Learnways
Learnways is a Swedish e-learning agency producing custom web-based training for government agencies, enterprises, and non-profits. A 10-person team has delivered 500+ projects across 300+ subject areas using custom HTML and WCAG-compliant accessible design.
- Company typePrivate
- Founded2005
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Learnways does
Learnways is a Swedish e-learning agency that produces custom web-based training courses for public sector agencies, private enterprises, and non-profit organizations. Founded around 1997 (the company history timeline alternatively cites 2005) and headquartered in Stockholm with additional team presence in Gothenburg, the firm operates with a team of approximately 10 employees and has completed more than 500 e-learning projects spanning over 300 subject areas for over 400 clients across a roughly 20-year operating history. Its core service is custom e-learning production using research-based pedagogical design, with delivery formats including custom-coded responsive HTML websites, SCORM packages for integration into customer Learning Management Systems, and standalone hosted courses. The company differentiates through full customization (no templates), a five-principle pedagogical framework, and WCAG 2.1 accessibility compliance built into every production.
The technology stack emphasizes custom HTML production rather than constrained e-learning authoring tools, enabling full design freedom and accessibility control. Proprietary components include a five-step iterative production process (concept → iterative decisions → target-group testing → launch) and a lightweight learning management system called Ghost LMS, launched in 2012 and designed to operate invisibly behind content. The firm partners with ETU, a leading Swedish accessibility consultancy, to maintain and audit accessibility competency across productions. All deliverables include responsive interfaces, user statistics, accessibility adaptations, and pedagogical design as standard.
Learnways operates a sales-led, project-based business model charging a one-time fixed fee per e-learning project with no licenses, subscriptions, or recurring fees. The standard production cycle is approximately four months, requiring roughly four hours per week of client commitment for meetings and feedback. Customers include large Swedish enterprises (Vattenfall, SAS, Google, Pfizer, Sedana Medical), government and regulatory agencies (Pensionsmyndigheten, Skolinspektionen, Mediemyndigheten, MUCF), healthcare providers (Karolinska Universitetssjukhuset, Region Stockholm, Region Skåne), and labor unions and non-profits (Akademikerförbundet SSR, Vision, Prevent). Distribution is exclusively direct via website, email, and phone, with no resellers or marketplace listings; public-sector work is won through procurement tenders and framework agreements.
Learnways firmographics
Firmographics- Name
- Learnways
- Legal name
- Learnways AB
- Website
- https://learnways.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Learnways is a Swedish e-learning agency producing custom web-based training for government agencies, enterprises, and non-profits. A 10-person team has delivered 500+ projects across 300+ subject areas using custom HTML and WCAG-compliant accessible design.
- Ownership category
- akta.pro rank
Learnways industry classification
Industry- Product category
- Custom E-Learning Production Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- eLearning & Microlearning Module Development (EDAGAKAD)
Keywords
Where Learnways is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Learnways business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Fixed-Price E-Learning Project Development: Learnways charges a one-time fixed fee per e-learning project. There are no software licenses, subscriptions, or ongoing licensing costs. The price is determined based on the customer's budget level and project complexity. Customers receive a tailored solution and cost proposal before committing. Projects typically include project management, pedagogical design, content processing, custom design and illustrations, responsive interface, question formats, accessibility adaptation, and user statistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed-price e-learning project — scope varies by client needs and budget level |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Learnways product offering
Product offeringCore offering
Learnways is a Swedish e-learning agency that produces custom web-based training and digital learning solutions on a fixed-price project basis for organizations. Each engagement covers the full production lifecycle from pedagogical design and content structuring to responsive HTML/SCORM technical delivery, with WCAG 2.1 accessibility built in as standard. The output is delivered as a standalone responsive website, an LMS-integrated SCORM package, or hosted on Learnways' own servers, without recurring licensing fees.
Product overview
Learnways is a Swedish e-learning agency that creates custom web-based training solutions. The core offering is Learnways E-learning Production, a comprehensive service covering the full learning journey from pedagogical design through technical implementation. Their proprietary Ghost LMS platform provides a lightweight learning management system that works unobtrusively in the background. Products include responsive web-based training courses (Webbutbildningar), microlearning modules, and animated media production. The company operates on a fixed-price model with no ongoing licensing fees, and delivers content as responsive HTML websites or SCORM packages compatible with any standards-compliant LMS.
Differentiator
Problem solved
Functional benefit
Products and services
- Learnways E-learning Production End-to-end custom e-learning production service for organizations, covering pedagogical design, content structuring, design and illustration, animation and film, and technical delivery on a fixed-price project basis. For organizations across private, public, and non-profit sectors.
