Dutch Originals

What Dutch Originals does

Dutch Originals (legal entity: Meubelfabriek Gebr. van der Stroom) is a Dutch heritage furniture design brand operating two product lines — Gispen Classics, an archive of iconic tubular-steel designs originally created by W.H. Gispen, Wim Rietveld, André Cordemeyer and C.H. Hoffmann from the 1930s onward, still in series production; and Gispen Today, contemporary designs led by art director Richard Hutten alongside Job van den Berg and Maarten Baas. Manufacturing takes place at a hand-assembly and upholstery factory in Asperen, with headquarters in Culemborg; the portfolio spans armchairs, chairs, sofas, tables, desks, coffee tables, side tables, coat racks and accessories built from chromium-plated or powder-coated steel, solid oak, oak veneer, Forbo linoleum, Fenix compact laminate, Bakelite, and leather or fabric upholstery including Teflon-treated Manchester rib.

The commercial model is one-time product sales executed exclusively through a curated domestic channel of approximately 50 dealers in the Netherlands — split between Premium Dealers (with showroom collections) and project furnishers serving commercial interiors — with no direct-to-consumer e-commerce. Pricing ranges from roughly €185 for accessories to €5,250 for the three-seater Gispen 441 sofa, with chairs typically €545–€1,020 and premium armchairs €1,185–€3,190. An in-house reupholstery service, original-parts sales through the Bert Plantagie serviceshop, 3D model downloads (SketchUp, pCon, Blender) for specifiers, and participation in design trade events (Design District, Masterly Milan, VT Wonen) support brand positioning and aftermarket revenues. The company is privately held with no external funding, ~11 employees, and serves design-conscious residential consumers, interior designers, project furnishers, and corporate/office buyers.

Name

Dutch Originals

Legal name

Dutch Originals (Meubelfabriek Gebr. van der Stroom)

Website

https://dutchoriginals.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch Originals is a privately-held Dutch furniture design brand producing Gispen Classics heritage pieces and contemporary Gispen Today designs at its Asperen factory, sold exclusively through a network of approximately 50 dealers in the Netherlands serving design-conscious consumers, interior designers, and corporate buyers.

Ownership category

akta.pro rank

Product category

Designer Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121), Nonupholstered Wood Household Furniture Manufacturing (337122), Reupholstery and Furniture Repair (81142), Institutional Furniture Manufacturing (337127)

SIC

Household Furniture (2510), Office Furniture (2520)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Furniture Repair & Minor Restoration (HSAGAAAI)

Keywords

• Designer furniture manufacturing
• Heritage furniture collection
• Tubular steel seating
• Custom upholstered furniture
• Dutch design furniture

Headquarters

HQ city

Culemborg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales (One-Time Product Sales): Dutch Originals generates revenue primarily through one-time sales of furniture products. Customers purchase chairs, armchairs, sofas, tables, and accessories directly through a network of approximately 50 dealers across the Netherlands. There is no direct B2C e-commerce channel; all sales flow through dealer partners who stock and sell the products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dutch Originals designs, manufactures, and distributes premium Dutch designer furniture under two sub-brands — Gispen Classics (heritage tubular-steel chairs, armchairs, sofas, and tables originally created by W.H. Gispen, Wim Rietveld, and André Cordemeyer, still in series production) and Gispen Today (contemporary designs by Richard Hutten, Job van den Berg, and Maarten Baas). The company also provides an in-house professional reupholstery service, downloadable 3D models for design professionals, and sells replacement parts via the Bert Plantagie serviceshop.

Product overview

Dutch Originals is a Dutch furniture design brand comprising two main sub-brands: Gispen Classics (heritage collection featuring iconic tubular steel furniture by W.H. Gispen, Wim Rietveld, and André Cordemeyer, still manufactured in series production) and Gispen Today (contemporary designs inspired by Gispen aesthetics from designers like Richard Hutten, Maarten Baas, and Job van den Berg). The product portfolio spans armchairs (including the classic Gispen 412 and modern 412RH), chairs (Gispen 101, 116, 2001), sofas (Gispen 441 in 2.5 and 3-seater variants), tables (Gispen 515, 533, 534, Crossing line), desks (Reaal Bureau), coffee tables, side tables, coat racks, and accessories. The company also offers a reupholstery service, 3D model downloads for architects and interior designers, and furniture is assembled in the Netherlands with certified sustainable wood.

