What Figaro Immo Pro does

Figaro Immo Pro is a B2B real estate advertising and marketing platform operated by Figaro Classifieds SAS, a subsidiary of the diversified French media conglomerate Groupe Figaro. Founded in 2019 under its current brand architecture (with the Propriétés Le Figaro prestige portal tracing back over 30 years), the company aggregates five specialized sub-brands — Figaro Immobilier (generalist resale), Propriétés Le Figaro (luxury/prestige), Figaro Immoneuf (new development), Achat-Terrain (land and construction), and 3D Immo (visualization services) — to serve real estate agents, developers, luxury agencies, and individual home builders across France. The platform combines its owned portals with international distribution partners including Luxury Estate, Immobiliare.it, and Astuce-Investir to reach more than 20 million contacts, and operates regional sales offices in Paris (headquarters), Nantes, Bordeaux, Lyon, and Aix-en-Provence. Named enterprise customers include Nexity, Quartus, ORPI, Geoxia, Arthurimmo, Barnes International, Émile Garcin Properties, Engel & Völkers, and Agence Varenne.

Name

Figaro Immo Pro

Legal name

FIGARO CLASSIFIEDS

Website

https://immobilierpro.lefigaro.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Listing Advertising: Fees charged to real estate professionals for publishing property listings across Figaro Immo Pro's portfolio of 4 real estate portals (Figaro Immobilier, Propriétés Le Figaro, Figaro Immoneuf, Achat-Terrain) and partner networks in France and internationally
2. Boost and Promotional Services: Premium visibility services including email campaigns to 700,000+ opt-in subscribers, SMS campaigns to 180,000+ numbers, retargeting solutions, and display/native advertising across Figaro media properties
3. 3D Visualization Solutions: Sale of 3D visualization products including virtual tours, floor plans, orbital drone imagery, and immersive property configurators to real estate professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Figaro Immo Pro provides B2B advertising, listing distribution, and digital marketing services for real estate professionals across France. The platform operates four specialized property portals (Figaro Immobilier, Propriétés Le Figaro, Figaro Immoneuf, Achat-Terrain) plus a 3D visualization brand, enabling agents, developers, and home builders to publish property listings and run marketing campaigns. Offerings span multi-diffusion to 20+ million contacts, targeted email/SMS campaigns, retargeting, and 3D/virtual tour solutions.

Product overview

Figaro Immo Pro is a B2B real estate advertising platform operated by Figaro Classifieds (part of Groupe Figaro), offering a portfolio of six core services (Diffusion d'annonces, Boost, Temps Forts, Enjeux Personnalisés, La Solution 3D Immo, and Nos + Figaro) alongside five specialized brand portals (Figaro Immobilier, Propriétés Le Figaro, Figaro Immoneuf, Achat-Terrain, and 3D Immo). The platform serves real estate agents, developers, promoters, and individual house builders with property listings distribution, digital marketing solutions, and 3D visualization tools. The ecosystem also includes Immobox for client account management and a mobile application for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Figaro Immobilier: Generalist real estate portal covering purchase and rental property listings for 23 million French property seekers
• Propriétés Le Figaro
• Figaro Immoneuf
• Achat-Terrain
• 3D immo

Products and services

• Diffusion d'annonces Ad posting service enabling real estate professionals to publish property listings across Figaro Immo Pro's websites and magazines, with multi-distribution to partner sites in France and internationally. Targets agents, developers, and mandataires seeking broad property visibility.
• Boost Marketing promotion suite offering email campaigns to 700,000+ opt-in subscribers, SMS campaigns to 180,000+ numbers, retargeting solutions, and display/native advertising to boost visibility and yields. Designed for real estate professionals seeking enhanced lead generation.
• Temps Forts Time-sensitive marketing campaigns featuring display advertising, print commercial advertising, native ads, emailings, and SMS campaigns targeting active and qualified internet users. Targets professionals running program launches or seasonal promotions.
• Enjeux Personnalisés Custom targeting solutions including retargeting, dedicated email, direct marketing, white-label content, ZEBESTOF prospect targeting, magazine content placement, and social media amplification. Built for real estate professionals with bespoke campaign requirements.
• La Solution 3D Immo 3D visualization solutions for real estate sales including virtual tours, home configurators via Homebyme, orbital 3D 360° maquettes, high-definition perspectives, drone 3D scanning, and Streetview 3D UHD. Sold directly to agents, developers, and constructors to accelerate buyer engagement.
• Nos + Figaro

Quantifiable outcome

• Record-breaking monthly audiences across Figaro Immoneuf and Propriétés Le Figaro platforms
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Astuce-InvestircoreChannel Partner/ Reseller/ DistributorFrench property portal partnership enabling multidiffusion of Figaro Immo Pro client listings to expanded French audience of property seekers
• Luxury EstatecoreChannel Partner/ Reseller/ DistributorInternational luxury property portal partnership enabling Figaro's prestige property clients to reach international high-net-worth buyers
• Immobiliare.itcoreChannel Partner/ Reseller/ DistributorItalian property portal partnership providing Figaro prestige property listings exposure to Italian and broader European buyer audience
• HomebymecoreTechnology or Integration3D floor plan configurator integration enabling Figaro Immo Pro clients to offer interactive property configurator to prospective buyers
• Propriétés Le Figaro Partners (airports, hotels, salons, palaces)coreChannel Partner/ Reseller/ DistributorPremium distribution network for Propriétés Le Figaro quarterly magazine reaching affluent readers through airports, luxury hotels, exclusive salons, and palace properties

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SeLoger: Leading French real estate portal owned by Aviv Group, directly competing with Figaro Immobilier for agent listings and consumer traffic. Both operate B2B listing distribution plus consumer-facing property search in France.
• Leboncoin: France's largest general classifieds platform with a sizable real estate vertical, competing directly with Figaro Immo Pro for both agent listing spend and end-buyer attention across resale and rental.
• Bien'ici: French real estate search platform backed by major French agencies and developers, offering comparable listing distribution and agent tools, competing for the same agent and developer customer base as Figaro Immo Pro.

Broad incumbents

• Rightmove: UK's largest property portal and a publicly traded classifieds/advertising business for estate agents. Closely analogous business model to Figaro Immo Pro (agent subscription + premium placements) at larger scale and different geography.
• Zillow: US-based real estate marketplace with a large advertising business serving agents and Premier Agents. Comparable as a broad incumbent in digital real estate advertising, although operating in a different geography and consumer market.

Regional players

• Idealista: Leading Southern European property portal (Spain, Italy, Portugal) operating a comparable agent-listing plus premium placement model. Already a commercial partner to Figaro Immo Pro for cross-listing.
• Immobilienscout24: Germany's largest property portal with a comparable agent advertising and premium placement model. Operates in a different geography but offers a directly analogous listing distribution and agent monetization platform.
• Immoweb: Belgium's leading property portal with a similar classifieds/advertising structure for agents. Comparable business model in an adjacent francophone geography.
• Homegate: Switzerland's leading property portal operating the same agent subscription plus premium placement model. Comparable in business mechanics though focused on the Swiss market.

Emerging players

• Meilleurs Agents: French real estate data, pricing and agent productivity platform owned by AVIV. Comparable as a B2B SaaS/marketing layer serving French agents, with partial overlap on agent tooling and marketing services offered by Figaro Immo Pro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Le_Figaro_Immo
• LinkedInlinkedin.com/company/figaro-immo-pro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figaro Immo Pro