User Interviews
User Interviews operates a proprietary 7.5M-participant panel for user research recruitment, offering AI-powered matching, screening, and incentive management. Its Recruit and Research Hub products serve enterprise UX research, product, and research operations teams. Acquired by UserTesting in January 2026.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What User Interviews does
User Interviews, Inc. is a Brooklyn-based participant recruitment platform for user research, founded in 2015 and acquired by UserTesting on January 7, 2026. The company's core asset is a proprietary 7.5M-member panel built over a decade through organic channels (84% word-of-mouth and social), including 2M+ professionals profiled across 73,000 occupations, 140 industries, 23,000 skills, and 74,000 director+ decision-makers. It operates two main products: Recruit, which sources participants from the panel with AI-powered matching and automates screening, scheduling, and incentive distribution; and Research Hub, a panel management CRM that lets teams build proprietary panels with workflow automations, data integrations, custom branding, and SOC 2 Type II / ISO 27001 / ISO 27701 / GDPR / CCPA compliance. Ancillary offerings include an AI Assistant for prompt-based targeting, screener generation, and AI-cited analysis, plus an MCP integration that exposes the platform inside Claude, ChatGPT, and Cursor.
The platform's technical stack combines custom ML models trained on 20M+ data points (matching, fraud detection at a 0.6% rate), generative AI features powered by Anthropic Claude and OpenAI LLMs, and 22 native integrations spanning testing (UserTesting, Qualtrics, Maze, UserZoom, Sprig, Lookback), survey (SurveyMonkey, Typeform, Alchemer), video (Zoom, Teams, Google Meet, Webex), calendar (Outlook, Google), CRM (Salesforce), data warehouse (Hightouch, Census, Zapier), and incentive distribution (Tremendous, 1,700+ redemption options). The Recruitment API and Hub Participant API extend programmatic access to the panel for partner tools and agencies.
User Interviews runs a hybrid go-to-market combining freemium self-serve signup on userinterviews.com with a demo-led enterprise motion and channel partnerships. Pricing is not publicly disclosed and spans subscription tiers (monthly for self-serve, annual for Research Hub Workflow and CRM plans), an API/developer model, and an affiliate program. The customer base spans named enterprise accounts (Adobe, Spotify, Pinterest, Amazon, Intuit, HP, Zendesk, nCino, Citizens Bank, NN/g, Houghton Mifflin Harcourt) plus agencies, research operations teams, product/design teams, AI/ML training teams, and regulated verticals (financial services, healthcare, insurance, government). The company employed 101-250 people prior to acquisition and had raised approximately $45M in venture funding, including a $27.5M Series B led by Sageview Capital in December 2022.
User Interviews firmographics
Firmographics- Name
- User Interviews
- Legal name
- User Interviews, Inc.
- Website
- https://userinterviews.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- User Interviews operates a proprietary 7.5M-participant panel for user research recruitment, offering AI-powered matching, screening, and incentive management. Its Recruit and Research Hub products serve enterprise UX research, product, and research operations teams. Acquired by UserTesting in January 2026.
- Ownership category
- akta.pro rank
User Interviews industry classification
Industry- Product category
- User Research Recruitment Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where User Interviews is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
User Interviews business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Recruit Platform Subscription: Subscription-based access to the Recruit platform for participant recruitment, screening, scheduling, and incentive distribution. Pricing appears to be tiered based on usage volume and features.
- Research Hub Subscription: Workflow and CRM plans for panel management, offering automations for research operations, custom branding, templates, and panel-building capabilities including CSV uploads and data integrations.
- API and Integration Services: Hub Participant API for custom integrations and the Recruitment API for embedding participant recruitment into external products. API access enables programmatic panel management and data synchronization.
- Affiliate Program: Referral-based revenue share program where researchers can earn compensation for referring new customers to User Interviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free sign-up tier available for basic access |
| Subscription | Annual | Research Hub Workflow plan - automations and customizations |
| Subscription | Annual | Research Hub CRM plan - full panel management |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
User Interviews product offering
Product offeringCore offering
User Interviews provides a cloud-based user research recruitment platform that helps research teams find, screen, schedule, and incentivize participants from a proprietary panel of 7.5 million members, with AI-powered matching, fraud detection, and workflow automation. Its two main offerings are Recruit (which sources participants from the User Interviews panel) and Research Hub (a participant CRM for building and managing proprietary panels), complemented by an AI Assistant, an MCP integration for AI tools, and Recruitment and Hub Participant APIs.
