Morehouse Healthcare

What Morehouse Healthcare does

Morehouse Healthcare, operating as Morehouse Medicine, is a private, multi-specialty faculty medical practice that constitutes the clinical practice plan of Morehouse School of Medicine (MSM), a private academic medical institution in Atlanta, Georgia. The legal entity, originally established in 1985 as Morehouse Medical Associates, Inc. and rebranded to Morehouse Medicine in 2016, employs more than 100 practicing physicians, all of whom hold full-time clinical faculty appointments at MSM, with residents and medical students extending the practice into teaching and translational research. Care is delivered across four physical clinic locations in the Atlanta metro area — the Lee Street Comprehensive Family Healthcare Center, East Point, Princeton Lakes, and Howell Mill Road — covering Family Medicine, Internal Medicine (including gastroenterology, rheumatology, pulmonology, endocrinology, and geriatrics), Pediatrics, Obstetrics and Gynecology, Surgery (general, bariatric, vascular, surgical oncology, orthopedics, and acute care/trauma), Psychiatry, and Plastic Surgery, alongside specialized programs such as the Sleep Diagnostic Center (accredited by the American Academy of Sleep Medicine), the Optimal Health and Wellness Clinic, the H.E.A.L. free clinic for underserved populations, and a cancer care program that incorporates Color genomic hereditary-cancer screening.

The underlying technology layer is built on Epic Systems' MyChart patient portal — licensed rather than proprietary — providing online scheduling, medical records access, and provider messaging. A telemedicine channel (Virtual Urgent Care and Virtual Primary Care) extends delivery beyond in-person visits via video consultation. The organization operates under a Patient-Centered Medical Home (PCMH) care model, validated by NCQA recognition in 2018, that coordinates care across a multidisciplinary team of physicians, nurse practitioners, pharmacists, nutritionists, and social workers.

Revenue is generated through clinical care services billed to insurance carriers (including an in-network UnitedHealthcare commercial agreement), Medicare, and direct patient self-pay, with CareCredit available as a patient-financing option. The patient base is horizontal — serving individuals across all ages, genders, and backgrounds — with particular focus on Atlanta's multicultural community. Hospital affiliations at WellStar Atlanta Medical Center and Grady Health System (Georgia's largest hospital) provide admitting privileges and integrated care pathways, while the parent relationship with MSM anchors the academic mission and physician supply.

Name

Morehouse Healthcare

Legal name

Morehouse Medicine

Website

https://morehousehealthcare.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Morehouse Healthcare (Morehouse Medicine) is the faculty medical practice of Morehouse School of Medicine, operating a multi-specialty healthcare delivery platform across four Atlanta clinics and a virtual care channel, serving the region's diverse patient population with primary, specialty, and surgical care.

Ownership category

akta.pro rank

Product category

Ambulatory Healthcare Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

akta.pro secondary industry

Hospital-at-Home & Acute Virtual Care Platforms (HLALABAC)

Keywords

• Multi-specialty medical practice
• Primary care services
• Telemedicine consultations
• Academic healthcare practice
• Ambulatory care services

Headquarters

HQ city

Galanta

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Care Services: Revenue from providing medical services to patients. Collects payment from insurance companies, Medicare, and patients directly. Services covered include primary care, specialty care, surgery, and preventive care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Morehouse Healthcare (operating as Morehouse Medicine) is the faculty practice of Morehouse School of Medicine, delivering multi-specialty ambulatory healthcare across four Atlanta-area clinic locations (Lee Street, East Point, Princeton Lakes, and Howell Mill Road). The practice provides primary care, specialty care, and surgical services through more than 100 full-time clinical faculty physicians, and offers Virtual Urgent Care and Virtual Primary Care via telemedicine. Services are coordinated under an NCQA-recognized Patient-Centered Medical Home model.

Product overview

Morehouse Healthcare (Morehouse Medicine) is a faculty practice of Morehouse School of Medicine offering a comprehensive multi-specialty healthcare delivery platform. The organization provides Virtual Urgent Care and Virtual Primary Care as remote healthcare options, alongside extensive in-person clinical services spanning Family Medicine, Pediatrics, Obstetrics and Gynecology, Internal Medicine, Surgery, Psychiatry, and Plastic Surgery. Specialized programs include the H.E.A.L. Clinic for underserved populations, Bariatric and Minimally Invasive Surgery, the Optimal Health and Wellness Clinic, Sleep Diagnostic Center, and Cancer Care with genetic testing. The MyChart patient portal provides digital access to scheduling and medical records. Together, these services form a Patient-Centered Medical Home model recognized by NCQA, serving Atlanta's multicultural community through multiple practice locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Medicine Comprehensive primary care for patients of all genders and every age, integrating care and advocating for patients in the healthcare system.
• Pediatrics Expert medical care for children from infancy through adolescence, including preventive care, vaccinations, and treatment of childhood illnesses.
• Obstetrics and Gynecology Women's health services from adolescence through menopause, including prenatal care, childbirth services, and gynecological treatments.
• Internal Medicine Adult medical care including prevention, diagnosis, and treatment of adult diseases, with subspecialties in gastroenterology, rheumatology, pulmonology, endocrinology, and geriatrics.
• Surgery Surgical services including general surgery, minimally invasive surgery, bariatric surgery, vascular surgery, surgical oncology, acute care/trauma surgery, and orthopedics.
• Psychiatry Mental health services including adult psychiatry, child and adolescent psychology, with treatment for various psychiatric conditions.
• Plastic Surgery Cosmetic and reconstructive surgery services including breast procedures, body contouring, facial procedures, non-surgical treatments (Botox, fillers), and reconstructive surgery.
• Bariatric and Minimally Invasive Surgery Weight-loss surgery program including gastric procedures, supported by nutrition counseling and optimal health cooking classes.
• H.E.A.L. Clinic Health Education and Lifestyle clinic providing free medical services including insulin assistance and health education for underserved populations.
• Optimal Health and Wellness Clinic Clinic focusing on nutrition and lifestyle interventions to reverse existing health conditions, prevent new ones, and reduce risk of chronic disease through diet and exercise.
• Sleep Diagnostic Center Sleep disorder diagnosis and treatment services accredited by the American Academy of Sleep Medicine.
• COVID-19 Vaccine Services COVID-19 vaccination program aligned with State of Georgia's rollout plan, offering appointments for eligible individuals.
• Cancer Care and Treatment Comprehensive cancer care including genetic screening (Color Test), surgical oncology, and treatment coordination.
• Color Genomic Test Genetic screening tool for hereditary cancers offered in partnership with Color, providing risk assessment for breast and other cancers.
• Virtual Urgent Care Telemedicine service enabling patients to consult with doctors via video for urgent care needs without visiting a physical location.
• Virtual Primary Care Video-based primary care consultations allowing patients to establish and maintain ongoing relationships with primary care physicians remotely.

