mStoner
mStoner, operating as the Website Design + Development division of Carnegie Dartlet LLC, provides human-centric web design, UX, content strategy, and SEO services exclusively to higher education institutions across the United States.
- Company typePrivate
- Founded2001
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What mStoner does
mStoner is a US-based professional services firm founded in 2001 that provides website design, UX design, content strategy, user research, front-end development, and search engine optimization services exclusively to higher education institutions. The firm has launched hundreds of websites for colleges and universities across dozens of content management platforms, building a deep vertical specialization in enrollment-driven web experiences for prospective students, current students, faculty, staff, donors, and community partners. Its technology approach emphasizes modular, flexible design, empathy-driven user research combining qualitative and quantitative data, and the ability to bridge on-campus IT requirements across multiple platforms.
mStoner was acquired by Carnegie Dartlet LLC and now operates as Carnegie's Website Design + Development division, headquartered in Westford, Massachusetts, with an additional Chicago presence. The acquisition integrated mStoner's web capabilities with Carnegie's broader higher education service portfolio, including enrollment management, predictive analytics, Slate CRM optimization, financial aid modeling, brand strategy, student success, AI readiness consulting, digital advertising, and the Carnegie Clarity analytics platform. Voltaire Miran serves as CEO and Head of Client Experience; co-founders Michael Stoner and Rob Cima remain as co-directors.
The business operates on a professional services, project-based revenue model with custom quote-based engagements, selling through a consultative enterprise field sales motion to college and university leadership, marketing teams, and IT organizations. Customer concentration is entirely within US higher education, with named engagements including Rice University, Ohio Wesleyan University, the University of Mississippi, Kettering University, Florida Southern College, the University of Texas at Tyler, and the Interlochen Center for the Arts. As a division within Carnegie, mStoner benefits from cross-selling into the parent's broader client base and channel infrastructure.
mStoner firmographics
Firmographics- Name
- mStoner
- Legal name
- mStoner
- Website
- https://mstoner.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- mStoner, operating as the Website Design + Development division of Carnegie Dartlet LLC, provides human-centric web design, UX, content strategy, and SEO services exclusively to higher education institutions across the United States.
- Ownership category
- akta.pro rank
mStoner industry classification
Industry- Product category
- Higher Education Web Design & Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Higher Education Course Design & Online Program Development (EDAGAKAB)
- akta.pro secondary industry
- Facilities Operations Outsourcing (Integrated FM, Work Orders, Asset Mgmt) (EDAEALAF)
Keywords
Where mStoner is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
mStoner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design and Development Services: Professional services revenue model providing custom website design, development, and strategic services to higher education institutions. Projects involve comprehensive engagements including user research, content strategy, UX design, and technology implementation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
mStoner product offering
Product offeringCore offering
mStoner provides website design, development, content strategy, user research, and SEO services to higher education institutions, delivering modular, research-backed websites that bridge on-campus IT team requirements. Operating as Carnegie's Website Design + Development division, the team has launched hundreds of sites on dozens of platforms for colleges and universities. The offering combines creative UX design with data-driven strategy to drive enrollment outcomes.
Product overview
mStoner, acquired by Carnegie Dartlet LLC, provides website design and development services specifically for higher education institutions. The company offers a portfolio of services organized around web development capabilities (User Experience Design, Content Strategy, User Research, Technology Services, Web Development, SEO) and broader enrollment and institutional strategy services (Predictive Analytics, Slate Optimization, Financial Aid Optimization, Brand Strategy, Student Success, AI Readiness, Digital Advertising). The core offering centers on human-centric web experiences that illuminate institutional brands, underpinned by research and data-driven strategy. Carnegie Clarity serves as their proprietary analytics platform, complementing Google Analytics integration for performance measurement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Approximately 70% of students use search engines to research schools and degree programs, making SEO critical for enrollment
Companies that use mStoner
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
mStoner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
mStoner partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carnegie (Carnegie Dartlet LLC)coremStoner was acquired by Carnegie (Carnegie Dartlet LLC) and now operates as Carnegie’s Website Design + Development division. This acquisition expanded Carnegie’s capabilities to offer comprehensive strategic services including web development, UX design, content strategy, and SEO under one organization. The combination enables delivery of more value for client partners through integrated higher education marketing services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
mStoner competitors and assessment
Company assessmentDirect peers
- Elliance: Digital marketing agency focused on higher education that delivers website design, SEO, and enrollment-driven campaigns — directly comparable to mStoner's service mix and HE vertical specialization.
