Brassica Protection Products

What Brassica Protection Products does

Brassica Protection Products is a Baltimore, Maryland-based, privately held LLC founded in 1997 by Paul Talalay, MD, and Jed W. Fahey of Johns Hopkins School of Medicine. The company is the exclusive licensee of Johns Hopkins technology concerning glucoraphanin and its conversion to sulforaphane, the bioactive compound linked to the health benefits of cruciferous vegetables. Its core commercial product is TrueBroc, a glucoraphanin ingredient standardized to 13% concentration, marketed as the highest-purity glucoraphanin available and supported by 1,700+ peer-reviewed studies and multiple granted and pending patents.

The company operates a dual business model. On the B2B side, it sells TrueBroc as a functional ingredient to dietary supplement, food, and beverage manufacturers, supported by FDA-GRAS status and Non-GMO, Kosher, and Halal certifications. Pan-Asian distribution is handled through Connell Brothers across 10+ countries, and a separate license supports a fresh sprout business in Japan. On the B2C side, the company sells a branded tea line (seven flavors) and coffee line (light and dark roast) direct-to-consumer via truebroc.com, with additional retail and e-commerce distribution.

Brassica is led by CEO Tony Talalay (Yale/Harvard MBA), VP of Operations Shane Fantauzzo (11 years of tenure), and VP of Quality Sandra Lazo (MS in Food Engineering). The company has raised more than $7M in cumulative funding from friends, family, and angel investors, and has filed additional patents covering novel applications of glucoraphanin, including potential uses for autism and alcohol toxicity, signaling possible future pipeline expansion into adjacent health verticals.

Name

Brassica Protection Products

Legal name

Brassica Protection Products LLC

Website

https://brassica.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Brassica Protection Products is a Baltimore-based LLC and exclusive Johns Hopkins licensee that sells TrueBroc glucoraphanin ingredient (13% concentration) to food, beverage, and supplement manufacturers, plus D2C Brassica Tea and Coffee.

Ownership category

akta.pro rank

Product category

Nutritional Ingredients

NAICS

Spice and Extract Manufacturing (311942)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Dietary supplement ingredients
• Functional food ingredients
• Broccoli seed extract
• Plant-based antioxidants
• Nutraceutical raw materials

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Nutritional Ingredient Sales: TrueBroc® brand glucoraphanin sold as nutritional ingredient to dietary supplement manufacturers, functional food and beverage companies worldwide.
2. Branded Consumer Products: Sale of Brassica® gourmet teas (green and black) and Brassica® Coffee (light and dark roast) containing TrueBroc® through e-commerce platform and retail distribution.
3. Licensing Royalties: Licensed fresh sprout business maintained in Japan. Exclusive licensee of Johns Hopkins University technology surrounding glucoraphanin and sulforaphane.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Brassica Protection Products manufactures and sells TrueBroc® brand glucoraphanin, a broccoli seed extract at 13.0% concentration extracted via a natural hot water process, as a nutritional ingredient to dietary supplement, functional food, and beverage manufacturers worldwide. The company also produces and sells direct-to-consumer products under the Brassica® brand, including gourmet green and black teas and light and dark roast coffees infused with TrueBroc®, available through its truebroc.com e-commerce site and retail distribution. TrueBroc® Dietary Supplements are also offered to consumers.

Product overview

Brassica Protection Products offers a portfolio of nutritional ingredient and consumer products centered on TrueBroc® branded glucoraphanin extracted from broccoli seeds. The core offering is TrueBroc® glucoraphanin (13.0% concentration), sold as a nutritional ingredient to dietary supplement, functional food, and beverage manufacturers. This ingredient powers two consumer product lines: Brassica® Tea (gourmet green and black teas in 7 flavors) and Brassica® Coffee (light and dark roast varieties), both available at truebroc.com. TrueBroc® Dietary Supplements represent the company's direct-to-consumer supplement offerings manufactured through quality partners.

Differentiator

Problem solved

Functional benefit

Products and services

• TrueBroc® Glucoraphanin Ingredient TrueBroc® is a branded glucoraphanin ingredient extracted from broccoli seeds using a natural hot water process at 13.0% glucoraphanin concentration (the highest concentration on the market). It is sold as a nutritional ingredient to dietary supplement, functional food, and beverage manufacturers worldwide, and is FDA-GRAS, Non-GMO, Kosher, and Halal certified with a three-year shelf life.
• Brassica® Tea Brassica® Tea is a line of gourmet green and black teas (Sencha Green Tea and Chinese Black Tea) infused with TrueBroc® glucoraphanin, combining tea health benefits with broccoli-derived antioxidant and detoxification support without the broccoli taste. Available in 7 flavors through truebroc.com and retail distribution, targeting health-conscious consumers.
• Brassica® Coffee Brassica® Coffee is an all-natural light and dark roast coffee containing TrueBroc® glucoraphanin. Light roast blends Guatemala Antigua, Colombian Supremo, and Bourbon Brazil Santos coffees; dark roast uses French roasted Central American, South American, and African Arabica coffees. Sold direct-to-consumer through truebroc.com and retail distribution.
• TrueBroc® Dietary Supplements TrueBroc® Dietary Supplements are consumer supplement products containing TrueBroc® glucoraphanin manufactured in partnership with quality supplement manufacturers and made available for purchase through the truebroc.com product locator, targeting health-conscious consumers seeking antioxidant and detoxification support.

