Euronics Latvia

What Euronics Latvia does

Euronics Latvia (SIA Euronics Latvia, Reg. No. 40003829397) is a private Latvian limited liability company operating an omnichannel consumer electronics and home appliance retail business headquartered in Riga. The company has been active since 1990 and combines eight physical showrooms located across Riga's principal shopping centers (Akropole Alfa, Akropole Rīga, Imanta, Origo, Rīga Plaza, Spice Home, Stockmann, plus a Stockmann location) with a nationwide e-commerce platform at euronics.lv, supported by a centralized PickUp point at Ieriķu iela 5B. Its product catalog spans televisions (OLED, QLED, MiniLED, LED LCD) from Philips, Samsung, LG, and Sony; IT products including laptops, monitors, and peripherals; mobile phones, smartwatches, and tablets; audio equipment; large home appliances (refrigerators, dishwashers, washing machines, dryers); small and kitchen appliances including air fryers from Philips, Ninja, and Tefal; beauty and health devices; gaming consoles (Xbox, PlayStation, Nintendo); and leisure/travel products. The online platform is built on a standard e-commerce architecture with a personalized 'My Euronics' account system, cookie-based marketing analytics (integrating Google, Facebook, TikTok, Klaviyo, Omnisend, Hotjar, Nosto/Searchnode, Criteo, RTB House), and a multi-language interface (Latvian, English, Russian).

Euronics Latvia generates revenue primarily through one-time hardware sales of consumer electronics and appliances, supplemented by attached financial and lifecycle services. These include Hire Purchase (Līzings) financing with 6–48 month installment plans, a Smart Rent rental product, extended device protection/warranty plans, fee-based delivery across Latvia, in-house repair services with status tracking, trade-in for old equipment, and gift cards. Pricing is unit-based on individual SKUs and includes a publicly disclosed Best Price Guarantee (100% price-difference refund within 30 days if a competitor undercuts). The customer base consists of individual Latvian consumers as the primary segment, with a secondary segment of Latvian legal entities eligible for the loyalty program and B2B purchases. The 'Draugu Loks' (Circle of Friends) loyalty program provides monthly discounts, a 90-day exchange policy, free annual parcel-locker delivery, and personalized offers driven by purchase history. Marketing is conducted through the e-commerce site, email automation (Klaviyo/Omnisend), loyalty communications, in-store promotional displays, and a broad paid-media footprint across Google, Facebook, TikTok, Pinterest, Reddit, and retargeting networks.

The business is wholly domestically focused — 100% of operations are within Latvia, with all retail locations in Riga and delivery throughout the Republic of Latvia. There are no disclosed subsidiaries, parent company, institutional investors, or venture funding; ownership appears to be local Latvian shareholders with no public-market listing. Revenue, headcount, and detailed financial figures are not disclosed in available source data.

Name

Euronics Latvia

Legal name

Sabiedrība ar ierobežotu atbildību "Euronics Latvia"

Website

https://euronics.lv

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Euronics Latvia is a Riga-based private omnichannel retailer selling consumer electronics, home appliances, and kitchen devices through eight Riga showrooms and its e-commerce platform www.euronics.lv. It serves individual Latvian consumers (and select legal entities) with attached services including hire-purchase financing, Smart Rent rental, device protection, repair, and a loyalty program called 'Draugu Loks'.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electronics and Appliances Retail: Direct product sales of consumer electronics, home appliances, kitchen equipment, TVs, phones, audio devices, beauty and health products, gaming consoles, and leisure equipment through physical stores and e-commerce platform
2. Extended Warranty and Device Protection: Additional protection plans sold alongside products for extended warranty coverage beyond manufacturer warranty
3. Hire Purchase / Leasing: Financing services allowing customers to pay for products in installments through leasing arrangements
4. Delivery and Installation Services: Fee-based delivery services across Latvia with installation options for appliances

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Euronics Latvia is an omnichannel consumer electronics and home appliances retailer operating under the Euronics brand in Latvia. It sells refrigerators, washing machines, TVs, phones, computers, audio equipment, kitchen appliances, gaming consoles, and related accessories through eight physical retail stores in Riga shopping centers and an e-commerce platform at euronics.lv, supported by delivery, hire purchase, trade-in, repair, and device protection services.

Product overview

Euronics Latvia operates as a multi-channel consumer electronics and home appliances e-commerce retailer with physical store presence throughout Latvia. The product portfolio encompasses TVs and accessories, IT products, phones/tablets, audio equipment, home appliances (refrigerators, dishwashers, washing machines), small home appliances (vacuum cleaners, garden equipment), kitchen appliances (coffee machines, air fryers), beauty and health products, entertainment/gaming (Xbox, PlayStation, Nintendo), and free time/travel products. The online platform (euronics.lv) functions as the primary e-commerce interface complemented by approximately 8 physical retail locations in Riga shopping centers. Services include delivery, trade-in, hire purchase/lizing (6-48 month installments), Smart Rent rental program, device protection/extended warranty, repair services, and gift cards. The loyalty program (Draugu Loks/Circle of Friends) provides monthly discounts, 90-day exchange policy, and best price guarantee. Featured air fryer brands include Philips (Rapid Air technology, Smart Sensing), Ninja (dual-zone with SYNC function), and Tefal (Hot Air technology). TV products include OLED, QLED, MiniLED, and LED LCD technologies from Philips, Samsung, LG, and Sony brands.

