SW Digital

What SW Digital does

SW Digital is a Sydney-based, remote-first boutique elearning design consultancy that designs and develops bespoke brand-aligned digital learning experiences for corporate and government clients. Founded in 2020 by Lin Wong and operated through the legal entity Cloudless Consulting Pty Ltd, the company functions as a solo-operator freelance studio, with stated headcount of 1-2 and no disclosed external funding or institutional ownership.

The company's core offering is the Bespoke eLearning Experience, an end-to-end service covering discovery sessions, content analysis, storyboard development, course theme design, and full course development using established third-party authoring tools — Articulate Storyline, Articulate Rise, Evolve, Vyond, Adobe XD, Figma, WireWax, EdApp, 7Taps, and GlideApp. Adjacent services include Branded eLearning Development (AUD 150/hr +GST), Course Theme Design (from AUD 3,000+GST), Visual Assets Retracing (AUD 80-200+GST per item), and a Premium eLearning Templates product line sold through elearninglover.com starting at USD 98. The underlying differentiator is an instructional design methodology built on three pillars — Mind, Emotion, and Behaviour — combined with deep brand-identity integration across client logos, colour systems, and tone of voice.

SW Digital monetises primarily through hourly professional-services engagements, supplemented by one-time digital product sales. Go-to-market is direct, relying on a content-led blog, LinkedIn and YouTube presence, and inbound enquiries via website contact form and email. Named customers include Chobani Australia, the Australian Public Service, Urban Utilities, eCreators, and Resume Scripter, spanning food manufacturing, government, utilities, and professional services. The company has no disclosed AI, data, or platform product capabilities and operates without patents, partnerships, regulatory licences, or third-party investment.

Name

SW Digital

Legal name

Cloudless Consulting Pty Ltd

Website

https://shirleenwong.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SW Digital is a Sydney-based, solo-operator elearning design consultancy founded in 2020 that creates brand-aligned bespoke eLearning courses and premium templates for corporate, government, and SMB clients across Australia and internationally.

Ownership category

akta.pro rank

Product category

eLearning Design Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYEDAGAKAD

eLearning & Microlearning Module Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYBPAEANAD

Digital Learning Content Development (eLearning, Labs, Simulations)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYEDAFACAA

Core Digital Curriculum & Courseware (Full Programs & Units)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

Keywords

• Elearning design services
• Instructional design consultancy
• Custom course development
• Learning experience design
• Brand-aligned training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Bespoke eLearning Experience: End-to-end custom elearning solutions including discovery sessions, content analysis, course outline, storyboard development, course theme design, and course development. Priced at hourly consultation fee of AUD 170/hr +GST. This is the primary revenue stream covering full-service elearning design and development.
2. Branded eLearning Development: Custom elearning development for clients with existing content, integrating brand identity into preferred authoring tools. Priced at hourly consultation fee of AUD 150/hr +GST.
3. Course Theme Design: Visual theme design services providing cohesive, brand-aligned elearning look and feel before development. Price starting from AUD 3,000+GST.
4. Visual Assets Retracing: Service to upgrade outdated visuals with high-quality vector retracing. Price from AUD 80-200+GST per item, varying by complexity.
5. Premium eLearning Templates: Ready-to-use, customisable templates for rapid development. Sold as digital products at starting price of 98 USD, with instant download upon online purchase through elearninglover.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SW Digital is a boutique eLearning design studio that creates bespoke, brand-aligned custom courses for organisations and individual experts. Services span end-to-end course development (discovery, content analysis, storyboarding, theme design, build-out in tools such as Articulate Storyline, Rise, Evolve, Vyond, WireWax, and Adobe XD) plus standalone theme design, vector asset retracing, and the sale of ready-made premium Storyline templates through elearninglover.com.

