Yellowhammer News

What Yellowhammer News does

Yellowhammer News, a division of Yellowhammer Multimedia, LLC, is a private Alabama-focused multi-platform news and media company headquartered in Birmingham. It publishes editorial content across four core verticals — Politics, Business, Faith & Culture, and Sports — distributed through its website (yellowhammernews.com), an email newsletter, a radio network that includes WNSP-FM 105.5 in Mobile and WVNN talk radio, TV presence, social media accounts on Instagram, Facebook, LinkedIn, and X, and a live-events platform. The company was founded in 2011 (per firmographic records) and in 2021 acquired Soul Grown, a faith and culture publication founded by Ellis Terry, which continues to contribute content to the Faith & Culture section.

The business model is exclusively advertising-based: Yellowhammer sells integrated message strategies to brands seeking reach across Alabama through its owned surfaces — website, radio, social, TV, and events. Pricing is not publicly disclosed, and no subscription, paywall, or diversified revenue streams are evident. Ownership rests with YHN Media Group LLC, co-owned by Paul Shashy (founder of SR Communications and former Alabama political campaign manager) and Thomas Harris (former president and CEO of Merchant Capital, now president of Alabama Black Belt Adventures), with Ellis Terry serving as President following the Soul Grown acquisition.

Operationally, the company runs lean with 1-10 employees and a single Birmingham mailing address, despite its multi-surface footprint. Its competitive positioning rests on brand recognition as 'Alabama's preeminent outlet,' deep ties to Alabama political and business circles through its ownership, and a diversified distribution footprint that gives advertisers multiple touchpoints within a single state. No technology stack, AI capabilities, patents, certifications, partnerships, or external funding rounds are disclosed in the available data.

Name

Yellowhammer News

Legal name

Yellowhammer Multimedia, LLC

Website

https://yellowhammernews.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellowhammer News is a private, Alabama-focused multi-platform news outlet publishing politics, business, faith & culture, and sports coverage via website, radio network, TV, social media, newsletters, and live events, monetized exclusively through advertising.

Ownership category

akta.pro rank

Product category

State and Regional News Media

NAICS

Newspaper Publishers (51311), Radio Broadcasting Stations (51611)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Radio Broadcasting Stations (4832)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• State news media
• Digital news platform
• Radio broadcasting
• Political news coverage
• Local journalism

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Yellowhammer News generates revenue by selling advertising across its multiple platforms including website, radio, social media, TV, and event platforms. Their advertising page emphasizes reaching engaged audiences across Alabama through diverse message strategies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yellowhammer News is a multi-platform Alabama-focused news and media company that publishes original reporting and analysis across Politics, Business, Faith & Culture, and Sports. It distributes content via its website (yellowhammernews.com), a radio network (including WNSP-FM 105.5 and WVNN talk programming), social media, TV presence, email newsletters, and live events, and sells advertising across these channels to reach engaged Alabama audiences.

Product overview

Yellowhammer News operates as a multi-platform news and media company covering Alabama through its core digital news platform, radio network (including WNSP-FM 105.5 and WVNN), live events, and advertising services. The company also acquired Soul Grown in 2021, expanding its faith and culture content portfolio. The portfolio spans four main editorial sections: Politics, Business, Faith & Culture, and Sports, delivering content across website, radio, TV, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Yellowhammer News Digital Platform

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• AL.com: Alabama's largest regional digital news platform covering politics, sports, and culture statewide. Directly comparable as the dominant Alabama-focused online news destination competing for the same audience and local ad dollars.
• 1819 News: Alabama-focused conservative digital news outlet launched in 2021. Closely comparable in geographic focus, conservative editorial stance, and digital-first multi-platform distribution targeting Alabama readers.
• Alabama Political Reporter: Alabama-focused political news outlet covering state politics and elections. Comparable in geographic focus, political-coverage niche, and digital publishing model targeting Alabama political audiences.
• Montgomery Advertiser: Regional daily newspaper serving Montgomery and central Alabama as part of the USA Today Network. Comparable as a legacy regional Alabama news outlet competing for the same local audience and advertisers.
• Birmingham Times: Long-standing Birmingham and Alabama-focused weekly newspaper with deep community ties. Comparable as a regional Alabama news outlet serving local audiences and advertisers in the same geography.

Broad incumbents

• The Daily Caller: National conservative digital news outlet with heavy political coverage and newsletter monetization. Comparable in conservative editorial positioning and digital-first news + newsletter model, though operating at national scale.
• Townhall: National conservative political news and opinion site with newsletter and radio offerings. Comparable in conservative editorial identity, multi-platform distribution (including radio), and political commentary focus.
• Newsmax: National conservative cable and digital news outlet with strong audience among older and rural viewers. Comparable in conservative editorial identity, multi-platform (TV + digital) distribution, and reliance on political audience monetization.
• Fox News Digital: Digital arm of the largest U.S. conservative news brand, covering politics, business, and opinion. Comparable in conservative editorial positioning, multi-vertical coverage, and heavy reliance on digital advertising and newsletter monetization.

Regional players

• WVTM 13 (NBC Birmingham affiliate): NBC affiliate serving Birmingham and central Alabama, covering state politics, weather, and sports. Comparable as a regional broadcast outlet competing for Alabama audiences and advertisers, though distributed via broadcast TV rather than digital-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yhn
• Facebookm.facebook.com/YHN
• LinkedInlinkedin.com/company/yellowhammer-multimedia-llc
• Instagraminstagram.com/yellowhammernews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowhammer News