Bordo International

What Bordo International does

Bordo International is an Australian privately held industrial tool distributor founded in 1957 and headquartered in Melbourne. The company operates a multi-brand portfolio of ten proprietary and exclusive sub-brands — Bordo, Bordo High Performance, Saber, Morris Long Drills, Dymaxion, Goliath Threading Tools, TruaCuT, Beargrip, Typhoon Tools, and MVRK — covering approximately 20,000 SKUs across drilling, threading, cutting, masonry, woodworking, sheet metal, hand tool, and automotive categories. Technical differentiation includes the proprietary Colour Band material-specific drill identification system (color-coded by application with TiAlN and TiN coatings), interchangeable-insert spade drill series covering 9.5mm to 114mm diameters, and tungsten carbide endmills under the Bordo High Performance line. Product specifications span metric, fractional, and imperial sizes, with materials including HSS, cobalt HSS-Co5, tungsten carbide, and diamond-tipped tooling.

The company sells through two channels: a direct e-commerce platform at bordo.com.au with full online catalog, and a physical store finder network of authorized dealers across Australia, complemented by merchandising units (drill merchandisers, caddy displays) to support retail partners. Customers are segmented into industrial and manufacturing buyers (machine shops, fabrication workshops, production operations), trade professionals (fitters, machinists, mechanics, construction trades), and small workshops or individual tradespeople needing professional-grade tools at accessible price points. Pricing is not publicly disclosed and customers must contact the company or use the store finder to obtain quotes, consistent with a relationship-driven B2B distribution model.

Revenue is generated entirely through hardware sales of industrial tools and accessories, with packaging formats spanning bulk industrial quantities, hang sell units, trade packs, sets, and individual items to accommodate diverse customer procurement needs. Brand positioning is tiered — Saber as the economy line, Bordo as the core offering, and Bordo High Performance as the premium tier — enabling coverage across price-performance requirements within industrial, manufacturing, construction, automotive, and woodworking end markets. No funding rounds, M&A activity, or external investors are documented.

Name

Bordo International

Legal name

Bordo International

Website

https://bordo.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Bordo International is a privately held Australian industrial tool distributor, founded 1957 and headquartered in Melbourne, offering 20,000+ SKUs across ten proprietary sub-brands covering drilling, threading, cutting, masonry, woodworking, and hand tools. It sells through bordo.com.au and a national Australian dealer network to tradespeople, manufacturing workshops, and industrial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Tools and Accessories Sales: Bordo International generates revenue through the sale of industrial cutting, drilling, and tooling products. The company offers a comprehensive range of branded tools including Bordo, Goliath Threading Tools, Saber, Morris Long Drills, Dymaxion, MVRK, TruaCuT, and Beargrip through their e-commerce platform and distribution network. Products are sold in various packaging formats including bulk, hang sell, clam shell, trade packs, and sets to accommodate different customer needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bordo International distributes and supplies a multi-brand portfolio of industrial cutting, drilling, threading, and machining tools — including drills, taps, dies, milling cutters, reamers, hole saws, saw blades, endmills, router bits, masonry bits, and hand tools — under proprietary brands such as Bordo, Bordo High Performance, Saber, Morris Long Drills, Dymaxion, Goliath Threading Tools, TruaCuT, MVRK, Beargrip, and Typhoon Tools. The company sells over 20,000 individual SKUs in bulk, hang sell, trade pack, and set packaging formats to industrial manufacturers, fabrication workshops, and trade professionals across Australia.

Product overview

Bordo International is an Australian industrial tool distributor offering a multi-brand portfolio of cutting, drilling, and machining solutions. The core offering centers on the Bordo brand with comprehensive drill bits (HSS, cobalt, carbide), taps, dies, and cutting tools, supplemented by specialized sub-brands: Bordo High Performance (premium tungsten carbide endmills and spade drills), Saber (economical HSS tools), Morris Long Drills (extra-long wood/metal augers), Dymaxion (masonry and tile), Goliath Threading Tools (comprehensive threading solutions), TruaCuT (router bits and woodworking), MVRK (sheet metal hand tools), Beargrip (hex keys and screwdrivers), and Typhoon Tools (automotive sockets). The portfolio includes color-coded Colour Band drills for material-specific applications and IMPACT hex shank drills for power tools, serving trades, manufacturing, and industrial sectors across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Bordo: Primary brand offering drills, threading tools, milling cutters, and machining equipment
• Saber
• Morris Long Drills
• Dymaxion
• Bordo High Performance
• Goliath Threading Tools
• TruaCuT
• Beargrip
• Typhoon Tools
• MVRK

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sandvik Coromant: Division of Sandvik AB, a major industrial conglomerate, offering a comprehensive cutting tools portfolio plus mining and materials technology. Competes with Bordo at the high end of machining tooling and has well-established Australian presence through direct sales.
• Stanley Black & Decker: Global tools and industrial conglomerate owning brands like Stanley, DeWalt, Craftsman, Irwin and Lenox. Competes with Bordo and Beargrip hand-tool lines as well as power-tool accessories; massive scale and brand budgets make them a structural incumbent pressure on Australian retail shelf.
• Kennametal: US-based industrial tooling specialist covering metal cutting, mining, and engineered components. Comparable to Bordo High Performance in tungsten carbide tooling and indexable inserts, with broader portfolio across mining and wear-resistant applications.

Direct peers

• OSG: Japanese manufacturer of taps, dies, endmills and drills sold globally including Australia. Comparable in product range (especially threading tools like Bordo's Goliath line) and serves the same precision machining customer segments.
• Sutton Tools: Australian-based cutting tool manufacturer and distributor offering drills, taps, endmills, and hand tools. Most directly comparable peer — same geography, same product categories (drilling, threading, milling), same target customers (Australian trades and industry).
• Dormer Pramet: Global cutting tool brand (owned by Sandvik) offering drills, taps, dies, endmills and threading tools. Highly comparable product overlap with Bordo's core Bordo, Saber and Goliath ranges and competing directly for industrial machining customers.
• Walter Tools: Premium German cutting tool brand (part of Walter Group, owned by Sandvik) covering drilling, tapping, milling and turning. Directly competes with Bordo High Performance tungsten carbide endmills and spade drills in industrial machining applications.
• Guhring: German cutting tool specialist with Australian distribution, offering HSS and carbide drills, taps, milling cutters and reamers. Direct product-for-product overlap with Bordo's drilling and threading portfolios serving the same machining customer base.
• YG-1: Korean cutting tool manufacturer with broad drills, taps, endmills and threading portfolio distributed globally. Competes with both Bordo (premium tier) and Saber (value tier) lines across similar end-market applications.

Regional players

• Princess Auto: Canadian industrial and tools retailer with broad catalogue of professional and consumer-grade tooling under its own and third-party brands. Operates similar physical-retail-plus-e-commerce motion to Bordo but in Canada, not Australia, so geography rather than product is the dividing factor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/bordoindustrial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordo International