Lingerie Diva
Lingerie Diva is a Shopify-based direct-to-consumer e-commerce retailer founded in 2003 and operated by MOKS Retail, Inc. It sells lingerie, costumes, hosiery, and accessories to individual women, men, and plus-size shoppers, sourcing from multiple third-party brands across a 7,000+ SKU catalog.
- Company typePrivate
- Founded2003
- HeadquartersLenexa, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Lingerie Diva does
Lingerie Diva is a direct-to-consumer e-commerce retailer specializing in intimate apparel and adult costumes, operating under parent company MOKS Retail, Inc. The Lenexa, Kansas-based company was founded in 2003 and has remained continuously operational for more than 20 years. Its storefront at lingeriediva.com is built on Shopify and carries a catalog of more than 7,000 SKUs across women's lingerie, plus-size lingerie, men's lingerie, hosiery, panties, swimwear, shapewear, sexy/clubwear, role-play costumes, and lingerie accessories. Customers purchase products at individual unit prices ranging from $1.99 clearance items to approximately $35.99 for premium pieces, with most products priced between $8 and $20, free shipping triggered above $75, and an emphasis on discreet packaging. The assortment is sourced from third-party specialty brands including Velvet Kitten, Elegant Moments, Leg Avenue, Male Power, Yelete, Escante, Dreamgirl, Coquette, Shirley of Hollywood, Eldorado, and Rene Rofe, positioning Lingerie Diva as a multi-brand aggregator rather than a manufacturer.
The business model is one-time unit sales to individual consumers (predominantly women, with secondary plus-size and male segments) with no subscription requirement. Customer acquisition relies primarily on organic search across a deep category structure, a lingerie-focused blog, and an email list offering a 15% first-order incentive; a rewards program supports repeat purchases. There are no disclosed funding rounds, no enterprise or B2B contracts, no public API or advanced platform integrations, and no AI/ML capabilities. Revenue, headcount, and financial details are not publicly disclosed, and the company has no institutional or venture capital backers identified.
Lingerie Diva firmographics
Firmographics- Name
- Lingerie Diva
- Legal name
- MOKS Retail, Inc.
- Website
- https://lingeriediva.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Lingerie Diva is a Shopify-based direct-to-consumer e-commerce retailer founded in 2003 and operated by MOKS Retail, Inc. It sells lingerie, costumes, hosiery, and accessories to individual women, men, and plus-size shoppers, sourcing from multiple third-party brands across a 7,000+ SKU catalog.
- Ownership category
- akta.pro rank
Lingerie Diva industry classification
Industry- Product category
- Intimate Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industries
- Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Women’s Apparel Retail (CRAAABAB), Fast Fashion Intimates & Sleepwear (CRAAAGAH)
Keywords
Where Lingerie Diva is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Markets served
Lingerie Diva business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: The company generates revenue through direct sales of intimate apparel and accessories to consumers. Products are sold at one-time purchase prices with no recurring subscription requirement. The company offers a rewards program to encourage repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from budget to premium |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lingerie Diva product offering
Product offeringCore offering
Lingerie Diva is an online retailer that sells lingerie, intimate apparel, hosiery, swimwear, costumes, and related accessories directly to consumers through its Shopify-based e-commerce storefront. The company curates a catalog of more than 7,000 products spanning women's, men's, and plus size categories from multiple third-party brands, with a particular focus on sexy and specialty lingerie styles. Orders are shipped directly to customers with discreet packaging, supported by a rewards program and frequent clearance promotions.
Product overview
Lingerie Diva is an e-commerce retailer specializing in intimate apparel and adult costumes, operated by MOKS Retail, Inc. The company has been in business for over 20 years. Their core product portfolio is organized into multiple interconnected categories: the primary Women's Lingerie collection (including babydolls, bra sets, bustiers, chemises, corsets, teddies, and specialty styles like Crotchless, Cupless, and Exotic/BDSM), Plus Size Lingerie, Men's Lingerie, Swimwear, and Sexy Clothes (dancewear, date dresses, festival wear, club wear). Supporting categories include Hosiery (garter belts, pantyhose, thigh highs), Panties & Thongs, Shapewear, and Lingerie Accessories (adult games, blindfolds, body paint, handcuffs, pasties). They also operate a Clearance section featuring discounted items including the popular $1.99 Panty Clearance Event, and a New Items Collection for latest arrivals. The company carries multiple third-party brands including Velvet Kitten, Elegant Moments, Leg Avenue, Male Power, and Yelete. They offer a customer Rewards Program for repeat purchases. The platform operates as a standard Shopify-based e-commerce site without any public API or advanced technology integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Lingerie
Companies that use Lingerie Diva
Customer profileSegments3 records
Ideal customer profiles3 records
Lingerie Diva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lingerie Diva partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Velvet KittencoreVelvet Kitten is a specialty lingerie brand whose products are sold through Lingerie Diva's platform. The brand is prominently featured across multiple product categories including costumes, bodystockings, and bra sets.
- Elegant MomentscoreElegant Moments is a lingerie brand carried by Lingerie Diva, providing specialty intimate apparel products to the platform's customers.
