PowerObjects
PowerObjects, a 251-500 employee Microsoft Dynamics 365 and Power Platform specialist within HCLTech, delivers enterprise implementations, a 24+ add-on PowerPack suite, PowerSuccess dedicated-engineer support, and migration services to enterprise and mid-market customers globally.
- Company typePrivate
- Founded1993
- HeadquartersMinneapolis, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What PowerObjects does
PowerObjects, operating under legal entity PowerTeam LLC, is a Minneapolis-headquartered Microsoft Business Applications specialist founded in 1993 and now operating as a brand and business unit within HCLTech's Microsoft Business Applications Practice (MBAP). The company designs and delivers enterprise solutions built on Microsoft Dynamics 365, the Power Platform (Power Apps, Power Automate, Power BI, Dataverse, AI Builder), Azure, Microsoft 365, and Teams, serving customers across Financial Services, Property Management, Energy, Government, Logistics, and Healthcare verticals. Its core product surface comprises the PowerCare customer portal, the PowerSuccess D365 CRM subscription support program (with dedicated engineers and entitlement-based plans), a proprietary catalog of 24+ PowerPack add-ons for CRM productivity and marketing automation (PowerChat, PowerEmail, PowerSMS, PowerMailChimp, PowerDM for WhatsApp, PowerMap, InvoXcelerate for AI-powered invoice processing), and a Migration Center offering (Dynamics Migration Tool/Xitforce, PowerConvert, Document Manager, Azure Data Factory integration) for transitioning customers from Salesforce, Lotus Notes, SharePoint, and on-premise systems into the Microsoft stack.
The company monetizes through three primary streams: per-user monthly PowerPack subscriptions ($1.50-$2.50 per enabled CRM user per month), PowerSuccess support subscriptions (with $6,000-$12,000 annual entitlement values), and project-based professional services for consulting, implementation, migration, and managed support — supplemented by usage-based pay-by-the-hour engineering support at $185/hour. GTM combines enterprise field sales for large transformation engagements, inside sales for PowerPack and PowerSuccess subscriptions, and a self-service PowerCare portal for mid-market customers, all distributed through Microsoft's partner ecosystem and HCLTech's global presence across 60+ countries.
PowerObjects has maintained Microsoft Partner of the Year recognition for over 20 consecutive years (2004-2024), Microsoft Business Applications Inner Circle status in 2023-2024, and was named Microsoft Dynamics 365 Service Partner of the Year in 2024 and an Everest Group Leader in its 2023 PEAK Matrix Assessment for Microsoft Dynamics 365 Services. Named enterprise customers include Equinor, London Borough of Harrow, C.H. Robinson, and Key Surgical. The organization employs 251-500 people and operates offices in Minneapolis (HQ) and Morrisville, NC.
PowerObjects firmographics
Firmographics- Name
- PowerObjects
- Legal name
- PowerTeam LLC.
- Website
- https://powerobjects.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PowerObjects, a 251-500 employee Microsoft Dynamics 365 and Power Platform specialist within HCLTech, delivers enterprise implementations, a 24+ add-on PowerPack suite, PowerSuccess dedicated-engineer support, and migration services to enterprise and mid-market customers globally.
- Ownership category
- akta.pro rank
PowerObjects industry classification
Industry- Product category
- Microsoft Dynamics 365 Implementation Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where PowerObjects is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PowerObjects business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- PowerPack Subscriptions: Monthly per-user subscriptions for Dynamics 365 add-on tools. Most PowerPacks priced at $1.50 per enabled CRM user per month, with marketing automation tools (PowerMailChimp, PowerSurveyPlus, PowerDM, InvoXcelerate) at $2.50 per user per month. Subscriptions include 30-day free trials and unlimited portal support.
- PowerSuccess Support Services: Subscription-based dedicated engineer support program for Dynamics 365. Plans include dedicated PowerSuccess engineer, break/fix support, customizations, and entitlements. Two plan tiers with entitlements valued at $6,000-$12,000 annually.
