Connected World
Connected World is a privately held B2B media publisher (Specialty Publishing Media) producing Connected World and Constructech magazines, a 150,000+-listener podcast, and digital content on IoT, AI, construction technology, and sustainability for contractors, technology vendors, and infrastructure professionals.
- Company typePrivate
- Founded1997
- HeadquartersCarol Stream, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Connected World does
Connected World is a B2B digital media and publishing company operated by Specialty Publishing Media, a privately held firm headquartered in Columbia, South Carolina. The company produces editorial content covering IoT, AI, manufacturing, construction technology, and sustainability through two magazine brands (Connected World and Constructech), the Connected World website, The Peggy Smedley Show weekly podcast (150,000+ listeners), YouTube, and social channels on LinkedIn, Facebook, X, and Pinterest. Its underlying technology is a digital publishing platform paired with multimedia content creation capabilities; it does not offer a software product, SaaS platform, or API. Peggy Smedley serves as Editorial Director of Constructech and President of Specialty Publishing Media, with Laura Black as Editor-At-Large.
The company generates revenue through three primary streams: digital advertising and sponsorships across its websites, podcasts, and social channels; recurring magazine subscriptions and content licensing; and promotional media kits sold to sponsors. It also operates the Constructech Top Products Awards, an annual recognition program, and runs the From the Ground Up: Project Sustainability Living Lab, a model-home demonstration project partnering with the City of Columbia, S.C., Cummins, Schneider Electric, pureLiFi, Evercam, and the LiFi Research & Development Center to showcase sustainable building technologies.
The audience is composed of construction contractors and builders, IoT/AI technology vendors seeking thought-leadership visibility, and infrastructure and government professionals. Customer segments are organized vertically, with the primary segment being construction contractors. The go-to-market motion is community-led, leveraging editorial credibility, recurring podcast audiences, and partner-driven demonstration projects rather than direct field sales. The company has no disclosed funding, no external investors, and no reported revenue figures.
Connected World firmographics
Firmographics- Name
- Connected World
- Legal name
- Specialty Publishing Media
- Website
- https://connectedworld.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Connected World is a privately held B2B media publisher (Specialty Publishing Media) producing Connected World and Constructech magazines, a 150,000+-listener podcast, and digital content on IoT, AI, construction technology, and sustainability for contractors, technology vendors, and infrastructure professionals.
- Ownership category
- akta.pro rank
Connected World industry classification
Industry- Product category
- Business and Trade Media Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industries
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Publishing Networks & Multi-Author Publications (MPACAIAG)
Keywords
Where Connected World is headquartered
LocationHeadquarters
- HQ city
- Carol Stream
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Connected World business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital advertising and sponsorships: Connected World generates revenue through digital advertising on its website and multimedia platforms, including sponsored content, display ads, and brand partnerships with technology companies in the construction and IoT sectors.
- Magazine subscriptions and content licensing: The company publishes Connected World magazine and Constructech magazine, generating subscription revenue and potentially licensing content to industry professionals and organizations.
- Media kit and promotional services: The company offers media kits for Connected World, The Peggy Smedley Show, and Constructech, providing promotional and advertising packages to sponsors and partners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Connected World product offering
Product offeringCore offering
Connected World operates a B2B digital media portfolio under Specialty Publishing Media, publishing editorial content covering IoT, AI, manufacturing, construction technology, and sustainability. The portfolio includes the Connected World magazine/website, the Constructech publication, and The Peggy Smedley Show podcast (150,000+ listeners), monetized through digital advertising, sponsorships, and magazine subscriptions.
Product overview
Connected World is a digital media company operated by Specialty Publishing Media that delivers technology coverage primarily through two core brands: Connected World (covering IoT, AI, and industrial technology) and Constructech (focused on construction technology). The portfolio includes the Peggy Smedley Show podcast, the Constructech Top Products Awards program, and the Living Lab sustainable building project. The company does not offer a traditional software product, platform, or SaaS offering—it provides editorial content, industry awards, and thought leadership through its publications and media properties.
Differentiator
Problem solved
Functional benefit
Brands
- The Peggy Smedley Show: Weekly podcast covering IoT, AI, and future of work topics with industry experts. Reach of 150,000+ listeners.
- Living Lab
Products and services
- Connected World Magazine/Website A B2B digital media publication covering IoT, AI, manufacturing, construction technology, and sustainability through articles, thought leadership, and news content for enterprise technology providers and construction industry professionals.
- The Peggy Smedley Show
- Constructech
Quantifiable outcome
- The Peggy Smedley Show reaches 150,000+ listeners weekly
- +1 more outcomes
Companies that use Connected World
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Connected World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Connected World partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- City of Columbia, S.C.coreCity of Columbia, S.C. partnered with Specialty Publishing Media for the From the Ground Up: Project Sustainability Living Lab initiative, a model home demonstration project showcasing sustainable building practices and technology.
- CumminscoreCummins participates in the Living Lab project as an industry partner contributing sustainable technology solutions for the demonstration home focused on resilient and efficient residential building.
- Schneider ElectriccoreSchneider Electric, recognized as the most sustainable company in the world, partners on the Living Lab project to demonstrate home energy management and optimization technologies.
- pureLiFicorepureLiFi provides LiFi (Light Fidelity) wireless communication technology for the Living Lab home, demonstrating next-generation connectivity using light-based wireless technology.
- EvercamcoreEvercam provides construction camera technology for the Living Lab project to document and demonstrate sustainable building practices throughout the construction process.
- LiFi Research & Development CentercoreLiFi R&D Centre contributes expertise in light communication systems for the Living Lab, implementing end-to-end light communication technology as part of the sustainable home demonstration.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Connected World competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Connected World social profiles
Digital presenceConnected World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connected World leadership team
Management profileNumber of profiles
Profiles2 records
Connected World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connected World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connected World
What does Connected World do?
Connected World operates a B2B digital media portfolio under Specialty Publishing Media, publishing editorial content covering IoT, AI, manufacturing, construction technology, and sustainability. The portfolio includes the Connected World magazine/website, the Constructech publication, and The Peggy Smedley Show podcast (150,000+ listeners), monetized through digital advertising, sponsorships, and magazine subscriptions.
Is Connected World a public or private company?
Connected World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connected World founded?
Connected World was founded in 1997. It employs 1 to 10 people.
Where is Connected World based?
Connected World is headquartered in Carol Stream, United States, in the North America region.
How does Connected World make money?
Three revenue lines are on record. Digital advertising and sponsorships are the primary driver. The others are magazine subscriptions and content licensing and media kit and promotional services.
Does Connected World have an API?
No public API is recorded for Connected World.
What industry is Connected World in?
Connected World's product category is Business and Trade Media Publishing. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513120 and its SIC code is 2721.