Muebles Amat

What Muebles Amat does

Muebles Amat (legal entity MUEBLES AMAT SL) is a privately held Spanish furniture retailer founded in 1985 and headquartered in Berrioplano, in the Pamplona comarca of Navarra, Spain. The company operates a hybrid retail model combining a physical showroom in the Plazaola industrial estate with a 24/7 e-commerce storefront at mueblesamat.com, distributing a catalog of 2,280+ products across eight categories: living room furniture, sofas, couple's bedrooms, mattresses/bedding, children's and youth bedrooms, entryway and office furniture, kitchen furniture, and an express-delivery subset. The offering is sourced primarily from third-party brands (the website surfaces an Ideamobel logo) and resold under the Muebles Amat banner. The technology stack is a standard WooCommerce-style e-commerce platform with product catalog, shopping cart, user accounts, SSL-secured checkout, and a customer-facing AI-powered 3D interior design service for pre-purchase visualization.

Muebles Amat serves individual consumers and families in the Navarra/Pamplona region, with online sales potentially reaching nationwide. The company monetizes through one-time furniture sales (ticket sizes ranging from €39 for chairs to €5,935+ for full bedroom compositions) and bundles free home delivery and assembly within the Pamplona comarca, 24-month interest-free financing, and an express delivery option (15–20 days). Pricing includes VAT. Marketing is conducted via Instagram (@mueblesamat), a content blog with decoration advice, and Google reviews (345 reviews, 'BUENO' rating). Customer segments include individual homeowners, families with children/teenagers, and home office workers, with no B2B or enterprise contracts identified.

The business is operated by 11–50 employees with no documented parent company, institutional investors, funding rounds, M&A activity, or executive transitions in the source material. Headcount and a single-showroom footprint suggest a regional, family-controlled operator rather than a scaling platform. Recent product initiatives — AI 3D design, express delivery, interest-free financing, and a sofa renewal/trade-in plan — point to incremental modernization of a mature retail concept rather than a pivot or aggressive expansion.

Name

Muebles Amat

Legal name

MUEBLES AMAT SL

Website

https://mueblesamat.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Muebles Amat is a 40-year-old, family-owned Spanish furniture retailer based in Navarra, operating a hybrid showroom and e-commerce model selling 2,280+ SKUs of sofas, bedrooms, mattresses, and home furnishings to individual consumers in the Pamplona region and nationwide online.

Ownership category

akta.pro rank

Headquarters

HQ city

Mutilva Baja

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Retail Sales: Direct sales of furniture products including sofas, bedroom sets, mattresses, kitchen furniture, and office/entryway furniture through both physical showroom and online store. Revenue generated through one-time product purchases with various financing options available up to 24 months without interest.
2. Delivery and Assembly Services: Free transport and assembly service included with purchases (within service area), with additional charges potentially applying outside the Pamplona comarca area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Muebles Amat is a regional furniture retailer based in Pamplona (Navarra, Spain) that sells home furniture across eight categories — living room furniture, sofas, couple's bedrooms, mattresses, children's/youth bedrooms, entryway and office furniture, and kitchen furniture — through a physical showroom and a 24/7 e-commerce store. The offering is bundled with free delivery and assembly, interest-free financing up to 24 months, an express-delivery option, and an AI-based 3D interior design service. The catalog spans 2,280+ SKUs at price points ranging from €39 chairs to €5,935+ bedroom compositions.

Product overview

Muebles Amat operates as an e-commerce furniture retailer based in Pamplona, Spain, offering a comprehensive portfolio of 2,280 furniture products across 8 core categories. The offering is structured as a unified online store with physical showroom integration, where the main product lines include living room furniture (muebles de salón), sofas, couple's bedrooms (dormitorios de matrimonio), mattresses and bedding (colchonería), children's and youth furniture (dormitorio infantil y juvenil), entryway and office furniture, and kitchen furniture. The portfolio is complemented by value-added services including free delivery and assembly, financing options up to 24 months without interest, express delivery (15-20 days), and 3D interior design services. The store operates as both an online platform and physical retail location serving the Navarra region.