Differentiator

Problem solved

Functional benefit

Brands

• Gispen Classics: Classic Dutch furniture designs including iconic tubular steel furniture from W.H. Gispen, W. Rietveld, and C.H. Hoffmann. Products include the Gispen 101 chair and 412 armchair.
• Gispen Today

Products and services

• Gispen Classics 412 Armchair Iconic Gispen armchair with authentic steel coil spring interior, foam molding, and black beading as standard; available with leather binding matched to chosen leather. Targeted at residential interiors and project specification.
• Gispen Classics 116 Chair Chair designed by Wim Rietveld and reintroduced with refinements by Richard Hutten; uses characteristic rubber rings for springing. Available in Gispen grey with white-wash oak or Gispen grey oak finish. Volume discount applies when ordering 4+ units.
• Gispen Classics 1401 Armchair Armchair originally designed by Wim Rietveld in the early 1950s, refined by Richard Hutten to improve comfort while retaining its characteristic rubber ring springs. Upholstery options include De Ploeg Monza fabric.
• Gispen Classics 407 Armchair Armchair designed by W.H. Gispen in 1933 with high-gloss chrome or mat black powder-coated frame, black Bakelite armrests, and polyether foam seat interior.
• Gispen Classics AA Armchair Armchair designed by W.H. Gispen in 1937 with polyether foam rug, Pantera foam seat, and a tall back profile.
• Gispen Classics 1410 Armchair Armchair designed by Wim Rietveld with refinements by Richard Hutten, available in mat black (RAL 9005) or Gispen Grey (RAL 7030) frames with Pantera foam rug and seat.
• Gispen Classics 1407 Armchair Armchair designed by André Cordemeyer in 1953 with black RAL 9011 frame, black Bakelite armrests, and Pantera foam rug and seat.
• Dutch Originals 412RH Armchair Contemporary armchair designed by Richard Hutten in 2012 as a reinterpretation of the classic 412, with molded foam rug and seat and standard black Bakelite armrests (optional mat black).
• Gispen Classics 201XL Chair Side chair designed by W.H. Gispen in 1931 with polyether foam interior and optional black Bakelite armrests.
• Dutch Originals 101XL Office Chair Office chair designed by W.H. Gispen / Richard Hutten in XL form, with mat black powder-coated frame, cold foam interior, height-adjustable foot crossbase with tilt mechanism, and unladen-braked wheels for hard and soft floors.
• Gispen 441 3-Seater Sofa Three-seater sofa with nosag springs, standard black artificial leather beading (stitched seam with leather upholstery), and seating depth of 57.5 cm. Targeted at premium residential and lounge interiors.
• Gispen 441 2.5-Seater Sofa 2.5-seater sofa with nosag springs and the same interior specification as the 3-seater variant; tailored to smaller lounge configurations.
• Gispen 515 Table Iconic table designed by W.H. Gispen in 1932 with a Forbo linoleum tabletop (black 4023 or grey 4132), chrome legs, black or grey frame, ivory edge trim, and dimensions of 160x90, 200x90, or 240x100 cm.
• Gispen 533 Table Reuleaux triangle (plectrum-shaped) communication table designed by Richard Hutten, inspired by Wim Rietveld's 1952 530 table. Features three table heads for collaborative discussion; available in solid oak, MDF with oak veneer, or MDF with Fenix; frame in mat black RAL 9005 or Gispen grey RAL 7030.
