AssistRx
AssistRx is a private Orlando-based healthcare IT company providing technology-enabled therapy initiation and patient support services to pharmaceutical manufacturers, healthcare providers, and specialty pharmacies via the free iAssist platform, CoAssist digital intake, Advanced eServices, and AllazoHealth AI.
- Company typePrivate
- Founded2009
- HeadquartersOrlando, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What AssistRx does
AssistRx is a private Orlando, Florida-based healthcare information technology company founded in 2009 with 501–1,000 employees across offices in Orlando, Overland Park (Kansas), Des Moines, and Tempe (Arizona). The company provides technology-enabled therapy initiation and patient support services to life sciences organizations (pharmaceutical manufacturers), healthcare providers, and specialty pharmacies, focused on accelerating access, affordability, and adherence for specialty medications.
The platform centers on iAssist — a free, Surescripts-certified, HIPAA-compliant cloud-based tool that enables healthcare providers to initiate specialty therapy via e-prescribing, electronic prior authorization, and real-time benefit verification (returning comprehensive patient coverage data in under 5 seconds). Supporting modules include CoAssist (digital intake, which reduced speed-to-therapy from 12.2 to 3.7 days for one manufacturer), Advanced eServices (Advanced Benefit Verification and Advanced Prior Authorization), Directive Analytics (near real-time payer policy intelligence), Patient Solutions (copay and affordability programs), Advanced Insurance Assistance, and AI-driven targeting and next-best-action capabilities delivered through the AllazoHealth sub-brand. The platform integrates with major EHRs (Cerner, eMDs, Quanum — collectively ~53% of the specialty pharmacy market), payers, PBMs, and specialty pharmacies through API connections, including the 2025-launched Advanced Gateway single-API integration.
AssistRx's revenue model combines enterprise service agreements with life sciences organizations for patient support programs, hub services, and access solutions with a freemium HCP platform (iAssist) that drives prescriber adoption and creates a network effect for life sciences clients. The company combines its technology stack with human case management and clinical specialists, and has been recognized as a Central Florida Top Workplace for five consecutive years (2021–2025). Historical inorganic moves include the 2017 acquisition of Caret, and recent strategic emphasis has been on AI integration, API-first distribution, and deepening partnerships with industry forums such as the Drug Channels Leadership Forum.
AssistRx firmographics
Firmographics- Name
- AssistRx
- Legal name
- AssistRx, LLC
- Website
- https://assistrx.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AssistRx is a private Orlando-based healthcare IT company providing technology-enabled therapy initiation and patient support services to pharmaceutical manufacturers, healthcare providers, and specialty pharmacies via the free iAssist platform, CoAssist digital intake, Advanced eServices, and AllazoHealth AI.
- Ownership category
- akta.pro rank
AssistRx industry classification
Industry- Product category
- Specialty Pharmaceutical Access Technology
- NAICS
- Computer Systems Design and Related Services (54151), Ambulatory Health Care Services (621)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industries
- Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN), Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)
Keywords
Where AssistRx is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
AssistRx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Life Sciences Organization Services: AssistRx provides therapy initiation and patient support solutions to pharmaceutical manufacturers, helping them streamline prescription fulfillment, speed access to therapy, and enhance patient and provider experiences. Revenue is derived from service agreements with life sciences companies for patient support programs (PSPs), hub services, and access solutions.
- Healthcare Provider Platform (iAssist): The iAssist platform is offered free to healthcare providers to drive adoption and create network effects. This positions AssistRx as the preferred hub partner for life sciences organizations whose drugs are prescribed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free cloud-based platform for healthcare providers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
AssistRx product offering
Product offeringCore offering
AssistRx provides an integrated cloud-based specialty pharmaceutical therapy initiation and patient access platform. Its core product, iAssist, is a free, Surescripts-certified platform for healthcare providers offering e-prescribing, real-time prior authorization, benefit verification, and patient enrollment. The company also delivers fee-based hub services, patient support programs, digital intake (CoAssist), payer analytics (Directive Analytics), AI-driven targeting (AllazoHealth), and API integration (Advanced Gateway) to life sciences organizations and specialty pharmacies.
Product overview
AssistRx provides an integrated specialty pharmaceutical solutions platform combining technology and human expertise. The core product is iAssist, a comprehensive therapy initiation platform for healthcare providers that includes e-prescribing, prior authorization, and benefit verification. Supporting modules include CoAssist (digital intake), Advanced eServices (benefit verification and prior authorization), Patient Solutions (affordability and enrollment), Directive Analytics (payer intelligence), Advanced Access Anywhere (point-of-care access), Advanced Gateway (API integration), and AllazoHealth (AI-powered targeting). The platform is designed to streamline the patient journey from prescription to therapy initiation, improving access, affordability, and adherence for specialty medications.
Differentiator
Problem solved
Functional benefit
Brands
- AllazoHealth: An AssistRx Solution providing AI-powered targeting and next best action capabilities for patient engagement.
Products and services
- iAssist
Quantifiable outcome
- Speed to therapy improved from 12.2 days to 3.7 days for one manufacturer using CoAssist digital intake
- +4 more outcomes
Companies that use AssistRx
Customer profileSegments3 records
Ideal customer profiles3 records
AssistRx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
AssistRx partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Drug Channels Institute (DCI)coreAssistRx participates as Diamond Sponsor of the Drug Channels Leadership Forum hosted by Drug Channels Institute (an HMP Global company). The forum gathers pharmaceutical ecosystem leaders to explore strategic challenges and emerging uncertainties in the U.S. drug channel.