- OHO Interactive: Higher education digital agency that designs and develops websites and enrollment marketing platforms for colleges and universities, competing head-to-head with mStoner for the same institutional web redesign engagements.
- Up&Up: Higher education digital agency specializing in website design, content strategy, and enrollment marketing for colleges and universities — closely comparable in service mix and target customer to mStoner.
- SimpsonScarborough: Higher education branding, marketing, and research firm that delivers institutional websites and digital strategies alongside brand positioning — overlapping with mStoner's web and brand experience work.
- VisionPoint Marketing: Higher education marketing agency providing web design, digital advertising, and enrollment strategy services to colleges and universities, with a comparable client base and service portfolio to mStoner.
- Ruffalo Noel Levitz (RNL): Higher education enrollment and fundraising services firm with digital and website offerings that compete for institutional marketing and enrollment technology budgets alongside mStoner's web experience work.
- Mongoose Research: Higher education research, branding, and digital agency serving colleges and universities — overlapping with mStoner on research-driven content strategy, brand positioning, and institutional website work.
- BVK: Full-service marketing agency with a dedicated higher education practice that includes website development, brand strategy, and enrollment marketing — competing for the same HE institutional RFPs as mStoner.
Broad incumbents
- EAB: Large higher education research and consulting firm with digital and enrollment-marketing-adjacent services; serves the same institutional buyers but as part of a much broader portfolio of research, technology, and advisory offerings.
- Carnegie Dartlet LLC: Parent company of mStoner and a comprehensive higher education marketing, enrollment, and digital services firm; offers overlapping capabilities but as part of a much wider portfolio spanning enrollment management, predictive analytics, branding, and institutional strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
mStoner social profiles
Digital presencemStoner financial estimates
Financial estimateRevenue estimate
Valuation estimate
mStoner leadership team
Management profileNumber of profiles
Profiles3 records
mStoner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mStoner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mStoner
What does mStoner do?
mStoner provides website design, development, content strategy, user research, and SEO services to higher education institutions, delivering modular, research-backed websites that bridge on-campus IT team requirements. Operating as Carnegie's Website Design + Development division, the team has launched hundreds of sites on dozens of platforms for colleges and universities. The offering combines creative UX design with data-driven strategy to drive enrollment outcomes.
Is mStoner a public or private company?
mStoner is a private company. It is classified as corporate owned and is currently acquired.
When was mStoner founded?
mStoner was founded in 2001. It employs 11 to 50 people.
Where is mStoner based?
mStoner is headquartered in Chicago, United States, in the North America region.
How does mStoner make money?
One revenue line is on record: website Design and Development Services.
Who are mStoner's main competitors?
Direct peers on record are Elliance, OHO Interactive, Up&Up, SimpsonScarborough, VisionPoint Marketing, Ruffalo Noel Levitz (RNL), Mongoose Research and BVK. Broad incumbents are EAB and Carnegie Dartlet LLC.
Does mStoner have an API?
No public API is recorded for mStoner.
What industry is mStoner in?
mStoner's product category is Higher Education Web Design & Development Services. Its primary akta.pro industry code is EDAGAKAB, Higher Education Course Design & Online Program Development, with a secondary code of EDAEALAF, Facilities Operations Outsourcing (Integrated FM, Work Orders, Asset Mgmt). Its NAICS code is 54151 and its SIC code is 7371.