Cyrillus
Cyrillus is a French multi-channel family fashion and home-goods retailer operating 50+ physical boutiques and a Shopify-powered e-commerce site, serving French families across women, men, children, babies, and home categories with a sustainability-led, heritage positioning.
- Company typePrivate
- Founded1977
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cyrillus does
Cyrillus is a French multi-channel family fashion and home-goods retailer operating under the legal entity CYRILLUS SAS, with legal headquarters at 11 rue Dieu, Paris and a commercial/customer-service center in Villeneuve d'Ascq. Founded in 1977 and employing 101–250 people, the company runs 50+ physical boutiques across France alongside a Shopify-powered e-commerce storefront at cyrillus.fr, complemented by a separate international storefront at cyrillus.com. The product portfolio is organized into six family-oriented collections — Femme, Homme, Fille, Garçon, Bébé, and Maison — spanning ready-to-wear apparel, footwear, accessories, and home textiles/furniture, with approximately 2,300 SKUs and selective capsule collaborations (PEANUTS/Snoopy, Emile & Ida, Tann's, Liberty fabrics).
Revenue mechanics are direct-to-consumer across physical retail, e-commerce, gift cards (€10–€150, 1-year validity), and a recently launched second-hand resale channel (Seconde Histoire) where customers trade pre-owned items for 6-month e-gift cards. The business is supported by an omnichannel stack: Klarna pay-in-3 for orders ≥€100, multi-carrier logistics (Chronopost J+1, Colis Privé, Mondial Relay, VIR for bulky items), buy-online-pick-up-in-store, e-reservation, and a loyalty program (Le Cercle Choyé, launched 2 June 2025). Sustainability positioning is operationalized through Clear Fashion environmental/social score widgets and use of natural materials (linen, organic cotton, viscose). Governance signals include a disclosed capital social of €40,865,670, François Mathieu as Directeur de la publication, GDPR and PCI-DSS compliance, and a French gender-equality index (Index Egalité) of 84/100 in 2025.
Cyrillus firmographics
Firmographics- Name
- Cyrillus
- Legal name
- CYRILLUS SAS
- Website
- https://cyrillus.fr
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cyrillus is a French multi-channel family fashion and home-goods retailer operating 50+ physical boutiques and a Shopify-powered e-commerce site, serving French families across women, men, children, babies, and home categories with a sustainability-led, heritage positioning.
- Ownership category
- akta.pro rank
Cyrillus industry classification
Industry- Product category
- Family Apparel and Home Textiles Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Baby, Kids & Maternity DTC (CRAFACAI)
Keywords
Where Cyrillus is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Cyrillus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Physical boutique sales across 50+ stores in France, offering full product range including clothing for women, men, children, babies, and home goods.
- E-commerce Sales: Online sales through cyrillus.fr featuring the complete product catalog with multiple delivery options (express, home, point relay, in-store pickup) and payment methods including Klarna 3x.
- Gift Cards: Physical and e-gift cards available in denominations from 10€ to 150€, valid for 1 year across all sales channels including promotions.
- Second-hand Resale (Seconde Histoire): Customers sell pre-owned Cyrillus items to the company in exchange for e-gift cards, supporting circular economy and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with seasonal sales |
| One time/ perpetual license | Pay-as-you-go | Gift cards 10€-150€ |
| Other | Pay-as-you-go | Loyalty rewards program (Le Cercle Choyé) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Cyrillus product offering
Product offeringCore offering
Cyrillus is a French multi-channel fashion and home goods retailer selling ready-to-wear clothing and household furnishings through 50+ physical boutiques in France and a Shopify-powered e-commerce platform at cyrillus.fr. Its product range spans women's, men's, girls', boys', and baby apparel alongside a home collection (bedding, table linens, lighting, furniture), supported by a loyalty program, second-hand resale service, and environmental-impact transparency on product pages.
Product overview
Cyrillus is a French fashion and home goods retailer offering a comprehensive e-commerce platform (cyrillus.fr) alongside 50+ physical boutiques in France. The product portfolio centers on ready-to-wear clothing across six family-oriented collections (Femme, Homme, Fille, Garçon, Bébé, Maison) spanning apparel, accessories, footwear, and home furnishings. The core online store is powered by Shopify and integrates complementary services including a loyalty program (Le Cercle Choyé), e-reservation for in-store pickup, gift cards, multiple delivery options, and a second-hand resale service (Seconde Histoire). The Maison collection extends the brand into home goods including bedding, table linens, curtains, and furniture. Sustainability transparency is provided through Clear Fashion integration on product pages, displaying environmental and social impact scores.