- Professional Services: End-to-end consulting, implementation, migration, and run services for Microsoft Business Applications including technology architecture, app modernization, Centers of Excellence, and cloud migration.
- Pay-by-the-Hour Support: Billable technical support at $185/hour for advanced assistance, custom functionality, and environment-specific issues requiring Service Level Agreement.
- Base Fee for PowerPacks: Starting June 1, 2021, a $20 monthly base fee per PowerPack add-on applies in addition to user-based charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Productivity PowerPacks |
| Subscription | Monthly | Marketing Automation PowerPacks |
| Subscription | Monthly | PowerSuccess Plan 2 |
| Subscription | Monthly | PowerSuccess Plan 3 |
| Usage-based | Pay-as-you-go | Pay-by-the-Hour Support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PowerObjects product offering
Product offeringCore offering
PowerObjects, operating as HCLTech's Microsoft Business Applications Practice, delivers enterprise consulting, implementation, and managed support services for Microsoft Dynamics 365 and the Power Platform. Its commercial portfolio centers on the PowerPack add-on suite (24+ proprietary productivity and marketing automation tools extending Dynamics 365), the PowerSuccess dedicated engineer support program, and the Migration Center for transitioning organizations from legacy systems (Salesforce, Lotus Notes, SharePoint) to the Microsoft stack.
Product overview
PowerObjects, now part of HCLTech's Microsoft Business Applications Practice, offers a comprehensive suite of enterprise solutions built on Microsoft Dynamics 365 and Power Platform. The portfolio centers on PowerSuccess D365 CRM — a subscription-based support program with dedicated engineers — combined with the PowerCare customer portal for managing support and subscriptions. The core offering is the PowerPack add-on suite (24+ productivity and marketing automation tools) that extends Dynamics 365 capabilities, including PowerChat, PowerEmail, PowerSMS, PowerDM (WhatsApp), PowerMailChimp, PowerMap, PowerGrid, and InvoXcelerate (AI-powered invoice processing). Supporting services include Migration Center (Dynamics Migration Tool/Xitforce, PowerConvert, Document Manager, Azure Data Factory) for transitioning from legacy systems to Dynamics 365. The products work together: PowerSuccess provides ongoing support and entitlements (custom apps, portals, Power BI dashboards, plugins), PowerPack add-ons extend CRM functionality, and Migration Center facilitates onboarding and system transitions.
Differentiator
Problem solved
Functional benefit
Brands
- PowerSuccess D365 CRM: A subscription-based support program providing dedicated engineers for Dynamics 365 customer organizations.
- Migration Center
- PowerProperty
- PowerCare
Products and services
- PowerSuccess D365 CRM
- PowerCare Portal
- PowerPack Add-Ons
- Migration Center
- Dynamics Migration Tool (Xitforce)
- PowerProperty
- InvoXcelerate
- PowerDM
- Contact Center Maturity Model (Microsoft DCCP)
- Microsoft Business Applications Professional Services
Quantifiable outcome
- Implement Dynamics 365 in weeks, not months with prebuilt accelerators
- +3 more outcomes
Companies that use PowerObjects
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
PowerObjects technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature5 records
PowerObjects partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreHCLTech delivers award-winning enterprise technology solutions built on Dynamics 365 and Power Platform. As a Microsoft partner with 20+ years of recognition including Microsoft Business Applications Inner Circle membership, HCLTech provides implementation, migration, and support services across the Microsoft Business Applications stack including Power Platform, Dynamics 365 CRM and ERP, Azure, and Microsoft 365 ecosystem. The partnership includes GenAI and Agentic AI tools integration and extensive prebuilt accelerators.
