Management Services Corporation

What Management Services Corporation does

Management Services Corporation (MSC) is a privately held, full-service real estate property management and brokerage firm headquartered in Charlottesville, Virginia, operating since 1972 as part of The Caton Companies family of real estate companies. The firm manages over 5,000 residential units across 12+ named apartment communities in Virginia markets including Charlottesville, Richmond, Roanoke, Harrisonburg, Farmville, Salem, Manassas, and Lynchburg, along with single-family rentals and select properties in North Carolina. Beyond residential management, MSC operates dedicated divisions for commercial property management and leasing (office, retail, industrial), HOA/community association management via a separate microsite (msc-hoa.com), commercial brokerage, and real estate development services.

The company runs a property management platform comprising the primary website (msc-rents.com), per-property SEO-optimized community sites, a commercial portal (msc-rents.com/commercial), and an HOA microsite (msc-hoa.com) with virtual tours, online availability filters, and resident portal login. No proprietary AI, API, or SDK capabilities are disclosed; the technology stack is standard real estate tooling layered on a third-party CMS (Repli) and ADP Workforce Now for recruitment. The platform supports both self-serve residential leasing (browse, filter, lease inquiry) and field-sales-driven commercial transactions led by a VP of Acquisitions.

Revenue is generated primarily through recurring property management fees from residential owners, commercial property owners, and HOAs (subscription/recurring), augmented by transaction commissions from commercial real estate brokerage, one-time fees from development services, and rental revenue from owned properties. Customer segments are distributed across individual renters, residential and commercial property owners, community association boards, and business tenants/investors. The firm employs approximately 250 team members across all operations and is led by CEO Diane Caton, with founder Doug Caton serving as Chairman; ownership remains wholly within The Caton Companies family.

Name

Management Services Corporation

Legal name

Management Services Corporation

Website

https://msc-rents.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Management Services Corporation is a Charlottesville-based property management firm, founded in 1972, that manages 5,000+ residential units, 60+ commercial and HOA properties across Virginia and North Carolina under The Caton Companies umbrella.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industries

Commercial/Office Owners Association Management (BPAJAHAG), Homeowners Association (HOA) Management (BPAJAHAB), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Property management services
• Multi-family residential leasing
• Commercial real estate management
• HOA association management
• Real estate brokerage

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Management: Full-service property management for multi-family apartments and single-family homes including tenant screening, rent collection, maintenance, and leasing services.
2. Commercial Property Management and Leasing: Management and leasing services for commercial real estate including office buildings, retail centers, and industrial properties with fees based on property value or square footage managed.
3. HOA/Community Association Management: Management services for community associations including facilities maintenance, financial administration, and board support.
4. Commercial Real Estate Brokerage: Brokerage services for commercial properties for lease and sale, earning commissions on transactions.
5. Development Services: Real estate development services for new construction and redevelopment projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Management Services Corporation provides full-service property management for multi-family apartments, single-family rentals, commercial buildings (office, retail, industrial), and HOA/community associations across 13 locations in Virginia and North Carolina. Services include tenant screening, rent collection, maintenance, leasing, brokerage, and association management, supported by an online rental platform serving 5,000+ residential units. The company operates as part of The Caton Companies umbrella, founded in 1972.

Product overview

Management Services Corporation (MSC) is a property management firm that operates as a portfolio of residential apartment communities and commercial real estate properties across Virginia and North Carolina. The company offers residential property management through 12 named apartment communities (Ashley Park, Belmont Landing, Glade Creek, Harbor Village, Hickory Woods, Longview Oaks, North Woods at the Four Seasons, Salem Wood, Sunchase at JMU, The Crest, The View at 777, and Westgate Apartments) totaling over 5,000 units, as well as commercial property management services for office, retail, and industrial properties. MSC also provides HOA/community association management services. The company's portfolio includes both owned properties and third-party management services, with properties located in Charlottesville, Richmond, Roanoke, Harrisonburg, Farmville, Salem, Manassas, and Lynchburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Full-service residential property management for multi-family apartments and single-family rentals, including tenant screening, rent collection, maintenance coordination, leasing, and lease renewals for owners and tenants across Virginia and North Carolina.
• Commercial Property Management Full-service commercial real estate management for office buildings, retail centers, and industrial properties, including leasing, tenant relations, property operations, and value optimization across Virginia.
• HOA / Community Association Management Management services for HOA, COA, and community associations, including facilities maintenance, financial administration, board governance support, vendor coordination, and compliance for Boards of Directors and developers.
• Commercial Real Estate Brokerage Brokerage services for commercial properties for lease and sale, providing transaction support, market analysis, and commission-based representation for commercial property owners and investors.
• Development Services Real estate development services for new construction and redevelopment projects, supporting site planning, construction, and project delivery for residential and commercial clients.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Caton CompaniescoreStrategic or Co-development PartnerManagement Services Corporation is one of The Caton Companies, a family of real estate companies founded by Doug Caton in 1972. The relationship includes shared branding, resources, and operational synergies across residential, commercial, and development divisions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bozzuto Group: Mid-Atlantic-based diversified real estate firm providing property management, development, and construction services across the Eastern US. Directly comparable to MSC as a full-service residential and multifamily operator with strong regional density and similar HOA/commercial services.
• Drucker + Falk: Mid-Atlantic and Southeast property management firm founded in 1938, managing over 40,000 multifamily units. Highly comparable to MSC in operating model, geographic footprint (Virginia/North Carolina), and full-service property management offerings.
• FirstService Residential: Large North American residential and community association manager serving HOAs, condominiums, and rental properties. Directly comparable to MSC's HOA/COA management division and broader residential property management operations.
• S.L. Nusbaum Realty Co. Virginia-based full-service real estate company providing property management, brokerage, development, and multifamily services across the Mid-Atlantic. Closely comparable to MSC given overlapping Virginia-centric footprint and full-service property management offerings.

Broad incumbents

• WinnCompanies: National multifamily property manager and developer with strong Mid-Atlantic and Southeast presence managing over 100,000 units. Comparable to MSC as a larger-scale multifamily and mixed-income operator pursuing third-party management contracts in overlapping geographies.
• BH Management Services: Top-10 US residential property manager operating approximately 90,000 units across the Southeast and Mid-Atlantic. Comparable to MSC as a larger institutional-scale third-party residential manager with similar fee-based revenue model.
• Greystar Real Estate Partners: Largest multifamily property manager and operator in the world, with hundreds of thousands of units under management. Comparable to MSC as a benchmark for the upper end of scale in residential PM, including student housing and HOA-adjacent services in similar US markets.
• Associa: Largest community association management company in North America, managing thousands of HOAs and condominium associations. Comparable to MSC's HOA division as a national scale competitor in association management services.

Regional players

• Kettler: DC-area real estate developer, investor, and property manager with Mid-Atlantic multifamily focus. Comparable to MSC as a regional full-service residential PM/developer with overlapping geographic ambitions in Virginia.
• The Donohoe Companies: Washington DC-area real estate firm offering development, construction, property management, and hospitality services. Comparable to MSC as a regional full-service real estate operator with similar diversified service lines and family/privately-held ownership profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/management-services-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Management Services Corporation