Compass Marketing Research

What Compass Marketing Research does

Compass Marketing Research is a privately held consumer research center headquartered at 3725 DaVinci Court, Peachtree Corners, Georgia, operating since 1980 with a staff of 1–10 employees. The company provides three core services to B2B market research buyers: (1) participant recruiting from an internally maintained consumer database, (2) end-to-end project management for research studies, and (3) execution of those studies, including logistics and on-site coordination at its single physical facility. Clients are reached exclusively through a direct 'Request a Bid' inquiry form on the company's website, and engagements are quoted on a per-project basis with no publicly disclosed pricing.

The business operates as a professional services firm rather than a technology platform. The disclosed technology footprint consists of a WordPress/Divi website with social media links to Facebook, X, and Instagram, plus an RSS feed; no proprietary software, APIs, integrations, or automation layers are documented. The participant intake process is form-based and collects structured demographic, household, and lifestyle data (income bracket, ethnicity, marital status, pet ownership, allergies, Spanish-language familiarity, and referral source) used to support client study recruitment. There is no evidence of AI/ML tooling, in-house data products, or technology partnerships in the supplied data.

Commercially, Compass serves companies and researchers seeking consumer insights in the Southeast United States. The company does not disclose revenue, customer names, headcount trend, or ownership structure, and there is no record of outside funding, acquisitions, or partnerships. With no named customers, no expansion beyond a single Atlanta-metro facility, and a project-based professional services revenue model, the company profile is consistent with a small, regionally focused research execution boutique rather than a scaled market research operator.

Name

Compass Marketing Research

Legal name

Compass Marketing Research

Website

https://compassmarketingresearch.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Services: Professional services revenue generated from providing consumer research center capabilities, including quality recruiting, project management, and research execution services to clients seeking market research insights.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Compass Marketing Research operates a consumer research center that recruits qualified participants from an internal database and manages end-to-end execution of market research studies. Services include participant recruiting, study logistics and scheduling, project management, and coordination between client researchers and participants from a dedicated facility in Peachtree Corners, Georgia.

Product overview

Compass Marketing Research operates as a consumer research center offering quality recruiting, project management, and flawless execution services. The company maintains a participant database for research study recruitment, enables consumers to sign up for participation, and delivers end-to-end research execution. Their core offerings include recruiting services, project management, and a consumer participation platform accessible via their facility in Peachtree Corners, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Research Recruiting Services Quality participant recruiting for marketing research studies, maintaining a database of potential research participants and managing enrollment processes for client-sponsored studies.
• Project Management Services
• Research Study Participation (Consumer Database)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• L&E Research: Consumer research facility operator offering recruiting, project management, and qualitative study execution. Directly comparable to Compass on facility-based research services for B2B research clients.
• Schlesinger Group: Largest operator of qualitative market research facilities in the US and globally, with deep participant databases and full-service project management. Direct comparability with Compass Marketing Research on facility-based consumer recruiting and research execution.
• Fieldwork Network: Network of owned qualitative research facilities across multiple US markets offering recruiting, hosting, and project management. Closely comparable to Compass on facility operations and consumer panel management.
• Opinions, Ltd. Operates consumer focus group facilities with participant databases and end-to-end research execution services. Closely comparable to Compass on focus group facility operations and recruiting services.
• Plaza Research: Operates multiple consumer research facilities focused on recruiting and hosting qualitative studies. Directly comparable in service mix and target client base to Compass Marketing Research.

Broad incumbents

• Ipsos: Global market research firm offering quantitative and qualitative research across industries. Adjacent to Compass on the qualitative/consumer research side, but operates at vastly larger scale and as a full-service agency rather than a dedicated facility.
• Kantar: One of the world's largest research and insights firms with consumer panel and qualitative research capabilities. Competes indirectly with Compass for enterprise research budgets but at a global, full-service scale.

Emerging players

• Respondent.io: Online research participant marketplace connecting researchers with B2B and consumer participants. Represents a structural shift away from facility-based research that could erode demand for Compass's in-person model.
• User Interviews: Online platform for recruiting research participants for qualitative studies. Comparable to Compass on participant recruitment but operates purely digitally, posing a long-term substitution threat to facility-based research.
• Toluna: Global online panel and consumer insights platform. Emerging adjacent competitor to Compass on the recruiting and participant-engagement side, though delivered digitally rather than through physical facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/compasmarketing
• Facebookfacebook.com/CompassMarketingResearch
• LinkedInlinkedin.com/company/compass-marketing-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Marketing Research