Differentiator
Problem solved
Functional benefit
Brands
- Seconde Histoire: Second-hand resale platform where customers can sell their pre-owned Cyrillus items in exchange for store credit
- Le Cercle Choyé de Cyrillus
Products and services
- Cyrillus Online Store E-commerce website at cyrillus.fr offering Cyrillus' full fashion and home goods catalog, built on the Shopify platform with integrated checkout, customer accounts, wishlists, and order tracking.
- Femme Collection Women's ready-to-wear clothing line including dresses, blouses, T-shirts, shorts, pants, jeans, swimwear, pajamas, jackets, and coats in natural materials such as linen, viscose, organic cotton, and cotton-linen blends.
- Homme Collection Men's clothing line including shirts, polo shirts, T-shirts, pants, bermudas, and shorts, emphasizing organic cotton and natural fiber materials.
- Fille Collection Girls' clothing line for ages approximately 2-16, including dresses, blouses, T-shirts, shorts, skirts, swimwear, pants, jeans, pajamas, and accessories, featuring Liberty fabric patterns and special collaborations.
- Garçon Collection Boys' clothing line including T-shirts, polo shirts, shorts, bermudas, sweatshirts, shirts, and swimwear, in organic cotton with the Cyrillus x PEANUTS collaboration.
- Bébé Collection Baby clothing line including bodysuits, pajamas, and nursery items, featuring the 'Petit Coeur' artisan-crafted collection with careful craftsmanship.
- Cyrillus Maison Home goods collection including adult and child bedding, table linens, curtains, towels, beach towels, kitchen items, lighting, storage solutions, and furniture pieces.
- Seconde Histoire Second-hand resale service allowing customers to sell their pre-owned Cyrillus items to the company in exchange for e-gift cards valid for 6 months, promoting circular fashion and sustainability.
- E-réservation Service Online reservation service allowing customers to browse and reserve items on cyrillus.fr for in-store pickup; customers receive confirmation within 2 hours and have 2 days to try and purchase items in store.
- Le Cercle Choyé de Cyrillus Loyalty Program Customer loyalty program in which members earn 1 point per €1 spent; a €10 loyalty discount is generated at 200 points valid for 2 months, alongside welcome offers (-20% on second purchase), birthday rewards (€10 off €39+), and free simple alterations.
- Delivery Services Multiple delivery options including J+1 express via Chronopost, 3-5 day standard home delivery via Colis Privé, point relay delivery via Mondial Relay, and specialized bulky-item delivery; free delivery promotions are offered periodically.
- Return Services Free returns within 30 days via Mondial Relay point-relay drop-off or in-store return at Cyrillus boutiques, with automated online return declaration and free label printing.
- Gift Cards (Carte Cadeau) Physical and digital gift cards available in denominations from €10 to €150, valid for 1 year from purchase and redeemable across Cyrillus sales channels including promotional periods.
- Cyrillus Boutique Network Over 50 physical retail boutiques across France offering the full product range, in-store shopping, buy-online-pick-up-in-store, e-reservation, loyalty program enrollment, and gift card purchases.
- Clear Fashion Sustainability Widget Environmental impact transparency widget integrated on product pages, displaying Clear Fashion environmental score (e.g., 49/100), social score (e.g., 29/100), health score (e.g., 69/100), and detailed breakdowns of carbon footprint, biodiversity, water usage, and working conditions.
Quantifiable outcome
- Clear Fashion environmental score of 49/100 for environmental impact and 29/100 for social responsibility on sample products
Companies that use Cyrillus
Customer profileSegments6 records
Ideal customer profiles3 records
Cyrillus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Cyrillus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- IllicadominorCyrillus accepts Illicado gift cards both on their website (cyrillus.fr) and in physical boutiques as a payment method for purchases.
- PluxeeminorCyrillus accepts Pluxee gift cards in their physical boutiques as a payment method. Note: Not accepted on website.
- Kadeos (Chèques cadeaux)minorCyrillus accepts Ticket Kadeos Infini gift cards in physical boutiques. Note: Only Infini variant accepted, not standard Kadeos.
- CADO CarteminorCyrillus accepts CADO Carte and CADO carte extra gift cards in physical boutiques as payment for purchases.
- Spirit of cadeauminorCyrillus accepts Spirit of cadeau and Spirit of cadeau plus gift cards in physical boutiques as payment for purchases.
- KlarnacoreKlarna provides 'pay in 3 installments interest-free' payment service for orders of 100€ or more. Customers create Klarna account, receive confirmation via email, and manage payments through Klarna app. Returns must be made via Mondial Relay point (not in-store).