Differentiator

Problem solved

Functional benefit

Products and services

• Muebles de Salón (Living Room Furniture) Living room furniture category including TV units, sideboards (aparadores), dining tables, dining chairs, center tables (mesas de centro), and auxiliary tables (mesitas auxiliares). 834 products in the catalog. For individual homeowners and families furnishing living and dining spaces.
• Sofás (Sofas) Sofas and seating including Chaise Longue, 3-seater sofas, corner units (rinconeras), relax armchairs, armchairs, rocking chairs, and sofa beds. 232 products. For homeowners seeking seating solutions including a sofa renewal (plan renove) program offering up to 50% discount on selected models.
• Dormitorios de Matrimonio (Couple's Bedrooms) Couple's bedroom furniture including complete bedroom sets, wardrobes, headboards (cabeceros), fold-away beds (camas abatibles), and bridge units (puentes). 432 products. For couples furnishing master bedrooms.
• Colchoner\u00eda (Mattresses and Bedding) Mattresses and bedding products including mattress packs, mattresses (colchones), storage beds (canapés), fixed slatted bases, upholstered bases (bases tapizadas), articulated slatted bases, youth mattresses, and youth mattress pads. 88 products. For individuals and families replacing or purchasing new mattresses and bed bases.
• Dormitorio Infantil & Juvenil (Children's and Youth Bedrooms) Children's and youth bedroom furniture including youth compositions, compositions for 135 cm and 150 cm beds, fixed bunk beds and train beds, fold-away beds and bunk beds, convertible cribs (cunas convertibles), compact beds with drawers, bunk beds, wardrobes, and youth bridges. 332 products. For families with children and teenagers needing space-saving and adaptable bedroom solutions.
• Entradas & Oficina (Entryway and Office Furniture) Entryway and home office furniture including entryway tables (recibidores), shoe racks (zapateros), consoles, office desks, and office/study chairs. 236 products. For homeowners setting up entryways and home offices.
• Cocina (Kitchen Furniture) Kitchen furniture including kitchen tables, kitchen chairs, stools (taburetes), high tables (mesas altas), and high stools (taburetes altos). 223 products. For homeowners furnishing kitchen and dining spaces.
• Transporte y Montaje Gratis (Free Delivery and Assembly Service) Free transport and home assembly service bundled with furniture purchases within the Pamplona comarca service area. Includes delivery to the customer's home and professional assembly of purchased items. Additional charges may apply outside the Pamplona comarca area.
• Financiación hasta 24 meses sin intereses (Interest-Free Financing) Installment financing service allowing customers to pay for furniture purchases in monthly installments up to 24 months without interest, easing the affordability of higher-ticket items such as bedroom compositions and sofas.
• Diseño 3D de Interiores (3D Interior Design Service) AI-powered 3D interior design service that helps customers visualize selected furniture in their homes before purchase. Differentiated by ease of implementation, supporting buying decisions across categories.
• Entrega Rápida (Express Delivery) Express delivery service covering a curated selection of 443 products with 15–20 day delivery timelines, for customers who need faster fulfillment than the standard logistics cycle.

Quantifiable outcome

• 345 Google reviews with 'BUENO' (Good) rating

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global flat-pack furniture giant with broad Spanish store coverage and a mature e-commerce platform. Competes with Muebles Amat on price, assortment depth, and brand familiarity, but with a fundamentally different self-assembly, large-format model rather than Muebles Amat's free-assembly, regional showroom approach.
• Leroy Merlin: Major Spanish home improvement and furnishings retailer. Overlaps with Muebles Amat in storage, bedroom, and home organization categories, with a strong Spanish store footprint, but anchored in DIY/home improvement rather than the dedicated furniture showroom model.
• El Corte Inglés Hogar: Home furnishings division of Spain's largest department store chain. Comparable to Muebles Amat across the full home-furnishing assortment and Spanish consumer base, but operating as part of a national multi-category retailer with far greater scale, financing programs, and omnichannel reach.

Direct peers

• Conforama: Major French-origin furniture and home furnishings retailer with a strong Spanish store network. Directly comparable to Muebles Amat across assortment (sofas, bedrooms, kitchen, mattresses), target customer (mass-market households), and showroom-plus-delivery model, but operating at substantially larger scale and price competitiveness.
• Kave Home: Spanish-born furniture and home décor brand selling through its own e-commerce site and physical showrooms across Europe. Directly comparable to Muebles Amat in product breadth (living room, bedroom, dining), omnichannel model, and Iberian market focus, but operating at materially larger scale with broader geographic reach.
• Maisons du Monde: French furniture and home décor retailer with a meaningful Spanish presence and an integrated e-commerce platform. Closely comparable to Muebles Amat in category breadth (sofas, bedroom, dining, decoration) and direct-to-consumer model, while operating at greater scale and brand recognition across Europe.

Others

• H&M Home: Home furnishings and decoration line of global fashion retailer H&M, with a Spanish e-commerce and physical-store presence. Adjacent rather than directly competitive: overlaps with Muebles Amat's decoration and bedroom accessory categories at lower price points, but does not sell core furniture like sofas, kitchen, or full bedroom sets.

Emerging players

• Westwing Group: European online-first home and furniture retailer active in Spain. Comparable to Muebles Amat's e-commerce-led approach and home-furnishing focus, but operating purely online with daily flash-sale mechanics rather than a showroom-led, regional assembly-and-delivery model.
• Kenay Home: Spanish online furniture and home accessories retailer with showrooms. Directly comparable to Muebles Amat in product categories (living room, bedroom, decoration) and Iberian target customer, but newer and more digitally focused without the multi-decade regional heritage.
• Sklum: Spanish online-native furniture and décor retailer. Comparable to Muebles Amat on assortment breadth, Spanish-language e-commerce experience, and mid-market price positioning, but lacking the regional physical showroom and free-assembly offering that differentiates Muebles Amat locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mueblesamat
• LinkedInlinkedin.com/company/muebles-amat-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muebles Amat