HanaHaus

What HanaHaus does

HanaHaus operates a flexible, pay-by-the-hour coworking space and café in Newport Beach, California, having opened in 2015 inside the historic Varsity Theatre in Palo Alto and expanded to Orange County in 2019. The Palo Alto flagship closed on October 1, 2024 as part of SAP's evolving ecosystem strategy, leaving Newport Beach as the sole operating location. HanaHaus is wholly owned by SAP SE and operated through SAP Labs, LLC; the concept was envisioned by SAP co-founder Dr. Hasso Plattner as a community innovation initiative, though the physical spaces are not SAP-branded.

The core offering consists of three integrated services: (1) an hourly-reserved coworking workspace with individual open seating, group tables, lounges, meeting rooms, and focus rooms equipped with Wi-Fi, whiteboards, and HD monitors; (2) an exclusive Blue Bottle Coffee café serving freshly roasted beverages and prepared meals; and (3) full-space venue rental for private corporate events. Bookings are made through a self-serve online reservation system (book.hanahaus.com) with no membership required, supported by Stripe payment processing and Google Analytics. The business is completed by a community events program featuring workshops, speaker panels (e.g., Newport Discourse, AI Mastermind), and networking mixers in partnership with organizations such as Medical Innovation Exchange (MIX), AI LA, Lido Village Books, and multiple European-American business chambers.

The revenue model is usage-based across workspace and venue rentals, with the café operated by Blue Bottle Coffee under an exclusive partnership. HanaHaus serves freelancers, remote workers, startups and entrepreneurs, MedTech innovators, and corporate teams seeking distinctive event venues, primarily in Orange County. The company competes in the boutique coworking segment and has been recognized as Best of Palo Alto for Coworking Space in 2020, 2022, and 2023. As an SAP strategic initiative rather than an independent venture, HanaHaus is not optimized for standalone financial performance and is not pursuing venture capital or external funding.

Name

HanaHaus

Legal name

SAP Labs, LLC

Website

https://hanahaus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

HanaHaus is an SAP-owned, pay-by-the-hour coworking space and Blue Bottle Coffee café in Newport Beach, California, serving freelancers, startups, and corporate event renters through self-serve online reservations.

Ownership category

akta.pro rank

Product category

Coworking Space & Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFADAJ

Coworking Cafes / Work Cafes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYBPABAFAH

Hybrid Work Enablement & Desk/Room Booking Operations

Business & Public Services/Facilities Management & Building Services/Space Planning, Moves/Adds/Changes (MAC) & Workplace Services

Keywords

• Flexible coworking spaces
• Hourly workspace rentals
• Community café workspace
• Event venue rental
• Pay-by-the-hour coworking

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hourly Workspace Rentals: Pay-by-the-hour workspace reservations including individual seating, group tables, lounges, and meeting rooms. Reservations can be made up to 14 days in advance through the online booking system.
2. Venue Rental for Private Events: Private venue rentals for corporate events including theater-style seating, cocktail reception events, and keynotes with breakout sessions. Entire space available for rent.
3. Café Partnership: In-house café operated by Blue Bottle Coffee offering freshly roasted coffee, beverages, and prepared meals. Blue Bottle is the exclusive food and beverage partner at HanaHaus locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HanaHaus operates pay-by-the-hour coworking spaces offering individual open seating, group tables, lounges, meeting rooms, and focus rooms with online self-serve reservations. The physical workspace is paired with an exclusive on-site Blue Bottle Coffee café serving freshly roasted coffee and prepared meals, plus full-space venue rental for private corporate and community events including workshops, networking mixers, and panel discussions.

Product overview

HanaHaus is a flexible community workspace and café concept—created by SAP co-founder Dr. Hasso Plattner—offering three integrated services: (1) HanaHaus Coworking Workspace for hourly-reserved desks, meeting rooms, and collaborative spaces; (2) an exclusive Blue Bottle Coffee café serving freshly roasted beverages and prepared meals; and (3) full-space venue rental for private professional events. The offering is completed by a community events program hosting workshops, speaker series, and networking sessions. The space operates on a pay-by-the-hour, no-membership model with online reservation booking, targeting entrepreneurs, freelancers, startups, and the broader innovation community in Newport Beach (with a former Palo Alto location closed in October 2024).

Differentiator

Problem solved

Functional benefit

Products and services

• HanaHaus Coworking Workspace Pay-by-the-hour coworking space offering individual open seating, group tables, lounges, meeting rooms, and focus rooms with Wi-Fi, whiteboards, and HD monitors. Reservations are made through an online booking system with no membership required, targeting freelancers, remote workers, startups, and small teams.
• Venue Rental / Event Space Full-space private venue rental for corporate and community events, with layout options including theater-style seating, cocktail reception configurations, and keynotes with breakout sessions. Inquiries are submitted through the website and coordinated with a dedicated event team.

