Theatrix Interactive

What Theatrix Interactive does

Theatrix Interactive, operating as Theatrix Hawaii, is a full-service event audio-visual production company founded in 2001 by Jack Hufstetler and headquartered in Waipahu, Hawaii, with a second office on Maui. The company operates across seven equipment and service departments — audio, video, lighting, rigging, staging, décor, and special effects — supported by six service lines: CAD design, event design, event management, fabrication, permanent AV installations, and virtual/hybrid event production. Its equipment inventory spans premium industry brands including JBL line arrays, Vari-Lite and Robe automated fixtures, MA Lighting consoles, Absen LED panels, Barco and Panasonic projectors, and Sony/Canon broadcast cameras, enabling turnkey execution of events ranging from intimate gatherings to arena-scale productions. The company holds the only rigging and electrical contractor's license (C-29606) in Hawaii, giving it exclusive legal authority to perform licensed electrical work and entertainment rigging for both temporary events and permanent installations.

Theatrix Hawaii serves corporate events, concerts, conferences, government functions, military events, and permanent AV installations across all major Hawaiian Islands (Oahu, Maui, Kauai, Big Island, Lanai), with warehouses on Oahu and Maui providing the physical logistics backbone. Notable clients include the USO, AFCEA International, the US Conference of Mayors, Joint Base Pearl Harbor-Hickam, USS Missouri Memorial Association, Aulani Disney Resort, Hawaii Pacific Health, and event partners Reaction AV and Felix Lighting (Pokémon World Championships 2024). The business model is professional services revenue on a project-quoted basis, with no publicly disclosed pricing tiers or recurring subscription components; customer acquisition is event-driven, leveraging industry reputation, word-of-mouth referrals, and venue/planner partnerships.

The company is privately held with no institutional investment, private equity, or venture capital involvement disclosed. Distribution is direct through its Oahu and Maui sales offices. The company has extended its offering into broadcast-quality livestream production (notably a Facebook concert series during the COVID-19 pandemic) and capital-project-style permanent AV installations for venues, cruise ships, churches, and theaters, both of which represent structural revenue diversification beyond one-off event rentals.

Name

Theatrix Interactive

Legal name

Theatrix Hawaii

Website

https://theatrixhawaii.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Theatrix Interactive, doing business as Theatrix Hawaii, is a full-service event audio-visual production company serving corporate, government, military, and entertainment clients across the Hawaiian Islands with equipment rental, rigging, staging, lighting, and event management services.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF), Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Event production services
• Audio-visual rental
• Lighting equipment rental
• Stage rigging services
• Permanent AVL installation

Headquarters

HQ city

Waipahu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of professional audio, video, lighting, staging, rigging, and special effects equipment for events. Equipment rental includes operators/engineers as needed.
2. Event Production Services: Full-service event production including CAD design, event design, event management, fabrication, and virtual/hybrid event services.
3. Permanent AV Installations: Design, fabrication, integration, programming, and project management services for permanent audio, video, and lighting system installations in venues, cruise ships, churches, theaters, and other facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Theatrix Hawaii is a full-service event audio-visual production company that rents professional audio, video, lighting, staging, rigging, décor, and special-effects equipment (with operators/engineers) and provides end-to-end event production services — including CAD design, event design, event management, custom fabrication, permanent AVL installations, and virtual/hybrid event streaming — for corporate events, concerts, conferences, and trade shows throughout the Hawaiian Islands. Operations span Oahu, Maui, Kauai, the Big Island, and Lanai from warehouses on Oahu and Maui.

