Name

AFL Barwon

Legal name

AFL Barwon

Website

https://aflbarwon.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Sports League Administration

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Community football leagues
• Regional netball competitions
• Sports league administration
• Talent development pathways
• Youth sports programs

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels3 records

Core offering

AFL Barwon is a regional sports administration organization that governs community Australian Rules Football and Netball competitions across the Barwon region of Victoria, Australia. It administers three senior leagues (Geelong Football Netball League, Bellarine Football Netball League, Colac & District Football Netball League) alongside female, junior, all-abilities, Auskick, netball, and umpire programs, providing fixture management, results tracking, talent identification pathways to AFL/VFL, and club governance support.

Product overview

AFL Barwon is a regional sports administration organization that administers community Australian rules football and netball competitions across the Barwon region of Victoria, Australia. The organization operates as a unified governing body offering multiple league products: the Geelong Football Netball League (GFNL), Bellarine Football Netball League (BFNL), and Colac & District Football Netball League (CDFNL). These core league products are supported by complementary programs including junior football, female football (featuring the annual Female Festival of Sport), all-abilities programs, Auskick, netball talent identification, and umpire development. Additional services include AFL Barwon TV for match streaming, the Barwon Bulletin newsletter, club resources and education, mental health initiatives like Read the Play and the Hand Up Cup, and the Barwon Blueprint strategic initiative for community sport development.

Differentiator

Problem solved

Functional benefit

Products and services

• Geelong Football Netball League (GFNL)
• Bellarine Football Netball League (BFNL)
• Colac & District Football Netball League (CDFNL) Football and netball league serving the Colac and district region of Victoria.
• Junior Football Program Junior football competitions across all three leagues, including age groups from Under 10s through Under 18s, with both boys and girls divisions for youth player development.
• Female Football Program Women's and girls football competitions including senior women's football and junior girls football across the Barwon region, culminating in the annual Female Festival of Sport.
• All-Abilities Football & Netball Inclusive football and netball programs for players of all abilities, including contact and non-contact options for participants with disabilities.
• Auskick Program Introductory Australian rules football program for young children, run in partnership with AFL clubs and community organizations to introduce beginners to the sport.
• Netball Programs Netball competitions across A-Grade and junior divisions, including talent identification programs in partnership with Netball Victoria.
• Umpire Programs Training and development programs for football and netball umpires across the Barwon region, supporting officiating workforce development.

Quantifiable outcome

• 12+ regional clubs supported across multiple leagues
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

15 partnerships are on record, tiered premier partner, major partner, official partner, community partner, associated partner and core.

• Blood Toyotapremier partnerGTM or Marketing PartnerVehicle sponsor providing major financial support as the naming partner for Geelong FNL senior football competition (Blood Toyota Geelong FNL).
• DOWpremier partnerGTM or Marketing PartnerMaterials science company supporting as a premier partner of AFL Barwon competitions.
• Epworthpremier partnerGTM or Marketing PartnerHealthcare provider supporting senior female football through the Epworth Senior Female Football program.
• Buckleyspremier partnerGTM or Marketing PartnerLocal business supporting as a premier partner of AFL Barwon.
• Corio Bay Healthmajor partnerGTM or Marketing PartnerHealthcare provider supporting as a major partner.
• Kardinia Parkmajor partnerGTM or Marketing PartnerVenue owner/operator supporting as a major partner, home to Kardinia Park Stadium.
• Kempemajor partnerGTM or Marketing PartnerProfessional services firm supporting as a major partner.
• Beyond Bankofficial partnerGTM or Marketing PartnerMutual bank providing official partnership support.
• Geelong Catsofficial partnerStrategic or Co-development PartnerAFL club with shared regional connection, providing official partnership and potential pathway collaboration.
• SEDA Collegeofficial partnerStrategic or Co-development PartnerEducation partner connecting students with sport and recreation industry, hosting information sessions at Geelong Arena.
• Sherrinofficial partnerGTM or Marketing PartnerOfficial football manufacturer providing official partnership.
• Read The Playcommunity partnerStrategic or Co-development PartnerMental health initiative partner supporting Read The Play Round to promote mental health awareness in community sport.
• WorkSafe Victoriaassociated partnerGTM or Marketing PartnerGovernment workplace safety body providing funding through WorkSafe Club Safety Fund to support club safety initiatives.
• Netball VictoriacoreStrategic or Co-development PartnerState governing body for netball providing talent identification programs and pathways for Barwon region athletes.
• AFL VictoriacoreStrategic or Co-development PartnerState governing body overseeing community football, providing governance frameworks, policies, coaching programs, and regional support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFL Gippsland: AFL Victoria regional commission for the Gippsland region, operating the same model of community football governance, talent pathways, and club support. Same parent body and same operational archetype as AFL Barwon.
• AFL Western District: Regional AFL commission covering western Victoria, administering community football leagues under the AFL Victoria umbrella. Operationally and structurally identical to AFL Barwon.
• AFL Hume: AFL Victoria regional commission covering the Hume region. Comparable peer as it runs community football leagues with the same governance, sponsorship, and pathway frameworks as AFL Barwon.
• AFL North East: Regional AFL commission for the North East region of Victoria. Comparable as a peer AFL regional body delivering community football competitions and talent identification.
• AFL Goldfields: Another AFL Victoria regional commission governing community Australian rules football across a defined regional area (Goldfields region). Directly comparable in structure, mandate, and league administration model to AFL Barwon.

Broad incumbents

• AFL Victoria: State governing body for Australian rules football in Victoria and parent organization of AFL Barwon. Overlapping scope as league administrator but at state rather than regional level.
• VFL (Victorian Football League): State-level semi-professional Australian rules football competition in Victoria, which serves as the talent pathway destination for AFL Barwon's regional leagues. Operates a higher tier of competition within the same sport ecosystem.
• Netball Victoria: State governing body for netball in Victoria and a Core strategic partner of AFL Barwon. Comparable as an overarching governing body that delegates regional delivery and provides talent pathways.

Regional players

• SANFL: South Australian National Football League, an interstate equivalent administering community and semi-professional football leagues in South Australia. Comparable in governing multiple leagues and pathways to AFL.
• WAFL: Western Australian Football League, governing multiple grades of community and semi-professional football in Western Australia. Operates a multi-league regional football administration model similar to AFL Barwon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AFLBarwon

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFL Barwon