Children's Dental Care & Orthodontics

What Children's Dental Care & Orthodontics does

Children's Dental Care & Orthodontics is a private pediatric dental and orthodontic practice founded in 1995 by Dr. Brad C. Hwang in Kent, Washington. The firm operates as a professional corporation (Brad C. Hwang, DDS, PS) and provides comprehensive dental and orthodontic care to infants, children, and teenagers across two locations: a Kent campus comprising the Train Depot and Oceanside offices, and the Bonney Lake Jungle office. The clinical team consists of nine board-certified pediatric dentists and two orthodontists, many with training from leading institutions including Harvard, Loma Linda University, Ohio State, Case Western Reserve, and the University of Washington.

The practice's service portfolio covers preventive care (examinations, cleanings, sealants, fluoride treatments), restorative procedures (fillings, crowns, space maintainers), and orthodontic treatment (traditional braces, Invisalign, and Phase 1 interceptive orthodontics). The firm operates a sedation program that includes nitrous oxide, oral sedation, and in-office general anesthesia administered by board-certified anesthesiologists — a capability that allows treatment of medically complex and high-anxiety children without hospital referral. The clinical infrastructure is built around digital x-ray systems with reduced radiation exposure and child-friendly themed environments (train, ocean, jungle) designed to reduce pediatric dental anxiety.

The business model is fee-for-service retail dental, with insurance billing handled in-house, complimentary initial orthodontic consultations, and interest-free payment plans financed through an outside agent. Go-to-market is direct-to-consumer via two physical locations, with patient acquisition driven primarily by Google reviews, word-of-mouth referrals, and professional association credibility (American Academy of Pediatric Dentistry, American Association of Orthodontists). The practice is independently owned, with no DSO, private equity, or venture capital backing.

Name

Children's Dental Care & Orthodontics

Legal name

Brad C. Hwang, DDS, PS

Website

https://childrensdentalcare.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Children's Dental Care & Orthodontics is a private pediatric dental and orthodontic practice in Kent and Bonney Lake, Washington, providing comprehensive oral healthcare for infants, children, and teenagers through nine board-certified pediatric dentists and two orthodontists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry & Orthodontics

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAKAD

Pediatric Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAGAC

Pediatric Sedation & Anesthesia Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAG

Interceptive/Phase I Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

Keywords

• Pediatric dentistry
• Children's orthodontics
• Invisalign treatment
• Sedation dentistry
• Preventive dental care

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care including preventive cleanings, examinations, sealants, fillings, crowns, and restorative procedures. Services rendered with payment due at time of service for amounts not covered by insurance.
2. Orthodontic Treatment: Orthodontic services including Phase 1/interceptive treatment, traditional braces, and Invisalign. Complimentary initial examinations with treatment costs discussed via treatment coordinator.
3. Insurance Billing: Electronic insurance claim submission to primary carriers. Accepts dental insurance and handles billing directly with insurance companies on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Children's Dental Care & Orthodontics provides pediatric dental and orthodontic care for infants, children, and teenagers through two Washington State office clusters (Kent and Bonney Lake). Services span preventive examinations, cleanings, sealants, fillings, crowns, space maintainers, traditional braces, Invisalign aligner therapy, Phase 1 interceptive orthodontics, and emergency pediatric dental care, with sedation options including nitrous oxide, oral sedation, and on-site general anesthesia administered by board-certified anesthesiologists.

Product overview

Children's Dental Care & Orthodontics is a dual-location pediatric dental and orthodontic practice specializing in comprehensive oral healthcare for infants, children, and teenagers. The practice operates from Kent (with Train Depot and Oceanside offices) and Bonney Lake locations, offering pediatric dentistry services (exams, cleanings, sealants, fillings, crowns, space maintainers) and orthodontic treatments (traditional braces, Invisalign, Phase 1 interceptive orthodontics). The practice also provides sedation services including nitrous oxide, oral sedation, and general anesthesia performed by board-certified anesthesiologists. All offices utilize digital x-ray technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Services Comprehensive dental care for children from infancy through adolescence, including examinations, cleanings, fluoride treatments, sealants, fillings, stainless steel crowns, and space maintainers, delivered at the Kent and Bonney Lake offices.
• Orthodontic Treatment (Traditional Braces & Invisalign) Orthodontic services including traditional braces, Invisalign clear aligners, and Phase 1 interceptive orthodontics for children ages 6-9, available at the Kent Train Depot and Bonney Lake Jungle offices.
• Sedation Services (Nitrous Oxide, Oral Sedation, and General Anesthesia) Sedation options for anxious, young, or special-needs pediatric patients including nitrous oxide (laughing gas), oral sedation, and on-site general anesthesia administered by board-certified anesthesiologists.
• Digital X-Ray Imaging All-digital high-resolution dental x-ray imaging with significantly reduced radiation compared to traditional x-rays, used for examination of pediatric dentition across both Kent and Bonney Lake locations.

Quantifiable outcome

• Multiple positive Google reviews from families traveling significant distances (e.g., Tacoma to Kent) indicating high patient satisfaction and loyalty
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: DSO supporting general and specialty dental practices with extensive Western U.S. footprint. Relevant as a regional competitor and a potential roll-up counterpart for an independent Washington pediatric/ortho group.
• Heartland Dental: One of the largest dental support organizations in the U.S., supporting hundreds of offices across general and specialty dentistry. Relevant as a DSO model alternative for an independent practice weighing scale, recruiting, and back-office consolidation.
• Western Dental & Orthodontics: Large dental group with strong pediatric, orthodontic, and Medicaid offerings, operating across the western U.S. including California and surrounding states. Comparable as a scaled pediatric/ortho competitor with overlapping orthodontic brand positioning.
• Sonrava Health: Multi-brand dental and orthodontic support organization (parent of Western Dental and other brands) with nationwide footprint. Relevant as a large incumbent in the pediatric/ortho space that competes for the same family demographics.
• Aspen Dental: National DSO brand with a large network of owned and supported dental offices. Comparable as a consumer-facing dental brand competing for similar family and orthodontic demand, though its positioning skews adult/general dentistry.
• Great Expressions Dental Centers: Multi-state dental group providing general, specialty, and orthodontic care with significant pediatric exposure. Comparable as a scaled group practice operating in overlapping service categories, though not pediatric-specialty.
• Smile Brands Inc. Large multi-brand dental support organization operating general and specialty dental offices across the U.S., including pediatric services. Comparable as a scaled DSO counterpart competing for the same family demographic, though Smile Brands is far broader in scope than this independent pediatric/ortho practice.
• Mortenson Dental Partners: Large DSO supporting dental practices with both general and specialty services across multiple states. Comparable as a scaled alternative model for an independent pediatric/ortho group considering affiliation or as a competitive force in pediatric acquisition.

Emerging players

• Specialty Dental Brands: Dental support organization focused on pediatric dentistry and orthodontics partnerships with independent practices. Highly comparable as a pediatric/ortho DSO targeting the same independent practice segment and offering an affiliation alternative to remaining independent.

Direct peers

• Benevis (Kool Smiles): DSO focused specifically on pediatric dentistry and orthodontics, with a large network of supported offices serving children, teens, and Medicaid populations. The closest direct pediatric/ortho DSO comparable in mission and patient demographic to this practice.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mychildrensdentalcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Dental Care & Orthodontics