 12-person team. The group operates through a holding structure (Backtick Valley, established 2022) that manages share programs and owns a portfolio of spin-off ventures: Cinter (big-data lakehouse platform, 2023, now paused in active development), Lumont (industrial automation venture, 2024), and Travalytics (commute-data CSRD compliance platform, spun out April 2025). Recent milestones include the DI Gasell 2024 award, the January 2026 launch of Backtick Lens as a model-agnostic document-understanding product (undergoing ISO 27001 and GDPR audit), and a February 2026 strategic partnership with Sweco to develop Smart Water Lens for Swedish municipalities. Distribution is sales-led and selective, relying on direct outreach, a 95% client recommendation rate, content marketing, and conference presence rather than mass-market channels.

Name

Backtick Technologies

Legal name

Backtick Technologies AB

Website

https://backtick.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Backtick Technologies is a Swedish AI and data engineering studio founded in 2018, building data-first products for startups, enterprises, and public-sector clients across Europe and the US. It blends consulting services with proprietary products such as Backtick Lens and a portfolio of minority-held spin-off ventures.

Ownership category

akta.pro rank

Product category

AI & Data Engineering Consulting

NAICS

Business Support Services (5614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• AI consulting services
• Data engineering
• Document understanding
• Machine learning solutions
• MLOps pipelines

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting & Professional Services: AI and data engineering consulting services delivered through studio model. Projects range from advisory services to full product development.
2. Product Development: Building products for clients from concept to launch, including AI platforms, data products, and SaaS applications

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Backtick Technologies is a Swedish AI and data engineering studio that delivers end-to-end product development, AI and data engineering consulting, and UX design services for industry leaders. The company also develops and sells proprietary software products, most notably Backtick Lens, a document understanding and knowledge retrieval platform. Projects span AI strategy, custom model development, scalable data pipelines, real-time processing, and managed big data platforms.

Product overview

Backtick Technologies is a Swedish studio offering both AI & data engineering consultancy services and proprietary products. The core product is Backtick Lens, a document understanding and knowledge retrieval platform. The company also operates several subsidiary ventures including Cinter (big data platform, currently paused), Travalytics (commute data platform, now independent joint venture), and Lumont (industrial automation venture). Services include end-to-end product development, AI & data engineering, and UX design.

Differentiator

Problem solved

Functional benefit

Brands

• Backtick Lens: AI-powered document understanding platform that enables users to search, reason with, and leverage knowledge from internal documents with traceable sources.
• Cinter
• Vattensnack
• Travalytics

Products and services

• Backtick Lens A data-first document understanding platform that parses documents into text, tables, images, charts, and mathematical expressions and provides traceable, source-grounded answers to user questions. Supports multiple LLM providers (Claude, GPT, Llama, Gemini, Mistral), passwordless authentication, and is being audited for ISO 27001 and GDPR compliance.
• Product Development Services End-to-end product development from concept to completion, including contemporary design, responsive frontends, scalable APIs, and managed infrastructure and operations. Delivered through a studio model rather than traditional consulting.
• AI & Data Engineering Services AI and data engineering services covering generative AI and LLM integration, ML model development, AI platforms and MLOps, AI strategy, real-time processing, data pipelines, data platforms, and data analysis and visualization. Includes experience with distributed computing (Spark, Dask), real-time processing, and AI platforms.
• UX & Human-Centered Design Services User experience design services including intuitive interface design, user-centric approach, seamless interaction design, and consistency and branding across touchpoints. Built on a philosophy that real impact comes from people, not just algorithms.

Quantifiable outcome

• 45% less user frustration in trip segmentation
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability19 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SwecocoreStrategic or Co-development Partner · 26 February 2026Partnership to develop Smart Water Lens - a solution helping Swedish municipalities with water management decisions. Backtick provides AI/document understanding technology while Sweco contributes water industry expertise.
• Trivector TrafficcoreStrategic or Co-development Partner · 10 April 2025Joint venture partner in Travalytics, a commute data platform for CSRD compliance. Collaboration spans multiple projects including trip segmentation using ML and deep learning for transport mode detection. Trivector brings traffic domain expertise while Backtick provides software and ML capabilities.
• LumontcoreStrategic or Co-development PartnerNew venture focused on helping industrial companies adopt modern technology and turn data into business value. Led by Johan Knutsson, initially based at Backtick HQ. Backtick provides support in company building, customer development, and go-to-market strategy.
• CinterminorStrategic or Co-development PartnerBig data platform startup within Backtick, focused on human-friendly data lakehouse architecture using Apache Iceberg and Trino. Oskar Handmark as CEO, Johan Henriksson leading engineering. Backtick is initial investor.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Modulai: Swedish AI/ML consultancy that builds custom AI solutions and platforms for enterprise clients across Europe. Highly comparable as a Nordic boutique AI studio offering ML engineering, data science, and product development services.
• Faculty AI: UK-based AI consultancy delivering applied AI solutions, decision intelligence platforms, and data engineering for enterprise and government clients. Closely mirrors Backtick's studio model combining consulting with proprietary AI products.
• Datatonic: London-based data and AI consultancy specializing in data platforms, ML engineering, and AI products for global brands. Operates a similar hybrid model of bespoke consulting plus productized data infrastructure services.
• Silo AI: Nordic AI lab (Finnish) delivering custom AI solutions, R&D, and AI infrastructure for enterprise clients, acquired by AMD. Comparable as a Nordic premium AI services and product studio with cross-industry enterprise focus.

Regional players

• Peltarion (now part of King): Swedish AI/ML platform company offering an operational AI platform, recently integrated into King. Comparable as a Nordic AI player pursuing both enterprise services and productized ML platform capability.

Broad incumbents

• Thoughtworks: Global technology consultancy specializing in software engineering, data platforms, and AI/ML delivery for large enterprises. Comparable as a scaled consulting peer in data engineering and AI integration, though broader and more resource-intensive.
• Xebia: Global IT consultancy with strong data, AI, and cloud engineering practices serving Fortune 500 clients. Comparable as a scaled delivery partner in AI/data engineering, though operating at much larger headcount and broader scope.
• Slalom: Global consulting firm focused on technology and business transformation, with significant data and AI engineering practices. Comparable as an outcome-based consulting peer serving enterprise clients on AI and data initiatives.

Emerging players

• Glean: Enterprise AI search and knowledge management platform competing in the same RAG/document understanding category as Backtick Lens. Comparable as a direct competitor to Lens from a product/positioning perspective.
• Hebbia: AI-powered document analysis and knowledge retrieval platform serving financial and professional services firms. Comparable as a direct competitor to Backtick Lens in the document AI / enterprise knowledge retrieval category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backtick Technologies