MetaBrand Capital
MetaBrand Capital is an independent beverage formulation and manufacturing company operating an FDA- and TTB-registered facility in Edison, NJ. It serves new beverage entrepreneurs, existing brands, and global CPG companies with recipe development, contract manufacturing, and co-packing services.
- Company typePrivate
- Founded2012
- HeadquartersEdison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MetaBrand Capital does
MetaBrand Capital (operating as MetaBrand) is a privately held, independent beverage formulation and manufacturing company headquartered in Edison, New Jersey. Founded in 2012 by natural products industry veteran Eric Schnell (co-founder of Steaz Tea), the company operates an FDA-registered and TTB-registered manufacturing facility producing alcoholic, non-alcoholic, and specialty beverages. Its leadership team includes President & COO Craig Fortin and Director of Business Development Nick Andlinger.
The company delivers three integrated services: (1) Beverage Formulation — proprietary recipe development using an internal methodology refined over 10+ years and a curated library of global flavors, extracts, aromas, and ingredients, with clients working directly with in-house alchemists; (2) Beverage Manufacturing — GMP-standard production at its owned Edison facility, including tunnel pasteurization and nitrogen infusion capabilities, for both MetaBrand-developed and client-brought formulas; and (3) Beverage Co-Packing — flexible packaging and fulfillment for brands needing capacity. Technical differentiators include tunnel pasteurization, GMP compliance, and a nitrogen infusion capability for creamy-texture beverages.
MetaBrand generates revenue primarily through project-based professional services (formulation development with spec sheets and stability testing), per-run manufacturing fees, and co-packing transaction fees, all on quote-based pricing with no published rate cards. Its GTM is sales-led and predominantly referral-driven, targeting three segments: new beverage entrepreneurs (primary), existing mid-market brands, and global CPG enterprises. Marketing relies on an educational blog library, social channels, and direct outreach via website CTAs. The company does not sell direct-to-consumer products, positioning itself as an upstream B2B partner in the beverage supply chain.
MetaBrand Capital firmographics
Firmographics- Name
- MetaBrand Capital
- Legal name
- MetaBrand
- Website
- https://metabrandcorp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MetaBrand Capital is an independent beverage formulation and manufacturing company operating an FDA- and TTB-registered facility in Edison, NJ. It serves new beverage entrepreneurs, existing brands, and global CPG companies with recipe development, contract manufacturing, and co-packing services.
- Ownership category
- akta.pro rank
Where MetaBrand Capital is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MetaBrand Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Formulation Services: Client engagement begins with formulation services where MetaBrand develops unique beverage recipes, creates product specification sheets, conducts stability testing, and scales recipes from laboratory to production volumes. Clients work directly with alchemists and development staff.
- Beverage Manufacturing: Manufacturing services for clients who developed formulas with MetaBrand or bring their own formulas. Revenue generated through production runs at their FDA & TTB registered facility.
- Beverage Co-Packing: Co-packing services provide flexible production capacity for brands that need packaging and fulfillment support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MetaBrand Capital product offering
Product offeringCore offering
MetaBrand Capital is an independent beverage formulation and manufacturing company that develops custom beverage recipes and produces them at its FDA- and TTB-registered facility in Edison, NJ. The company sells three integrated services—Beverage Formulation, Beverage Manufacturing, and Beverage Co-Packing—to beverage entrepreneurs, existing brands, and global CPG companies seeking to bring new drinks to market or scale existing production.
Product overview
MetaBrand is an independent beverage formulation and manufacturing company offering three integrated services: Beverage Formulation (custom recipe development with a library of global flavors and direct client collaboration with in-house alchemists), Beverage Manufacturing (FDA and TTB registered facility in Edison NJ producing beverages with GMP standards), and Beverage Co-Packing (packaging and fulfillment services). The company positions itself as a 'Swiss-Army Knife' of the beverage industry, having created products ranging from Sports Drinks, Energy Shots/Drinks, Nootropic RTDs, Teas, Plant-based Elixirs to Alcohol-infused Ready-to-drink cocktails, Mixers, and Blended Spirits. The three services work together to take clients from concept to finished product.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Formulation Independent formulation service that develops custom beverage recipes for new entrepreneurs, existing brands, and global CPG clients; clients work directly with MetaBrand's in-house alchemists and development staff to build commercially viable, taste-accurate recipes from a library of global flavors, extracts, aromas, and ingredients.