Product overview
User Interviews is a user research recruiting platform consisting of two core products: Recruit for sourcing participants from their proprietary 7.5M+ panel with AI-powered matching and automation, and Research Hub for building and managing a team's own participant CRM with workflow automation. Additional offerings include AI Assistant for recruitment acceleration and analysis, MCP integration for running research in AI tools, and Recruitment/Hub APIs for programmatic access. The platform serves enterprise teams, agencies, research operations, and product teams across user research, market research, and AI training use cases.
Differentiator
Problem solved
Functional benefit
Brands
- Recruit: Participant recruitment product that enables sourcing from User Interviews' panel with automated research workflows, targeting, screening, scheduling, and incentive distribution.
- Research Hub
Products and services
- Recruit Participant recruitment platform that sources qualified participants from User Interviews' 7.5 million-plus member panel with AI-powered matching, screening surveys, scheduling, and global incentive management (1,700+ redemption options across 200+ countries), designed for UX researchers, product teams, and research operations running moderated research, usability tests, and surveys.
- Research Hub Research panel management and participant CRM platform that enables research operations teams to build and manage their own participant panels with segmentation, governance, automated workflow for invites, screening, scheduling, and incentives, custom branding, templates, opt-in forms, SOC 2 Type II certification, and SSO/2FA security.
- AI Assistant AI-powered research co-pilot that accelerates recruitment with instant prompt-based targeting criteria and smart screener generation, and accelerates analysis with auto session breakdowns structured by research topics, side-by-side data grids, AI chat with cited quotes, and shareable clips with automatic participant identification.
- MCP (Model Context Protocol) Integration Open-standard integration that lets AI tools such as Claude, ChatGPT, and Cursor launch studies, recruit participants, and pull session data from User Interviews without context switching, enabling AI-native research workflows.
- Recruitment API Programmatic API access to the 6M+ participant network for user research tools and agencies, enabling automated targeting, screening, scheduling, and incentive workflows for embedding recruitment into external products.
- Hub Participant API API for syncing participant data between internal customer systems and Research Hub in real time, enabling custom integrations and connection of tools of choice for automated panel management.
Quantifiable outcome
- 1-hour average time to first participant match
- +5 more outcomes
Companies that use User Interviews
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
User Interviews technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability10 records
Feature6 records
User Interviews partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- UserTestingcoreNative integration for running interviews and usability tests. Recruit participants from User Interviews and automate participant tracking across both platforms.
- QualtricscoreSurvey integration allowing automated participant tracking with easy access to survey responses within User Interviews.
- MazecoreIntegration for running usability and prototype tests with Maze while recruiting participants from User Interviews.
- ZoomcoreVideo conferencing integration for moderated research with automatic meeting link generation and moderator assignment.
- SalesforcecoreData sync integration allowing customer data from Salesforce to be synced directly to Research Hub panel for targeting and segmentation.
- TremendouscoreGlobal incentive distribution service integrated into the platform, providing 1,000+ reward options including prepaid cards, gift cards, and charitable donations.
- LookbackcoreVideo and testing platform integration for running interviews and usability tests with automated participant tracking.
- SprigcoreIntegration for running surveys, concept tests, and usability tests with automated participant tracking.
- SurveyMonkeycoreSurvey platform integration with automated participant tracking and survey status visibility within User Interviews.
- Microsoft (Teams & Outlook)coreMicrosoft Teams integration for moderated research and Outlook Calendar sync for scheduling.
- Google (Calendar & Meet)coreGoogle Calendar sync for easy scheduling and Google Meet integration for moderated research.
- Anthropic (Claude)coreMCP integration allowing Claude AI assistant to launch studies, recruit participants, and pull session data from User Interviews.
