Northern Property

What Northern Property does

Northern Property, trading as Northern Propertyni.com Limited (Company Number NI616495), is a Belfast-based independent estate agency and property consultancy founded in 2006 and operated as a family business under Managing Partner Tony Donnelly and Partner Declan Donnelly. The company operates dual branch offices at 263 Falls Road (headquarters in West Belfast's Gaeltacht Quarter) and a second location on Hamilton Street, with split phone lines covering North/West and South/East Belfast. Its service portfolio spans residential and commercial property sales, residential and commercial lettings, land and sites, new homes, property valuations, and a tiered landlord offering that includes a 24/7 Full Management Service and a Let-Only tenant-find service, supported by an in-house facilities team for repairs and maintenance.

The business generates revenue through transaction commissions on sales and lettings, recurring managed-service fees, tenant-find professional fees, and ancillary compliance services such as EPC, gas safety, and Tenancy Deposit Scheme registration. Pricing is unit-based with holding deposits of £150 (residential) and £300 (commercial), monthly rents ranging from approximately £595 to £1,250, and sale prices typically in the £109k-£170k range. Customer segments are predominantly residential buyers, sellers, tenants, and landlords, with smaller exposure to commercial clients, developers, and a five-year community-regeneration partnership with Fáilte Feirste Thiar.

Technology is delivered through a third-party platform: the website is designed and powered by PropertyPal.com, which provides property listings, search functionality with radius and attribute filters, email alerts for saved searches, and online rent payment. No proprietary technology, API, SDK, or AI/ML capability is disclosed. Marketing channels include the PropertyPal portal, the company website with mailing-list signup, full-colour local press advertising, dual-branch window displays, and community sponsorships including Antrim GAA, Féile an Phobail, and local sports figures. The company is a member of the Property Redress Scheme and operates under GDPR-aligned data-protection practices.

Name

Northern Property

Legal name

Northern Propertyni.com Limited

Website

https://northernproperty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Property is a Belfast-based family-run estate agency operating dual branches, providing residential and commercial sales, lettings, 24/7 property management, valuations, and landlord services across Northern Ireland.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510), Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAD

Land Brokerage (Raw Land & Development Sites)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAHANAC

Real Estate Valuation & Appraisal

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Valuation, Appraisal & Forensic Services

Keywords

• Residential property sales
• Property lettings services
• Estate agency
• Property management
• Commercial property services

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commission on residential and commercial property sales. The company markets properties, arranges viewings, and facilitates sales through to completion with solicitor coordination.
2. Property Lettings Commission: Commission on rental transactions for residential and commercial properties. Services include finding tenants, processing applications, and managing tenancies.
3. Property Management Fees: Monthly management fees for 24/7 managed service including rent collection, dispute resolution, property inspections, and 24/7 maintenance handling.
4. Let Only Service: Tenant finding service for landlords including property appraisal, marketing, viewings, reference collection, and first month rent collection.
5. Valuation Services: Free property valuations for marketing purposes. Additional paid services may include EPC arrangements, gas safety certificates, and electrical inspections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Northern Property is a Belfast-based estate agency and property consultancy that facilitates residential and commercial property sales and lettings, manages rental properties for landlords, and provides property valuations. The company offers a comprehensive property services portfolio covering houses, apartments, commercial premises, land, and new homes, supported by dual branch offices, 24/7 managed property service, and a dedicated repairs/facilities team.

Product overview

Northern Property is an estate agent and property consultancy based in Belfast, Northern Ireland, operating as a family business with dual-branch presence. The company offers a comprehensive property services portfolio comprising residential and commercial sales and lettings, land and sites, new homes, and specialized property management delivered through two service tiers (Managed Service 24/7 and Let Only). Core residential services include property sales, lettings, and valuations, while commercial offerings cover sales and rentals of retail, office, and industrial properties. Additional services include 24/7 repairs/facilities management, tenant advice, and landlord compliance support including EPC, gas safety, and TDS registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Estate agency service facilitating the sale of residential properties including houses, apartments, bungalows, and new homes. Includes property valuation, marketing, viewings, and solicitor coordination. Targeted at home buyers and sellers in Belfast and Northern Ireland.
• Residential Property Lettings Rental property services connecting landlords with residential tenants. Includes property listing, tenant referencing, tenancy agreement processing, and move-in/move-out management. Targeted at residential tenants and landlords.
• Commercial Property Sales Sales of commercial properties including retail units, offices, warehouses, and investment properties. Includes commercial valuations and investment advice. Targeted at business owners, commercial landlords, and investors.
• Commercial Property Lettings Commercial property rental services for office space, retail premises, industrial units, and hospitality venues. Includes commercial application processing with business references. Targeted at commercial tenants and commercial landlords.
• Land & Sites Sales Sale of land parcels including residential land, agricultural land, commercial land, industrial land, and development sites with planning permission. Targeted at property developers and investors.
• New Homes Sales Sale of newly constructed residential properties and housing developments. Targeted at home buyers purchasing brand-new properties.
• Managed Property Service (24/7) Full-service property management where Northern Property handles all landlord responsibilities including 24/7 maintenance, rent collection, tenant disputes, periodic inspections, and tenancy renewals. Targeted at landlords and property investors seeking hands-off management.
• Let Only Service (Tenant Find) Landlord service handling tenant placement only, including property appraisal, marketing, viewings, reference collection, and first month rent collection. Landlord retains day-to-day management responsibilities. Targeted at experienced landlords who self-manage.
• Property Valuations Free property valuation services for residential resale, probate, commercial properties, and rental valuations to establish market pricing. Targeted at prospective sellers, landlords, and probate clients.
• Repairs and Facilities Management 24-hour emergency maintenance service with a dedicated in-house facilities team handling property repairs. Tenants can report repairs via phone, email, or online form. Targeted at tenants of managed properties and landlords.

Quantifiable outcome

• High customer satisfaction across vendors, landlords and tenants

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PropertyPal.comcoreTechnology or IntegrationTechnology platform partner providing the property listing website infrastructure, property search functionality, and agent accreditation. Northern Property is designed and powered by PropertyPal.com.
• Antrim GAAminorOthersOfficial sponsors of Antrim GAA for Gaelic football and hurling. Part of broader community involvement including Antrim GAA Saffron Business Forum.
• Féile an PhobailminorOthersCommunity arts festival sponsorship supporting local cultural events in West Belfast.
• Antrim Ladies Gaelic Football AssociationminorOthersSponsorship of ladies Gaelic football supporting women's sports in the region.
• Motor Neurone Disease CharityminorOthersCharitable sponsorship supporting motor neurone disease research and awareness.
• Tyrone McKennaminorOthersSponsorship of WBC international champion boxer from the local area.
• Tommy McCarthyminorOthersSponsorship of professional local boxing champion.
• The Saffron GAELminorOthersAntrim GAA web news platform sponsorship for Gaelic Athletic Association news coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propertyni
• Facebookfacebook.com/NorthernPropertyEstateAgents
• LinkedInlinkedin.com/company/northern-property

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Property