Corio Bay Health Group

What Corio Bay Health Group does

Corio Bay Health Group is a multi-disciplinary allied health clinic group headquartered in Geelong, Victoria, Australia, operating continuously since 1985 across the Geelong, Surf Coast, and Bellarine communities. The company delivers a comprehensive allied health service portfolio through its main clinic at 103 Corio Street (relocated there in September 2022 after fire damage at the prior 283 Latrobe Terrace premises) and through embedded arrangements with local sports organizations. Service lines include physiotherapy, sports medicine, clinical Pilates, exercise physiology, remedial massage, podiatry, acupuncture and Chinese herbal medicine, myotherapy, dietetics, hand therapy, workplace injury prevention, corporate health programs, yoga classes, and Alter-G anti-gravity treadmill rehabilitation. Specialty equipment (Alter-G Anti-Gravity Treadmill, Clinical Pilates reformers and trapeze tables) supports differentiated rehabilitation and injury prevention offerings.

The business operates a direct-to-consumer fee-for-service model supplemented by recurring group class revenue (yoga at AUD$15/session or AUD$100 for 10-session passes, Clinical Pilates 10-packs), corporate health contracts, and a sports club membership scheme. Customer segments span individual community patients, elite and amateur athletes, corporate clients, and women's health patients (pelvic floor, pregnancy, postnatal, ACL injury prevention for female footballers). Go-to-market relies on deep community sports sponsorship with AFL Barwon, GDFL, Geelong United Basketball, Barwon Sports Academy, YMCA Geelong Gymnastics, and others, plus a referral network of 80+ medical practitioners and content marketing via the clinic website and social channels. Distribution includes the main clinic, a satellite clinic at Geelong Grammar School, on-site team physiotherapist roles at sports clubs, online booking, and a co-location arrangement with Total Sports Podiatry.

The group operates as part of the Healthia (ASX:HA) allied health clinic network per Healthia's corporate website, while day-to-day operations are led by Adam Walters (Group Operations Manager and Senior Physiotherapist) and Luke Johnson (Geelong Clinic Manager and Senior Physiotherapist), with leadership including Marcus Dripps (CEO) and Jeffrey Oxley (Founder). The company's strategic posture emphasizes long-tenured local relationships, evidence-based practitioner-led care, and sports medicine depth as its competitive foundations rather than technology differentiation or geographic expansion beyond greater Geelong.

Name

Corio Bay Health Group

Legal name

Corio Bay Health Group

Website

https://coriobayhealth.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Corio Bay Health Group is a multi-disciplinary allied health clinic group in Geelong, Australia, serving the Surf Coast and Bellarine communities since 1985 with physiotherapy, sports medicine, clinical Pilates, exercise physiology, and allied health services anchored by embedded sports club partnerships.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Allied health services
• Physiotherapy services
• Sports medicine
• Clinical pilates
• Exercise physiology

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Consultation Fees: Fee-for-service model for physiotherapy, sports medicine, remedial massage, podiatry, acupuncture, myotherapy, dietetics, and hand therapy consultations. Standard and follow-up consultation pricing with $20 off promotions for new patients.
2. Group Fitness Classes: Clinical Pilates, yoga, and exercise classes offered at per-session rates ($15 yoga) or through 10-session passes ($100). Delivered by qualified physiotherapists.
3. Corporate Health Programs: Workplace injury prevention and corporate health programs for businesses, providing occupational health services to employer groups
4. Sports Club Membership Scheme: Club membership program providing sports trainers, post-game injury assessments, and preferential service access to affiliated sporting clubs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Corio Bay Health Group is a multi-disciplinary allied health clinic group based in Geelong, Victoria that delivers physiotherapy, sports medicine, rehabilitation, and allied health services through qualified practitioners. The group operates from a main clinic at 103 Corio Street in the Geelong CBD, supplemented by on-site team physiotherapist services at local sporting clubs and a satellite clinic at Geelong Grammar School. Services span physiotherapy, sports medicine, clinical Pilates, exercise physiology, remedial massage, podiatry, acupuncture and Chinese herbal medicine, myotherapy, dietetics, hand therapy, yoga classes, workplace injury prevention, and corporate health programs.

Product overview

Corio Bay Health Group is a multi-disciplinary allied health clinic group based in Geelong, Victoria, providing a comprehensive range of healthcare services from their clinic at 103 Corio Street. The organization operates as a unified healthcare platform offering core physiotherapy services supplemented by specialized services including Sports Medicine, Clinical Pilates, Exercise Physiology, Remedial Massage, Podiatry, Acupuncture & Chinese Herbal Medicine, Myotherapy, Dietetics, Hand Therapy, Yoga Classes, and corporate health programs. The group also utilizes specialized equipment including an Alter G Anti-Gravity Treadmill for rehabilitation. Services are delivered by qualified practitioners including physiotherapists, sports doctors, exercise physiologists, myotherapists, podiatrists, dietitians, acupuncturists, and hand therapists, serving the Geelong, Surf Coast, and Bellarine communities since 1985.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Assessment, diagnosis, and treatment of musculoskeletal conditions, sports injuries, and rehabilitation services delivered by qualified physiotherapists at the Geelong clinic and on-site at partner sporting clubs.
• Sports Medicine Specialized medical care for sports-related injuries and performance optimization delivered by sports doctors at the Geelong clinic.
• Clinical Pilates (Physio-Directed Exercise) Exercise therapy delivered by physiotherapists using reformers, trapeze table, and mat-work exercises tailored to individual goals and musculoskeletal conditions.
• Exercise Physiology Accredited Exercise Physiologists prescribing exercise interventions for individuals with medical conditions, injuries, or risk factors, using land and water-based exercise modalities.
• Remedial Massage Soft tissue massage therapy for treatment of muscle tension, pain, and myofascial conditions.
• Podiatry Foot and lower limb assessment, diagnosis, and treatment including footwear advice and sports podiatry.
• Acupuncture and Chinese Herbal Medicine Traditional Chinese Medicine practices including acupuncture and herbal medicine for various health conditions.
• Myotherapy Assessment, treatment and management of musculoskeletal pain and conditions using soft tissue manipulation, dry needling, and corrective exercise.
• Dietetics Nutritional assessment, dietary advice, and nutrition therapy services for various health conditions.
• Hand Therapy Assessment and treatment of hand, wrist, and upper limb conditions including post-surgical rehabilitation and complex hand injuries.
• Alter-G Anti-Gravity Treadmill Anti-gravity treadmill service for lower limb injury rehabilitation and recovery, allowing reduced weight-bearing exercise during gait training.
• Workplace Injury Prevention Occupational health services including ergonomic assessments and injury prevention programs delivered to workplaces.
• Corporate Health Programs Health and wellness programs for businesses including on-site consultations and health assessments.
• Yoga Classes Beginner and advanced yoga classes offered at the Geelong clinic, including Vinyasa-style flow sessions, at $15 per class or via 10-session pass for $100.

