EphMRA

Name

EphMRA

Legal name

European Pharmaceutical Market Research Association (Association Européenne des Etudes du Marché Pharmaceutique, Europäische Vereinigung für Pharmazeutische Marktforschung, Associazione Europea per lo Studio del Mercato Farmaceutico)

Website

https://ephmra.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Association Services for Healthcare Market Research

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Health, Pharmaceuticals & Medical Devices Regulatory Cooperation (BPADANAJ)

Keywords

• Pharmaceutical market research
• Healthcare market analytics
• Professional association membership
• Industry classification standards
• Market research training

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from agency and industry members in the healthcare market research sector. Membership provides access to conferences, training, ethics support, classification resources, and networking.
2. Conference and Event Fees: Registration fees for annual conferences, regional chapter meetings (UK, Germany, Asia-Pacific), and one-day specialized events.
3. Newsletter Advertising: Advertising opportunities in the quarterly EPHMRA News newsletter sent to 2500-3200+ contacts. Pricing: 150 CHF half page, 275 CHF full page.
4. Training Programs: Online training modules including ethics training, data protection training, and young professionals training included in membership fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

EphMRA is a Swiss-based professional membership association that delivers standards, training, networking, and recognition programs to the healthcare and pharmaceutical market research community. It sells annual agency and industry memberships, an annual conference, regional chapter meetings, online training modules, MR Excellence Awards, and curated classification resources (ATC and NFC codes) plus a Code of Conduct/AER ethics framework. Members join from both pharmaceutical companies and market research agencies operating across Europe, Asia-Pacific, and other global markets.

Product overview

EPHMRA (European Pharmaceutical Market Research Association) is a professional association serving the healthcare market research and analytics community, not a product company. The organization offers a portfolio of membership-based services including annual conferences, training programs, industry awards, classification standards (ATC and NFC), ethics frameworks (Code of Conduct/AER), webinars, young professional grants, and a suppliers directory. These services work together to support professional excellence, networking, and best practice sharing among pharmaceutical market researchers across Europe and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services EPHMRA annual membership offering for agency and industry members, providing access to curated services, forums, community networks, conferences, training, classification resources, and ethics support for healthcare market researchers.
• Annual Conference EPHMRA's flagship annual conference bringing together healthcare market research professionals for knowledge sharing, networking, and industry insights; 2024 edition attracted 215 delegates from 92 companies.
• Online Training Programs Online training modules covering Ethics Code of Conduct and AER, Data Protection for healthcare research, and Young Professionals training, delivered through the EPHMRA member website and included in membership.
• MR Excellence Awards Annual recognition awards for outstanding work in healthcare market research, with categories for Business Impact, Innovative Approach, and Future Leaders Case Study; winners since 2022 include Branding Science, BioVid, and Sarah Cooper of Branding Science Group.
• Anatomical Classification (ATC) Standardized ATC classification system for pharmaceutical products based on anatomical groups, distributed as annual updated files for pharmaceutical market research analysis and reporting.
• New Form Codes (NFC) Classification system for new dosage forms and delivery methods in pharmaceuticals, with associated guidelines and summaries of changes distributed to members.
• Code of Conduct and AER Guidelines EPHMRA's Code of Conduct and Adverse Event Reporting (AER) guidelines providing ethics support, consent form templates, and compliance frameworks for healthcare market researchers across multiple jurisdictions.
• Member Webinars Members-only educational webinars of approximately 30 minutes covering topics such as legal bases for processing personal data in healthcare market research, integrated intelligence, AI quality risks, and specialized techniques.
• Young Professionals Conference Grants Annual program awarding up to five free delegate places at EPHMRA's annual conference to young professionals with less than five years experience in healthcare market research, with mentorship and preparation support.
• Suppliers Directory Online directory listing service providers in the healthcare market research industry, with free basic entries for non-members and comprehensive entries for members.
• Regional Chapter Meetings Regional chapter meetings including UK and Germany chapters and Asia-Pacific activity, offering localized content, networking opportunities, and exhibition booths for members in specific geographies.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CRIC (Canadian Research Insights Council)coreStrategic or Co-development Partner · 12 January 2023EPHMRA had a call with John Tabone, Chief Executive Officer of CRIC to discuss collaboration. CRIC is Canada's voice of the research, insights and analytics industry both domestically and globally. There is great synergy between the two organisations and they look forward to working together.
• ESOMAR and GRBN (Global Research Business Network)coreStrategic or Co-development PartnerESOMAR and GRBN announced the release of a new guideline to support researchers applying new approaches in assembling and analysing large databases to uncover patterns and deliver new insights.
• BHBIA (British Healthcare Business Intelligence Association)coreStrategic or Co-development PartnerBHBIA published Guidelines for Incentive Payments Within Market Research, which EPHMRA shared with its members to help reduce problematic pressures on respondent incentive payments based on fair market values.
• AdelphiminorGTM or Marketing PartnerAdelphi sponsors the MR Excellence Award - Business Impact category.
• AplusAminorGTM or Marketing PartnerAplusA sponsors the MR Excellence Award - Innovative Approach category.
• Blueprint PartnershipminorGTM or Marketing PartnerBlueprint Partnership sponsors the MR Excellence Award - Future Leaders Case Study category.
• QualWorldminorGTM or Marketing PartnerQualWorld sponsored the 2023 Conference lanyards.
• MedefieldminorGTM or Marketing PartnerMedefield and Will Parsons sponsored the 2023 Conference bag.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BHBIA (British Healthcare Business Intelligence Association): BHBIA is the UK healthcare market research professional association and EPHMRA's closest functional peer in a major market. Both serve pharma market researchers with training, events, and ethics guidance, and EPHMRA's own website promotes BHBIA guidelines to members.
• Intellus Worldwide (formerly PMRG): Intellus Worldwide is the leading North American association for pharmaceutical marketing and market research professionals. It directly competes with EPHMRA for global pharma MR agency and industry members, with overlapping programming in conferences, training, and ethics standards.
• PBIRG (Pharmaceutical Business Intelligence and Research Group): PBIRG is a global association focused on pharmaceutical business intelligence and research professionals. It overlaps with EPHMRA in serving pharma competitive intelligence and market research members, with similar conference-driven member engagement models.

Broad incumbents

• ESOMAR: ESOMAR is the global market research industry's principal professional body with a broader cross-industry remit than EPHMRA. It is both a partner (joint guideline development with GRBN) and a competitor for members and events in the healthcare MR vertical.
• MRS (Market Research Society): MRS is the UK professional body for market researchers with a broad cross-industry remit. It competes for generalist healthcare MR members and overlapping training/credentialing offerings, complementing rather than directly overlapping with EPHMRA's pharma-focused niche.
• ARF (Advertising Research Foundation): ARF is a North American industry body for advertising and marketing research with broader cross-vertical scope. It serves overlapping research-agency buyers and overlaps with EPHMRA on pharma MR methodology, standards, and industry events.

Others

• GRBN (Global Research Business Network): GRBN is a global alliance of national market research associations. It collaborates with EPHMRA and ESOMAR on cross-border guidelines and represents an ecosystem partner that also influences how pharma MR agencies participate in industry self-regulation.

Regional players

• CRIC (Canadian Research Insights Council): CRIC is Canada's national voice for the research, insights, and analytics industry. EPHMRA held a collaboration call with CRIC leadership, and the two associations serve overlapping pharma MR members in different geographies with similar member-service models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ephmra
• Facebookfacebook.com/Ephmra-339677369945840
• LinkedInlinkedin.com/company/ephmra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EphMRA