220.lv
- Company typePrivate
- Founded2008
- HeadquartersRiga, Latvia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
220.lv firmographics
Firmographics- Name
- 220.lv
- Legal name
- SIA "Pigu Latvia"
- Website
- https://220.lv
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
220.lv industry classification
Industry- Product category
- E-commerce Marketplace
- NAICS
- General Merchandise Retailers (455), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)
- akta.pro secondary industries
- Consumer Electronics & Gadgets DTC (CRAFACAF), Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE)
Keywords
Where 220.lv is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
220.lv business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain
Revenue model
- Product Sales (Retail): First-party retail sales of electronics, appliances, fashion, home goods, and other categories directly to consumers through the 220.lv platform.
- Marketplace Commissions: Third-party sellers list and sell products through the 220.lv Marketplace platform, with the company earning commissions on transactions. Thousands of sellers from Baltic countries and other countries participate.
- Installment Financing: Partnership with Inbank and other financiers to offer installment payment plans (0.99% administration fee mentioned), generating referral or financing income.
- Loyalty Program Revenue: 220.lv PLUS membership program creates recurring engagement and drives customer lifetime value through exclusive pricing and offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 220.lv PLUS membership for enhanced benefits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
220.lv product offering
Product offeringCore offering
220.lv operates the largest e-commerce marketplace in Latvia, selling millions of products across categories including electronics, home appliances, fashion, beauty, sports equipment, garden tools, toys, books, and automotive parts through its own first-party retail operation and a Marketplace platform for thousands of third-party sellers. Complementary offerings include the 220.lv PLUS loyalty subscription, iOS/Android mobile apps, and installment financing arranged through partner Inbank, supported by same-day/next-day delivery and pickup via Omniva parcel machines, Latvian Post, and the company's Riga store.
Product overview
220.lv operates as a comprehensive multi-category e-commerce marketplace and the largest online retail platform in Latvia, featuring a portfolio of interconnected products and services. The core offering is the 220.lv E-commerce Marketplace, which hosts millions of products across electronics, home appliances, fashion, toys, sports, pet supplies, garden equipment, books, cosmetics, automotive parts, and furniture. Complementing the main marketplace is the 220.lv Marketplace platform (launched in 2019) that enables third-party sellers to offer their products, expanding the selection with thousands of vendors from the Baltic region and beyond. The 220.lv PLUS loyalty program provides member-only pricing, personalized offers based on shopping history, and additional benefits. The ecosystem is completed by the 220.lv Mobile Application for iOS and Android, which offers a streamlined shopping experience with mobile-exclusive incentives.
Differentiator
Problem solved
Functional benefit
Products and services
- 220.lv E-commerce Marketplace 220.lv's flagship multi-category e-commerce platform offering millions of products across electronics, home appliances, fashion, toys, sports equipment, pet supplies, garden tools, books, cosmetics, automotive parts, and furniture, targeted at general Latvian consumers for everyday shopping needs.
- 220.lv Marketplace Platform (Third-Party Sellers) A third-party-seller marketplace launched in 2019 that allows external sellers from the Baltic region and other countries to list and sell products alongside 220.lv's first-party retail assortment, expanding assortment breadth to several million products.
- 220.lv PLUS Loyalty Program A subscription-based loyalty program that gives members exclusive member-only pricing, additional campaign offers, personalized deals based on purchase and browsing history, and cashback through the 220.lv nauda system, with annual billing cadence.
- 220.lv Mobile Application Mobile applications available on the Apple App Store and Google Play Store that allow Latvian consumers to browse the full 220.lv product catalog, place orders, book same-day delivery, receive push-notification offers, and earn a 10 EUR sign-up bonus credited to 220.lv nauda.
Quantifiable outcome
- 4.9/5 customer satisfaction rating based on 4,848 reviews
Companies that use 220.lv
Customer profileSegments1 record
Ideal customer profiles1 record
220.lv technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
220.lv partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered parent, core and supporting.
- PHH Group (Pigu Group)parentPHH Group (also known as Pigu Group) is the parent company of 220.lv (operated by SIA Pigu Latvia). The group operates multiple Baltic e-commerce platforms including Pigu.lt (Lithuania), Kaup24.ee (Estonia), and Hobbyhall.fi (Finland).
- InbankcoreInbank provides installment payment financing for 220.lv customers, offering 0.99% administration fee for split payments over 3 months. This enables customers to purchase higher-value items with flexible payment options.
- Google AnalyticssupportingWebsite analytics service for tracking visitor behavior, session data, and generating statistics on site usage. Uses cookies for data collection including _ga, _gid, and related identifiers.
- HotjarsupportingAnalytics tool for recording visitor behavior on the website for internal analysis and site optimization.
- AdformsupportingRetargeting and personalization advertising platform that links user information across devices and creates user profiles based on web browsing history for targeted advertising.
