bert plantagie
bert plantagie is a Dutch designer furniture manufacturer producing customizable made-to-order chairs, tables, sofas, and cabinets, sold through high-end dealers and direct B2B project sales across Benelux, DACH, and the UK, and recently expanded via the Dutch Originals acquisition and Mecanoo partnership.
- Company typePrivate
- Founded1958
- HeadquartersCuijk, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What bert plantagie does
bert plantagie B.V. is a privately held Dutch designer furniture manufacturer headquartered in Cuijk, Netherlands, with a history tracing back to 1958 as Smits Stalen Meubelen and a consumer-facing relaunch under the bert plantagie brand in 2001. The company designs, develops, and produces made-to-order chairs, tables, sofas, benches, and cabinets, distinguished by an 11-step "Make it Yours" product configurator that enables customers and dealers to specify bicolour upholstery, custom frame colours, multiple dimensions, and material combinations (leather, fabric, wood, ceramic, Dekton, HPL). Production takes place at a company-owned facility in Schijndel (Netherlands) and via a partner in Bosnia, with a metalworking expansion under construction as of June 2025. The portfolio was expanded in January 2025 with the acquisition of Dutch Originals (including Gispen Classics rights), and complemented by the They&Me sub-brand and the Macaron line co-developed with Mecanoo architects.
Revenue is generated primarily through one-time sales of custom furniture to end consumers via a curated dealer network of high-end furniture stores across Benelux, Germany, Switzerland, Austria, and the United Kingdom, supplemented by direct enterprise sales into the Dutch project market (hotels, restaurants, holiday parks, care institutions, offices), private label manufacturing for third parties, an outlet store for discounted showroom/exhibition pieces, and an online service shop for replacement parts and samples. The company sells at quote-driven dealer pricing for the main collection and unit pricing for outlet and service items, and supports specification through pCon catalog integration and a field sales force covering Benelux and DACH. Recent commercial emphasis has been on sustainability (>65 chameleon-certified products, Trees for All partnership, Interzero recycling) and expansion into new geographies and product lines via M&A and design partnerships.
bert plantagie firmographics
Firmographics- Name
- bert plantagie
- Legal name
- Bert Plantagie BV
- Website
- https://bertplantagie.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- bert plantagie is a Dutch designer furniture manufacturer producing customizable made-to-order chairs, tables, sofas, and cabinets, sold through high-end dealers and direct B2B project sales across Benelux, DACH, and the UK, and recently expanded via the Dutch Originals acquisition and Mecanoo partnership.
- Ownership category
- akta.pro rank
bert plantagie industry classification
Industry- Product category
- Designer Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Furniture and Home Furnishings Retailers (4491), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Household Furniture (2510), Office Furniture (2520), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where bert plantagie is headquartered
LocationHeadquarters
- HQ city
- Cuijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
bert plantagie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Furniture Sales: High-quality, custom-made furniture sold through dealer network and direct project sales. Products are made to order with extensive customization options. Revenue is generated from one-time purchases of chairs, tables, sofas, benches, and cabinets.
- Private Label Manufacturing: Development and manufacturing of private label collections for third parties, in addition to the bert plantagie collection.
- Service Shop: Online shop selling replacement parts, maintenance products, fabric and leather samples for existing customers.
- Outlet Store: Discounted sales of showroom models, exhibition pieces, and discontinued items from the main collection at reduced prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Outlet discounted pricing |
| Unit Pricing | Pay-as-you-go | Service shop products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
bert plantagie product offering
Product offeringCore offering
bert plantagie designs and manufactures made-to-order designer furniture in Europe, including dining chairs, armchairs, tables, sofas, benches, and cabinets. Products are sold through a curated dealer network of high-end furniture stores across Benelux, the DACH region, and the United Kingdom, with direct project-market sales to commercial clients (hotels, restaurants, care institutions, offices). The offering is distinguished by the proprietary "Make it Yours" 11-step online configurator that lets customers co-create customized furniture (bicolour upholstery, custom frame colours, dimensions) without paying custom-made rates.
Product overview
bert plantagie is a Dutch designer furniture brand offering a comprehensive portfolio of products across multiple sub-brands. The core offering includes the bert plantagie Collection of made-to-order chairs, tables, sofas, benches, and cabinets, supplemented by acquired brand Dutch Originals (featuring iconic Dutch designs), the They&Me personal design brand, and the Macaron modular furniture line. The portfolio is distinguished by extensive customization through the Make It Yours product configurator, with additional services including TableTalk bespoke tables, project market solutions, private label manufacturing, and sustainable product options. The company serves retail customers through selected dealers in Benelux, DACH region, and UK, operates an outlet store for discounted showroom/exhibition pieces, and maintains a project market division for commercial clients.