Quantifiable outcome

• NCQA Patient-Centered Medical Home Recognition in 2018 for evidence-based, patient-centered processes
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Morehouse School of Medicine (MSM)coreStrategic or Co-development Partner · 1 January 1985Morehouse Medicine is the faculty practice of Morehouse School of Medicine. All physicians are full-time clinical faculty at MSM with residents and medical students as an extension of the practice. This integration maximizes healthcare delivery and provides academic advantage to the next generation of physicians.
• WellStar Atlanta Medical CentercoreOthersHospital affiliation for Morehouse Medicine physicians. One of the major hospital affiliations for the physician group.
• Grady Health SystemcoreOthersHospital affiliation for Morehouse Medicine physicians. Grady Memorial Hospital is the largest hospital in Georgia and a major teaching hospital.
• UnitedHealthcareminorGTM or Marketing PartnerInsurance network partnership. UnitedHealthcare commercial members can access care at Morehouse Medicine at UnitedHealthcare rates, ensuring patients maintain in-network access.
• Epic Systems CorporationcoreTechnology or IntegrationLicensed MyChart patient portal platform from Epic Systems. Provides patients with access to medical records, appointment scheduling, and communication with healthcare providers.
• CareCreditminorOthersHealthcare financing option available to patients for payment plans through the CareCredit credit card program.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• WellStar Health System: Major Atlanta-metro health system with extensive hospital and ambulatory footprint. Comparable as a current hospital affiliation partner of Morehouse Medicine and a direct competitor for physicians, patients, and payer contracts in the same region.
• Northside Hospital Health System: Large Atlanta-area multi-hospital system with significant ambulatory and specialty presence. Comparable as a regional incumbent competing for the same primary care, OB/GYN, surgical, and specialty patient pools in metro Atlanta.
• Emory Healthcare: Atlanta-based academic health system operating multi-specialty physician practice and hospital network. Directly comparable as another academic-affiliated multi-specialty provider in the same metro, competing for faculty physicians, specialty referrals, and patient share.
• Grady Health System: Georgia's largest hospital and a major safety-net academic teaching system in Atlanta. Comparable as both an affiliation partner and a competitor for mission-driven, multicultural patient populations in the same metro.
• Piedmont Healthcare: Large multi-hospital and multi-specialty physician network in metro Atlanta. Comparable as a regional incumbent offering primary care, specialty, and hospital services in the same geography, with greater scale and capital resources.
• Cleveland Clinic (multi-specialty physician group model): National academic health system with a large multi-specialty employed-physician practice and NCQA-recognized care models. Comparable as a benchmark for academic-affiliated, multi-specialty physician group operating under coordinated-care frameworks.

Direct peers

• One Medical (now Amazon One Medical): Membership-based primary care platform with integrated virtual care and multi-specialty referral networks. Comparable as a direct competitor for tech-enabled, patient-experience-focused primary and virtual care delivery in metro markets.

Emerging players

• Privia Health Group: National physician enablement company supporting multi-specialty medical groups with value-based care infrastructure, technology, and payer contracting. Comparable as a partner or alternative model for physician groups seeking to scale ambulatory multi-specialty operations and assume risk.
• ChenMed: Family-owned, value-based primary care group serving seniors through owned multi-specialty centers. Comparable as a physician-led, multi-specialty model with strong cultural-competence positioning in underserved communities, similar to Morehouse Medicine's mission.
• Oak Street Health (CVS Health): Value-based primary care group focused on senior and underserved populations with multi-site clinic model. Comparable as a tech-enabled, mission-aligned competitor pursuing underserved patient segments with coordinated, outcomes-based care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healthcaremh
• Facebookfacebook.com/themorehousehealthcare
• Instagraminstagram.com/morehousehealthcare
• LinkedInlinkedin.com/company/morehouse-healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morehouse Healthcare