- Beverage Manufacturing Contract manufacturing of beverages at MetaBrand's owned FDA- and TTB-registered facility in Edison, NJ, following GMP standards; serves clients who developed formulas with MetaBrand and clients who bring their own formulas, with focus on accurate blending, manufacturing quality, and quality packaging.
- Beverage Co-Packing Co-packing and beverage packaging/fulfillment service that provides flexible production capacity for brands needing packaging support for their beverage products.
Quantifiable outcome
- High client success rate in breaking into and staying on-shelf
- +1 more outcomes
Companies that use MetaBrand Capital
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
MetaBrand Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MetaBrand Capital partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
MetaBrand Capital competitors and assessment
Company assessmentDirect peers
- Flavorman: Louisville-based beverage development company offering formulation, R&D, and sensory services to alcohol and non-alcohol brands. Most directly comparable to MetaBrand's formulation arm, with a similar mission of taking brands from concept to commercial formula.
- BevSource: Full-service beverage development and sourcing partner that helps brands formulate, source ingredients, and scale production. Closely mirrors MetaBrand's integrated formulation-plus-manufacturing playbook for emerging and mid-market CPG brands.
Broad incumbents
- Refresco: Global independent beverage solutions provider and one of the world's largest contract bottlers for retailers and brand owners. Operates in the same private-label/co-packing space as MetaBrand but at vastly greater scale and geographic reach.
- Niagara Bottling: Largest private-label bottled water and beverage manufacturer in the U.S., producing for major retailers and brands. Competes with MetaBrand for private-label and contract beverage production, especially in non-alcoholic categories.
- Primo Brands: North American branded beverage company (formed via Cott Corporation merger) with significant private-label and contract manufacturing capabilities across water and beverages. A scaled incumbent competing for the same co-packing and private-label customers MetaBrand serves.
- Keurig Dr Pepper: Large North American beverage company with an extensive portfolio and contract/co-manufacturing capabilities across multiple beverage categories. Represents the type of scaled, multi-category incumbent MetaBrand partners with at the enterprise level (e.g., Molson Coors).
- TalkingRain Beverage Company: U.S. beverage company producing branded sparkling waters and offering contract manufacturing/co-packing services. Comparable mid-sized peer operating a similar owned-facility model and serving both proprietary and private-label customers.
- White Rock Beverages: Long-standing U.S. beverage manufacturer offering contract bottling and private-label services across non-alcoholic and alcoholic categories. Directly comparable to MetaBrand's FDA-registered, multi-category manufacturing offering for emerging and established brands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MetaBrand Capital social profiles
Digital presenceMetaBrand Capital compliance and trust
Trust signalCompliance2 records
MetaBrand Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetaBrand Capital leadership team
Management profileNumber of profiles
Profiles2 records
MetaBrand Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetaBrand Capital M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetaBrand Capital
What does MetaBrand Capital do?
MetaBrand Capital is an independent beverage formulation and manufacturing company that develops custom beverage recipes and produces them at its FDA- and TTB-registered facility in Edison, NJ. The company sells three integrated services—Beverage Formulation, Beverage Manufacturing, and Beverage Co-Packing—to beverage entrepreneurs, existing brands, and global CPG companies seeking to bring new drinks to market or scale existing production.
Is MetaBrand Capital a public or private company?
MetaBrand Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MetaBrand Capital founded?
MetaBrand Capital was founded in 2012. It employs 11 to 50 people.
Where is MetaBrand Capital based?
MetaBrand Capital is headquartered in Edison, United States, in the North America region.
How does MetaBrand Capital make money?
Three revenue lines are on record. Beverage Formulation Services are the primary driver. The others are beverage Manufacturing and beverage Co-Packing.
Who are MetaBrand Capital's main competitors?
Direct peers on record are Flavorman and BevSource. Broad incumbents are Refresco, Niagara Bottling, Primo Brands, Keurig Dr Pepper, TalkingRain Beverage Company and White Rock Beverages.
Does MetaBrand Capital have an API?
No public API is recorded for MetaBrand Capital.