Quantifiable outcome

• Best of Palo Alto Award for Coworking Space - three consecutive years
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered secondary and core.

• German-American Business Association (GABA)secondaryGTM or Marketing Partner · 1 January 2026Cross-chamber networking partnership for OC European Business Mixer events at HanaHaus. GABA members join other European-American business associations for networking at HanaHaus's waterfront venue.
• Swiss-American Chamber of Commerce Southern California (SACC SoCal)secondaryGTM or Marketing Partner · 1 January 2026Cross-chamber networking partnership for OC European Business Mixer events at HanaHaus.
• French-American Chamber of Commerce (FACC)secondaryGTM or Marketing Partner · 1 January 2026Cross-chamber networking partnership for OC European Business Mixer events at HanaHaus.
• British-American Business Council (BABC)secondaryGTM or Marketing Partner · 1 January 2026Cross-chamber networking partnership for OC European Business Mixer events at HanaHaus.
• Lido Village BookssecondaryStrategic or Co-development Partner · 1 January 2025Local independent bookstore partnership featuring rotating book collections curated with HanaHaus team. Themes include innovation, creativity, wellness, and equity. Joint literary events and cookbook book club hosted at HanaHaus. Michelle Pierce, owner of Lido Village Books, is a regular HanaHaus member.
• AI LAsecondaryStrategic or Co-development Partner · 1 January 2024AI-focused community organization that co-organized the AI Mastermind event at HanaHaus alongside Medical Innovation Exchange. Event sponsored by SAP and HanaHaus, bringing together passionate communities invested in AI, technology, and healthcare innovation with nearly 70 participants.
• Medical Innovation Exchange (MIX)secondaryStrategic or Co-development Partner · 1 January 2024MedTech entrepreneurship platform co-organizing events at HanaHaus with AI LA. MIX focuses on connecting founders, clinicians, investors, and industry professionals in medical device development. Eric Oberwise, MIX Founding Partner, is a regular HanaHaus user and hosts mastermind events at the space.
• Blue Bottle CoffeecoreStrategic or Co-development Partner · 1 January 2015Exclusive food and beverage partner at HanaHaus locations. Blue Bottle Coffee provides freshly roasted coffee, beverages, and prepared meals for breakfast and lunch. The partnership aligns with HanaHaus's vision to offer a first-class European-style café experience alongside workspace. Blue Bottle was founded in Oakland in 2002 and sold to Nestlé in 2017.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• WeWork: The largest flexible workspace operator globally, offering coworking, private offices, and event spaces. WeWork is the most direct comparator to HanaHaus in the coworking category, though it operates at much larger scale and primarily on a membership basis.
• Industrious: Premium flexible workspace provider offering coworking, private offices, and meeting rooms with hospitality-grade design and amenities. Industrious competes for the same entrepreneur, freelancer, and enterprise team segments as HanaHaus, with a similar premium positioning.
• Spaces: IWG's design-forward coworking and flexible office brand offering creative workspaces, meeting rooms, and event venues. Spaces targets the same entrepreneurial and creative-class audience as HanaHaus with a similarly stylized, community-led experience.
• Convene: Premium meeting, event, and flexible workspace provider with hospitality-driven design and full-service event production. Convene directly overlaps with HanaHaus's venue rental and meeting room offerings, particularly for enterprise event clients.
• Mindspace: Premium flexible office and coworking operator with a hospitality-led design ethos, offering offices, meeting rooms, and event spaces. Mindspace competes for the same design-conscious, community-oriented segment as HanaHaus in select markets.

Broad incumbents

• IWG (Regus): The world's largest flexible workspace operator, with brands including Regus, Spaces, HQ, and Signature. IWG is a broad incumbent competitor with a vastly larger footprint and capital base, offering overlapping capabilities including meeting rooms and event spaces.

Emerging players

• Workfrom: Community-driven platform that curates and books flexible workspaces, cafés, and coworking spaces by the hour or day. Workfrom targets the same freelance and remote-worker segment as HanaHaus, with a marketplace approach to workspace discovery and booking.
• The Wing: Members-only coworking and community space originally built around women in the workforce, featuring workspaces, café service, and curated event programming. The Wing pioneered the café-plus-coworking-plus-events model that HanaHaus also executes, though it has undergone significant restructuring.
• Workplaceless: Virtual and distributed coworking platform designed for remote workers and distributed teams. Workplaceless is a partial competitor addressing similar remote-work pain points as HanaHaus but through a digital-first model rather than a physical space.

Others

• Blue Bottle Coffee: HanaHaus's exclusive café partner and adjacent ecosystem participant. Blue Bottle is not a direct competitor but a strategic ally whose brand and product quality is integral to HanaHaus's value proposition; understanding Blue Bottle's strategy is relevant to assessing HanaHaus's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hanahaus
• Facebookfacebook.com/hanahaus
• LinkedInlinkedin.com/company/hanahaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HanaHaus