Newsmax Media
Newsmax Media (NYSE: NMAX) is a publicly traded conservative-leaning cable and digital news broadcaster serving a mass-affluent 45+ American audience with multi-platform news, health, and finance content distributed via cable, free streaming, paid streaming, web, apps, and international licensing in 100+ countries.
- Company typePublic
- Founded1998
- HeadquartersWest Palm Beach, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Newsmax Media does
Newsmax Media, Inc. is a publicly traded (NYSE: NMAX) conservative-leaning multimedia news and broadcasting company headquartered in West Palm Beach, Florida, with 501-1,000 employees. Founded in 1998, Newsmax operates as the fourth-highest-rated cable news network in the U.S. (Nielsen FY2025) and ranks among the top 12 news brands per a Reuters Institute study cited by the company. Its audience centers on the "BOOMER POWER+" demographic of Americans aged 45+ representing 40% of the U.S. population and 70%+ of disposable income, seeking values-aligned political, health, finance, and world news content.
The company's product portfolio spans a flagship cable channel (Newsmax TV, distributed in 60M+ U.S. cable homes and 100+ countries), a free ad-supported streaming channel (Newsmax2, available in 100M+ U.S. homes via Roku, Apple TV, Samsung, Vizio, LG, Sony, and Amazon Fire TV), a paid subscription streaming service (Newsmax+ at $4.99/month with 260,000+ subscribers on Comcast Xfinity and Xumo), owned-and-operated websites (10M+ monthly visitors across Newsmax.com, NewsmaxFinance.com, NewsmaxHealth.com), mobile and connected-TV apps (16M+ cumulative downloads), social media (25M+ followers across 12+ platforms), and print/digital magazines plus specialized newsletters (~1M monthly readers). Underlying technology combines traditional broadcast distribution with multi-platform OTT streaming, mobile applications, and digital publishing infrastructure distributed across web, mobile, connected TV, and social platforms.
Revenue derives primarily from recurring affiliate/carriage fees paid by pay-TV operators (broadcasting revenue of $153.3M in 2025, +17.3% YoY), advertising sales across TV, digital, email, social, podcast, and print platforms, subscription fees from Newsmax+ and magazines/newsletters, and international brand licensing (~$16M projected in 2026 vs $3.6M in 2025). FY2025 revenue reached $189.3M (+10.7% YoY), with 2026 guidance of $212M-$216M (~13% growth at midpoint) driven primarily by affiliate fee expansion and international licensing growth.
Newsmax Media firmographics
Firmographics- Name
- Newsmax Media
- Legal name
- Newsmax Media, Inc.
- Website
- https://newsmax.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Ipo
- Headcount range
- 501–1,000 employees
- Short description
- Newsmax Media (NYSE: NMAX) is a publicly traded conservative-leaning cable and digital news broadcaster serving a mass-affluent 45+ American audience with multi-platform news, health, and finance content distributed via cable, free streaming, paid streaming, web, apps, and international licensing in 100+ countries.
- Ownership category
- akta.pro rank
Newsmax Media industry classification
Industry- Product category
- Cable News and Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Newspaper Publishers (513110), Periodical Publishers (513120), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- 24/7 National & International News Channels (MPABAIAA)
- akta.pro secondary industries
- News Streaming Platforms (MPACAAAF), News OTT & Live News Streaming Channels (MPABAHAK), News & Business Information Cable Networks (MPABAFAE)
Keywords
Where Newsmax Media is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Newsmax Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Broadcasting Revenue (Affiliate Fees): Recurring affiliate/carriage fees paid by pay-TV operators for distribution of the Newsmax cable news channel; reached $153.3M in 2025 (+17.3% YoY) and cited as the primary growth driver for 2026 guidance.
- Advertising Revenue: Advertising sales across TV, digital, email, social, podcast, and print platforms; advertised as reaching 40M+ Americans regularly with a mass-affluent 'BOOMER POWER+' demographic representing 40% of US population but 70%+ of disposable income.
- Subscription Revenue (Newsmax+): Monthly subscription fees from Newsmax+ streaming service priced at $4.99/month; ended 2025 with over 260,000 paid subscribers, available on Comcast Xfinity and Xumo devices.
- International Licensing Revenue: Brand licensing and content licensing fees from international partners; projected at approximately $16M in 2026 (up from $3.6M in 2025) covering TV distribution, advertising, and licensing operations across 100+ countries including localized channels in Ukraine and Poland.
- Digital Content Revenue: Revenue from digital content, newsletters, and online publishing operations; Q1 2026 digital revenue declined 12.7% YoY.