Differentiator
Problem solved
Functional benefit
Brands
- Dutch Originals: Furniture company offering iconic Dutch design products by designers such as W.H. Gispen, W. Rietveld, C.H. Hoffmann, R. Eckhart, and Gebroeders de Wit. Acquired by Bert Plantagie on January 1, 2025 and continues to operate as an independent brand.
Products and services
- bert plantagie Collection Made-to-order designer furniture collection including chairs, armchairs, tables, sofas, benches, and cabinets, with extensive customization options (bicolour upholstery, custom frame colours, dimensions, multiple materials).
- Dutch Originals Collection Iconic Dutch designer furniture collection featuring products by W.H. Gispen, W. Rietveld, C.H. Hoffmann, R. Eckhart, and Gebroeders de Wit, including Gispen Classics. Future design classics are being developed in collaboration with Art Director Richard Hutten, Maarten Baas, and Job van den Berg.
- Macaron Modular Furniture Line Modular furniture line co-developed with Mecanoo architects that brings architectural thinking together with furniture craftsmanship. Part of the Plantagie Group brand portfolio.
- Rozan Lounge Sofa Lounge sofa featuring luxury back cushions, launched as a new product in the bert plantagie collection.
- Kiko Green Sustainable Chair Sustainable chair made with coconut fibre and latex instead of foam, FSC certified wooden shell, and sustainable fabric options, part of bert plantagie's >65 sustainable options carrying the green chameleon label.
- They&Me Collection Brand within the Plantagie Group portfolio focused on personal design, demonstrating how living, working, healthcare, and recreation merge in contemporary interiors.
- Project Market Furniture Solutions Custom furniture solutions for commercial clients including hotels, restaurants, holiday parks, care institutions, and offices, with customization, accessible design, and after-sales service.
- Private Label Manufacturing Development and manufacture of private label furniture collections for third parties, leveraging bert plantagie's in-house production capabilities.
- Service Shop (Replacement Parts & Samples) Online shop selling replacement parts, maintenance products, and fabric/leather samples (e.g., €7.50 per sample including VAT) for existing bert plantagie furniture owners.
- bert plantagie Outlet Discounted retail of discontinued showroom models, exhibition pieces, photoshoot items, and Dutch Originals pieces from the main collection at reduced prices.
Quantifiable outcome
- 2,500 trees planted through Trees for All partnership
- +2 more outcomes
Companies that use bert plantagie
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
bert plantagie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
bert plantagie partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MecanoocoreMecanoo and bert plantagie collaborated to launch the Macaron furniture line at Milan Design Week 2026. The partnership brings architectural thinking and furniture craftsmanship together, with Macaron accompanied by best chair designs from the three brands of the Plantagie Group: bert plantagie, Dutch Originals, and They&Me.
- Dutch OriginalscoreDutch Originals, a furniture company offering iconic products by designers such as W.H. Gispen, W. Rietveld, C.H. Hoffmann, R. Eckhart, and Gebroeders de Wit, was acquired by Bert Plantagie B.V. on January 1, 2025. Bert Plantagie will take over production and become the exclusive retail partner for all Dutch Originals models (including Gispen Classics) in the Netherlands, Belgium, Luxembourg, Germany, Switzerland, Austria, and the United Kingdom.
- GispencoreGispen repurchased the rights to Gispen Classics from Dutch Originals as part of the acquisition arrangement. Bert Plantagie will produce Gispen Classics and serve as exclusive sales partner for the retail sector.
- Trees for AllminorSustainability partnership through which 2,500 trees were planted in 2023 in bert plantagie's corporate forests in Leersum and Madagascar. Trees improve biodiversity and air quality and help compensate for CO2 emissions.
- InterzerominorRecycling partnership that saved 762 tonnes of material and reduced greenhouse gas emissions by 85,950 kg in 2021 alone. Through this partnership, no packaging material is left with consumers.