Scale indicators4 records
Recent moves1 record
Expansion highlights7 records
PowerObjects competitors and assessment
Company assessmentDirect peers
- Avanade: Joint venture between Accenture and Microsoft, founded 2000, focused exclusively on Microsoft ecosystem services. Closest direct peer to PowerObjects/HCLTech MBAP, with substantially larger scale in Microsoft Dynamics 365 and Power Platform implementations globally.
- Hitachi Solutions: Microsoft Dynamics 365 and Power Platform global SI with deep industry verticals (manufacturing, financial services). Closely comparable in focus areas to PowerObjects' financial services and property management accelerators.
Broad incumbents
- Accenture Microsoft Business Group: Accenture's broader Microsoft practice operates across all Microsoft Business Applications with global delivery scale. Comparable through parent of Avanade, competing for large enterprise Dynamics 365 and Copilot transformation deals.
- Infosys: Large global IT services firm with a Microsoft Business Applications practice serving enterprise Dynamics 365 implementations. Competes with HCLTech MBAP / PowerObjects on large-scale digital transformation RFPs.
- Capgemini: Global IT services firm with a Microsoft Business Applications practice serving enterprise CRM/ERP transformations. Comparable as a broad incumbent competing in the same Microsoft Dynamics 365 services market.
- TCS (Tata Consultancy Services): One of the largest global IT services firms with a Microsoft Dynamics 365 practice. Competes with PowerObjects/HCLTech MBAP on large enterprise transformation and managed services deals.
- Wipro: Global IT services firm with Microsoft Dynamics 365 delivery capability. Competes in enterprise CRM/ERP transformation projects alongside PowerObjects/HCLTech MBAP.
- Cognizant: Global IT services firm with established Microsoft Business Applications practice. Competes for Dynamics 365 and Power Platform implementation and managed services work in enterprise accounts.
- DXC Technology: Global IT services firm with Microsoft ecosystem capabilities including Dynamics 365 practice. Comparable as a broad incumbent competing on enterprise Microsoft Business Applications engagements.
Emerging players
- Arbela Technologies: Smaller Microsoft Dynamics 365 / Power Platform SI specializing in CRM and field service implementations. Comparable to PowerObjects at a smaller scale, focused on mid-market enterprise Dynamics deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerObjects social profiles
Digital presencePowerObjects financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerObjects leadership team
Management profileNumber of profiles
Profiles2 records
PowerObjects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerObjects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerObjects
What does PowerObjects do?
PowerObjects, operating as HCLTech's Microsoft Business Applications Practice, delivers enterprise consulting, implementation, and managed support services for Microsoft Dynamics 365 and the Power Platform. Its commercial portfolio centers on the PowerPack add-on suite (24+ proprietary productivity and marketing automation tools extending Dynamics 365), the PowerSuccess dedicated engineer support program, and the Migration Center for transitioning organizations from legacy systems (Salesforce, Lotus Notes, SharePoint) to the Microsoft stack.
Is PowerObjects a public or private company?
PowerObjects is a private company. It is classified as corporate owned and is currently operating.
When was PowerObjects founded?
PowerObjects was founded in 1993. It employs 251 to 500 people.
Where is PowerObjects based?
PowerObjects is headquartered in Minneapolis, United States, in the North America region.
How does PowerObjects make money?
Five revenue lines are on record. PowerPack Subscriptions are the primary driver. The others are powerSuccess Support Services, professional Services, pay-by-the-Hour Support and base Fee for PowerPacks.
Who are PowerObjects's main competitors?
Direct peers on record are Avanade and Hitachi Solutions. Broad incumbents are Accenture Microsoft Business Group, Infosys, Capgemini, TCS (Tata Consultancy Services), Wipro, Cognizant and DXC Technology. Arbela Technologies is listed as an emerging player.
Does PowerObjects have an API?
No public API is recorded for PowerObjects.
What industry is PowerObjects in?
PowerObjects's product category is Microsoft Dynamics 365 Implementation Services. Its primary akta.pro industry code is HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 541511 and its SIC code is 7371.