- Nonfiction Book Sales: Retail sales of nonfiction books promoted via the Newsmax Rising Bestsellers program and the Newsmax Books section.
- Print Magazine and Newsletter Subscriptions: Paid subscriptions for Newsmax Magazine and a dozen specialized health and financial newsletters reaching close to 1 million monthly readers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Newsmax+ streaming at $4.99 per month across Comcast Xfinity and Xumo devices in the U.S. |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels11 records
Newsmax Media product offering
Product offeringCore offering
Newsmax Media is a conservative-leaning multimedia news company producing and distributing news, political commentary, and lifestyle content across cable TV (Newsmax TV), free streaming (Newsmax2), paid streaming (Newsmax+), owned websites (Newsmax.com, NewsmaxFinance.com, NewsmaxHealth.com), mobile/connected-TV apps, email/SMS alerts, social media, podcasts, and a print magazine. Revenue is generated from cable affiliate/carriage fees, advertising sales, consumer streaming subscriptions, international brand licensing, and print/digital subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Newsmax TV: Flagship U.S. cable news channel available on major cable/pay TV systems in 60 million+ U.S. homes and distributed in 100+ countries.
- Newsmax2
- Newsmax+
- Newsmax Health
- Newsmax Money (Moneynews)
- Newsmax World
- Newsmax Magazine
- Newsmax Books
- Independent American
Products and services
- Newsmax TV Cable news channel broadcasting conservative-leaning news, political commentary, and lifestyle content; available on all major cable and pay-TV systems in 60M+ U.S. homes and distributed in 100+ countries; 4th highest-rated cable news network reaching 58M+ total viewers.
- Newsmax2
Quantifiable outcome
- 2025 revenue grew 10.7% YoY to $189.3M; broadcasting revenue +17.3% to $153.3M
- +4 more outcomes
Companies that use Newsmax Media
Customer profileSegments5 records
Ideal customer profiles4 records
Newsmax Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Newsmax Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- European Expansion Partners (Germany, Italy, Greece, Hungary, Bulgaria, Ukraine, Poland)flagshipSigned agreements to expand the Newsmax brand into Germany, Italy, Greece, Hungary, Bulgaria, and Ukraine with partners carrying local language channels. Newsmax Poland launched in Warsaw. Newsmax Ukraine is expected to go live in the first half of 2026. International licensing revenue projected at approximately $16 million in 2026, up from $3.6 million in 2025.
- Siebert Financial Corp.flagshipSiebert Financial Corp. announced an expanded strategic partnership with Newsmax featuring dedicated financial programming segments on the American Agenda show and a long-term national advertising campaign across Newsmax and Newsmax 2 platforms. Siebert professionals will provide viewers with market, economy, and investment insights. Both companies described the expanded partnership as creating a foundation for future collaboration across financial programming, advertising, and market awareness efforts targeting new client acquisition.
- Free TV (France)coreMulti-year distribution agreement making the Newsmax channel available to Free TV's approximately 3.5 million households across France, extending Newsmax's international footprint into Western Europe and forming part of the brand's 100+ country distribution footprint.
- HOT IsraelcoreMulti-year distribution agreement making the Newsmax channel available to HOT Israel's subscriber base of over 200,000 customers, expanding Newsmax's reach across the eastern Mediterranean.
- Primetel CypruscoreMulti-year distribution agreement making the Newsmax channel available to Primetel Cyprus subscribers, extending Newsmax's international footprint in the eastern Mediterranean.
- Comcast (Xfinity)coreNewsmax+ streaming service became available on Comcast's Xfinity devices across the U.S., broadening Newsmax+'s reach to streaming and traditional pay-TV audiences at a $4.99/month price point.
- XumocoreNewsmax+ streaming service became available on Xumo devices across the U.S., enabling broader OTT and connected-TV distribution for the paid subscription product.
- Trump Media & Technology GroupflagshipTrump Media & Technology Group announced the launch of a global streaming platform in partnership with Newsmax, marking another venture in TMTG's business expansion efforts. The new streaming service reportedly targets consumers seeking politically aligned content.
Scale indicators19 records
Recent moves10 records
Expansion highlights3 records
Newsmax Media competitors and assessment
Company assessmentDirect peers
- Fox News (Fox Corporation): Largest U.S. conservative cable news network and the #1 cable news brand by ratings. Newsmax is the 4th highest-rated cable news network directly behind Fox News, MS NOW, and CNN, making Fox News the most directly comparable business in the same product category, audience, and affiliate-fee monetization model.
