SimpsonScarborough LLC
- Company typePrivate
- Founded2006
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SimpsonScarborough LLC firmographics
Firmographics- Name
- SimpsonScarborough LLC
- Legal name
- SimpsonScarborough, LLC
- Website
- https://simpsonscarborough.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where SimpsonScarborough LLC is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpsonScarborough LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Branding and Marketing Consulting: SimpsonScarborough generates revenue through professional services engagements with higher education clients. Services include advisory services, research and analytics, brand communications and marketing strategy, creative services, higher education website development, and paid media management. Revenue appears to come from project-based consulting engagements with colleges and universities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
SimpsonScarborough LLC product offering
Product offeringCore offering
SimpsonScarborough is a higher education-focused branding and marketing agency that delivers integrated professional services to colleges, universities, and community colleges. Its offerings span Advisory Services, Research & Analytics, Brand Communications and Marketing Strategy, Creative, Web design and development, and Paid Media management. The firm combines research-driven strategy with creative execution, paid media, and website development to help institutions grow enrollment, strengthen brand reputation, and execute fundraising campaigns.
Product overview
SimpsonScarborough is a branding, marketing, and research firm specializing in higher education. The company offers an integrated suite of service offerings including Advisory Services, Research & Analytics, Strategy (Brand Communications and Marketing Strategy), Creative, Web (Higher Ed Websites), and Media (Paid Media). These services are designed to work together to help higher education institutions with brand development, enrollment marketing, and advancement campaigns. The company also operates the CoLab Community (also known as CMOLab), an online community for higher education marketing leaders hosted on the Circle platform, providing networking, resources, and industry research access.
Differentiator
Problem solved
Functional benefit
Brands
- CoLab (also referred to as CoLab Community or CMOLab): An online community for higher education chief marketing officers and senior marketing leaders, hosted on the Circle platform.
Products and services
- Advisory Services Executive coaching, organizational assessments, workshops, and CMO referrals to help higher education institutions strengthen leadership and strategic capabilities.
- Research & Analytics Market research services including in-depth interviews (IDIs), landscape analysis, dashboards, and brand pulse studies to inform institutional strategy and campaign measurement.
- Strategy (Brand Communications and Marketing Strategy) Strategic consulting for brand positioning, audience insights, insights reports, capital campaigns, and alignment of marketing with institutional goals.
- Creative Creative services including logo and identity design, creative audits, campaign development, video production, and campaign lift measurement for higher education brands.
- Web (Higher Education Websites) Website design and development for higher education institutions, including EDU redesign, microsites, video integration, and SEO strategy audits.
- Media (Paid Media) Digital advertising services including programmatic, social listening, media activation, and paid media strategy across platforms such as Google Ads, Meta, LinkedIn, Snapchat, and TikTok.
- CoLab Community (CMOLab) Online community platform for higher education chief marketing officers and senior marketing leaders, hosted on the Circle platform. Provides networking, resources, events, and industry insights.
Quantifiable outcome
- Chico State: +20% brand awareness from 2023 to 2024 among prospective students
- +9 more outcomes
Companies that use SimpsonScarborough LLC
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
SimpsonScarborough LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
SimpsonScarborough LLC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreHubSpot serves as SimpsonScarborough's CRM platform for managing customer relationships, email marketing automation, lead tracking, and marketing analytics. The firm uses HubSpot to track client interactions, send email campaigns, and analyze engagement data.
- Circle (CircleCo, Inc.)coreCircle hosts the CoLab Community platform (CMOLab), SimpsonScarborough's online community for higher education marketing leaders. Circle acts as Service Provider and Data Processor for the community platform, providing underlying technology, security, and infrastructure.
- QualtricscoreQualtrics provides survey distribution and research tools for SimpsonScarborough's market research activities, both for client projects and proprietary studies like the Higher Ed CMO Study.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SimpsonScarborough LLC competitors and assessment
Company assessmentDirect peers
- Ologie: Higher education branding and marketing agency offering research, brand strategy, creative, and web services. Closely comparable as a boutique higher ed specialist competing for the same institutional RFPs.
- mStoner: Higher education digital marketing and web agency (now part of Carnegie). Directly comparable in website design, brand strategy, and digital services for colleges and universities.
- Ruffalo Noel Levitz (RNL): Major provider of enrollment marketing, student recruitment, and advancement services to higher education. Comparable target customer base and overlap with SimpsonScarborough on enrollment and fundraising engagements, with greater scale.
- ndp: Higher education marketing agency providing branding, creative, digital, and media services to colleges, universities, and ed-tech firms. Comparable vertical specialization and service stack.
- Capture Higher Ed: Higher ed marketing and enrollment analytics firm serving colleges and universities with data-driven recruitment campaigns. Comparable target market with a stronger data/analytics tilt.
- Spark451: Higher education marketing agency specializing in enrollment, branding, and digital campaigns for colleges and universities. Direct competitor for the same institutional marketing budgets.
- Carnegie Communications: Higher education marketing and enrollment agency serving colleges and universities with strategy, creative, digital, and media services. Directly comparable to SimpsonScarborough in vertical focus, service mix, and enterprise client base.
Broad incumbents
- EAB: Large education-focused research, consulting, and marketing services firm serving colleges and universities. Adjacent competitor with broader portfolio that overlaps SimpsonScarborough's research and enrollment marketing work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpsonScarborough LLC social profiles
Digital presenceSimpsonScarborough LLC compliance and trust
Trust signalCompliance4 records
SimpsonScarborough LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpsonScarborough LLC leadership team
Management profileNumber of profiles
Profiles1 record
SimpsonScarborough LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpsonScarborough LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpsonScarborough LLC
What does SimpsonScarborough LLC do?
SimpsonScarborough is a higher education-focused branding and marketing agency that delivers integrated professional services to colleges, universities, and community colleges. Its offerings span Advisory Services, Research & Analytics, Brand Communications and Marketing Strategy, Creative, Web design and development, and Paid Media management. The firm combines research-driven strategy with creative execution, paid media, and website development to help institutions grow enrollment, strengthen brand reputation, and execute fundraising campaigns.
Is SimpsonScarborough LLC a public or private company?
SimpsonScarborough LLC is a private company. It is classified as unknown and is currently operating.
When was SimpsonScarborough LLC founded?
SimpsonScarborough LLC was founded in 2006. It employs 11 to 50 people.
Where is SimpsonScarborough LLC based?
SimpsonScarborough LLC is headquartered in Alexandria, United States, in the North America region.
How does SimpsonScarborough LLC make money?
One revenue line is on record: professional Services - Branding and Marketing Consulting.
Who are SimpsonScarborough LLC's main competitors?
Direct peers on record are Ologie, mStoner, Ruffalo Noel Levitz (RNL), ndp, Capture Higher Ed, Spark451 and Carnegie Communications. EAB is listed as a broad incumbent.
Does SimpsonScarborough LLC have an API?
No public API is recorded for SimpsonScarborough LLC.