• Gispen 534 Table Barrel-shaped table designed by Richard Hutten, measuring 200x110 cm and seating up to 6 chairs. Available in solid oak, MDF with oak veneer, or MDF with Fenix, with mat black RAL 9005 or Gispen grey RAL 7030 metal frame and legs.
• Dutch Originals 1101RH Table Contemporary table designed by Richard Hutten in 2011 with chrome legs; top options include Fenix black, grey linoleum (silk clear lacquered), black linoleum, or walnut thick veneer. Available in 200x90 or 240x90 cm at 76.5 cm height.
• Dutch Originals Reaal Bureau Desk Desk designed by Richard Hutten, inspired by W.H. Gispen's 1932 bureau, in four configurations: basic 120x80 cm desk, with third level, 140x70 cm, with third level. Features a Fenix 0720 Nero Ingo top with rounded corners and 27 mm thickness.
• Dutch Originals Crossing Dining Table Dining table designed by Job van den Berg using square metal tubes (a modern alternative to traditional round tubes) joined with contemporary laser welding. Available in 200x90 or 240x90 cm with a standard height of 76 cm.
• Dutch Originals Crossing Coffee Table Coffee table from the Crossing line designed by Job van den Berg. Mat black powder-coated metal frame with a Fenix 0720 Nero Ingo top; 105 cm diameter, 34 cm height.
• Dutch Originals Crossing Side Table Side table from the Crossing line designed by Job van den Berg, with 40 cm diameter top and 45 cm height.
• Gispen Classics 1013 Coat Rack Wall-mounted coat rack with 10 hooks designed by W.H. Gispen. Dimensions D30 cm x H23 cm x B100 cm.
• Gispen Classics 1012 Coat Rack Wall-mounted coat rack with 8 hooks designed by W.H. Gispen. Dimensions D30 cm x H23 cm x B75 cm.
• Gispen Classics 1011 Coat Rack Wall-mounted coat rack with 6 hooks designed by W.H. Gispen. Dimensions D30 cm x H23 cm x B57 cm.
• Gispen Classics 1016 Coat Stand Freestanding coat stand designed by W.H. Gispen in 1935 with high-gloss chrome frame and powder-coated black (RAL 9004) or grey (RAL 7004) stand, 35 cm diameter foot; 198 cm height, 45 cm width.
• Gispen Classics 1017 Umbrella Stand Umbrella stand designed by W.H. Gispen in 1933 with a black RAL 9004 drip tray. Dimensions H53.5 cm x B28.5 cm.
• Gispen Classics 1022 Magazine Holder Magazine/newspaper holder designed by W.H. Gispen in 1933, finished in black. Dimensions H38.5 cm x B38.5 cm x D15.5 cm; suitable for seating areas or waiting rooms.
• Gispen Classics 33 Mirror Round mirror designed by W.H. Gispen in 1931 with 9 mm mirror glass and 44.6 cm diameter.
• Manchester Rib Fabric Upholstery Range Upholstery option based on Manchester rib fabric (ribfluweel/corduroy), named after the city of Manchester's historical role in its production, made from 100% cotton and treated with Teflon for dirt and stain resistance. Available in six colorways for Dutch Originals chairs and armchairs.
• Herstofferen Reupholstery Service Professional in-house reupholstery service for Dutch Originals and Gispen Classics furniture, performed by professional upholsterers. Customers can save up to 50% compared to purchasing new, using classic rib fabric, leather, or quality fabrics from brands like Kvadrat, De Ploeg, Keymer, Camira, or Vyva Fabrics.
• Dutch Originals Replacement Parts Original replacement parts for Dutch Originals furniture, sold through the Bert Plantagie serviceshop (shop.bertplantagie.com) under the 'Dutch Originals onderdelen' category. Enables customers to purchase original parts directly through an authorised serviceshop.