- CriteosupportingOnline advertising personalization based on user browsing history for retargeting campaigns. Cookies stored for up to 1 year.
- Facebook (Meta)supportingSocial media advertising targeting through Facebook network. Creates audiences based on data and user segments managed by 220.lv. Links user information across devices and measures campaign performance.
- SalesforcesupportingMarketing automation and personalization platform for 220.lv content and direct marketing offers (SMS, email, app). Uses browsing and purchase history to create user profiles and segments for targeted marketing.
- Google AdssupportingOnline advertising personalization based on user browsing experience including 220.lv for retargeting. Creates audiences based on data and user segments managed by 220.lv.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
220.lv competitors and assessment
Company assessmentDirect peers
- Pigu.lt: Lithuanian multi-category e-commerce marketplace operated by the same PHH Group as 220.lv. Identical marketplace + retail model, same product categories, and shared group infrastructure — making it the closest operational comparable.
- Kaup24.ee: Estonian multi-category e-commerce marketplace operated by PHH Group. Sister platform to 220.lv with the same hybrid first-party retail + marketplace model and similar category breadth across electronics, home, fashion, and beauty.
- Hobbyhall.fi: Finnish e-commerce marketplace also operated by PHH Group, focused on hobby, home, and lifestyle categories. Comparable business model and group affiliation make it a direct functional peer despite geographic separation.
- 1a.lv: Latvian multi-category e-commerce retailer and direct domestic competitor to 220.lv, with a similar broad assortment across electronics, home appliances, and household goods targeting Latvian consumers.
Broad incumbents
- Amazon: Global e-commerce incumbent serving Latvian consumers via cross-border shipping from European fulfillment centers. Competes with 220.lv on electronics, books, and general merchandise, representing the dominant cross-border competitive threat.
- AliExpress: Global cross-border marketplace from Alibaba Group, widely used in Baltic markets for low-cost electronics, fashion, and general merchandise. Direct competitive overlap in price-sensitive categories 220.lv serves.
Emerging players
- Temu: Fast-growing cross-border discount marketplace from PDD Holdings, rapidly gaining share across European markets including the Baltics. Competes with 220.lv on price in fashion, home, and general merchandise categories.
- Bolt Market: Estonia-founded quick-commerce grocery and essentials delivery platform with active operations in the Baltics. Adjacent competitive threat targeting consumer wallet share in 220.lv's core daily-shopping use cases via 15-30 minute delivery.
Regional players
- Barbora (Maxima Group): Latvian and Baltic online grocery retailer operated by Maxima Group, one of the largest grocery chains in the region. Competes with 220.lv for share of consumer daily-shopping spend through its e-commerce grocery and household assortment.
Others
- OZON: Large multi-category marketplace serving CIS and select European markets. While not directly competing in Latvia today, it represents the playbook of a horizontal marketplace scaling into adjacent geographies — relevant as a comparable for 220.lv's potential cross-border expansion trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
220.lv social profiles
Digital presence220.lv financial estimates
Financial estimateRevenue estimate
Valuation estimate
220.lv leadership team
Management profileNumber of profiles
220.lv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
220.lv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 220.lv
What does 220.lv do?
220.lv operates the largest e-commerce marketplace in Latvia, selling millions of products across categories including electronics, home appliances, fashion, beauty, sports equipment, garden tools, toys, books, and automotive parts through its own first-party retail operation and a Marketplace platform for thousands of third-party sellers. Complementary offerings include the 220.lv PLUS loyalty subscription, iOS/Android mobile apps, and installment financing arranged through partner Inbank, supported by same-day/next-day delivery and pickup via Omniva parcel machines, Latvian Post, and the company's Riga store.
Is 220.lv a public or private company?
220.lv is a private company. It is classified as corporate owned and is currently operating.
When was 220.lv founded?
220.lv was founded in 2008. It employs 51 to 100 people.
Where is 220.lv based?
220.lv is headquartered in Riga, Latvia, in the Europe region.
How does 220.lv make money?
Four revenue lines are on record. Product Sales (Retail) is the primary driver. The others are marketplace Commissions, installment Financing and loyalty Program Revenue.
Who are 220.lv's main competitors?
Direct peers on record are Pigu.lt, Kaup24.ee, Hobbyhall.fi and 1a.lv. Broad incumbents are Amazon and AliExpress. Emerging players are Temu and Bolt Market. Barbora (Maxima Group) is listed as a regional player. OZON is listed as an others.
Does 220.lv have an API?
No public API is recorded for 220.lv.
What industry is 220.lv in?
220.lv's product category is E-commerce Marketplace. Its primary akta.pro industry code is EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC), with a secondary code of CRAFACAF, Consumer Electronics & Gadgets DTC. Its NAICS code is 455 and its SIC code is 5961.