Quantifiable outcome

• Glucoraphanin provides antioxidant action lasting up to 72 hours vs 3 hours for conventional antioxidants
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Johns Hopkins University School of MedicinecoreStrategic or Co-development Partner · 1 January 1997Exclusive licensee of Johns Hopkins technology surrounding glucoraphanin and sulforaphane from broccoli and broccoli sprouts. Founded by Paul Talalay, M.D. and Jed W. Fahey from Johns Hopkins who identified glucoraphanin as the most potent naturally occurring inducer of Phase 2 detoxification enzymes in 1992.
• Connell BrotherscoreChannel Partner/ Reseller/ DistributorStrategic sales and distribution partnership covering Asian markets including China, Taiwan, Singapore, Malaysia, Thailand, Australia/New Zealand, Philippines, Indonesia, Vietnam, and India. Manages all Asian distribution of TrueBroc® glucoraphanin ingredients.
• American Botanical Council (ABC)minorStrategic or Co-development PartnerBrassica adopted broccoli through ABC's Adopt-an-Herb program, helping keep the HerbMedPro database updated with latest scientific and clinical research on broccoli and its nutrients.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Evolva: Evolva develops fermentation-based bioactive ingredients including resveratrol and other botanical compounds for nutraceutical and functional food applications. Comparable to Brassica as a science-driven specialty ingredient company developing nature-derived compounds with health claims.

Broad incumbents

• DSM Nutritional Products (DSM-firmenich): DSM is a global nutritional ingredients giant supplying vitamins, carotenoids, and functional ingredients to food, beverage, and supplement manufacturers worldwide. Comparable to Brassica as a nutritional ingredient supplier but operating at vastly larger scale across a much broader portfolio.
• IFF Health & Biosciences (formerly DuPont Nutrition): IFF is one of the world's largest ingredient suppliers for food, beverage, and dietary supplement applications, including probiotics, enzymes, and botanical extracts. Comparable to Brassica as a B2B nutritional ingredient supplier but at vastly greater scale and product breadth.

Direct peers

• PLT Health Solutions: PLT Health Solutions is a specialty ingredient supplier offering branded botanical and nutritional extracts to the dietary supplement and functional food industries. Comparable to Brassica as a B2B supplier of branded, science-backed nutritional ingredients to formulators.
• Jarrow Formulas: Jarrow Formulas is a supplement brand that markets broccoli seed extract/sulforaphane products directly to consumers. Comparable to Brassica as a downstream consumer-facing competitor promoting sulforaphane supplements, though operating as a brand rather than an ingredient supplier.
• Kyowa Hakko Bio: Kyowa Hakko Bio manufactures amino acids, nucleotides, and other bioactive ingredients for supplements, food, and pharmaceuticals globally. Comparable to Brassica as a science-backed, branded specialty ingredient manufacturer selling into supplement and functional food formulators.
• Source Naturals: Source Naturals markets sulforaphane/broccoli extract dietary supplements to consumers. Comparable to Brassica as a competing supplement brand selling glucoraphanin/sulforaphane finished products into health-conscious consumer channels.
• Mibelle Biochemistry: Mibelle Biochemistry develops and produces bioactive botanical ingredients for supplements, functional food, and cosmetics. Comparable to Brassica as a branded, science-backed botanical extract manufacturer serving B2B formulators globally.
• Indena: Indena is a global Italian producer of botanical extracts for the pharmaceutical, nutraceutical, and cosmetic industries. Directly comparable to Brassica as a science-driven, branded botanical extract supplier with proprietary extraction technology and strong regulatory dossiers.
• Sabinsa: Sabinsa is a leading manufacturer and supplier of standardized botanical extracts and nutraceutical ingredients for dietary supplements and functional foods. Comparable to Brassica as a B2B ingredient specialist supplying formulators with science-backed plant-derived compounds under branded ingredient names.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/truebroc
• Facebookfacebook.com/truebroc
• LinkedInlinkedin.com/company/brassica-protection-products

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brassica Protection Products