- They&MeminorPart of the Plantagie Group, They&Me represents the youngest brand in the portfolio, showing how personal design functions in a world where living, working, caring, and recreation merge. Showcased together with Dutch Originals at Design District 2025.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
bert plantagie competitors and assessment
Company assessmentDirect peers
- Montis: Montis is a Dutch premium furniture manufacturer (chairs, sofas, tables) with a strong dealer footprint in the Netherlands, Belgium, and Germany. Highly comparable to bert plantagie on Dutch premium designer positioning and dealer-led distribution to residential and project clients.
- Muuto: Muuto is a Finnish/Scandinavian design furniture brand offering contemporary chairs, tables, sofas, and lighting through premium dealers across Europe. Comparable to bert plantagie on designer-led Scandinavian/Dutch positioning, premium ASPs, and dealer-led multi-country distribution.
- &Tradition: &Tradition is a Danish design furniture and lighting brand offering contemporary and reissued classic designs through a global premium dealer network. Comparable to bert plantagie on mid-premium designer positioning, customization/finish options, and dealer-led European and international distribution.
- Leolux: Leolux is a Dutch premium furniture maker (sofas, chairs, tables) serving Benelux/DACH via dealers with customization options. Similar in scale, geography, premium consumer positioning, and B2B project market presence as bert plantagie.
- Gispen: Gispen is a Dutch designer furniture manufacturer of iconic Gispen Classics with a strong B2B/institutional presence. Now structurally linked to bert plantagie (production partner and exclusive retail channel), making it the closest peer-by-arrangement in Dutch design furniture.
- Fritz Hansen: Fritz Hansen is a Danish heritage premium designer furniture maker (Arne Jacobsen, Poul Kjærholm) with global dealer distribution. Highly comparable to bert plantagie on premium positioning, designer collaborations, made-in-Europe production, and dealer-led consumer and contract channels.
- HAY: HAY is a Danish design furniture brand offering contemporary chairs, tables, sofas and accessories through premium dealers globally. Comparable to bert plantagie on designer-led product, mid-premium pricing, multi-country dealer distribution, and customization philosophy.
- Artifort: Artifort is a Dutch premium designer furniture manufacturer (chairs, sofas, tables) with a strong dealer network across Benelux/DACH and collaborations with renowned designers. Closely comparable to bert plantagie on European premium positioning, made-to-order production, and dealer-led distribution.
Broad incumbents
- Knoll International: Knoll is a US-rooted international premium designer furniture brand with a strong B2B contract and residential dealer channel. Comparable on designer-led premium positioning and dealer distribution, though materially larger and globally scaled compared to bert plantagie.
- Vitra: Vitra is a Swiss premium designer furniture and accessories company with global distribution and iconic designer collaborations (Eames, Panton). Comparable category but materially larger and more international than bert plantagie, serving as a benchmark for premium designer furniture scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bert plantagie social profiles
Digital presencebert plantagie financial estimates
Financial estimateRevenue estimate
Valuation estimate
bert plantagie leadership team
Management profileNumber of profiles
Profiles3 records
bert plantagie subsidiaries and ownership
Company hierarchySubsidiaries2 records
bert plantagie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bert plantagie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bert plantagie
What does bert plantagie do?
bert plantagie designs and manufactures made-to-order designer furniture in Europe, including dining chairs, armchairs, tables, sofas, benches, and cabinets. Products are sold through a curated dealer network of high-end furniture stores across Benelux, the DACH region, and the United Kingdom, with direct project-market sales to commercial clients (hotels, restaurants, care institutions, offices). The offering is distinguished by the proprietary "Make it Yours" 11-step online configurator that lets customers co-create customized furniture (bicolour upholstery, custom frame colours, dimensions) without paying custom-made rates.
Is bert plantagie a public or private company?
bert plantagie is a private company. It is classified as family owned and is currently operating.
When was bert plantagie founded?
bert plantagie was founded in 1958. It employs 51 to 100 people.
Where is bert plantagie based?
bert plantagie is headquartered in Cuijk, Netherlands, in the Europe region.
How does bert plantagie make money?
Four revenue lines are on record. Custom Furniture Sales are the primary driver. The others are private Label Manufacturing, service Shop and outlet Store.
Who are bert plantagie's main competitors?
Direct peers on record are Montis, Muuto, &Tradition, Leolux, Gispen, Fritz Hansen, HAY and Artifort. Broad incumbents are Knoll International and Vitra.
Does bert plantagie have an API?
No public API is recorded for bert plantagie.
What industry is bert plantagie in?
bert plantagie's product category is Designer Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 3371 and its SIC code is 2510.