Product overview

Theatrix Hawaii is a premier full-service event production company offering a comprehensive portfolio of equipment rentals and professional services across Hawaii. The core offering centers on seven operational departments: Audio, Video, Lighting, Rigging, Staging, Décor, and Effects. These departments provide equipment rental, engineering, and technical execution for events ranging from intimate gatherings to arena-sized productions. Supporting the equipment departments are six service offerings: CAD Design, Event Design, Event Management, Fabrication, Permanent Installations, and Virtual/Hybrid Events. This integrated approach enables the company to handle every aspect of event production from initial design through execution, serving corporate events, concerts, conferences, and special events throughout the Hawaiian Islands including Oahu, Maui, Kauai, Lanai, and the Big Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Equipment Rental & Production Services Rental of professional audio equipment with operators/engineers for events and concerts, including JBL line arrays, digital/analog consoles, wireless systems, microphones, amplifiers, and backline instruments. Targeted at concert promoters, corporate event planners, and venue operators throughout Hawaii.
• Video Equipment & LED Screen Services LED wall (Absen panels), laser projection (Barco, Panasonic), professional cameras (Sony, Canon), switchers (Barco E2, Blackmagic ATEM), and media servers for event projection, IMAG, and broadcast feeds. Targeted at corporate events, concerts, and large-scale conferences in Hawaii.
• Lighting Equipment & Design Services Rental and design of professional lighting systems using automated fixtures (Vari-Lite, Robe, Martin), conventional fixtures, control consoles (MA Lighting GrandMA3), and power distribution. Targeted at concerts, corporate events, conferences, and theatrical productions in Hawaii.
• Rigging Services Entertainment rigging including CM chain hoists, truss systems (Tyler Truss, Total Structures), entertainment structures, and aerialist rigging, performed under the only Hawaii rigging and electrical contractor's license (C-29606). Targeted at concert and corporate event producers requiring licensed rigging work in Hawaii.
• Staging Solutions Mobile stages (Stageline SL100, SL260), concert staging in circular, trapezoidal, and custom configurations, turntables, and scaffolding for events of all sizes. Targeted at event producers staging concerts, ceremonies, and corporate events throughout Hawaii.
• Décor & Scenic Design Scenic set elements, drapery, podiums, and themed event decorations for theatrical productions, galas, and corporate events in Hawaii.
• Special Effects Services Special effects rental and operation including X-Laser Skywriter HPX lasers, haze/fog machines, CO2 air blasters, confetti machines, bubble/snow/foam machines, and mirror balls. Targeted at concert and corporate event producers seeking spectacle elements in Hawaii.
• CAD Design Services Technical CAD drawings, ground plans, 3D renderings, and lighting visualizations to plan event layouts and coordinate with venues. Sold to event producers and corporate planners preparing Hawaii events.
• Event Design Services Visual design services for events including theming, custom signage, projection mapping content, and cohesive event storytelling. Sold to corporate event planners and brand marketers hosting Hawaii-based events.
• Event Management Services Full-service event management including logistics, production coordination, stage management, and vendor network coordination for corporate events, conferences, and concerts in Hawaii.
• Custom Fabrication Services Custom scenery fabrication in wood, metal, foam, and vinyl; custom signage; and large-format printing for sets and event environments. Sold to event producers, scenic designers, and brand activation clients in Hawaii.
• Permanent AVL Installations Design, fabrication, integration, programming, and project management services for permanent audio, video, and lighting (AVL) installations in venues, cruise ships, churches, theaters, and corporate facilities in Hawaii and selected cruise line clients.
• Virtual & Hybrid Event Production Livestream production, virtual event platforms, audience response systems, and multi-site hybrid event solutions for audiences beyond Hawaii. Sold to corporate event planners, conference organizers, and entertainment clients needing remote broadcasting.

Quantifiable outcome

• Over 20 years of event production experience in Hawaii since founding in 2001

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Reaction AVcoreStrategic or Co-development Partner · 1 January 2024Collaborated with Reaction AV on the Pokémon World Championships 2024 in Honolulu, providing joint technical planning and execution of extensive audio-visual setup including lighting, LED panels, and fiber wiring solutions across the convention center.
• Felix LightingcoreStrategic or Co-development Partner · 1 January 2024Partnered with Felix Lighting for Pokémon World Championships 2024 technical execution, combining resources to provide a comprehensive AV production with a thousand lights, 650 LED panels, and 4K screen controllers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PRG (Production Resource Group): One of the world's largest providers of event audio, video, lighting, and rigging production services. PRG is a direct peer in the same end-to-end event production category, with much greater scale and geographic reach.
• Solotech: A global provider of AV and entertainment technology for live events, concerts, and broadcast productions. Solotech's integrated audio, video, lighting, and rigging offering is closely aligned with Theatrix's seven-department service model.
• Swank Audio Visuals: A US event AV production company serving corporate meetings, conventions, and trade shows with audio, video, lighting, and staging services. Swank is a direct peer in the corporate event AV segment Theatrix primarily serves.
• Encore Global: Formed from the merger of PSAV and Encore, Encore Global is a leading provider of event technology, AV production, and venue services for hotels, conventions, and corporate meetings — directly comparable to Theatrix's corporate event and permanent installation offerings.
• Clair Brothers: Clair Brothers provides professional audio, lighting, and production services for concerts, corporate events, and tours. The company is a direct peer in event production, particularly in audio reinforcement and concert-grade touring production.
• ATK Audiotek: Specializes in high-end live event and broadcast audio production, with deep experience in corporate, awards show, and large-venue events. ATK is a direct peer in premium event audio services comparable to Theatrix's concert and corporate event work.
• Freeman: Freeman is a major event production and brand experience company providing AV, staging, rigging, and event design for trade shows and corporate events. Its full-service production model and emphasis on staging, lighting, and digital experiences are highly comparable to Theatrix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theatrixhawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theatrix Interactive