Quantifiable outcome

• Physiotherapist-delivered Clinical Pilates provides individualized programs for specific musculoskeletal conditions
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AFL BarwoncoreGTM or Marketing PartnerOfficial sponsor providing sports physiotherapy support and education to local Australian Rules football community. Partnership includes Sports Trainers Course delivery by CBHG physiotherapists.
• Geelong and District Football LeaguecoreGTM or Marketing PartnerSponsorship agreement supporting community football league operations and athlete health services.
• Geelong United Basketball / Geelong SupercatscoreGTM or Marketing PartnerNBL1 basketball team sponsorship with embedded physiotherapy services. Justin Edwards serves as team physiotherapist for both women's and men's teams.
• Barwon Sports AcademycoreStrategic or Co-development PartnerMedical coordination and physiotherapy support for multi-sport athlete development program. Justin Edwards serves as Medical Coordinator since 2013. CBHG physiotherapists deliver strength and conditioning programs.
• YMCA Geelong Gymnastics ClubcoreStrategic or Co-development PartnerPartnership extended for additional 12 months. Nic Scheelings provides physiotherapy and strength and conditioning training to elite women's artistic gymnastics program. Athletes have achieved outstanding performances at State and National levels.
• Newtown Physiotherapy and PilatesminorChannel Partner/ Reseller/ DistributorPartner clinic working with CBHG to deliver physiotherapy services to YMCA gymnastics program athletes.
• Geelong Orthopaedic GroupminorStrategic or Co-development PartnerCBHG hosted education evening 'Hip and Knee Pain: Treatment before Replacement' with presentations from Orthopaedic Surgeons and CBHG physiotherapists for local doctors and physiotherapists.
• HealthiacoreOthersListed on Healthia (ASX:HA) website - CBHG is part of the Healthia group of allied health clinics across Australia.
• Total Sports PodiatryminorChannel Partner/ Reseller/ DistributorHamish Nelson from Total Sports Podiatry operates from Corio Bay Health Group clinic on Corio Street, Geelong, booking via Total Sports Podiatry website.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Back in Motion Health Group: Australian physiotherapy franchise network offering physiotherapy, clinical Pilates, massage and allied health services across multiple sites. Highly comparable multi-disciplinary allied health model with similar clinical Pilates and sports-medicine positioning.
• Bounce Health Group: Victorian-based multi-disciplinary allied health group offering physiotherapy, sports medicine, podiatry, clinical Pilates and rehabilitation. Same integrated multi-service model and similar regional Australian catchment focus.
• Melbourne Sports Physiotherapy: Specialist sports physiotherapy clinic offering sports injury management, rehab and Clinical Pilates with embedded sports-club relationships. Directly comparable to CBHG's sports-medicine vertical and Clinical Pilates offering.
• Lifecare Australia: Network of allied health clinics across Australia delivering physiotherapy, sports medicine, exercise physiology, podiatry and massage. Same multi-disciplinary, physiotherapist-led delivery model and similar target customer base (athletes, general public, corporate).

Emerging players

• Physiotherapy Plus: Australian allied health provider offering physiotherapy and rehabilitation services. Comparable in service mix but a smaller, less-established network than CBHG, positioning it as an emerging regional player.
• Telerehab Physiotherapy Platforms (e.g. Physitrack): Digital exercise-prescription and tele-rehabilitation platform increasingly used by allied health clinics. Adjacent competitor that could erode CBHG's exercise-program delivery (e.g. Clinical Pilates home programs) as digital adoption grows.

Broad incumbents

• Healthia Limited: ASX-listed parent/network (ASX:HA) of allied health clinics including CBHG. Directly relevant because CBHG is listed as part of Healthia's network and benefits from the same multi-disciplinary, physiotherapist-led model across Australia.
• Bupa Health Services: Large Australian private health insurer and provider of allied health and physiotherapy clinics. Competes broadly for the same patient pool and corporate health contracts but at much greater scale and with insurer-owned economics.

Regional players

• City Physiotherapy & Sports Injury Clinic: Australian sports physiotherapy clinic with similar sports-medicine, massage and rehabilitation focus. Comparable services but located outside Geelong, making it a regional rather than direct competitor.
• Active Rehabilitation Physiotherapy: Multi-site Australian physiotherapy and rehabilitation provider. Comparable in scope of services (physio, rehab, sports medicine) but serves different geographic catchments than CBHG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coriobayhealth
• LinkedInlinkedin.com/company/corio-bay-health-group
• Instagraminstagram.com/coriobayhealthgroup
• Xx.com/coriobayhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corio Bay Health Group