What The Information Company does

The Information Company (TIC) is a Swedish management consulting firm founded in 2007 by David Holmberg, a former Boston Consulting Group consultant. The firm specializes exclusively in performance management (målstyrning och uppföljning), helping organizations translate strategy into prioritized objectives, structured follow-up, and employee behavioral change. Since inception, TIC has worked with over 300 Swedish organizations spanning banking and finance, retail, telecom, public sector, and non-profit verticals, and operates from offices in Stockholm and Gothenburg with a small senior consultant team. Its client roster includes Tele2 Sweden, Sveaskog, Cancerfonden, LRF, Blocket, Canal Digital, XVIVO, NetOnNet, Trygg Hansa, Symetri, Roslagens Sparbank, and Sparbanken Skaraborg, among others.

TIC's core offering is a proprietary three-step methodology: (1) setting prioritized objectives, (2) conducting structured, data-driven follow-up, and (3) reinforcing employee action aligned with strategy. This is operationalized through a "Steering & Monitoring" framework distinguishing areas requiring transformation versus oversight. Supporting deliverables include Power BI dashboards, measurement catalogues, and visualization solutions produced through engagements, with the firm having hired a dedicated Chief Architect (Joel Wikström) to formalize internal BI capability. TIC also publishes an extensive knowledge hub including blog content, a free online performance management self-assessment (Målstyrningstest), and an online training course (Onlineutbildning Målstyrning) — the first steps toward productizing its methodology.

The company operates a pure professional services business model with revenue derived from bespoke consulting engagements delivered by its own consultants. No standalone software product is offered; all output is human-delivered. Go-to-market is content-driven thought leadership supplemented by direct outreach, website contact forms, and referrals, with pricing custom-quoted per engagement. The firm has no external institutional investors and is founder-controlled under CEO David Holmberg.

Name

The Information Company

Legal name

The Information Company AB

Website

https://theinformationcompany.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Information Company is a Swedish management consulting firm founded in 2007, specializing exclusively in performance management (målstyrning). With a small Stockholm- and Gothenburg-based team, it has served over 300 Swedish organizations across banking, retail, telecom, public, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

akta.pro secondary industries

HR Strategy & Operating Model Design (BPACAJAA), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Performance management consulting
• Strategic planning services
• Goal management consulting
• Organizational strategy consulting
• Business transformation advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Management Consulting Services: The Information Company generates revenue through professional consulting services, charging fees for bespoke performance management engagements. Projects are tailored to each client's unique needs, typically involving senior consultants and project managers. Engagements include diagnostic assessment, steering model design, objective definition, follow-up process design, dashboard visualization, and ongoing support. The company also offers an online education course in performance management (onlineutbildning målstyrning), which may generate additional revenue. Revenue is derived entirely from B2B professional services targeting Swedish organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Information Company is a Swedish management consulting firm that helps organizations implement performance management (målstyrning och uppföljning) through a structured three-step methodology: setting prioritized objectives, conducting structured follow-up with data-driven analysis, and reinforcing employee action aligned with strategy. Engagements span diagnostic assessment, steering model design, objective definition, follow-up process design, dashboard visualization (e.g., Power BI), and ongoing support, delivered directly by the firm's own senior consultants to client organizations in Sweden.

Product overview

The Information Company (TIC) is a consulting firm specializing in performance management — helping organizations translate strategy into action through goal-setting, structured follow-up, and action reinforcement. The core offering is its consulting methodology centered on målstyrning och uppföljning (performance management and follow-up), which encompasses three phases: setting objectives, following up, and reinforcing action. Supporting offerings include an online training course on performance management (Onlineutbildning Målstyrning), a free online self-assessment (Målstyrningstest), and a knowledge hub of blog articles and case studies covering topics such as OKR, prioritization, visualization, and follow-up processes. TIC does not offer a standalone software product; rather, all offerings are delivered through tailored consulting engagements, workshops, and digital content.

Differentiator

Problem solved

Functional benefit

Products and services

• Målstyrning och uppföljning (Performance Management Consulting) Core consulting engagement helping Swedish organizations implement performance management frameworks, including prioritized objective setting, structured follow-up cadences, and action reinforcement aligned with strategy. Engagements are tailored to each client's needs and delivered by senior consultants and project managers across private, public, and non-profit sectors.
• Onlineutbildning Målstyrning (Online Performance Management Training) Online training course in performance management (målstyrning), offered to organizations and individuals seeking to build internal capability on goal setting, follow-up, and action reinforcement. A free trial is available.
• Målstyrningstest (Performance Management Assessment) Free online diagnostic self-assessment that evaluates how well an organization performs at goal management and follow-up, and provides expert advice based on the result. Used as a lead-generation and awareness tool.

Quantifiable outcome

• Sparbanken Skaraborg achieved measurable financial and behavioral shifts across the organization through focused performance management.
• +11 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Kairos Future: Swedish strategy and futures-focused consulting firm. Comparable to TIC as a Sweden-based boutique serving enterprises on strategic clarity and execution, though more research-oriented.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering performance management, talent, and rewards advisory. Comparable in the performance/people-strategy intersection, though at much larger scale and broader scope.
• Boston Consulting Group (BCG): Global strategy consulting firm where TIC's founder previously worked. Adjacent competitor on strategy execution and operating-model engagements, serving larger enterprises globally.
• FranklinCovey: Global training and consulting firm centered on execution, leadership, and productivity. Comparable to TIC in its 'Execution' discipline and OKR-adjacent methodologies, but operating at global scale with a licensed content model.

Others

• Workday (Adaptive Insights): Enterprise software vendor whose planning and adaptive insights products touch on the KPI/follow-up workflows TIC builds in Power BI. Listed as an adjacent technology ecosystem participant rather than a direct competitor.

Direct peers

• BTS Group: Stockholm-headquartered consulting firm specializing in strategy execution and performance improvement via simulations and capability programs. Closely comparable to TIC in focus on aligning strategy with frontline behavior, though BTS is significantly larger and publicly listed.
• Implement Consulting Group: Nordic (Denmark/Sweden) management consulting firm serving Scandinavian enterprises on strategy execution, operations, and organizational change. Comparable to TIC in horizontal Nordic enterprise focus and project-based delivery, but at materially larger scale.
• Celemi: Swedish performance and learning solutions firm using business simulations and capability programs to drive strategic execution. Comparable to TIC in its Swedish base and focus on translating strategy into measurable frontline behavior.

Regional players

• Qvartz (now part of Accenture): Nordic-origin strategy and transformation consulting firm, now within Accenture. Comparable to TIC in serving Scandinavian mid- and large-cap enterprises on strategy and operating-model topics.
• Valcon: European consulting firm with strong Nordic/Danish presence, focused on operations, transformation, and performance improvement. Comparable in delivery style and customer base to TIC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theinfocomp
• LinkedInlinkedin.com/company/the-information-company_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Information Company