- OpenAI (ChatGPT)coreMCP integration allowing ChatGPT to access User Interviews for research workflows without context switching.
- CursorcoreMCP integration allowing Cursor AI IDE to interact with User Interviews research assistant.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
User Interviews competitors and assessment
Company assessmentDirect peers
- Prolific: Online participant recruitment platform widely used for academic and commercial research. Closely overlaps with User Interviews in panel size, B2B professional targeting, and self-serve UX research customer base.
- Respondent: Participant recruitment marketplace connecting researchers with professional and consumer participants for surveys and interviews. Directly comparable two-sided research recruitment model with deep professional targeting.
- CloudResearch: Research participant platform operating a large opt-in panel with MTurk integration. Comparable to User Interviews in panel management, screening workflows, and academic/commercial research recruitment use cases.
- Toloka: Crowdsourcing platform for data labeling and research tasks. Operates a large global participant network with API access, comparable to User Interviews’ Recruitment API and AI-training data use cases.
- Dscout: Diary study and in-the-moment research platform with proprietary panel of participants. Comparable to User Interviews’ panel-based recruitment model and qualitative research workflow focus.
Broad incumbents
- UserTesting: User experience insights platform serving enterprise customer research at scale; now the parent company of User Interviews post-January 2026 acquisition. Overlaps in moderated research, usability testing, and participant access for enterprise accounts.
- Qualtrics: Broader experience management and market research platform with its own panel solutions. Also a User Interviews integration partner; spans a much wider research portfolio than User Interviews’ focused recruitment offering.
Emerging players
- Ethnio: UX research recruitment and intercept tool focused on screeners and scheduling. Overlaps with User Interviews on the recruitment and scheduling portion of the research workflow, though narrower in scope.
- Discuss.io: Enterprise qualitative research platform focused on moderated interviews at scale. Comparable in moderated research workflows and enterprise professional targeting capabilities.
- Maze: Prototype and concept testing platform for product teams. While more of an integration partner than direct competitor, both target product research workflows and share overlapping product UX and PM customer segments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
User Interviews social profiles
Digital presenceUser Interviews compliance and trust
Trust signalCompliance5 records
User Interviews financial estimates
Financial estimateRevenue estimate
Valuation estimate
User Interviews leadership team
Management profileNumber of profiles
Profiles7 records
User Interviews funding detail
Funding detailFunding overview
Funding rounds7 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
User Interviews M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about User Interviews
What does User Interviews do?
User Interviews provides a cloud-based user research recruitment platform that helps research teams find, screen, schedule, and incentivize participants from a proprietary panel of 7.5 million members, with AI-powered matching, fraud detection, and workflow automation. Its two main offerings are Recruit (which sources participants from the User Interviews panel) and Research Hub (a participant CRM for building and managing proprietary panels), complemented by an AI Assistant, an MCP integration for AI tools, and Recruitment and Hub Participant APIs.
Is User Interviews a public or private company?
User Interviews is a private company. It is classified as corporate owned and is currently acquired.
When was User Interviews founded?
User Interviews was founded in 2015. It employs 101 to 250 people.
Where is User Interviews based?
User Interviews is headquartered in Brooklyn, United States, in the North America region.
How does User Interviews make money?
Four revenue lines are on record. Recruit Platform Subscription is the primary driver. The others are research Hub Subscription, API and Integration Services and affiliate Program.
Who are User Interviews's main competitors?
Direct peers on record are Prolific, Respondent, CloudResearch, Toloka and Dscout. Broad incumbents are UserTesting and Qualtrics. Emerging players are Ethnio, Discuss.io and Maze.
Does User Interviews have an API?
Yes. User Interviews offers two APIs: (1) Hub Participant API - syncs participant data between internal systems and User Interviews Hub, with real-time panel data refresh; (2) Recruitment API - provides programmatic access to the 6M+ participant network for user research tools and agencies, enabling automated targeting, screening, scheduling, and incentive workflows. Developer documentation is at www.userinterviews.com/hub-api.
What industry is User Interviews in?
User Interviews's product category is User Research Recruitment Platform. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 541910 and its SIC code is 7372.