- Leg AvenuecoreLeg Avenue is a major costume and hosiery brand whose products are sold through Lingerie Diva's platform, including fishnet stockings and costume pieces.
- YeletecoreYelete is a lingerie brand featured in Lingerie Diva's bodystockings and exotic lingerie collections, providing fishnet and fashion-forward intimate apparel.
- Male PowercoreMale Power is a men's lingerie brand carried by Lingerie Diva, providing exotic and intimate apparel options for male consumers.
- EscanteminorEscante is a specialty brand featured in Lingerie Diva's plus size and exotic lingerie collections, providing g-strings and layered pieces.
- DreamgirlminorDreamgirl is referenced as a bodystocking brand in the Lingerie Diva catalog.
- CoquetteminorCoquette is a lingerie brand mentioned in the bodystockings category.
- Shirley of HollywoodminorShirley of Hollywood is a costume brand referenced in the Lingerie Diva catalog.
- EldoradominorEldorado is a brand featured in the edible underwear and edible accessories collection, providing candy-themed intimate products.
- Rene RofeminorRene Rofe is a brand featured in bodystockings and costume products on Lingerie Diva.
- MOKS Retail, Inc.coreMOKS Retail, Inc. is the parent company of Lingerie Diva. The company is the operating entity behind the lingeriediva.com website.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Lingerie Diva competitors and assessment
Company assessmentDirect peers
- Yandy: Yandy is a direct-to-consumer e-commerce retailer specializing in sexy lingerie, costumes, hosiery, and adult accessories — the closest structural analog to Lingerie Diva in catalog, pricing posture, and target customer.
- Adore Me: Adore Me is a D2C lingerie and intimates brand selling directly to consumers online, overlapping with Lingerie Diva on women's lingerie, sleepwear, and plus-size categories; differs via vertically integrated brand and subscription model.
- Savage X Fenty: Savage X Fenty is a venture-backed D2C lingerie brand selling bras, panties, sleepwear, and loungewear; a direct peer on women's intimates and inclusive sizing with substantially larger marketing scale than Lingerie Diva.
- ThirdLove: ThirdLove is a D2C intimates brand focused on bras, underwear, and loungewear with a half-size fitting model; overlaps with Lingerie Diva on women's intimates and plus-size, though positioned more toward everyday comfort than costume/exotic.
- Honey Birdette: Honey Birdette is a D2C and physical retail lingerie brand selling boudoir-style and overtly sexy lingerie; the closest premium-positioning peer to Lingerie Diva's exotic/boudoir assortment.
- Bluebella: Bluebella is a UK-based D2C lingerie brand with collections spanning everyday, bridal, and boudoir — directly comparable catalog breadth to Lingerie Diva in the women's intimate apparel category.
- Playful Promises: Playful Promises is a multi-brand D2C lingerie retailer (similar aggregator model) curating boutique labels and inclusive sizing; structurally similar to Lingerie Diva's curated multi-brand approach.
- Cosabella: Cosabella is a lingerie and loungewear brand operating its own D2C storefront; comparable on women's intimates, plus-size extensions, and Italian-fabric positioning.
Broad incumbents
- Victoria's Secret: Victoria's Secret is the largest specialty lingerie retailer in the US; a broad incumbent whose core bras, panties, and sleepwear overlap heavily with Lingerie Diva, though it does not focus on the exotic/costume/crotchless niches.
- La Senza: La Senza is a specialty lingerie retailer with a mid-market positioning; a broad incumbent overlapping with Lingerie Diva on women's lingerie, bras, panties, and sleepwear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lingerie Diva social profiles
Digital presenceLingerie Diva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lingerie Diva leadership team
Management profileNumber of profiles
Profiles1 record
Lingerie Diva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lingerie Diva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lingerie Diva
What does Lingerie Diva do?
Lingerie Diva is an online retailer that sells lingerie, intimate apparel, hosiery, swimwear, costumes, and related accessories directly to consumers through its Shopify-based e-commerce storefront. The company curates a catalog of more than 7,000 products spanning women's, men's, and plus size categories from multiple third-party brands, with a particular focus on sexy and specialty lingerie styles. Orders are shipped directly to customers with discreet packaging, supported by a rewards program and frequent clearance promotions.
Is Lingerie Diva a public or private company?
Lingerie Diva is a private company. It is classified as corporate owned and is currently operating.
When was Lingerie Diva founded?
Lingerie Diva was founded in 2003.
Where is Lingerie Diva based?
Lingerie Diva is headquartered in Lenexa, United States, in the North America region.
How does Lingerie Diva make money?
One revenue line is on record: direct Product Sales.
Who are Lingerie Diva's main competitors?
Direct peers on record are Yandy, Adore Me, Savage X Fenty, ThirdLove, Honey Birdette, Bluebella, Playful Promises and Cosabella. Broad incumbents are Victoria's Secret and La Senza.
Does Lingerie Diva have an API?
No public API is recorded for Lingerie Diva.
What industry is Lingerie Diva in?
Lingerie Diva's product category is Intimate Apparel Retail. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAAIAD, Lingerie & Seduction (Sets, Bodysuits, Teddies). Its NAICS code is 45811 and its SIC code is 5600.