Quantifiable outcome

• Re-upholstery can save up to 50% compared to purchasing new furniture, giving furniture a second life.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Bert PlantagieminorChannel Partner/ Reseller/ DistributorDutch Originals original parts are now sold through the Bert Plantagie serviceshop (shop.bertplantagie.com) under the category 'Dutch Originals onderdelen'. This enables customers to purchase replacement parts for their Dutch Originals furniture directly through Bert Plantagie, an authorised serviceshop for the brand.
• De PloegminorOthersDe Ploeg is a Dutch textile supplier whose fabrics (including the Monza and Moss collections) are used in Dutch Originals upholstered furniture. The partnership provides upholstery fabric options for the Gispen Classics and Dutch Originals collections.
• KvadratminorOthersKvadrat is a premium Danish textile brand whose high-quality upholstery fabrics are available as upholstery options for Dutch Originals chairs and armchairs.
• KeymerminorOthersKeymer is a Dutch fabric supplier referenced in maintenance and upholstery guidance for Dutch Originals furniture. Keymer fabrics are among the available upholstery options for the product range.
• HulshofminorOthersHulshof is a materials supplier referenced in maintenance documentation for Dutch Originals furniture, suggesting a supply relationship for certain furniture materials or treatments.
• OhmannminorOthersOhmann is a materials supplier referenced in maintenance documentation for Dutch Originals furniture, suggesting a supply relationship for certain furniture materials or treatments.
• FSC and PEFC (Certified Wood)minorOthersDutch Originals uses wood certified by the Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC) for all designs and interior upholstery. This certification ensures wood comes from sustainably managed forests.
• KesselsKramercoreGTM or Marketing PartnerKesselsKramer, the international creative agency headed by Erik Kessels, designed the 'The Great Indoors' advertising campaign for Dutch Originals. Erik Kessels created the campaign concept featuring Dutch Originals furniture in miniature dollhouse settings, with the campaign tagline 'A great place deserves great furniture.' This is a significant creative partnership that defines the brand's public image.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• &Tradition: &Tradition is a Copenhagen-based design brand that pairs heritage Nordic designs (e.g., Verner Panton, Arne Jacobsen) with contemporary launches. It is directly comparable to Dutch Originals in combining archived classic designs with new designer commissions at similar price points.
• Ahrend: Ahrend is a Dutch office furniture manufacturer known for industrial and contract designs including the Ahrend 380 and Result chair, sharing design heritage with Gispen-era tubular steel aesthetics. Comparable to Dutch Originals as a Netherlands-based design furniture brand with overlapping project-furnisher channels.
• Muuto: Muuto is a Scandinavian contemporary furniture brand working with established and emerging designers to produce design-forward chairs, tables, and lighting for residential and office spaces. Comparable to Dutch Originals in designer-collaboration model and premium positioning.
• HAY: HAY is a Danish contemporary furniture brand offering design-led chairs, tables, and accessories through both DTC and dealer channels. It is comparable to Dutch Originals in mid-century-modern aesthetic influence, premium pricing, and designer collaborations (e.g., Bouroullec brothers), though with broader international reach.
• Carl Hansen & Søn: Carl Hansen & Søn is a Danish heritage furniture manufacturer best known for Hans Wegner's designs, with a global dealer network and direct-to-consumer sales. It mirrors Dutch Originals' approach of reissuing and continuously producing mid-century classics alongside contemporary designer collaborations.
• Artifort: Artifort is a Dutch design furniture manufacturer with deep heritage (founded 1890) producing upholstered seating and tables from designers such as Kho Liang Ie and Pierre Paulin. It is directly comparable to Dutch Originals as a Netherlands-based heritage furniture brand with similar premium positioning and dealer-led distribution.

Broad incumbents

• Vitra: Vitra is a Swiss family-owned design furniture company producing iconic works by Charles & Ray Eames, George Nelson, and contemporary designers, with a strong museum and campus presence. Comparable to Dutch Originals in family-ownership, design-heritage storytelling, and craft-led manufacturing ethos, but at significantly larger scale.
• Cassina: Cassina is an Italian heritage furniture manufacturer (part of Haworth Lifestyle) producing licensed classics by Le Corbusier, Gio Ponti, and Charlotte Perriand alongside contemporary designs. Comparable to Dutch Originals in maintaining and reissuing iconic 20th-century designs with verified provenance.
• Knoll: Knoll is a US-based heritage design furniture brand producing works by Saarinen, Mies van der Rohe, and Bertoia for contract and residential markets. Comparable to Dutch Originals in heritage-design DNA and contract-channel focus, though operating at far greater scale across multiple categories.
• Fritz Hansen: Fritz Hansen is a Danish heritage furniture manufacturer (founded 1872) producing iconic designs by Arne Jacobsen, Poul Kjærholm, and Hans Wegner at premium price points globally. Comparable to Dutch Originals in heritage-led design manufacturing, but with substantially broader portfolio and international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestnl.pinterest.com/dutchoriginals
• LinkedInlinkedin.com/company/gebr.-van-der-stroom-dutchoriginals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch Originals