- SurescriptscoreAssistRx is a Surescripts certified platform integrated with the Surescripts Specialty Patient Enrollment service for electronic specialty prescribing workflows. The partnership enables e-prescribing for nearly any drug with a national drug code (NDC), automated specialty enrollment forms, and integration with e-prescribing systems.
- MMITcoreAssistRx co-hosts webinar series with MMIT (Managed Markets Insights & Technology) exploring payer, regulatory, and market updates impacting patient services' financial assistance programs.
- The Dedham GroupminorRebecca Leemputte, Associate Partner and Head of Distribution and Patient Support Services Strategy at The Dedham Group, participates as a panelist in AssistRx webinars on patient support program topics.
- EnergageminorEnergage is AssistRx's employee engagement technology partner for the Top Workplaces survey program. Energage administers the confidential, research-backed survey that measures 15 culture drivers.
- EHR Vendors (Cerner, eMDs, Quanum)coreiAssist integrates with major EHR systems including Cerner, eMDs, and Quanum, representing nearly 53% of the specialty pharmacy market, enabling healthcare providers to access therapy initiation tools within their existing workflows.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
AssistRx competitors and assessment
Company assessmentDirect peers
- CoverMyMeds (McKesson): McKesson-owned platform providing electronic prior authorization, benefit verification, and patient access services for specialty and retail medications. Most direct competitor to AssistRx's iAssist and Advanced eServices, with overlapping provider-facing PA workflows.
- Surescripts: Operates the dominant U.S. e-prescribing network and specialty patient enrollment services. Both partner and competitive adjacency to AssistRx, since Surescripts' specialty enrollment offering overlaps with iAssist and could be expanded into adjacent hub workflows.
- ConnectiveRx: Hub services and patient access provider offering copay assistance, prior authorization, and patient support programs for pharma manufacturers. Directly comparable to AssistRx's Patient Solutions and Advanced Insurance Assistance offerings.
- Lash Group (Cencora / AmerisourceBergen): One of the largest U.S. hub service providers, offering patient access, reimbursement, and adherence solutions to pharma manufacturers. Directly competes with AssistRx for life sciences organization contracts in the same specialty pharma channel.
- RxCrossroads (McKesson): McKesson-owned patient access and hub services business delivering biopharma services for specialty products. Competes head-to-head with AssistRx in manufacturer-facing patient support programs and benefits investigation.
- TrialCard / EVERSANA Patient Solutions: Patient access, affordability, and adherence solutions provider now part of EVERSANA. Comparable to AssistRx's Patient Solutions offering, with overlapping pharma manufacturer customer base and similar hub service capabilities.
- Phreesia: Provider-facing digital intake, patient engagement, and prior authorization automation platform. Overlaps with iAssist and CoAssist on the HCP side and is increasingly competing in specialty therapy initiation workflows.
- UBC (United BioSource, part of EVERSANA): Patient access, reimbursement, and hub services provider serving pharma and biotech manufacturers. Directly comparable to AssistRx in providing manufacturer-facing patient support programs and access solutions.
Broad incumbents
- McKesson Corporation: Large pharmaceutical distributor and parent of CoverMyMeds and RxCrossroads. Operates in the same specialty pharmaceutical channel and offers overlapping hub, PA, and specialty pharmacy capabilities through subsidiaries.
- Cencora (AmerisourceBergen): Major pharmaceutical distributor and parent of Lash Group and specialty pharmacy operations. Competes broadly with AssistRx as a vertically integrated player in the specialty pharma distribution and patient access channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AssistRx social profiles
Digital presenceAssistRx compliance and trust
Trust signalCompliance3 records
AssistRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssistRx leadership team
Management profileNumber of profiles
Profiles8 records
AssistRx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssistRx M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssistRx
What does AssistRx do?
AssistRx provides an integrated cloud-based specialty pharmaceutical therapy initiation and patient access platform. Its core product, iAssist, is a free, Surescripts-certified platform for healthcare providers offering e-prescribing, real-time prior authorization, benefit verification, and patient enrollment. The company also delivers fee-based hub services, patient support programs, digital intake (CoAssist), payer analytics (Directive Analytics), AI-driven targeting (AllazoHealth), and API integration (Advanced Gateway) to life sciences organizations and specialty pharmacies.
Is AssistRx a public or private company?
AssistRx is a private company. It is classified as unknown and is currently operating.
When was AssistRx founded?
AssistRx was founded in 2009. It employs 501 to 1,000 people.
Where is AssistRx based?
AssistRx is headquartered in Orlando, United States, in the North America region.
How does AssistRx make money?
Two revenue lines are on record. Life Sciences Organization Services are the primary driver. The others are healthcare Provider Platform (iAssist).
Who are AssistRx's main competitors?
Direct peers on record are CoverMyMeds (McKesson), Surescripts, ConnectiveRx, Lash Group (Cencora / AmerisourceBergen), RxCrossroads (McKesson), TrialCard / EVERSANA Patient Solutions, Phreesia and UBC (United BioSource, part of EVERSANA). Broad incumbents are McKesson Corporation and Cencora (AmerisourceBergen).
Does AssistRx have an API?
Yes. AssistRx offers a single API integration through its Advanced Gateway solution that delivers tech-first access solutions and comprehensive program insights. The gateway enables technology integrations, engagement site integrations, and API connections for life sciences organizations.
What industry is AssistRx in?
AssistRx's product category is Specialty Pharmaceutical Access Technology. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLACAKAN, Medication Pricing, Copay Assistance & Patient Financial Support Tools. Its NAICS code is 54151 and its SIC code is 7372.