What nº74 does

nº74 is a privately held Spanish lifestyle brand founded in 2009 and headquartered in Ibiza that designs, produces, and sells handmade bohemian-style fashion, baby essentials, home goods, toys, jewelry, and craft materials. Its core offering is a unified product portfolio spanning baby/kids/women's/men's fashion, bed and bath linen, decor, kitchen and tableware, fragrance, toys, DIY craft kits, jewelry, and bags and accessories — all positioned under a consistent bohemian aesthetic anchored by a proprietary color system.

The company's technology foundation is a Shopify-powered DTC e-commerce store at numero74.com with global shipping capability, supplemented by three physical retail ateliers in the Balearic Islands (Ibiza, Formentera, and Mallorca) that also host creative workshops. Revenue is generated through one-time unit purchases of physical goods (price range approximately €5 to €260), in-person retail sales at the ateliers, workshop fees, and a small digital products line (knitting pattern downloads at €7.40). A 10% newsletter signup discount serves as the primary stated customer acquisition mechanism, supported by content marketing through an online journal and an active Instagram presence.

The business operates with 11-50 employees, is privately held with no disclosed funding, parent company, or external investors, and serves a horizontal set of consumer personas — families with children, women interested in artisanal fashion, home decor enthusiasts, and DIY/craft hobbyists — without any named B2B or enterprise accounts.

Name

nº74

Legal name

n°74

Website

https://numero74.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

nº74 is a privately held Spanish lifestyle brand, founded in 2009 in Ibiza, selling handmade bohemian fashion, baby essentials, home goods, toys, jewelry, and DIY craft kits through a Shopify DTC storefront and three retail ateliers in the Balearic Islands.

Ownership category

akta.pro rank

Product category

Artisanal Lifestyle Goods

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Home Furnishings Retailers (44912)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industries

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), General Arts & Crafts Supplies Retail (CRALACAA), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Handmade fashion apparel
• Baby essentials
• Homeware retail
• Bohemian lifestyle goods
• Creative craft workshops

Headquarters

HQ city

Ibiza

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct retail sales of fashion, home goods, baby essentials, toys, and craft materials through their online store. One-time purchase model for individual products across multiple categories including clothing, accessories, home decor, and creative kits.
2. Physical Atelier Sales: In-person retail sales at their three physical locations in Ibiza, Formentera, and Mallorca, offering handmade creations and creative workshop programs to visitors.
3. Workshop Programs: Creative workshop programs offered at their atelier locations, providing hands-on craft experiences for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

nº74 designs, produces, and retails handmade fashion, baby essentials, homeware, toys, jewelry, bags, DIY craft materials, and home fragrances through a single Shopify-powered e-commerce store and three physical ateliers in the Balearic Islands (Ibiza, Formentera, Mallorca). The brand also operates creative workshop programs at its atelier locations, offering hands-on craft experiences alongside retail.

Product overview

n°74 is a lifestyle brand and e-commerce platform selling a unified portfolio of handmade fashion, home goods, toys, and crafts. The offering is a single Shopify-based e-commerce store (no modular architecture) that encompasses Fashion (baby, kids, women's, men's clothing), Baby Essentials (bed linen, toiletry), Home & Outdoor (decor, bed/bath linen, kitchenware, fragrances), Toys & Parties, Create/DIY craft materials, Fragrance (face/body care, home scents), Jewelry, and Bags & Accessories. The company also operates physical ateliers in Ibiza, Formentera, and Mallorca offering retail shopping and creative workshops. Products are available exclusively through their Shopify e-commerce platform with no API or partner integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion Collection Handmade clothing and accessories for babies, kids, women, and men including dresses, tops, bottoms, swimwear, vests, jackets, kimonos, and outerwear, sold as a unified brand collection.
• Baby Essentials Handmade baby products including bed linen (Moses baskets, baby bed sheets, blankets, duvet covers, cot bumpers, sleeping bags, babynests), baby clothing, and toiletry items such as changing pads, towels, bibs, swaddles, and soft toys.
• Home & Outdoor Handmade home furnishings and outdoor items including bed linen, bath linen, decor, kitchen and tableware, lighting, canopies, curtains, cushions, and storage baskets for the home.
• Scent & Care Home fragrances (candles, home mist) plus face, body, and hair care products under the brand's fragrance category.
• Toys & Parties Children's toys including dolls, teepees, games, and party supplies with costumes, accessories, and advent calendars.
• Create (DIY) Do-it-yourself creative materials, kits, and downloadable tutorials for crafting projects including weaving looms, accessories, and downloadable knitting patterns.
• Jewelry Handmade jewelry including bracelets, necklaces, rings, charms, and pendants.
• Bags & Accessories Fashion accessories including bags, pouches, purses, hats, and scarves and pareos.
• Creative Workshop Programs Creative hands-on workshop experiences for customers at the company's three atelier locations in Ibiza, Formentera, and Mallorca, focused on craft activities tied to the brand's handmade product lines.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bobo Choses: Barcelona-based children's fashion brand with a playful, artistic, and artisanal aesthetic — the closest direct Spanish peer to nº74 in target market (kids/family), product category (handmade kids apparel), and brand positioning (bohemian/artisan).
• Cam Cam Copenhagen: Danish children's brand selling baby/kids clothing, home textiles, and decor with a handmade, organic, and bohemian aesthetic — highly comparable to nº74 across product mix, target customer (style-conscious parents), and premium artisan positioning.
• Fabelab: Danish kids/lifestyle brand offering baby essentials, home decor, toys, and DIY craft products with a handmade organic aesthetic — closely overlaps nº74's baby essentials, home, and DIY/craft categories with a comparable premium lifestyle positioning.
• House of Jamie: Dutch bohemian-inspired children's fashion and lifestyle brand with handmade, natural-material products — comparable to nº74 in target customer (style-conscious European parents), aesthetic (bohemian artisan), and product range (kids apparel and accessories).
• Quincy Mae: Natural-aesthetic baby and children's clothing brand with soft, earthy palettes and organic materials — directly comparable to nº74 in the baby/kids fashion category and in its emphasis on gentle, neutral, lifestyle-driven design.
• MORI: UK-based baby sleep and clothing brand focused on soft, natural fabrics and minimalist aesthetic — overlaps with nº74's baby essentials and kids fashion categories with a similar premium, parent-focused positioning.
• The Little Market: Handmade artisan marketplace and lifestyle brand emphasizing ethically sourced, artisan-made home and gift goods — directly comparable to nº74's handmade artisan positioning and multi-category lifestyle approach.

Broad incumbents

• aden + anais: Established global baby textiles and swaddling brand (now under Carter's) — comparable to nº74 in the baby linen/bedding and soft goods category but operates at significantly larger scale with broader distribution.
• Maisons du Monde: Major French lifestyle retailer offering furniture, home decor, and accessories across a bohemian/eclectic aesthetic — overlaps with nº74's home & outdoor category but at much larger scale and broader geographic footprint.

Regional players

• Cyrillus: French multi-generational family fashion and lifestyle retailer offering women's, men's, and children's clothing with a lifestyle/home extension — comparable to nº74's multi-category family lifestyle approach, though primarily serves the French market rather than nº74's global DTC base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/numero74_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nº74