What Dinosol does

Dinosol (legal name DINOSOL SUPERMERCADOS S.L.) is a privately held Spanish supermarket chain headquartered in Las Palmas de Gran Canaria, founded in 1998, operating exclusively across the Canary Islands (Gran Canaria, Tenerife, Lanzarote, Fuerteventura, and La Palma). The company runs a multi-format grocery retail business under three core banners — HiperDino (hypermarkets), SuperDino (supermarkets), and HiperDino Express (quick-shopping format) — and maintains wholly owned adjacent entities including HiperDino Express for rapid delivery and Fundación DinoSol for corporate social responsibility. Its product assortment spans fresh produce, meat and fish, charcutería, dairy, frozen, packaged food, beverages, bodega/wine, household cleaning, personal care, baby and pet supplies, plus specialized organic (Ecológicos) and premium (Gourmet) sub-categories.

The business model is omnichannel grocery retail: revenue is generated through physical-store sales supplemented by online ordering via the hiperdino.es storefront, with two fulfillment options — Click&Collect (store pickup) and Dino Delivery, a 2-hour express home delivery currently rolled out in select Gran Canaria postal codes. Customer retention is driven by the Tarjeta HiperDino loyalty card and the Dinitos digital points program (1 dinito per 100g/kg for weight-based products, capped at 7 per product, 90-day expiry). The company also operates a private-label tier, Marca Propia, across value-priced grocery and household categories. Marketing reach combines email newsletters, weekly promotional folletos (leaflets), in-store materials, and organic social channels.

On the corporate-responsibility and brand-trust front, Dinosol runs a dedicated sustainability platform (HiperDino Sostenible / hiperdinosostenible.com) covering packaging, operations, and community engagement, and channels charitable activity through Fundación DinoSol (fundaciondinosol.org). The company is classified as private_limited_company (S.L.) under Spanish law, with no external funding rounds, parent company, M&A activity, or executive management details disclosed in the available dataset. Headcount sits in the 501-1,000 band.

Name

Dinosol

Legal name

DINOSOL SUPERMERCADOS S.L.

Website

https://dinosol.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dinosol is a privately held Spanish supermarket chain operating HiperDino, SuperDino, and HiperDino Express grocery stores exclusively across the Canary Islands, serving mass-market consumers and families with in-store retail, Click&Collect, and 2-hour express delivery (Dino Delivery).

Ownership category

akta.pro rank

Product category

Supermarket Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Supermarket retail
• Grocery delivery
• Online grocery shopping
• Private label groceries
• Customer loyalty program

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

Dinosol operates a multi-format supermarket chain in the Canary Islands under the HiperDino, SuperDino, and HiperDino Express brands, selling grocery and household products across physical stores and an integrated online storefront. Its offering includes full-line food and beverage categories, fresh produce, household cleaning, personal care, baby products and pet supplies, supplemented by a private-label range (Marca Propia) and dedicated ecological and gourmet sub-ranges. Omnichannel services include the Dino Delivery 2-hour express home delivery service, Click&Collect store pickup, and the Tarjeta HiperDino loyalty card with the Dinitos digital points program.

Product overview

Dinosol operates a multi-format retail supermarket business under the HiperDino and SuperDino brands across the Canary Islands. The company offers a unified grocery retail platform combining physical retail stores with online shopping services. The core product HiperDino provides a comprehensive range of grocery categories including food, beverages, fresh produce, frozen goods, household items, personal care, and baby products. Supporting services include Dino Delivery (2-hour same-day delivery), Click&Collect (in-store pickup), and the Tarjeta HiperDino loyalty program with Dinitos points system. The private label Marca Propia offers value-priced alternatives, while Ecológicos and Gourmet sub-categories serve organic and premium segment customers. The business also operates HiperDino Express stores and maintains sustainability and corporate social responsibility initiatives through the Fundación DinoSol.

Differentiator

Problem solved

Functional benefit

Brands

• HiperDino: Main hypermarket and supermarket brand operating throughout the Canary Islands.
• SuperDino
• HiperDino Express
• Dinitos

Products and services

• HiperDino Primary hypermarket and supermarket brand offering a wide range of grocery products including food, beverages, fresh produce, frozen goods, household items, personal care products, and baby care, operated as both physical retail stores and an online shopping platform serving consumers across the Canary Islands.
• SuperDino Neighborhood supermarket brand within the DinoSol network offering grocery and household products to Canary Islands consumers, with locations such as SuperDino Parque Bulevar.
• HiperDino Express Express store format providing a quick shopping experience, complemented by a dedicated online express delivery service for time-pressed grocery shoppers in the Canary Islands.
• Dino Delivery Same-day express home delivery service allowing customers to receive online grocery orders within 2 hours, currently available in specific Gran Canaria zones including San Agustín, Playa del Inglés, San Fernando, Sonneland, Maspalomas, Meloneras (CP 35100), El Tablero (CP 35109), and Salobre/Pasito Blanco (35106).
• Click&Collect Online ordering service in which customers purchase grocery and household items digitally and collect their orders at designated HiperDino/SuperDino pickup locations across all served Canary Islands.
• Tarjeta HiperDino Store loyalty card program that gives Canary Islands shoppers access to exclusive offers, promotions, and savings on grocery purchases across HiperDino and SuperDino stores.
• Dinitos Digital loyalty points system in which customers earn 'dinitos' on purchases across HiperDino and SuperDino; for weight-based products (€/kg) customers earn additional points per kilogram up to 7 dinitos per product, and points expire after 90 days.
• Marca Propia HiperDino's own private-label product line offering value-priced grocery and household items across multiple categories for Canary Islands shoppers seeking affordable alternatives to branded products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mercadona: Spain's largest grocery supermarket chain with a private-label-led, in-store and online model. Directly comparable to Dinosol's format and value proposition; present in the Canary Islands and a primary competitive threat.
• Lidl España: German discount supermarket chain with a growing Spanish footprint, including the Canary Islands. Competes with Dinosol on price-led grocery, private label, and small-store assortment depth.
• Consum: Spanish regional supermarket cooperative operating supermarkets and hypermarkets across eastern Spain. Comparable as a multi-store, loyalty-driven Spanish grocery retailer with private-label programs.
• Eroski: Spanish consumer cooperative running supermarkets, hypermarkets, and an online grocery platform. Comparable hybrid format, loyalty scheme, and island/regional presence including the Canaries via partner points of sale.
• Supermercados Día: Discount-focused Spanish supermarket chain with widespread presence including the Canary Islands. Directly comparable on grocery assortment, private label, and proximity-store competitive overlap.
• Aldi España: Discount supermarket operator with an expanding Spanish footprint. Comparable on private-label, low-cost grocery model, and small/medium store format overlap with HiperDino Express and SuperDino.

Broad incumbents

• Carrefour España: Operates hypermarkets and supermarkets across Spain, including the Canary Islands. Comparable in store format (hypermarket) and omnichannel offering, with broader category coverage including non-food.
• Alcampo (Auchan Retail España): Hypermarket-led operator in Spain with broad non-food assortment. Comparable in hypermarket format and omnichannel strategy; less of a direct specialist grocery overlap than discount or super peers.
• El Corte Inglés (Supermarket & Hipercor): Operates supermarket and hypermarket (Hipercor) banners alongside a department store model. Comparable in grocery omnichannel and premium positioning overlap with Dinosol's Gourmet offering.

Regional players

• Supermercados Spar (SPAR Gran Canaria): Regional grocery banner operating across the Canary Islands through independent retailers. Competes with Dinosol for the same island consumer base and benefits from similar omnichannel infrastructure needs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinosol