What Marketshare Movers does

Marketshare Movers is a pharmaceutical services firm founded in 2007 by Kevin Kane and headquartered in Furlong, Pennsylvania. The company designs co-pay benefit and affordability programs for pharmaceutical brand teams, helping manufacturers design, execute, and measure patient access and affordability initiatives for branded medications. Its core offering is built on a proprietary pharmacy adjudicated data analytics methodology that integrates multiple adjudicated data sources to deliver program design, execution support, and measurement services. The firm describes itself as having pioneered pharmacy adjudicated solutions over more than 15 years of operation.

The company operates as a subsidiary of United BioSource LLC following a 2022 acquisition, and maintains a headcount of 11-50 employees. Team members are reported to bring 10-20+ years of experience in co-pay and patient access programs, indicating a domain-specialized workforce. The product surface has expanded beyond traditional retail co-pay programs to include specialty/buy-and-bill offerings and a Digital DTP (Direct-to-Patient) acquisition service, indicating extension into higher-touch specialty drug channels and digital patient acquisition.

Marketshare Movers generates revenue through B2B professional services and program engagements with pharmaceutical manufacturers. No public revenue figures, pricing model details, contract terms, or named customer logos are disclosed in the available data. The combined co-pay, specialty/buy-and-bill, and Digital DTP product surface suggests a services-plus-program-revenue mix targeted at pharma commercialization budgets, with the proprietary adjudicated data analytics methodology positioned as the differentiator versus traditional co-pay vendors and benefit-design consultancies.

Name

Marketshare Movers

Legal name

Marketshare Movers, LLC

Website

https://marketsharemovers.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

11–50 employees

Short description

Marketshare Movers is a pharmaceutical services company that designs co-pay benefit and affordability programs for pharma brand teams using a proprietary pharmacy adjudicated data analytics methodology, founded in 2007 and now a subsidiary of United BioSource LLC.

Ownership category

akta.pro rank

Product category

Pharmaceutical Patient Access & Co-Pay Benefit Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

akta.pro primary industry

Patient Access Programs & Affordability (Copay/Hubs/PSP) (HLAIAKAG)

akta.pro secondary industries

Pricing Operations & Analytics (Price Governance, Systems, Reporting) (HLAIAKAK), Formulary Access & Rebate Management (PBM/Payer Negotiations) (HLAIAKAH)

Keywords

• Pharmaceutical co-pay programs
• Patient access solutions
• Affordability program services
• Pharma data analytics
• Brand market penetration

Headquarters

HQ city

Furlong

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Affordability Program Services: Marketshare Movers generates revenue through service fees for executing co-pay benefit programs, affordability campaigns, and patient access solutions for pharmaceutical companies. The company provides comprehensive program execution including field management, pharmacy adjudication, web design and implementation, and printing and mail services. Revenue is generated through project-based and ongoing service engagements with pharmaceutical brand teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Marketshare Movers designs and executes co-pay benefit and affordability programs for pharmaceutical brand teams, leveraging pharmacy adjudicated solutions and proprietary multi-source data analytics (closed-loop copay card, sales, CRM, and payer data) to improve patient access, optimize gross-to-net performance, and maximize brand market penetration. Service offerings span program execution, printing/kitting, digital services, specialty and buy-and-bill co-pay offerings, market research, and list/data management.

Product overview

Marketshare Movers is an affordability company offering a comprehensive suite of pharmaceutical co-pay benefit solutions. The portfolio centers on Affordability Programs as the core product, supported by integrated Quality Program Execution, Data Analytics and Reporting, and Digital Services. Specialized add-on modules include Specialty and Buy-and-Bill Co-Pay Offerings, Digital Direct-to-Patient (DTP) Acquisition, Market Research Services, Brand and Program Analytics, List Procurement and Data Management, and Rx Inline and Competitive Switch Programs. The company pioneers the use of pharmacy adjudicated solutions and proprietary data analytics to maximize brand market penetration while optimizing gross-to-net performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordability Programs (Co-Pay Benefit Programs) Co-pay benefit programs designed to improve patient access to pharmaceutical brands while optimizing gross-to-net performance for brand teams, including voucher programs and patient assistance campaigns.
• Quality Program Execution Comprehensive execution services for pharmaceutical affordability programs, including offset/digital printing, personalization, kitting, E-prescription channel coverage, direct mail, rep fulfillment, 800-phone patient support, and patient-experience kits.
• Data Analytics and Reporting Custom analytics and reporting services using closed-loop copay card data, sales data, CRM data, and payer data to optimize copay offer solutions and maximize gross-to-net and ROI for pharmaceutical brand clients.
• Digital Services Full suite of digital services for pharmaceutical brands including websites, texting, email communication protocols, and customized web-based projects for patient engagement.
• Specialty and Buy-and-Bill Co-Pay Offerings Co-pay offerings tailored for specialty pharmacy and buy-and-bill (medical benefit) settings, including enrollment of high-cost patients who can pay down co-pays over 12 to 24 months.
• Digital Direct-to-Patient (DTP) Acquisition Management services for digital patient acquisition, conversion, and execution protocols across retail, specialty, and buy-and-bill settings.
• Market Research Services Market research services covering all aspects of co-pay benefit program efforts, including sales operation, market access, CSO/sales forecasting, targeting, and syndicated data analytics.
• List Procurement and Data Management Data procurement and management services for clinicians, patients, retail, hospitals, and managed care organizations.
• Rx Inline and Competitive Switch Programs Programs for both small and large scale Rx in-line and competitive brand switching initiatives.

Quantifiable outcome

• Consistent and remarkable improvement in patient access for pharmaceutical brand clients
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• United BioSource LLC (UBC)coreOthersUBC (United BioSource LLC) has acquired Marketshare Movers, integrating co-pay and affordability solutions with patient access and adherence services. This acquisition combines Marketshare Movers' 15+ years of co-pay program expertise with UBC's broader patient support and affordability solutions portfolio. Marketshare Movers operates as a subsidiary under UBC, maintaining its brand identity while benefiting from expanded resources and capabilities.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Others

• Veeva Systems: Adjacent technology peer providing CRM, data, and commercial software used by the same pharma brand teams MSM serves. Not a direct competitor but a complementary/competing data and execution platform for patient access programs.

Emerging players

• Solve (formerly SHYFT Analytics): Emerging player in pharma commercial and patient services analytics, with overlapping gross-to-net and patient access analytics capabilities versus MSM's data and reporting offering.

Direct peers

• Inmar (Patient Access Solutions): Direct peer offering copay program management, patient access, and pharmacy-adjacent services to pharma manufacturers. Comparable service menu targeting pharma brand teams.
• AssistRx: Direct peer offering specialty pharmacy patient access, hub, and copay assistance programs. Overlaps with MSM in specialty/buy-and-bill copay offerings and adherence support.
• TrialCard: Direct peer providing copay assistance, patient affordability programs, and patient access solutions to pharma manufacturers. Highly comparable service portfolio covering co-pay, vouchers, hub services, and adherence, with similar pharma brand team customer base.
• ConnectiveRx: Direct peer in pharma co-pay benefit and patient affordability services (formerly PSKW, where several MSM leaders previously worked). Competes head-to-head on manufacturer-funded copay program execution, hub services, and patient access support for brand teams.
• CareMetx: Direct peer providing patient access and hub services for specialty pharma, including copay assistance and benefits investigation. Comparable focus on specialty/buy-and-bill channels where MSM also competes.

Broad incumbents

• GoodRx: Broader affordability and patient access platform with manufacturer-sponsored copay programs and consumer-facing discounts. Competes with MSM indirectly for manufacturer copay budget, though more consumer/DTC oriented.
• IQVIA: Broad incumbent with extensive pharma services including patient access, real-world data, and commercial analytics. Competes with MSM for analytics-driven copay optimization, with deeper data assets but a less specialized focus on co-pay affordability execution.
• RxBenefits: Broader PBM-adjacent player administering pharmacy benefits and access solutions; competes for some of the same payer/plan-sponsored affordability dollars that interact with manufacturer copay programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marketsharemove
• LinkedInlinkedin.com/company/marketshare-movers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketshare Movers