Product overview

SW Digital is a solo-operator eLearning design studio operated by Lin Wong, offering a portfolio of five distinct service offerings. The core service is the Bespoke eLearning Experience, an end-to-end custom eLearning solution encompassing discovery, content analysis, storyboard development, theme design, and course development with strategies including gamification, personalised learning, story-based learning, simulation, and microlearning. Supporting this are Branded eLearning Development (brand-aligned development in tools like Articulate Rise, Storyline, Evolve, Vyond, and Interactive PDF), Course Theme Design (Figma-based visual design packages), Visual Assets Retracing (vector graphic services), and Premium eLearning Templates (off-the-shelf Storyline templates sold via elearninglover.com). The services are not a unified SaaS platform but rather a set of complementary design and development offerings delivered through client collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke eLearning Experience End-to-end custom eLearning design and development service covering discovery sessions, content analysis, course outline, storyboard development, course theme design, and full course development using adult learning principles and strategies such as gamification, personalised learning, story-based learning, simulation, and microlearning. Priced at AUD 170/hr +GST. For organisations and subject-matter experts needing fully bespoke learning solutions.
• Branded eLearning Development Custom eLearning development service that integrates the client's existing brand identity — logos, colours, tone — into preferred authoring tools (Articulate Rise, Storyline, Evolve, Vyond, Interactive PDF), including look-and-feel prototyping and course build-out. Priced at AUD 150/hr +GST. For clients with ready content who need brand-aligned development.
• Course Theme Design Visual theme design service using Figma to create cohesive, brand-aligned eLearning course look-and-feel before development. Deliverables include 5 types of interactions with variations, custom navigation and feedback designs, an interactive Figma prototype, and one review session. Starting from AUD 3,000+GST. For clients who want a polished visual framework to hand to an internal or external development team.
• Visual Assets Retracing Professional vector retracing service that transforms outdated visuals into polished, brand-aligned vector graphics. Delivered as editable working files in Adobe Illustrator or Figma, plus PNG, PDF or SVG exports. Pricing ranges from AUD 80–200+GST per item, varying by complexity. For clients needing to refresh existing visual assets within eLearning projects.
• Premium eLearning Templates Ready-to-use, customisable Articulate Storyline eLearning templates designed for responsive and engaging learning experiences, sold as one-time perpetual licences via elearninglover.com with instant digital download. Starting price USD 98. For individual instructional designers and small L&D teams seeking a fast path to a polished course.

Quantifiable outcome

• Created highly rated elearning courses for Australian Public Service
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Artisan E-Learning: Artisan E-Learning is a custom eLearning development company offering bespoke course design and development services for organisations. It is comparable to SW Digital in being a specialist, bespoke-focused instructional design and development studio rather than a software platform.
• Elucidat: Elucidat is an eLearning authoring platform with a strong emphasis on brand-aligned, design-led course creation and a network of certified production partners. It is comparable to SW Digital as a specialist player focused on branded, high-quality digital learning experiences.
• eCreators: eCreators is an Australian custom eLearning design and development agency. It is a named SW Digital client and a directly comparable boutique provider offering bespoke instructional design and Articulate Storyline/Rise development for enterprise and government clients in Australia.
• SweetRush: SweetRush is a US-based custom eLearning design and development studio that builds bespoke learning experiences for enterprise clients, similar to SW Digital's bespoke engagement model. Comparable scope: custom course design, instructional design, Storyline/Rise development, and brand-aligned learning solutions.
• Allen Interactions: Allen Interactions is a custom eLearning and instructional design agency focused on immersive, scenario-based, and brand-aligned learning experiences. Its emphasis on custom design, storytelling, and engagement-driven learning directly mirrors SW Digital's Mind/Emotion/Behaviour approach.
• Obsidian Learning: Obsidian Learning is a US-based custom eLearning company providing bespoke instructional design and course development services. It is comparable to SW Digital in its custom, project-based service model and multi-tool authoring expertise targeting enterprise training needs.
• Torrance Learning: Torrance Learning is a custom learning experience design and development firm offering instructional design and bespoke course development services. Its bespoke, design-led service model and focus on enterprise-grade custom learning align directly with SW Digital's offering.

Regional players

• KnowledgeOne: KnowledgeOne is a Canadian eLearning design and development firm offering custom instructional design and courseware services. It is comparable to SW Digital in service scope (custom elearning design/development) but operates primarily in the Canadian market rather than Australia/Oceania.

Broad incumbents

• Skillsoft: Skillsoft is a large global corporate learning platform providing off-the-shelf content, authoring tools, and custom learning services. It competes with SW Digital in the enterprise eLearning space but as a broad incumbent offering portfolio-scale solutions rather than boutique bespoke design.
• GP Strategies: GP Strategies is a global learning and performance solutions provider offering custom eLearning design and development as part of a much broader portfolio of training, consulting, and managed learning services. It overlaps with SW Digital's bespoke eLearning work but at significantly greater scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@swdigital_lxd
• LinkedInlinkedin.com/in/lin-wong
• Instagraminstagram.com/shirleenwong.digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SW Digital