- One America News (OAN): Conservative-leaning cable news network operating in a similar niche with comparable conservative audience targeting, cable distribution, and advertising-based business model. Newsmax has overtaken OAN as the leading alternative to Fox News, but they compete directly for the same conservative cable news audience.
- NewsNation: General-interest cable news network owned by Nexstar Media Group competing in similar ratings tier as Newsmax. NewsNation is one of the named peers in the State of the Union viewership comparisons and competes directly for pay-TV carriage, advertising dollars, and political event viewership.
- Salem Media Group: Conservative multimedia company with radio, digital, and publishing assets targeting a similar conservative Christian audience. Directly relevant because Newsmax's recently appointed board member David Evans was previously COO and CFO of Salem Media Group, confirming operational comparability.
Emerging players
- The Daily Wire: Digital-first conservative media company with subscription streaming (DailyWire+) and original content, overlapping significantly with Newsmax's BOOMER POWER+ audience and conservative perspective. Comparable on digital subscription model, multi-platform distribution, and conservative audience monetization.
- The Epoch Times: Conservative-leaning digital news publisher with strong social media distribution, international editions, and aligned audience targeting. Comparable to Newsmax on digital publishing, multi-platform content distribution, and conservative audience engagement.
- Breitbart News: Conservative digital-first news and opinion publisher with strong social media reach and a similar ideological audience. Comparable on digital publishing, conservative audience targeting, and social platform distribution (overlap on Facebook, X, Truth Social).
Broad incumbents
- CNN (Warner Bros. Discovery): Top-tier mainstream cable news network and one of the three networks ahead of Newsmax in Nielsen cable news rankings. Operates cable, streaming (CNN Max), and digital properties with a broader portfolio; represents a key competitor for political event viewership and advertiser budgets.
- MSNBC / MS NOW: Top-tier cable news network and the #2 or #3 cable news network ahead of Newsmax. Operates a broader news portfolio under NBCUniversal/Comcast; directly comparable business model with cable affiliate fees, advertising, and multi-platform streaming distribution.
- Sinclair Broadcast Group: Large U.S. broadcast group owning local TV stations with conservative-leaning news content, comparable on cable/pay-TV distribution economics and political advertising cycles. Relevant because Newsmax's Chris Ruddy actively lobbies the FCC on broadcast ownership caps tied to Sinclair-adjacent M&A activity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Newsmax Media social profiles
Digital presenceNewsmax Media compliance and trust
Trust signalCompliance1 record
Newsmax Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newsmax Media leadership team
Management profileNumber of profiles
Profiles6 records
Newsmax Media subsidiaries and ownership
Company hierarchySubsidiaries4 records
Newsmax Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newsmax Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newsmax Media
What does Newsmax Media do?
Newsmax Media is a conservative-leaning multimedia news company producing and distributing news, political commentary, and lifestyle content across cable TV (Newsmax TV), free streaming (Newsmax2), paid streaming (Newsmax+), owned websites (Newsmax.com, NewsmaxFinance.com, NewsmaxHealth.com), mobile/connected-TV apps, email/SMS alerts, social media, podcasts, and a print magazine. Revenue is generated from cable affiliate/carriage fees, advertising sales, consumer streaming subscriptions, international brand licensing, and print/digital subscriptions.
Is Newsmax Media a public or private company?
Newsmax Media is a public company. It is classified as public and is currently ipo.
When was Newsmax Media founded?
Newsmax Media was founded in 1998. It employs 501 to 1,000 people.
Where is Newsmax Media based?
Newsmax Media is headquartered in West Palm Beach, United States, in the North America region.
How does Newsmax Media make money?
Seven revenue lines are on record. Broadcasting Revenue (Affiliate Fees) is the primary driver. The others are advertising Revenue, subscription Revenue (Newsmax+), international Licensing Revenue, digital Content Revenue, nonfiction Book Sales and print Magazine and Newsletter Subscriptions.
Who are Newsmax Media's main competitors?
Direct peers on record are Fox News (Fox Corporation), One America News (OAN), NewsNation and Salem Media Group. Emerging players are The Daily Wire, The Epoch Times and Breitbart News. Broad incumbents are CNN (Warner Bros. Discovery), MSNBC / MS NOW and Sinclair Broadcast Group.
Does Newsmax Media have an API?
No public API is recorded for Newsmax Media.
What industry is Newsmax Media in?
Newsmax Media's product category is Cable News and Digital Media. Its primary akta.pro industry code is MPABAIAA, 24/7 National & International News Channels, with a secondary code of MPACAAAF, News Streaming Platforms. Its NAICS code is 516210 and its SIC code is 4833.