The Barter Company
- Company typePrivate
- Founded1996
- HeadquartersKennesaw, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Barter Company firmographics
Firmographics- Name
- The Barter Company
- Legal name
- The Barter Company
- Website
- https://barterco.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Barter Company industry classification
Industry- Product category
- Barter Exchange Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where The Barter Company is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Barter Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Transaction Commissions: 7.5% commission on all sales and 7.5% on all purchases made through the barter network. This is the primary revenue stream as members conduct ongoing barter transactions.
- Enrollment/Membership Fees: One-time enrollment fee of $395. Refunded if member doesn't earn $1,000 in barter dollars within first year.
- Monthly Accounting Fees: Monthly fee of $15 cash and $15 barter for account maintenance and statement processing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Membership Enrollment |
| Transaction based/ take rate | Pay-as-you-go | Trading Commissions |
| Subscription | Monthly | Monthly Accounting Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Barter Company product offering
Product offeringCore offering
The Barter Company operates a B2B barter exchange network that enables businesses to trade goods and services using a private trade currency (barter dollars) instead of cash. The company acts as a third-party record keeper, issuing monthly statements, facilitating transactions, and providing trade coordination services to its member businesses across the Southeast United States.
Product overview
The Barter Company operates as a comprehensive B2B barter exchange network providing businesses with an alternative currency system using barter dollars. The core platform consists of the TBC barter exchange network with over 2,000 member businesses, supported by the Trade Studio mobile app for iPhone, Android, and iPad. The product suite includes the member directory and marketplace for finding and trading with other members, the QR certificate system for transaction management, and the trade authorization system. Add-on modules include BarterCo Health (healthcare services), the Million Dollar Club recognition program, the Annual Holiday Barter Show event, and travel services through reciprocal exchange networks. The company also offers a barter line of credit for members needing immediate purchasing power.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Barter Exchange Network
Quantifiable outcome
- 30% net cash savings on every barter transaction (Copeland's restaurant estimate)
- +3 more outcomes
Companies that use The Barter Company
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles1 record
The Barter Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
The Barter Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Association of Trade Exchanges (NATE)coreProud member of NATE since founding in 1996. Founder Ric Zampatti served as two-time past president and current board member. The Barter Company has hosted numerous national conventions in Atlanta. NATE provides access to reciprocal trading with member exchanges nationwide.
- International Reciprocal Trade Association (IRTA)coreProud member of IRTA, a non-profit organization committed to promoting just and equitable standards of practice and operation within the Modern Trade and Barter Industry.
- BANC (Barter Association National Currency) U.C. (Universal Currency)coreTBC participates in BANC Universal Currency system enabling members to trade with other exchange members nationwide. This opens doors to 100,000+ businesses nationwide through reciprocal relationships.
- 50+ Reciprocal Barter Exchanges NationwideminorTBC reciprocates with over 50 barter exchanges nationwide, giving clients access to thousands of barter options across the U.S. Enables travel requests fulfillment and access to goods/services beyond local network.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Barter Company competitors and assessment
Company assessmentOthers
- International Reciprocal Trade Association (IRTA): Global non-profit trade association promoting standards within the modern trade and barter industry. TBC holds IRTA membership; relevant as the industry umbrella organization and ecosystem participant.
- National Association of Trade Exchanges (NATE): Industry association governing US commercial barter exchanges; TBC is a member and its founder has held leadership positions. Relevant as the standards-setting and reciprocal-trading infrastructure body for the broader industry.
Broad incumbents
- BarterCard: Larger international B2B barter network with broader geographic footprint and corporate-card-style functionality. Comparable business model but operates at significantly greater scale and with technology-integrated payment products.
Direct peers
- International Monetary Systems (IMS): US-focused B2B barter exchange with trade-dollar transactions and reciprocal exchange relationships. Direct competitor serving small and mid-sized businesses through a member network and transaction-commission model.
- BizX: B2B trade exchange using a barter-dollar model with reciprocal network partnerships across North America. Operates a similar commission-based revenue structure and member marketplace platform.
- Barter Trust: US-based B2B barter exchange offering trade-dollar networks, reciprocal exchange participation, and similar transaction-commission economics. Direct competitor with overlapping member profile and service model.
- Tradebank: B2B barter exchange operating a member trade network with reciprocal exchange participation and transaction-based commissions. Comparable in business model and member-acquisition approach.
- ITEX Corporation: Publicly traded B2B barter exchange operating a similar trade-dollar network with reciprocal relationships across North America. Closest direct competitor in the modern trade and barter industry and the only publicly traded pure-play comparable.
Regional players
- Florida Barter Exchange: Regional barter exchange operating in Florida, overlapping with TBC's Florida regional presence. Comparable business model focused on a specific Southeast geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Barter Company social profiles
Digital presenceThe Barter Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Barter Company leadership team
Management profileNumber of profiles
Profiles1 record
The Barter Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Barter Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Barter Company
What does The Barter Company do?
The Barter Company operates a B2B barter exchange network that enables businesses to trade goods and services using a private trade currency (barter dollars) instead of cash. The company acts as a third-party record keeper, issuing monthly statements, facilitating transactions, and providing trade coordination services to its member businesses across the Southeast United States.
Is The Barter Company a public or private company?
The Barter Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Barter Company founded?
The Barter Company was founded in 1996. It employs 11 to 50 people.
Where is The Barter Company based?
The Barter Company is headquartered in Kennesaw, United States, in the North America region.
How does The Barter Company make money?
Three revenue lines are on record. Transaction Commissions are the primary driver. The others are enrollment/Membership Fees and monthly Accounting Fees.
Who are The Barter Company's main competitors?
Others on record are International Reciprocal Trade Association (IRTA) and National Association of Trade Exchanges (NATE). BarterCard is listed as a broad incumbent. Direct peers are International Monetary Systems (IMS), BizX, Barter Trust, Tradebank and ITEX Corporation. Florida Barter Exchange is listed as a regional player.
Does The Barter Company have an API?
No public API is recorded for The Barter Company.
What industry is The Barter Company in?
The Barter Company's product category is Barter Exchange Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 522320 and its SIC code is 6199.