- Webbutbildningar (Web-based Training)
Quantifiable outcome
- Significant cost savings compared to per-person external training — one-time e-learning development eliminates per-attendee costs and allows ongoing reuse
- +2 more outcomes
Companies that use Learnways
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
Learnways technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Learnways partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ETUminorETU is described as one of Sweden's leading companies in digital accessibility. They have been engaged by Learnways to strengthen Learnways' competency in web accessibility for people with functional variations. ETU is training Learnways staff and analyzing some of Learnways' projects to support compliance with increased accessibility requirements under WCAG 2.1. ETU noted that Learnways is one of few companies in their industry that develops training in custom-coded HTML, giving them greater ability to deliver accessible web-based training.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Learnways competitors and assessment
Company assessmentBroad incumbents
- Docebo: Docebo is a global AI-powered learning platform offering LMS, content authoring and custom learning experiences, comparable to Learnways at the layer of customizable digital learning delivery though as a SaaS platform rather than a services studio.
- Skillsoft: Skillsoft is a global corporate learning company offering off-the-shelf content, custom learning programs and a learning platform, comparable to Learnways' enterprise and public sector training work but operating at vastly larger scale and with subscription-based content libraries.
- Knowit: Knowit is a large Nordic digital consultancy with a learning and e-learning practice serving enterprise and public sector clients, providing overlapping custom digital learning services to a broader technology portfolio than Learnways' focused studio model.
- Thought Industries: Thought Industries is an external learning platform for customer and partner training, comparable to Learnways in producing high-engagement digital learning experiences, though delivered as an enterprise SaaS platform rather than bespoke custom builds.
Emerging players
- Hyper Island: Hyper Island is a Swedish-based learning design and educational content company delivering digital learning programs and corporate training, overlapping with Learnways in pedagogical design and custom digital learning content creation.
- Articulate: Articulate is the maker of Storyline and Rise, the dominant e-learning authoring tools used to produce SCORM-compliant courses, partially overlapping with Learnways' production stack and serving as a do-it-yourself alternative to its custom studio services.
Others
- Precio Fishbone: Precio Fishbone is a Swedish digital services firm that includes e-learning and digital learning offerings among a broader portfolio of technology and managed services, comparable to Learnways' custom digital learning for enterprise customers but at a larger scale.
Direct peers
- Tovigo: Tovigo is a Nordic learning and development agency producing custom digital learning solutions for organizations, comparable to Learnways' project-based custom e-learning studio model in a similar Scandinavian market.
- Aventia: Aventia is a Swedish learning and development agency offering custom e-learning production and LMS solutions to Nordic organizations, directly comparable to Learnways' custom e-learning and web-based training studio model in the same Swedish market.
- Diagonal AB: Diagonal is a Swedish digital learning agency producing custom e-learning and web-based training for public and private sector clients, making it a closely comparable direct peer to Learnways' studio offering and Swedish public-sector customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Learnways social profiles
Digital presenceLearnways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learnways leadership team
Management profileNumber of profiles
Profiles3 records
Learnways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learnways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learnways
What does Learnways do?
Learnways is a Swedish e-learning agency that produces custom web-based training and digital learning solutions on a fixed-price project basis for organizations. Each engagement covers the full production lifecycle from pedagogical design and content structuring to responsive HTML/SCORM technical delivery, with WCAG 2.1 accessibility built in as standard. The output is delivered as a standalone responsive website, an LMS-integrated SCORM package, or hosted on Learnways' own servers, without recurring licensing fees.
Is Learnways a public or private company?
Learnways is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Learnways founded?
Learnways was founded in 2005. It employs 11 to 50 people.
Where is Learnways based?
Learnways is headquartered in Stockholm, Sweden, in the Europe region.
How does Learnways make money?
One revenue line is on record: fixed-Price E-Learning Project Development.
Who are Learnways's main competitors?
Broad incumbents on record are Docebo, Skillsoft, Knowit and Thought Industries. Emerging players are Hyper Island and Articulate. Precio Fishbone is listed as an others. Direct peers are Tovigo, Aventia and Diagonal AB.
Does Learnways have an API?
No public API is recorded for Learnways.
What industry is Learnways in?
Learnways's product category is Custom E-Learning Production Services. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAGAKAD, eLearning & Microlearning Module Development. Its NAICS code is 61143 and its SIC code is 8200.