Differentiator

Problem solved

Functional benefit

Products and services

• TVs and Accessories Televisions (OLED, QLED, MiniLED, LED LCD) from Samsung, LG, Philips, Sony, plus home cinemas, gaming equipment, cables, adapters, and TV mounts.
• IT Products Computers, laptops, monitors, printers, peripherals, smart home devices, and IT accessories.
• Phones and Tablets Mobile phones, smart watches, tablets, phone accessories, and communication devices.
• Audio Equipment Headphones (wired and wireless), speakers, car audio, home audio, and HiFi components.
• Home Appliances Refrigerators, cooker hoods, dishwashers, washing machines, dryers, and built-in appliances.
• Small Home Appliances Vacuum cleaners, garden equipment, sewing machines, irons, and other housekeeping appliances.
• Kitchen Appliances Coffee machines, waffle irons, water filters, toasters, kettles, and cooking appliances.
• Beauty and Health Products Scales, hair straighteners, photo epilators, mirrors, and sports/wellness devices.
• Entertainment and Gaming Gaming consoles (Xbox, PlayStation, Nintendo), virtual reality, PC games, steering wheels, and simulators.
• Free Time and Travel Nintendo Switch, bicycles, musical instruments, drones, e-readers, scooters, and power banks.
• Philips Air Fryers Premium air fryers with Rapid Air technology, Smart Sensing, capacities from 4.2L to 10L. Models include Philips 7000 XXL Airfryer Combi Connected (8.3L, 2200W) and Essential XL (6.2L, 2000W).
• Ninja Air Fryers Dual-zone air fryers with SYNC function for cooking two dishes simultaneously. Models include Ninja Foodi MAX Dual Zone (9.5L, 2470W) and Double Stack XL (9.5L, 2470W).
• Tefal Air Fryers Affordable air fryers with Hot Air technology. Models include Dual Easy Fry & Grill (8.3L), XXL Dual Easy Fry (11L, 2700W), and Easy Fry Max (5L, 1500W).
• Delivery Service Delivery of purchased products throughout the Republic of Latvia; maximum 7 working days for warehouse items, with separate delivery fee.
• Trade-In Service Equipment trade-in service allowing customers to exchange old electronics for credit toward new purchases.
• Hire Purchase (Līzings) Installment payment plans of 6-48 months with down payment options of 0-50% for purchasing equipment.
• Smart Rent Flexible rental service for electronics and appliances.
• Device Protection (Ierīces aizsardzība) Extended warranty and device protection plans for purchased equipment beyond manufacturer warranty.
• Repair Service Equipment repair service with status tracking using a repair act number and identification code.
• Gift Cards Gift card purchase option usable as presents in the store and online.
• Draugu Loks (Circle of Friends) Loyalty Program Free loyalty program offering monthly discounts on selected products, free annual delivery to parcel lockers, personalized offers, 90-day product exchange policy, and best price guarantee. Registration via Smart-ID or email with personal code verification.

Quantifiable outcome

• 90-day product exchange policy for loyalty members
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MediaMarkt: Europe's largest consumer electronics specialty retailer; competes with Euronics Latvia via its Mediamarkt Latvia stores and online platform across overlapping product categories.
• Expert: Pan-European retail alliance for consumer electronics and home appliances; comparable group-of-independent-retailers structure to Euronics, with overlapping assortment and service offerings.
• Euronics Germany: Largest national entity within the Euronics European retail alliance; offers the same brand umbrella, group purchasing scale, and broader assortment comparisons that anchor the Euronics brand value for the Latvian entity.

Others

• Euronics International: The pan-European buying group and brand owner behind the Euronics banner; comparable only as an ecosystem participant, since it provides the shared brand and supplier relationships that enable Euronics Latvia's operations.

Direct peers

• 220.lv: One of Latvia's largest e-commerce platforms, originally focused on consumer electronics, offering a broad assortment of appliances and gadgets with national delivery — directly overlapping Euronics Latvia's online offering.
• 1a.lv: Major Latvian general-merchandise e-commerce retailer with a significant electronics and appliance assortment, competing head-to-head with Euronics Latvia in online consumer electronics across Latvia.
• Elkor: Latvian electronics, appliance and household goods retailer with both physical and online presence; comparable in product mix, target customer, and Latvia-only geographic scope to Euronics Latvia.
• RD Electronics: A Latvian consumer electronics and appliance retailer operating physical stores and e-commerce across Latvia, directly competing with Euronics Latvia on the same product categories and customer base.

Regional players

• Euronics Estonia: Sister entity operating under the same Euronics banner in Estonia; identical business model and product assortment but serving a separate national market rather than competing in Latvia.
• Euronics Lithuania: Sister entity operating under the Euronics brand in Lithuania with the same omnichannel electronics/appliance retail model, providing the most direct Baltic comparison points for Euronics Latvia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EuronicsLatvia
• LinkedInlinkedin.com/company/euronics-latvia-sia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronics Latvia