- ChronopostcoreExpress delivery partner providing J+1 delivery service. Home delivery 9.90€, point relay 7.90€. Orders before 11am shipped same day.
- Colis PrivécoreStandard home delivery partner for 3-5 day delivery service. Free during promotional periods. Leaves parcels at nearby pickup point if customer absent.
- Mondial RelaycorePoint relay delivery partner with 5-day pickup window. Also handles returns - customers pre-declare returns online, print return label, deposit at relay point. Free returns within 30 days.
- Clear FashioncoreEnvironmental transparency partner providing product impact scoring. Displays environmental score (e.g., 49/100), climate impact, biodiversity, water/soil, waste, fossil resources, and social responsibility ratings. Supports EcoBalyse data.
- ShopifycoreE-commerce platform provider hosting cyrillus.fr website. Shopify Inc. headquartered in Ottawa, Ontario, Canada provides the technical infrastructure for the online store.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cyrillus competitors and assessment
Company assessmentDirect peers
- Jacadi: French heritage children's apparel brand with boutiques in France and internationally. Directly comparable to Cyrillus on kids' clothing core, mid-premium positioning, and omnichannel retail model.
- Orchestra: One of Europe's largest children's and family apparel retailers, headquartered in France with multi-brand portfolio (Orchestra, Babycool, Origami). Closely matches Cyrillus on family/kids focus and French specialty retail positioning.
- Tape à l'œil: French family and children's apparel retailer with strong domestic store network and e-commerce. Comparable to Cyrillus on multi-segment family proposition and French mid-market positioning, though more value-oriented.
- Vertbaudet: French retailer specializing in children's clothing, maternity, nursery, and family home goods. Closely overlaps with Cyrillus on the baby/kids/maternity core and the Maison (home goods) extension, with a similarly heritage mid-market positioning.
- Petit Bateau: Iconic French family apparel brand (part of Yves Rocher group) known for timeless children's and adult basics. Comparable to Cyrillus on family-focused assortment, French heritage identity, and omnichannel retail.
- Sergent Major: French heritage children's apparel brand (part of Zannier group) with boutiques in France and international markets. Directly comparable to Cyrillus on kids' focus and traditional French mid-market positioning.
- Du Pareil Au Même (DPAM): French children's apparel brand with both retail stores and e-commerce across Europe. Closely comparable to Cyrillus on family/kids assortment, French heritage, and multi-channel DTC model.
- Catimini: French children's clothing brand (Zannier group) specializing in baby and kidswear. Directly comparable to Cyrillus on kids' focus and French specialty retail footprint, though less breadth in adult/home categories.
- Natalys: French specialty retailer focused on maternity, baby, and young children, with apparel, nursery, and childcare products. Comparable to Cyrillus on the baby/maternity segment and French specialty retail DNA.
Broad incumbents
- Kiabi: Large French family/value apparel retailer with extensive store footprint across Europe. Overlaps with Cyrillus on family-focused assortment and multi-channel French retail model, but operates at significantly larger scale and lower price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cyrillus social profiles
Digital presenceCyrillus compliance and trust
Trust signalCompliance3 records
Cyrillus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyrillus leadership team
Management profileNumber of profiles
Profiles1 record
Cyrillus subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cyrillus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyrillus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyrillus
What does Cyrillus do?
Cyrillus is a French multi-channel fashion and home goods retailer selling ready-to-wear clothing and household furnishings through 50+ physical boutiques in France and a Shopify-powered e-commerce platform at cyrillus.fr. Its product range spans women's, men's, girls', boys', and baby apparel alongside a home collection (bedding, table linens, lighting, furniture), supported by a loyalty program, second-hand resale service, and environmental-impact transparency on product pages.
Is Cyrillus a public or private company?
Cyrillus is a private company. It is classified as unknown and is currently operating.
When was Cyrillus founded?
Cyrillus was founded in 1977. It employs 101 to 250 people.
Where is Cyrillus based?
Cyrillus is headquartered in Paris, France, in the Europe region.
How does Cyrillus make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales, gift Cards and second-hand Resale (Seconde Histoire).
Who are Cyrillus's main competitors?
Direct peers on record are Jacadi, Orchestra, Tape à l'œil, Vertbaudet, Petit Bateau, Sergent Major, Du Pareil Au Même (DPAM), Catimini and Natalys. Kiabi is listed as a broad incumbent.
Does Cyrillus have an API?
No public API is recorded for Cyrillus.
What industry is Cyrillus in?
Cyrillus's product category is Family Apparel and Home Textiles Retail. Its primary akta.pro industry code is CRAFACAI, Baby, Kids & Maternity DTC. Its NAICS code is 458110 and its SIC code is 5651.